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The Marketing Strategy Show
36 minutes | a year ago
Ep 45 LinkedIn Crisis Comms
In our most recent episode of The Marketing Strategy Show, we interviewed the LinkedIn Ninja, Jillian Bullock. When we booked this interview with Jillian, we were going to talk about LinkedIn strategies to build relationships via LinkedIn which would then build relationships off line. Over the last few weeks the world has changed dramatically and there is a lot more activity online.
41 minutes | a year ago
Ep 44 COVID Crisis Comms
How do you communicate with clients, prospects and suppliers during a crisis when there are business shutdowns and massive job losses. There has never been a more uncertain time. But one thing is for sure even if your business has shut down temporarily, you can’t put you head in the sand, now is the time to help your customers and prospects. In this episode Bec Derrington, a leading PR and Communications expert, from Source Bottle, discussed how business owners, marketing managers communicate better in this crisis.
46 minutes | a year ago
Ep 43 Compelling Content Creation
In a world where video is becoming more and more prominent, some may think written content's days are done. This is definitely not the case, because well-written and engaging content can attract new leads, build credibility, nurture new leads, and help you convert and build long term, repeat business. Nowadays, we often see written content that just doesn't cut it. It's too focussed on what the business does or what Google wants rather than what the reader wants. But if done right, written content can be a great marketing strategy for your business. In this episode, Kym Heffernan was joined by Leanne Shelton, a self-proclaimed English nerd at heart, Leanne is extremely passionate about the written word and loves working with Health & Wellness business owners to prepare effective content marketing strategies to best suit their target audiences. Leanne covers: What blogging is and how important it is to business How to structure an engaging blog How long should a blog be? How frequently should you write a blog? Blog topic ideas
37 minutes | a year ago
Ep 42 Business Dev Basics
Every single person or business out there is a potential client. That means every other lawyer, law firm, accountant, accountancy practice, bank, banker, is your competition. And this is why it's important to to get your Sales and Marketing right. In this episode, our host Kym Heffernan was joined by Alistair Marshall from Professional Services BD. Alistair has over 30 years of experience in Sales and business development and his fast and proven solutions have helped law firms, accountancy practices, banks and household name corporates to quickly attract new clients and win more new business. This episode contains a discussion on: Sales Strategy & Planning Dedicated Time & Resources allocated towards sales and marketing Measurement and KPI’s showing how good you are at what you do Skills training and why it's important in the Professional Services Industry Culture around the Professional Services Industry
33 minutes | a year ago
Ep 41 Bold Brand Strategy
T To be able to stand out from the crowd, you need to have a rock solid Brand Strategy as a part of your Marketing Plan. Your Brand Strategy needs to focus on what makes you, your Brand and your company different from others. What make you special? What do you offer that others don't? In this episode, our host Kym Heffernan was joined by Mitch Duckler from FullSurge. His areas of expertise include brand strategy, customer and consumer insights, and innovation. His groundbreaking book, The Indispensable Brand, guides readers on how to build a brand strategy that rises above the noise and monotony in their industry—transforming them from indistinguishable into indispensable brands. This episode contains a discussion on: The Importance of a Brand Strategy Standing out from the Crowd The meaning of an Indispensable Brand What Internal and External Lenses are
43 minutes | a year ago
Ep 40 Marketing Contact Database Musts
Segmenting and keeping a clean database is relevant to any business and knowing where to dig to find your clients is a very important part of marketing. In this episode, our host Kym Heffernan was joined by Andy Kyiet from Demand Flow Intelligence a company that helps you find the nuggets in your market. Demand Flow Intelligence provides services to B2B vendors define their market strategy, execute their market strategy and support their findings with relevant marketing data.
40 minutes | 2 years ago
Ep 39 SEO/Search Strategy
The Right Search Strategy will help you increase visitors to your website. But where do you start?
45 minutes | 2 years ago
Ep 38 Research-Based Marketing Strategy
An effective Marketing Plan can cover hundreds of strategies and tactics.
43 minutes | 2 years ago
Ep 37 One Page Marketing Plan
An effective Marketing Plan can cover hundreds of strategies and tactics so there's a lot you need to figure out. This will help you create a Marketing Plan in nine simple steps.
45 minutes | 3 years ago
Ep 36 Networking Success
Good Networking Skills are essential to the success of your business as you need to be able to successfully pitch yourself as well as interact with potential prospects and clients at events.
36 minutes | 3 years ago
Ep 35 Target Market Success
Ensuring success in your target market is all about finding an industry that has problems your business can solve then positioning yourself as a valid solution.
40 minutes | 3 years ago
Ep 34 Telemarketing Tips
Cold Calling is outdated and invalid according to the perception of most businesses when in fact it is still the best marketing method for building relationships with prospecting.
47 minutes | 3 years ago
Ep 33 Outsourcing Success
Without Outsourcing there simply isn't enough time in the day to complete all the tasks you need to for your business, find out how to make the most of Outsourcing here.
43 minutes | 3 years ago
Ep 32 Engaging with Events
Hosting a great event can engage you with prospects and clients as well as leave them with a lasting impression that will have them keen to do business with you for years.
45 minutes | 3 years ago
Ep 31 Email Marketing Success
Email is not dead! in fact it is still the best way to get new customers, over 40 times more effective than both Facebook and Twitter combined.
43 minutes | 3 years ago
Ep 30 Hacks that Help
Nearly 50 marketing and sales 'hacks' to help you grow your business. An episode not to be missed if you want effective marketing results.
44 minutes | 3 years ago
Ep 29 Winning Social Strategy
Social media is critical to business today but without a competent strategy are you really making the most of the medium?
41 minutes | 3 years ago
EP28 Effective Radio Ads
Radio Ads today combine digital and radio channels to create the most effective advertising campaign possible.
49 minutes | 3 years ago
Ep27 LinkedIn into Sales
LinkedIn is obviously an important tool for businesses with the growth in popularity of social media but how do you effectively use the platform to generate leads and find new clients and customers
43 minutes | 3 years ago
Ep26 Brand Strategy
Having a strong brand is no doubt critical to the growth of any small/medium business but what makes a strong brand? Clearly defining your values, your voice, your look and what makes you different from your competitor
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