22 minutes | Nov 3rd 2020

The rise and rise of the CMO: why the years up to 2030 will see the role of CMO gain in influence and significance within B2B businesses

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The Marketing Pod recently collaborated with B2B Marketing on research into the changing role of the CMO in B2B organisations. In this podcast episode, hear B2B Marketing’s Editor-in-chief Joel Harrison and The Pod’s founders Jodie Williams and Jen Hughes discuss some of the key findings of their researchHear about the key drivers behind major changes in business attitudes, including the impact of COVID-19 on B2B customer behaviour and how this has created an increased need for an experienced and empathetic marketer in the c-suite. As organisations are evolving to meet the altered expectations of their customers, so too is the role of the CMO, who is increasingly being called upon to provide crucial customer insight. In this  influential position, the CMO must create robust strategies which will enable business growth during difficult times. So, as the ownership of customer insight shifts from sales to marketing, our podcast panel asks: what should senior marketers be doing now to make sure they are ready to lead their businesses to success - and what skills, tools and technology will they need to gather around them during the coming years.
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