17 minutes | Jun 17th 2020

B2B marketing - making plans when the future is unknown

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The coronavirus pandemic has had a deep impact on the professional lives of B2B marketers (and inevitably their personal lives too).In this episode, The Marketing Pod’s co-founders share their experiences and thoughts on what marketing teams can be doing to keep communication flowing with audiences and each other. Their tips will help B2B marketers prepare and plan for the future, even while uncertainty remains.Jodie and Jen take a look at which opportunities are missing right now and discuss how marketing professionals can pivot activity to stretch their budgets and seek out value in new places, using digital marketing as a core focus.
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