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The Marketing Companion
37 minutes | 5 days ago
The essence of marketing with Tom Peters
Business legend Tom Peters leads today's show with a boatload of direct and entertaining advice about compassion, excellence, personal branding, extreme community, and his surprising final thoughts to marketing leaders of the world.
36 minutes | 20 days ago
How to fix marketing with Raja Rajamannar
This special episode features Raja Rajamannar, the CMO of MasterCard. Raja contends that marketing is deeply flawed and heading for trouble. The answer lies in creating a new marketing mindset recognizing the indisputable consumer truths.
36 minutes | a month ago
The most disruptive Gen Z trends
Mark and Brooke dissect some of the most interesting and surprising Gen Z trends. Absurd content? Pinterest fans? Hype houses? This and more in the new Marketing Companion episode!
33 minutes | 2 months ago
The next big advertising innovation
Mark starts the show with a moving example about how marketing is about helping during this pandemic and Brooke introduces case studies illustrating the emerging power of LiDAR on marketing and advertising.
7 minutes | 2 months ago
A special message from Mark
Mark Schaefer reflects on the fact that there is light at the end of this tunnel!
37 minutes | 2 months ago
Unlocking business momentum
Mark and Brooke dive into the secrets of personal and marketing momentum and explain how a poor boy growing up in the slums of Philadelphia a century ago changed our view of the world forever.
38 minutes | 3 months ago
Content marketing pressure
In this episode, Mark and Brooke use examples from YouTube and streaming TV to show how the pressure on content marketing is becoming relentless. This episode also features exclusive content from Martin Lindstrom and lessons from Mark's first sabbatical.
32 minutes | 3 months ago
Can the internet unite people?
The new episode kicks off with Mark answering this question: "Can the internet be used to unite people?" and then the hosts cover some non-obvious trends emerging from the pandemic era.
39 minutes | 3 months ago
The Most Human Podcast
In this unique episode, Mark and Brooke talk about the personal impact of 2020 on their lives, their most valuable lessons from a year gone wrong, and their hope for 2021.
35 minutes | 4 months ago
Free content? A rant
On this episode, Mark rants about the destructive social media monetization model. Mark and Brooke also dissect the exploding world of online mental health and the fastest-growing job title in the land!
35 minutes | 4 months ago
The marketer is an artist
The new show features interesting takes on media and soccer, an amazing pandemic pivot from a luxury brand, deer in compromising positions, and a discussion of the marketer as an artist.
35 minutes | 5 months ago
Title: Virtual human influencers
Non-human, AI-generated influencers are now generating millions for their paid sponsors. They don't get sick, they don't complain and they are a significant marketing mega-trend.
39 minutes | 5 months ago
Synthetic content is coming
Fake news is just the beginning. New technology will allow anyone to create Hollywood-quality effects and replicate humans with uncanny accuracy. What are the implications for society, business and marketing?
9 minutes | 5 months ago
My shiny best self
In this special episode, Mark Schaefer discusses the stressful realities of the pandemic on his life and urges listeners to consider their historical narrative.
35 minutes | 6 months ago
As the pandemic wears on, new customer wants and needs provide opportunities for marketers. Mark and Brooke look at the big word for the next two years: COMFORT.
32 minutes | 6 months ago
Marketing dress for success
There is a small edit needed here. Brooke's audio weirdly cut out and then we resumed Marketing dress for success Has Zoom changed the rules for business decorum or should do the rules of "Dress for Success" still apply? Brooke and Mark debate this plus in-home drones and when the power of celebrity endorsements work TOO well!
38 minutes | 7 months ago
The ideal marketing skills right now
With all the changes in the world, it's a good time to pause and reflect on the ideal skillset for a marketing career. How has the pandemic changed marketing careers? What is the best way to keep your skills current? Google and other companies saying that a college degree is not important in some tech careers any more. Will that trend move to marketing as well?
34 minutes | 7 months ago
Initiative versus hustle
Is the hustle culture still relevant in a pandemic era? What does gerbil food and CBD oil have to do with anything? And why are people seeing more UFOs? Mark and Brooke tackle these questions and more on the Marketing Companion's 200th episode!
37 minutes | 8 months ago
Creativity in a crisis
The pandemic has created an immense challenge for creatives who depend on live sets and collaborations. Mark and Brooke explore the ups and downs of the creative process in a crisis. When will the new TV content come back?
42 minutes | 8 months ago
An inside marketing view from Adidas
In this special episode, Mark Schaefer talks with Adidas global brand communications director Fabio Tambosi. We explore how the pandemic is re-defining sports, the consumer behaviors that are changing forever, the eCommerce surge, how Adidas pulled off the world's biggest social media hack, and business lessons from LeBron James.
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