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Are you making this big content mistake with the About Page on your website? Is Your About Page effective? Deep down do you already know that your about page content isn't as effective and compelling as it should be? How do you measure its effectiveness? Sandhya Valecha answers these and many other questions in this episode of The Marketing Nerdz Podcast. In addition, she spills the beans on the biggest mistake with your about page content She goes on to assure you that this mistake is quite easy to fix. Want to know the reason why Sandhya recommends fix this big mistake asap? To discover the answers, listen to the podcast now.  She's going to bust the common (read 'erroneous') assumption or belief about your about page. Oops, do you hold that belief/assumption too? Find out in this episode. Most website owners miss this. But you're doing a disservice to yourself if you don't do anything about it after discovering this big mistake with your about page. Sandhya goes on to share with you the steps to fix this page and make your About Page helpful, effective, compelling, and user-friendly.

If you're a writer (or want to be one) and if you struggle to overcome writer's block, tune in to this podcast by Sandhya Valecha where she spills the beans on a writing app that helps her beat procrastination and writer's block.  On days when it's difficult to discipline yourself to overcome blank page syndrome and write, this free writing app could be the disciplinarian you need to give you the much-needed push. In this episode of "The Marketing Nerdz Podcast", Sandhya Valecha, the Cofounder of The Marketing Nerdz reveals to you her terrifying experiences of using this writing app. She describes this tool as someone putting a gun to your head and demanding you to write until your brain is exhausted and until your hands are tired. But the advantages of this threatening app are all yours to keep. She goes on to talk about the warnings, pressures and anxiety you might experience while using this dangerous writing app. However, the advantages of using this free writing app far outweigh the initial anxiety you experience.  Perhaps you may be aware of the tool Sandhya Valecha talks about. Or maybe you're not. Either way, the name of this free writing tool is "The Most Dangerous Writing App". In their own words and we quote: "Don't stop typing, or all progress will be lost. The Most Dangerous Writing App is the most dangerous way to keep yourself focused. Keep writing, or the text fades away and disappears forever." On that note, here's wishing you a happy writing session. 

When you run an agency, a large majority of your time is invested in acquiring new clients.  While there are several ways to get new clients... To make the most of the limited time we have each day, it's important to focus all your time and attention on sources that bring in your Ideal Clients.  In this episode of 'The Marketing Nerdz Podcast', I talk about - The #1 Client Acquisition Source for My Agency.  If you charge about 25 Lacs a year for your services, this is by far the best way to acquire new clients. Nothing comes close to this high ticket client acquisition method.  Phone calls...  Social Media...  Cold outreach...  None of that is going to help you get New High Ticket Clients Consistently unless this is integrated into your funnel. Period.  For more, listen to this new episode of 'The Marketing Nerdz' Podcast.

Online publishing is big... And getting BIGGER by the day. And thanks to the advancement in technology, starting an online publishing business today is way easier than it was a decade back. With all the amazing tools we have today to create a website or design the banners... You could start an online publishing business today from home... with no employees. A 7 figure yearly revenue running a solo online publishing business is not uncommon today. In this episode of The Marketing Nerdz Podcsat, I talk about: What is an Online Publishing BusinessHow to Start an Online Publishing Business And How to add multiple revenue sources in your Online Publishing Business And a lot more It's a must listen to podcast if you want to start an Online Business.

I'm someone who inherently takes a lot of Risks. And with Risks, there is always that outside chance of FAILURE. And I'm not someone who would play around the safe-boundaries to avoid failure. So given my appetite to take risks, I know I may come across a time when I could lose all the money I have. And if at all such a time arises, this is what I would do to get back in the game in no time. If you have the skills, you would NEVER be afraid to take calculated RISKS.

There is a lot of buzz these days about how AI will take over the content writing jobs... And why content writing is not a great career option moving forward. Is it TRUE? Are content writers going to lose jobs? Will AI take over completely? Well, I answer all these questions in in this episode of The Marketing Nerdz podcast,.

Growing up, I was a BIG time introvert. I HATED not being able to express myself.  The only way I could communicate with the world back then was via Sports.  I was a district level player in Cricket and Table Tennis. I won a lot of awards for my school.  And I was also a part of the music-band in my school.  So sports and music is how I got all the attention back then.  But my inability to express myself always pinched me.  And after school, when my parents did not support my career in sports and wanted me to do Engineering first and then MBA... I felt as if someone had taken away one of my legs.  It felt like a ruthless cut out of the Blue.  And I wasn't able to fight or take a stand for myself back then. Else, who knows, maybe, you would have seen me in one of the IPL teams. A left hand opening batsman for Mumbai Indians, eh?  With sports gone. The music aspirations were gone too.  Everyone in my band moved to different cities.  To compensate, during my Engineering, I found another way to express myself. The Gym. So you see, when I look back now, the pattern is pretty self-evident.  Everything I did in my life was a way to compensate for my inability to communicate or to be able to express myself.  My passion, my interests were all around things that could help me get attention. Since I got very little of it.   No wonder, I wanted to become an Actor after I got done with my Engineering. It seemed like the easiest way to get attention.  In fact, I pursued a career in acting for at least a couple of years. From doing Theater to acting in a couple of shows for UTV back then.  Things looked good. I could have done well as an actor if I had pursued it for long.  But after a point, while I was going through some health issues, I just lost interest. I decided that I don't want to pursue my passion for acting any longer. I just quit.  To me, wanting to become an actor was a way to learn how to express myself freely. And although I did that as the characters I was asked to play.  But the REAL me, the REAL Karan still was an introvert.  As soon as I was done acting.As soon as I heard the word CUT from my director - I would be back to who I was all my life - An INTROVERT.  So becoming an actor did not help me become who I thought I would.  And in between all of this, I now had to think about making money, building a career... I did not realize that I had become an Adult.  So I kept dabbling from one thing to another.  And stumbled upon writing one fine day thanks to Sandhya Valecha. At that point, learning how to write was just a way to make money and make ends meet.  I did not really think of writing as a way to resolve and overcome something that I had been fighting all my life.  But surprisingly, the more I wrote, the better I got at writing - the better I got at communicating. The better I got at expressing myself.  When I was researching about the connection between writing, thinking, and communication - I was surprised to know that writing is also used as a modality by therapists to help people transform their lives, personalities, and self-image.   No wonder, I become a better communicator.  Thanks to learning how to write, I can now express myself freely. I was able to overcome years of my inhibitions. And make a lot of money and build a fairly successful career on my own terms.  Learning how to write changed my life, it can change your life too. Listen to this podcast episode for more details.

I started my Freelance Copywriting journey by writing for clients who paid peanuts. I was charging as low as $0.5 per article at the start of my career. And after months of working for an average of $1 per article... I slowly managed to increase my rates to $5 per article. But deep down, I knew, even the $5 I was charging was just crazy low. I saw other writers making the BIG money. But I just couldn't get past $5 barrier. I was almost on the verge to quit back then but something happened. An incident. It completely changed the direction of my life. Thanks to this incident combined with other factors, I was FINALLY able to break the barriers of charging peanuts and move towards getting paid what I deserved. Want to know what happened? Want to know how I increased my rates from $5 to $100 per article? Well, I talk about it in this podcast :) Happy listening!

Most of what I said about Digital Marketing as a career is 2018 is TRUE in 2020 and will continue to be True for years to come. While I suggest you listen to the podcast for everything I have to say... Here is what I will leave you with. The only time you need to be WORRIED in your career as a Digital Marketer is when you choose to be Average. In fact, you should be fearful in any career option you select in today's world if you choose to be Average in your skills.

The life of an Entrepreneur is full of challenges. And there is no bigger challenge you will face as an Entrepreneur than the current COVID-19 crisis. Depending on what industry you work in, you business at this point is either growing or declining. Most wannabe Entrepreneurs at this point will start looking for newer opportunities. Most would fall for the famous - Grass is Greener on the other side or the shiny object syndrome. Remember this, the Grass only looks Greener on the other side. Every business has its own set of challenges. Move to the other side, and you will find that the Grass was Greener at where you earlier were. Use this time to fix the loopholes, create new strategies, make your products, services or your Brand better... And come back STRONG. The winter will not last Forever. Prepare now to reap in the benefits when things change around. The GOLD in most cases, is exactly where you are at. Keep digging.

A business can never grow past its leader.  And there were times when I was a lousy leader.  I wasn't in the right emotional or mental state. And during those phases, my business dropped dramatically.  Thankfully, I am now more mature, and in control of my emotions most times than not.  But playing a victim is one way a lot of Entrepreneurs destroy their business. Listen to the full episode to know more about my journey. 

In today's podcast, I talk about the #1 Mistake most new entrepreneurs make.    You see, most new entrepreneurs forget to think about Sales or look at sales as an important indicator to how the marketplace is responding to their product/service.    They delude themselves in believe that I have the best product/service.    The only time you know, you have a winning product is when the Marketplace responds by taking their wallet out and buying your product/service.    Listen to the episode and avoid this costly mistake. 

In this new episode of 'The Marketing Nerdz Podcast', I talk about a time when my most ambitious business project failed completely.  And worst yet, I lost all my savings with literally no money in my bank account.  It was a really dark dark place that I was pushed into. I had no hope for the future, no light visible at the end of the tunnel.  I believe, it's something every Entrepreneur goes through... And an experience like this one turns a novice Entrepreneur into a REAL one.  I wish you the best in your Entrepreneurial Journey. And hope you get to learn something out of my experience. 

Welcome to Episode # 60 of 'The Marketing Nerdz' podcast.  In this episode, I reveal the complete Drop-Shipping Strategy I'm using to buy a new Mercedes. As you may be aware, I posted a story on Instagram about buying a New Mercedes on my Birthday in June. But I don't want to fund it with my savings.  So I took it up as a challenge to start some drop-shipping stores and raise the money to buy a new car with the profits from the stores.  At the moment, I'm a few weeks into the stores and in this podcast episode, I reveal everything I have done so far and plan to do ahead.  Hope you get to learn something new from it. 

Welcome to a New Episode of The Marketing Nerdz Podcast.  In today's episode, I (Karan Dharamsi) talk about why you should NOT treat your customers like King.  And what's the right way to go about redefining your relationship with your customers.  It's a really important episode if you are someone planning to start a business, or if you are a Freelancer, a Professional or an Entrepreneur. Remember this, your business should be an extension of your vision.  

Most Digital Marketers are going crazy over Facebook Messenger Bots. I hear so many of them talk about Facebook Messenger Bots changing the Digital Landscape in 2019. Yes, if used in the right context, messenger bots can add a lot of value to your overall marketing game plan. But is it THE THING in 2019? Nope! I don't think so. Yes, the messenger has a high delivery, open and click-through rate. But it's also a very Intrusive and Personal space. You may drive some quick sales with the messenger... But you will end up with far more potential customers disassociating from you or your brand with constant bombardment over the Facebook messenger. No matter what you call it... Delivering value, giving Lead Magnets... there is still a sense of personal space that we associate with the messenger. It's like selecting short-term gains over long-term leverage. To me, here are the 3 Big Shifts you need to make in your Digital Marketing Strategy in 2019 to continue to Build a Brand that stays relevant in the long run.

In this episode of 'The Marketing Nerdz Podcast' - I have a message for you.  2019 is almost here.  Like every year, it just seemed like 2019 just went by in a jiffy. For most people, 2018 was no different than all the other years if not worst. And there is a reason for that...  Most wait for things to happen.  Most dream about what they could have done than doing something that could change their life.  Most wait for Success to come to them.  Well, if you are not one of them.  Well, if you want 2019 to be the Absolute Best Year of Your Life Yet... Listen to this Podcast and then ACT!  You need to start planning today to make 2019 count.  To making 2019 the BEST Year of Our Lives!  Karan Dharamsi  

In this episode of The Marketing Nerdz Podcast, I share the #1 Mistake Business Mistake most people do out there while starting their businesses!   Well, when you are starting out your Business, your complete focus should be on getting the numbers rolling, getting sales for your product/services.   However, that's where a majority of the people get stuck at. That is because most of them focus on all the other things but sales while starting out!    The #1 Business Mistake I talk about in this episode is "perfection"   With Perfection, I mean the desire to have the perfect logo, perfect font, perfect visiting cards, offer letters etc.   People often spend a lot of time in making things perfect which don't really count in terms of ROI for the Business.   Sharing a personal example, I share how I too made this mistake when I first started out and how it hit back.   If you are working on making the allied things perfect and not focusing on driving sales or income for your Business, you are making a big mistake!    So, "Stop playing the perfection game" and "do the work".   Get things started and moving. If you have to run an eCommerce shop, build a store on Shopify, Run Facebook Ads and understand how your target audience is responding to your message.   Analyse if they want what you're offering, get the numbers rolling and side by side get your other allied things in place too!    So, to conclude, your goal if you're starting out a business should be to FOCUS on Sales!    Avoid this #1 Business Mistake called "Perfection!   

In this episode of The Marketing Nerdz Podcast, we have a special guest Lukas Resheske with our CEO Karan Dharamsi. Lukas grew up in a family where both his mother and father were in the Army. Never had he imagined he would be called the "Copywriter Millionaires Recommend". In this Podcast, Lukas shares his journey of how he got into the field of Copywriting and some really interesting tips for budding copywriters. Get to learn some of the most important and effective Copywriting tips as they have a Q&A round with the audience towards the end!