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The Marketing Hero Podcast
25 minutes | 10 days ago
Going to Market with TK Kader, SaaS Business Coach
Join us in conversation with the unstoppable TK Kader for some important insights into the Go-To-Market (GTM) process for SaaS. TK was CEO & Founder at ToutApp (backed by a16z, Jackson Square Ventures and prominent angel investors in Silicon Valley). After scaling ToutApp, it was acquired by Marketo where TK went on to join Marketo's executive team and serve as their Senior Vice President of Strategy. After running a 2-year transformation as part of the executive team, Marketo was acquired by Adobe for $4.75bn. TK now spends his time as a Strategic Advisor to 50+ B2B SaaS Founders globally. As Founder of Unstoppable Strategies, he helps Founders grow their startups faster through his weekly Youtube videos (tkkader.com/youtube) and his SaaS Go-To-Market Coaching Program (tkkader.com/gtm).
34 minutes | 13 days ago
The Intersection of UX Design and SaaS Marketing with Sr. UX/UI Designer, C. Vincent Plummer
Senior UX/UI Designer, C. Vincent Plummer gets into some very candid thoughts about what it's like to work with marketing. Tune into this episode if you want to hear some common ways things can go wrong between product and marketing, and get Vince's vision for how it can all be better. Check for C. Vincent Plummer on LinkedIn, or PlumCharlie on music platforms and Instagram.
25 minutes | a month ago
The Importance of Sharing Customer Stories with Winona Rajamohan, Senior Content Marketing Specialist at Hiretual
Link with Winona Rajamohan here: https://www.linkedin.com/in/winonarajamohan/
36 minutes | 2 months ago
Google Analytics for Business with Kyle Akerman, Independent Consultant
Expert Google Analytics Consultant and Educator, Kyle Akerman, joins us to discuss healthy analytics set-up, the most important reports you should be looking at, and 3 common mistakes that could be killing your numbers. Finally get a handle on what you actually need to look at in Google Analytics, and be a marketing hero today.
38 minutes | 2 months ago
How to Create and Maintain Websites for SEO Growth with Ashley Berman Hale, Director of Technical SEO at DeepCrawl
If you're looking to rebrand or rebuild your website there are a few things to be aware of if your end goal is to grow organically. We sit down with DeepCrawl's, Director of Technical SEO, Ashley Berman Hale to discuss the most important things to keep in mind when building your website.
21 minutes | 3 months ago
Benefits of Different Project Management Tools with Corina Ludwig, President at FunctionFox
In this episode, we sit down with Corina Ludwig, President of FunctionFox, and timesheet and project management tool, to discuss the benefits of different project management tools and things to look out for when deciding on a tool for your company.
33 minutes | 4 months ago
How to Create a Powerful SaaS Marketing Team with Saylor Bowler, Senior Product Marketing Manager at Nylas
In this episode, Saylor Bowler, Senior Product Marketing Manager at Nylas, a unified communications platform that allows developers to connect to every email, calendar, and contacts provider in the world, discusses the power of synergy between departments to create an exceptional marketing team.
29 minutes | 4 months ago
SaaS Social Media Marketing with Samantha Rupert, Social Media Expert
In this episode, we sit down with Samantha Rupert, a social media expert, to discuss what the best practices are for SaaS companies when it comes to social media marketing.
25 minutes | 5 months ago
The Value of Social Proof with Arttu Haho, CEO of USA, Trustmary
In this episode, we sit down with Arttu Haho, CEO of Finnish company, Trustmary, to discuss what it was like breaking into the US market and the challenges he's faced. In addition, we talk about the importance of social proof and how companies can use their software to generate track leads.
32 minutes | 5 months ago
MEDDIC Sales for SaaS Companies with Steve Ammann, Managing Partner of SMG
In this episode, we sit down with Steve Ammann, Managing Partner of Sales MEDDIC Group, where we discuss how to incorporate MEDDIC sales into large SaaS companies to help them reach their revenue goals. In addition, we discuss how each department within the company can help improve sales from marketing all the way to customer success.
31 minutes | 6 months ago
Product Marketing for SaaS Companies with Tim Gasper, Director of Product at data.world
In this episode, we sit down with Tim Gasper, Director of Product at data.world, to dive into what a product marketer role does and how it fits within a SaaS company. Learn more about how to set up your marketing teams and what content types to focus on.
26 minutes | 6 months ago
Content Strategy for SaaS Companies with Diana Mitchell, Digital Marketing Consultant
Learn more about the different content types for SaaS companies and how to develop a comprehensive content strategy with a content strategist and digital marketing guru, Diana Mitchell.
31 minutes | 8 months ago
Custom Salesforce & HubSpot Integration-Building with Tom Knickerbocker from SurveyGizmo
Tom Knickerbocker is the Information Systems Manager for SurveyGizmo, a Boulder, CO-based customer engagement SaaS platform. In this episode, we discuss the challenges, lessons learned, and possible outcomes of custom integrations between Salesforce, HubSpot, and other internal information systems.
33 minutes | 8 months ago
Best Practices for SaaS ABM Marketing with LifeSize Marketing Manager, Lori Mankin
In this episode, we discuss the different marketing tactics SaaS companies can do to start an account-based marketing program at their company using the resources they already have in-house.
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