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In this week's episode of The Marketing Guide Podcast Laura is joined by Ben Burns from The Futur.  Ben Burns is a designer, and author and currently serves as the Chief Operating Officer of The Futur. Ben leads a team of incredible people who develop, market and deliver life-changing educational products in an effort to help one billion people make a living doing what they love. In this episode we talk about: Ben's journey to where he is today at The Futur How meeting Chris Do from The Futur impacted his business The 1 Billion Mission at The Futur and where they are going The drastic action Ben took in his business Attracting your ideal clients The truth about raising your rates Why having face time with your customers/clients matters Ben's advice for anyone starting out in business What is The Futur Pro Group & what are the advantages Ben Burn's Social Links https://www.instagram.com/mrbenburnshttps://twitter.com/mrbenburns_https://www.facebook.com/mrbenburns/The Futur Links:https://thefutur.com/https://instagram.com/thefuturishere Links from the show: Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there? In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that will help you get discovered, get followers and most importantly get customers.  So if you are wondering why you are not growing as fast as you should be on Instagram then this is the perfect episode for you.  what you will learn: Crafting the perfect visuals What you need in your bio Why you need a strong CTA in your bio and the best ways to make the most of this The searchable feature you may be neglecting The swoon worth feature that will get you noticed (and followers) Additional features in your bio that you may not even have heard of Sit back relax grab a coffee a pen and paper and get ready to dissect the anatomy of a perfect Instagram profile.  Links from the show:The Reels Masterclass: "30 Reels in 60 Minutes"Get it now and get a FREE Canva Reels cover template pack worth €47:https://lauraomahony.com/shop/reelsmasterclassFlodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewNEW: 1:1 Instagram Coaching - Find out more:https://lauraomahony.com/coaching/Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/

In this week's episode of The Marketing Guide, we are talking about positive habit building and how to create change in your life that lasts. Laura shares how she made positive changes and set new habits and talks about the book that helped her do that. What you will learn: Why positive habits matter The four stages of habit building What is the habit loop How we can create change and form new habits How you can change your behavior 10 tips for creating new habits Links from the show: Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

On Instagram are seeing lots of the same types of content and people are regurgitating the same stuff and it's all starting to look the same. So how do you create content that helps you stand out from the crowd? How can you ensure that you content is more interesting and engaging for your audience? In this week's episode of The Marketing Guide Podcast I share with you 8 ways you can make more interesting Instagram content.Links from the show: Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet Ebook__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

If we want our customers to return to us time and time again we need to make sure they feel like they have had a 5-star experience.  Do you know what the customer journey is like for your customers and are you providing a service that makes them want to come back to you time and time again and tell everyone about their experience working/shopping with you? In this week's episode of The Marketing Guide, I share with you my recent 5-star experience and how you can apply these lessons to your business along the way and ensure that your customers keep coming back and bring new ones with word of mouth marketing too.Links from the show: Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.comFree Ebook - One Month of Instagram Content IdeasGet EbookCastlemartyr Resort (not endorsed or affiliated)https://www.castlemartyrresort.ie/__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

In this week's episode, we explore what to do when you simply run out of content ideas for your social media and I share eight different methods to ensure that you never run out of ideas for Instagram, TikTok, Facebook, YouTube or your Podcast again. What you will learn: The first thing you need in order to ensure your ideas are protected How to get your audience's opinions Two of the best places for unlimited ideas' The sneaky hack that will ensure you have highly engaging content ideas An unconventional way to find lots of content ideas The method that is often overlooked that will give you so many ideas your brain will burst How you can get content ideas without doing any work The journey that will give you answers to your content questions Links from the show:Episode 41 -The Buyer’s Journey on Instagramhttp://lauraomahony.com/episode41 Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped.  we are being sent thousands of marketing messages all day long and when you use content marketing the right way you can cut through that noise and build a community who are loyal to your brand and want to buy from you because you have helped them with their problems.what you will learn in this episode: what is content marketing why it matters - how it can help you increase sales, build relationships and trust how it works the buyer's journey - how you can use content marketing at every stage of the journey Your content marketing strategy - your five-step approach to content marketing Links from the show:Episode 41 -The Buyer’s Journey on Instagramhttp://lauraomahony.com/episode41 Episode 58 -7 Simple Steps To A Clear Marketing Message With Dr. J.J. Peterson of Storybrand https://lauraomahony.com/episode58/ Episode 19 -How to easily create a lead magnet https://lauraomahony.com/episode19/ Episode 23 - Step-by-step guide to defining your Ideal Customer Avatarhttps://lauraomahony.com/episode23/ Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZHow to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400

On this very special 100th episode of The Marketing Guide, I share with you 12 of the biggest lessons that I have learned from showing up for 100 weeks in a row and how I stayed consistent and motivated. I talk about the following: The one thing you need to do first above all else when trying to stay consistent What happens when you just don't feel like it The one thing that can stop you in your path and sabotage your success The main thing you need in order to succeed The thing I learned about "The First Step" The main thing you need to choose over perfection and much more Links from the show:Try Flodesk for Free:https://lauraomahony.com/flodeskFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

In this week's episode of The Marketing Guide, I spoke with Jordan Gill or Systems Saved Me and creator of Done In A Day.  Over the past 6 years, Jordan has built a million-dollar business helping doers, service providers and business owners get clear and organized in their business to scale their income, take back their time and create the services, sales, and lives they want. What we speak about: What the early days in her business looked like The one thing you can do in your business that will help save you time Tips for batching in your business and batching your social media content Jordan's strategy for Instagram success How entrepreneurs can stay organised in their day to day life VIP days and what type of business these are suitable for The steps you need to take to set up a VIP day in your business Links from the show:Jordan's Website - Systems Saved Me:https://systemssavedme.com/Jordan's Instagram:https://www.instagram.com/systemssavedme/Try Flodesk for Free:https://lauraomahony.com/flodeskEpisode 46 - The essential guide to content pillars for Instagram (& how to use them for your brand)https://lauraomahony.com/episode46Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

Content planning can be hard especially if you are a busy entrepreneur with not much time on your hands. It can be a struggle to decided what you want to post and you can end up missing promoting important events or losing out on sales becuase you failed to plan your posts and to post with strategy. That is why in this week's episode of The Marketing Guide Podcast I share with you the easiest Instagram Content Planning Strategy that takes the hassle out of planning and gives you a clear roadmap that you can follow whether you are planning a month's worth of content of a week. In this episode we cover: The easy to follow 6 step content planning process The one thing you need to do before you do any planning The special ingredient that your content needs to have Why the KISS method works wonders The system you need to decide what you will talk about How stretching yourself can help you grow The process for filling your calendar The last step that people often skip Top tips for this easy method Links from the show:Try Flodesk for Free:https://lauraomahony.com/flodeskEpisode 46 - The essential guide to content pillars for Instagram (& how to use them for your brand)https://lauraomahony.com/episode46Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

Over 77% of my audience said that they feel uncomfortable posting on social media during this challenging time in the world. They worried about showing up and posting when there seems to be so much going on in the world. It's still important to stay in touch with your audience and build that connection and email marketing is the perfect solution for the times when you can't post to social media, you don't feel like posting to social media or heaven forbid it all goes down and you can't access it. In this episode of The Marketing Guide, I share with you ways that you can use email marketing to increase your revenue by up to 51% with this often overlooked sequence. Links from the show:Try Flodesk for Free:https://lauraomahony.com/flodeskFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

In this episode of The Marketing Guide, I interview Aron Sōgi who is a TikTok content creator. Aron shares video and smartphone content creation Ttps daily on his account and has learnt a lot about growing a following in a short space of time.If you have ever struggled with what to post or share with your audience or you feel camera shy and don't know how to overcome it then you are not going to want to miss a second of this episode. How Aron built a 100k+ following in less than 4 months How this audience has helped his business grow The one piece of advice he would give someone starting out on any social media platform Ways you can take your video to the next level with your smartphone How you can set up your profile to attract the right type of audience How you overcome being camera shy and the mindset that will help you feel more comfortable showing up on camera How going live can help grow your following and build a relationship with your audience Tips and hacks for going live How to deal with negativity and trolls Links from the show:Aron Sōgihttps://www.tiktok.com/@aronsogiFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

We all know that Instagram changes like the wind and there seem to be new updates every day at this stage. I know it can be hard to keep on top of it and it can feel overwhelming at times.  In this episode of the marketing guide, I am breaking down all of the new updates on Instagram from January 2022 until today and making them easy to understand and helping you the small business owner understand which ones you need to focus on and which ones you can forget about.  In this episode you will learn: The update to your feed that will change the way you see posts  The different types of feeds that Instagram are introducing The update that will allow creators to earn money on the app A new way to get more people to watch your lives The update that is preparing us for the metaverse The new feature that allows you to support others without clogging the DMs The Reels update that could get you way more exposure An update that will make sure you never lose a story again Links from the show:Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.comIf you want to see Subscriptions in action, you can follow and subscribe to these creators: @alanchikinchow, @sedona._, @alizakelly, @kelseylynncook, @elliottnorris, @jordanchiles, @jackjerry, @bunnymichael, @donalleniii and @lonnieiiv.__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

In this week's episode of The Marketing Guide Podcast, I interview Shannon Forrest of Rívesci (REE-VESS-EE)  who runs her business with her husband Michelin Star trained Chef, Declan Malone.  They started out Rívesci (REE-VESS-EE)  as a food truck initially offering their customers a range of vegan and vegetarian dishes cooked in their vintage caravan. During the first COVID-19 lockdown Rívesci pivoted their business to become full-time condiment makers and have had fantastic growth during the pandemic. They now sell their Cashew Chilli Crush and Red Onion Marmalade in over 100 stores throughout Ireland and in their online store. Their story is truly inspiring and they share everything they have learnt along the way and how marketing and PR have helped scale their business.Links from the show:Visit The Rívesci Website:https://rivesci.ie/Rívesci Instagramhttps://www.instagram.com/rivesci.ie/ Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

In this week's episode of The Marketing Guide Podcast we look back on an marketing and advertising campaign from over 30 years ago that created a viral product that every little girl wanted. Clark's "Magic Steps" were the go to shoes and made every little girl feel like a princess. In this episode I am breaking down the key elements of this viral campaign and giving you actionable steps you can take to use these timeless marketing techniques in your business. What you will learn: How this campaign still sticks with people over 30 years later They key thing they did to ensure that this product was a success One thing they did that made their campaign a success and you can use this too  The type of marketing that is often discounted but still works today The strategy that helped make this advert stand out Why the product was so desirable Links from the show:Watch "Clarks Magic Steps" Adverthttps://lauraomahony.com/episode93/Episode 58 - 7 Simple Steps To A Clear Marketing Message With Dr J.J. Peterson of Storybrandwww.lauraomahony.com/episode58Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

What is the buyer's journey?  The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you.  There are a few different variations of the buyer's journey and ones that are a lot more complex then what I am teaching you today but getting a grasp of this model will help you turn your leads into paying customers and gain an understanding of what the buyer goes through every step of the way on Instagram.What you will learn in this episode: What is the buyer's journey?  Why do I need to understand the buyer's journey for my business? What is a Marketing Funnel What are the four stages of the funnel 3 sales psychology triggers that help convert your leads into customers Links from the show: Free Instagram Template Pack: https://view.flodesk.com/pages/60200952c400f13be4cc80c9All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Flodesk (see my aff link)Email Marketing Free 30 Day Trial (No Credit Card) & 50% off Monthly Subscription. https://flodesk.com/c/6SYNAZLeave a review & get a "shoutout for your business" on Android:https://www.podchaser.com/podcasts/the-marketing-guide-1185324Leave a review get a "shoutout for your business" on Apple Podcasts:https://podcasts.apple.com/us/podcast/the-marketing-guide/id1512499643?ign-mpt=uo%3D4Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/Email me: hello@lauraomahony.com

In this week's episode of The Marketing Guide, I talk to Lorna Butler of PDC Coaching all about feeling stuck and how to overcome it. We also talk about the following: What is psychometrics and how it can be useful to entrepreneurs What are limiting beliefs The best piece of advice that Lorna has heard What feeling stuck can be like How to overcome that feeling What are some of the symptoms of feeling stuck Lorna's book recommendations Lorna's podcast recommendations Links from the show:PDC Coaching Lorna Butler Instagram:https://www.instagram.com/pdccoaching/PDC Coaching Website:https://www.pdccoaching.com/Get the complete list of Content Planning Tools here:https://view.flodesk.com/pages/6192515d839edddd7aa02769Free Ebook - One Month of Instagram Content IdeasGet EbookFollow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewEmail me: hello@lauraomahony.comThe Mindful Kind Podcasthttps://www.rachaelkable.com/podcast/204__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

In this episode of The Marketing Guide Podcast, we talk about how to get over the fear of showing up online. Showing up can be hard and challenging and in this episode, I give you all of the steps, tips and hacks to get over the fear of showing up on social media. What you will learn in this episode: what the fear of showing up can look like how we can use fear and make it our friend why fear belongs in the back seat the first thing you need to do to address the fear of showing up why you need to switch the script how affirmations can be powerful in aiding your showing up 10 tips for How to manage the fear of showing up Links from the show:Get the complete list of Content Planning Tools here:https://view.flodesk.com/pages/6192515d839edddd7aa02769Episode 32 - Beating social media overwhelm and setting healthy boundaries.https://lauraomahony.com/episode32Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. Tune in Apple | Spotify | Google Podcasts | Castbox | Podchaser

Lots of people suffer from imposter syndrome and it's something that I have battled with for years. So in today's episode, I am sharing with you what exactly is imposter syndrome, how can you recognise the symptoms of imposter syndrome, the different types of imposter syndrome and tips for dealing with imposter syndrome,  we also share some celebrities who suffer from it. what you will learn today what is imposter syndrome what are the signs of imposter syndrome Types of imposter syndrome Tips for dealing with imposter syndrome celebrities who suffer from imposter Syndrome Final tips for dealing with imposter syndrome Links from the show:Get the complete list of Content Planning Tools here:https://view.flodesk.com/pages/6192515d839edddd7aa02769Episode 32 - Beating social media overwhelm and setting healthy boundaries.https://lauraomahony.com/episode32Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide. 

In this episode of The Marketing Guide Podcast we talk all about how you can perform a digital declutter and take back your focus for 2022. What you will learn: why your digital life is burning you out A trick to get rid of all of the large files on your email How to organise your files on your computer three different types of organisation methods you can use How to clear your digital clutter on your phone Hacks to keep your phone organised How to avoid your photos/videos taking up space How an online clear out can change the way you see things online Links from the show:Get the complete list of Content Planning Tools here:https://view.flodesk.com/pages/6192515d839edddd7aa02769Episode 32 - Beating social media overwhelm and setting healthy boundaries.https://lauraomahony.com/episode32Follow me on Instagram:https://www.instagram.com/lauraomahonydotcom/https://www.instagram.com/themarketingguide.co/How to Leave a review & get a "shoutout for your business" :http://lauraomahony.com/reviewFree Ebook - One Month of Instagram Content IdeasGet EbookEmail me: hello@lauraomahony.com__________________________________All previous episodes of the podcast are here: https://www.buzzsprout.com/1074400Don't forget to subscribe so you don't miss any future episodes from Laura and The Marketing Guide.