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Modern marketing is more intricate and nuanced than ever. While the traditional 4 P are still relevant, some new areas of expertise have emerged from the tech start-up world, such as Product and Growth marketing. Today we bring in an expert, David Burson, to talk all things Product and Growth. David heads up growth for Canva Pro and also has a wealth of experience other tech companies such as Hotels Combined.  We hope you enjoy the episode. If you do, don't forget to subscribe and leave us a 5 star rating and review while you're there!

It's our final episode of the Gerardo's start-up journey mini-series! In this series, we have been checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way.  This week, we are again joined by G's co-founders Jessica Baird Walsh and Michael Fitzbaxter. We hear the update from their recent Investor Committee pitch and whether the team secured funding from Antler for their business. We also spend some time reflecting on the Antler accelerator program experience, learnings and advice for anyone looking to join the program. If you would like to learn more about Remote Social you can follow this link: https://www.remotesocial.io or follow them on LinkedIn and Instagram.  If you are an entrepreneur and want to join the next Antler Cohort, see if you are a good fit here: https://www.antler.co/sydney We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

It's episode 6 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we have special guests on the show as we meet G's co-founders Jessica Baird Walsh and Michael Fitzbaxter. We get to know Jess and Mike as we dive into their diverse backgrounds and journeys to the Antler program. We also discuss roles and responsibilities in the team, why 3 co-founders can be better than 2 as well as how the team is using feedback from VCs to refine their approach. If you would like to learn more about Remote Social and even sign up for their alpha test, follow this link: https://www.remotesocial.io Also, if you are an entrepreneur and want to join the next Antler Cohort, see if you are a good fit here: https://www.antler.co/sydney  We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

It's episode 5 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we pick up where we left off last week and learn about G's new team and project, Remote Social. G tells us about the decision making process to ultimately join this new team as well as his key focus areas. We also touch on how marketing differs in a start up vs. a more traditional business, with a brief mention of the witchcraft known as growth hacking, that we will explore even further in future episodes. We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

It's episode 4 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we catch up with G and find out that he has disbanded from his virtual reality project, deciding to move in a different direction on the program. This is big news! We hear all straight from G to understand what has changed and delve deeper into some of the difficult conversations he's been managing as part of such a pivot.  We also learn more about how G was able to know he was making the right call, weighing up data and emotion to ensure he stays true to himself.  We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

It's episode 3 of Gerardo's start-up journey as he makes his way through the Antler accelerator program in an attempt to start a fledgling business. In this series, we are checking in with Gerardo regularly to discuss key events and focuses of the moment while taking onboard learnings along the way. This week, we catch up with G and hear the exciting news that he has found a cofounder and is officially "tracking out". We also learn about G's new cofounder Jane, who will be embarking on this journey with him. We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

Over the coming weeks, we are following Gerardo as he makes his way through the Antler accelerator program in his attempt to start a fledgling business. Each week, we are checking in with Gerardo to discuss key events and focuses of the week, taking onboard the learnings along the way. This week, we catch up with G and get the latest news on potential co-founders he has met, an update on his own idea and whether it is still viable as well as some new ideas in the world of VR. We hope you enjoy the episode. Don't forget to hit subscribe so you can stay up to date with the series!

The start-up mini-series is back baby! The Marketing Show is returning to Antler HQ to follow the journey of our new friend of the show, Gerardo. Over the coming weeks, we will be following Gerardo as he makes his way through the Antler accelerator program in his attempt to start a fledgling business. Each week we will check in with Gerardo to discuss key events and focuses of the week, taking onboard the learnings along the way. This week, we get to know Gerardo as a person to understand his background and journey from marketer to entrepreneur.  We hope you are as excited as we are to go on this awesome start-up adventure! Don't forget to hit subscribe so you can stay up to date with the series.

On this episode of The Marketing Show, we look at Cookies and there use in data driven marketing. But before we even do that, we first break down what a cookie actually is, as it tends to be one of those terms that people use but don't actually understand. Following on from that, we discuss the different ways cookies can be used by marketers before contemplating the future of the humble cookie as 3rd party cookies look to be almost completely phased out by 2022. If you like the episode, make sure you hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we explore the world of influencers and their role in a businesses communication strategy. Influencers have been a buzz word in marketing circles in the last couple of years, so on today's episode we have a look at why you should or shouldn't use influencers and then how you can go about it to ensure you get the most out of your influencer campaign. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we pull back the curtain on brand distinctive assets, or what are sometimes known as brand codes.  A brand's distinctive assets are those parts of the brand that are so recognisable, you wouldn't even need to know the brands name to pick which brand it is from. Think the McDonalds golden arches, the Google "oooo's" or the Pizza Hut phone number jingle that you still remember from back when you were a kid! Once understood, distinctive assets can be an extremely powerful tool to aid the building of memory structures in a consumers mind, creating a short cut between your advertising assets and the consumer being reminded of your brand, even if they weren't paying close attention. What this means is that when that consumer is at the shelf, choosing between brands, they are more likely to pick yours if you have strong distinctive assets. We talk about what distinctive assets can be, how to identify yours and what to do about it once you have identified them. Finally, we also discuss some of the risks of altering your brands distinctive assets or codes. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we enter the world of small business, and it isn't as small as you would think! As a small business, you need to be hyper-aware of your marketing investment, ensuring that every dollar is giving you the maximum return that it can. With that in mind, we explore some tactics that can be used before ever spending a dollar before we move into how you can optimise any money you are investing in paid advertising. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

It is the 11th and final week of Nathan's start up journey through the wild world of the Antler accelerator program, and the question on our lips is; are we celebrating or commiserating? On this week's episode, we get a first hand recount of how the pitch went and what the outcome was for Nathan's business RightPaw.  We also reflect on the mammoth journey that Nathan has been on to date and remind ourselves of some of the key learnings that we have picked up along the way.  We also talk about whether our hypothesis, that marketing is crucial to a successful start up, holds up. If you would like to learn more about Nathan and his business, you can find him on LinkedIn as Nathan Olivieri. If you're interested in RightPaw, check out there webpage https://www.rightpaw.com.au  We hope you enjoyed coming on this journey with us. If you did, don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

On this episode of The Marketing Show, we breakdown how you can start to build a marketing plan or strategy for your business. We dive into the basic elements that we think should be included in any marketing plan, including consumer understanding, consumer journeys, competitor analysis and financials that back up your plans. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we explore the the marketing communications funnel, sometimes known as the comms funnel or sales funnel for short.  The communication funnel is a framework that is over 100 years hold, yet still stacks up today. The tactics may have changed, but the theory holds true! We dive into what the funnel is and how each section relates to each other, as well as how marketers can engineer plans that maximise the opportunity at each stage. We also take a look at how the changing marketing landscape can alter how we use this theory, turning our funnel into more of a matrix. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we explore the different career paths that you can have as a marketer.  Whether you are thinking about your next step, or haven't even left University yet, having a strategy when it comes to your career goals is crucial. But before you start on that journey, it helps to have a clear understanding of the different roles that exist within marketing.  We dive into the key roles that exist and explain what the key activities are in those roles so you can start to see whether the role would be a good fit as part of your journey to the top.  We also discuss some of the diverse skills and university subjects that you can take to help give a leg-up into some of these pathways. If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

On this episode of The Marketing Show, we go back to basics and brush up on the fundamental framework that underpins everything we do as marketers, the marketing mix and the 4 P's of marketing. The marketing mix has been defined as the set of marketing tools that the firm uses to pursue its marketing objectives in the target market. And the 4 P's is a framework for understanding how to manipulate the marketing mix to achieve success for your product or service. Those P's refer to Product, Price, Place and Promotion.  We look at each P individually as a reminder that no matter what you are working on, having a thorough understanding of each one for your business will serve you well.  If you like the episode, please hit subscribe and leave us a 5 star review on Apple Podcasts!

It's week 10 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program. On this week's episode, we launch into the topic of equity within a start up. We discuss how you should think about splitting equity between founders. Should it be split evenly? Or are there some cases where an uneven split is called for?  We also talk about how to use equity as a tool to motivate your first employees as the business starts to grow.  We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

It's week 9 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program. On this week's episode, we are very lucky to have Nathan’s co-founder and CTO join us, Adelaine Ho. We spend some time learning about her journey before discussing what makes a great pitch. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!

It's week 8 of our start-up series where we follow Nathan Olivieri on his journey through the wild world of the Antler accelerator program! On this week's episode, we learn about the importance of teamwork in a start up and how it is crucial to set an inspiring vision. The team is often considered the most important part of a start up, with many investors putting a disproportionate focus on it. Once you have a winning team in place, you need to set a vision for the team to work towards. We discuss how achievable your vision should be and whether you should ever consider changing your vision. We hope you enjoy the episode. Don't forget to hit subscribe wherever you get your podcasts and leave us a 5 star rating and review while you're there!