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Tony Frawley and Kieran O’Callaghan deconstruct the marketing practice of ‘brand strategy’, explaining what it is, what it’s not and the process behind formulating an effective one for your business, product or service. The strategists recount key learnings from previous projects and discuss iconic case study examples.

With only a few days to go until Christmas Day, Tony and Kieran take a more lighthearted approach to this week's podcast. The marketing strategists reminisce about their favourite Christmas Marketing Campaigns, reveal some interesting facts about how marketing shaped the Christmas experience and take stock of the year's events.

This week, Tony and Kieran discuss why so many professionals struggle with the basic question ‘What do you do?’. The marketing strategists give advice on what it takes to craft an elevator pitch that is memorable and one that will ensure no personal or business opportunities are missed. Tune in to discover the process for developing your own crystal clear pitch and how to deliver it effectively to improve the odds of success in your professional life.

In this inaugural podcast, Tony and Kieran discuss the 'what', 'why' and 'how' of Case Study Marketing for B2B businesses in 2021. Both marketing strategists speak of their experience and give practical advice on best practices for implementing this proven method of increasing relevant enquiries and building credibility within target verticals.