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The Marketing Canvas
36 minutes | Dec 1, 2020
7. Useful Tips to owning an Australian FASHION LABEL in 2020 with Bianca Latorre, Founder of Third Boi.
Meet Bianca Latorre, the incredible owner of Australian fashion label Third Boi. We chat with Bianca about and her experience working in the fashion industry and what it takes to own your own label in 2020. Bianca walks us through how she was able to adapt Third Boi during the pandemic, and the importance of building relationships in business to achieve the best results from Facebook Advertising and PR. Tune in to meet Bianca!
19 minutes | Nov 8, 2020
6. How INFLUENCERS, EVENTS, and CONTENT CREATION combine with Isabella Lynden, Owner of Vive Social, Vive Management and Marketing Manager at Status Anxiety.
Meet Isabella Lynden, Owner of Vive Social, Vive Management, and Marketing Manager at Status Anxiety. We walk you through the value of influencer and event agencies and how they contribute to the industry, what value you can receive from influencers, events, and content and SO much more. Tune in and meet girl boss, Isabella Lynden!
17 minutes | Oct 25, 2020
5. Importance of Interpreting MARKETING INSIGHTS with Sam Boardman
In this episode, The Marketing Canvas brings on Business Strategist, Sam Boardman (otherwise known as my IRL partner in crime!) to discuss what metrics could be helpful for eCommerce businesses from fashion labels to cleaning supplies. We talk Q4 planning for the silly season, and who his top influences are to help shape who he is today. **ALL OPINIONS ON THE PODCAST ARE THEIR OWN AND NOT THE COMPANY'S THEY REPRESENT**
20 minutes | Jul 26, 2020
4. Meet Adam Bouris' CENTRALISED eCommerce Solution for Retailers, Influencers and Consumers
Think of Snatchit.shop as the shopping cart that travels with you. Adam Bouris, who identified that content is where the transaction should take place, is on a mission to create a disruptive, centralised platform for influencers, customers, and retailers to all get money from sales seamlessly. Say hello to happy retailers, who get direct access to a database of influencers to promote their products whilst getting regular exposure to prospecting customers. Snatchit.shop is also a content generator and an exciting customer initiative for an extremely low barrier to entry cost.
23 minutes | Jul 4, 2020
3. How to EXPONENTIALLY grow Brick-and-Mortar Service Businesses with LaCure Founder Tommy Kerr.
Join The Marketing Canvas with Founder of LaCure, Tommy Kerr, on life-changing tips to grow a brick-and-mortar store. If you run/work in service-based businesses, local businesses, and/or growing a presence online, this episode is DEFINITELY for you. Tommy covers effective localised marketing strategies, the pros of agency involvement, importance of texts, customer acquisition and retention, and value ambassadors with sweat equity arrangements. Follow Tommy on Instagram at @tommykerr17 and LaCure Wellness at @lacure_wellness and www.lacure.com.au.
19 minutes | Jun 19, 2020
2. The INSANE Value of Influencer Marketing with Influencer Jessie Norbury
Super insightful episode into the wide, wonderful world of influencer marketing with Jessie Norbury. How can we as marketers, get the best results from Influencer Marketing? Which platforms are best for awareness, engagement and conversion? How do influencers prefer to be contacted? What brands have blown them away and what did they do? Is it even worth it? Find out by tuning into The Marketing Canvas.
6 minutes | Jun 19, 2020
1. Introduction to The Marketing Canvas | Get to Know Me | What We'll Achieve Together |
In this episode, Vonni, your host from Vonnimedia, discusses how we as Founders, Directors, Marketers and Managers can come together to learn marketing tactics to grow and scale our businesses. With a prioritisation around revenue growth, tech-focused initiatives and customer experience, Vonni hosts this podcast to find like-minded individuals who can help us, as Founders and/or marketers, make informed and strategic business decisions.
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