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Happy Thanksgiving!

Joel and Nathan discuss the benefits of starting a podcast for your business. 

Joel and Nathan discuss the importance of having an SSL certificate installed on a website with some of the major benefits and risks involved with not having a certificate installed. 

Joel, Jamie, and Jill discuss how products and brands can transform current customers into a sales team that evangelizes and sells for them. 

Joel, Jamie, Rachel, and Jill discuss products, brands, and industries that use scare tactics to pressure consumers to buy out of fear. 

Joel, Jamie, and Jill discuss the evolution of Halloween and how it has become a huge impact on the US economy. 

Joel, Jamie, and Jill discuss the effectiveness of customer rewards and loyalty programs. 

Joel, Jamie, and Nathan discuss some of the best text message strategies and how to get started. 

Joel, Jamie, Rachel, and Jill discuss how product packaging affects consumer sales in retail and online environments.

Joel, Jamie, and Nathan discuss UX and UI design and how they differ along with some best and worst practices for each when developing new websites, mobile apps and other digital assets. 

Joel, Jamie, and Nathan discuss effective methods and techniques to use email marketing to build your brand’s awareness and engagement. 

Joel, Jamie, and Rachel discuss how to break through the noise and command your customer’s attention in the digital age. 

Joel, Jill, Jamie, and Rachel discuss which businesses should and need to use social media to connect with their audience.

Joel and Nathan go over the advantages of using Google Alerts to review and manage your brand’s reputation and see what people are saying online. 

Jamie, Rachel, and Joel talk about using social media influencers to promote your business and brand.

Jamie, Rachel, and Joel talk about why customer perceived value is important and some of the ways to present more value in your products. 

Nathan and Joel discuss whether or not email marketing is still relevant in 2019, what are some advantages of email marketing, and what are the basic tools needed to begin an email marketing campaign. 

Jamie, Rachel, and Joel discuss what visual storytelling marketing is and what makes it effective with some best and worst practices examples. 

Nathan and Jerry speak with Joel about their experience with working remote and they go over some of the benefits and drawbacks for employees. 

Jim, Jeff Stauffer, and I discuss if every dollar spent on marketing is meant to lead to direct sales or if much of marketing dollars should be categorized as awareness and branding.