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The Marketing Companion
46 minutes | Oct 11, 2021
Influencers are everything
The is the first episode of a re-launch of The Marketing Companion featuring a discussion with Mathew Sweezey, marketing director for Salesforce. In this wide-ranging discussion, we cover trending news items from Facebook and TikTok and then go deep into how influencers are reinventing traditional retail, branding, eCommerce, and entertainment. This will reframe your view of the future of marketing.
42 minutes | Sep 26, 2021
A farewell to Brooke
In this new episode, Mark Schaefer has a big announcement about the future of the Marketing Companion. Mark and Brooke discuss the evolution of branding as well as trending news from Peloton and Facebook.
38 minutes | Sep 13, 2021
Twisting reality for marketing gain
In this show, Mark and Brooke look at a variety of AI innovations that could impact content marketers and consumers, including holograms and deep fakes. They also cover solutions to content overload, stunning new research on post-pandemic consumer trends, and Brooke's go-to karaoke song.
37 minutes | Aug 29, 2021
Today's new marketing opportunities
Mark Schaefer and Brooke Sellas discuss how technology is opening new "seams of opportunity" in marketing for senior living, virtual meetings, healthcare, real estate, insurance, and other industries.
35 minutes | Aug 15, 2021
AI gets real, maybe too real
What happens when AI can accurately replicate a conversation with a lost loved one? The personality of a business leader like Steve Jobs? The presence of Jesus or Gandhi? Does it become a tool for healing and great leadership, or will it become the next addiction? Mark and Brooke dissect a case study from the news in this surprising and fascinating discussion.
36 minutes | Aug 2, 2021
Megatrend: Live Commerce
One of the most interesting and important trends coming out of the pandemic is Live Commerce. Born in China and now spreading rapidly around the world, this trend combines influencers, streaming, entertainment, and impulse buying. Mark and Booke also discuss the strange influence of Peppa Pig, Instagram's pivot, and why young people are not going into sales.
38 minutes | Jul 19, 2021
Shifting content platforms
The wonderful world of marketing continues to evolve! What can we learn from the evolution of streaming services, a disturbing change at TikTok, and re-discovery of the written word (newsletters are HOT!). Plus, a tribute to Zelda.
35 minutes | Jul 3, 2021
Revenge travel and marketing at a crossroads
After a grueling year, pandemic-weary consumers are heading for the hills. Every vacation venue is over-booked. But what happens when this surge in demand meets an employment crisis? Mark and Brooke kick off the ninth season of The Marketing Companion with their analysis, plus a post-content marketing world, and a dating app for Gen Z.
44 minutes | Jun 20, 2021
Ten non-obvious market shifts
The pandemic has created an era of unintended consequences. In this episode, Mark and Brooke present 10 non-obvious emerging trends that could present new opportunities for marketers everywhere. In this exciting show, Mark challenges you to see the world through the lens of "fractures in the status quo."
38 minutes | Jun 6, 2021
What is the future of Snapchat
Snap seems to be making all the right moves. The stock is soaring and so is revenue. But their latest move is confusing. Or, is it bold and ground-breaking? Mark and Brooke debate the prospects for Snap as well as trends in emotion detection, Gen Z career choices, and Mark's issue with Resting Bitch Face.
39 minutes | May 24, 2021
Pandemic revolutionizes marketing employment
New research points to radical changes on the marketing job front. The good news is, jobs are growing. The bad news is, you might need to upgrade your skillset. Mark and Brooke explore the post-pandemic job market as well the fall-out from the digital ad apocalypse.
41 minutes | May 10, 2021
The intro takes over
Scott Monty and Tim Washer, creators of the famous Marketing Companion intros do a show takeover and provide their unique perspective on Mark Zuckerberg, influencers, TikTok, and beyond!
38 minutes | Apr 25, 2021
Problems with purpose-driven marketing
The hottest topic in marketing is the new emphasis on purpose-driven marketing. Consumers are rapidly organizing and activating online. Is this something every company should adopt, and how do you even begin? Mark Schaefer offers tangible advice. Mark and Brooke also cover the new emoji king and an update on the state of digital ads.
37 minutes | Apr 12, 2021
The essence of marketing with Tom Peters
Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world.
36 minutes | Mar 28, 2021
How to fix marketing with Raja Rajamannar
This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths.
36 minutes | Mar 15, 2021
The most disruptive Gen Z trends
Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!
33 minutes | Mar 1, 2021
The next big advertising innovation
Mark starts the show with a moving example about how marketing is about helping during this pandemic and Brooke introduces case studies illustrating the emerging power of LiDAR on marketing and advertising.
7 minutes | Feb 22, 2021
A special message from Mark
Mark Schaefer reflects on the fact that there is light at the end of this tunnel!
37 minutes | Feb 14, 2021
Unlocking business momentum
Mark and Brooke dive into the secrets of personal and marketing momentum and explain how a poor boy growing up in the slums of Philadelphia a century ago changed our view of the world forever.
38 minutes | Feb 1, 2021
Content marketing pressure
In this episode, Mark and Brooke use examples from YouTube and streaming TV to show how the pressure on content marketing is becoming relentless. This episode also features exclusive content from Martin Lindstrom and lessons from Mark's first sabbatical.
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