23 minutes | May 27, 2021

05: Cracking Content Marketing on Budget

Episode 005Cracking Content Marketing on BudgetThe Marketing Umbrella Podcast with Itamar ShafirMelanie Deziel is a keynote speaker, author, award-winning branded content creator and lifelong storyteller who is on a mission to share the power of compelling and credible content with others. She is the director of content at Foundation Marketing and the author of the best-selling marketing and business communications book titled “The Content Fuel Framework: How to Generate Unlimited Story Ideas.”Prior to joining Foundation, Melanie was the chief content officer of StoryFuel and the first editor of branded content at The New York Times. She is a founding member of HuffPost’s brand storytelling team, and served as director of creative strategy for Time Inc.Listen to this information-packed episode of The Marketing Umbrella Podcast with Melanie Deziel about tools and practices to improve content marketing and tell better brand stories for clients.Here is what to expect on this week’s show:● How to do storytelling on a budget.● Why each and every brand represents a creative challenge for content marketers.● How to use tools and strategies to generate a free-flowing stream of story ideas for your clients.● Why it’s critical to have systems and frameworks in place that can ignite creativity and productivity. Connect with Melanie:Website: https://www.foundationinc.coFacebook: http://facebook.com/foundationincLinkedIn: http://linkedin.com/in/melaniedezielInstagram: http://instagram.com/meldezielTwitter: http://twitter.com/mdeziel   Learn more about your ad choices. Visit megaphone.fm/adchoices
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