37 minutes | Jul 24, 2014
Show #12 – The One Where We Talk About Social Media Fails
This is the show where we talk about Social media fails. Join us for our podcast/web show, that is based on the book, 19 Social Media Fails That KILL Business: Bad social practices that drive customers away and sabotage sales - and how to fix them. We discuss three different fails that are the most hurtful to a successful marketing campaigns by business. The Interesting Thing We started the show talking about the benefits of learning to build big networks. We are super good at growing big networks on sites like Twitter, Instagram, and all the other social sites. In this episode we talked about how to get more followers on sites like Pinterest, LinkedIn and Instagram. The topics we covered were: Should you use a profile or a page for your social media on Pinterest, Facebook and Google. We chatted about whether there was a benefit to using the business platform or a profile. What happens when you use the wrong platform for your industry. We also dished about not posting content correctly for the site. Last but not least we covered the controversial topics of sex, politics and religion. We got a kick out of calling this the sex show!
31 minutes | Jul 16, 2014
Show #11 – The one where we talk about Twitter Marketing
This is the very best podcast and web show ever! We are talking about Twitter Marketing and how to utilize this powerful social media channel to grow your business. We cover followers and ratios, having multiple Twitter accounts and tools that you can use to make your Twitter Marketing more effective. We started with something interesting: Gary Vaynerchuk has been talking a lot about marketing in now instead of focusing on the past or the future. Here is a great video of his most recent keynote where he discusses the drop in Google Adwords clickthroughs https://www.youtube.com/watch?v=ay7jpEMLxnw Today's Show Today we talked about the topics: Twitter followers and ratios - how to avoid getting trapped at the 2000 mark and ways to increase your followers Having multiple accounts - should you pick a really tight niche, it is really interesting to see what people will follow Tools for Twitter Hootsuite.com - our app of choice to schedule social media postings Bufferapp.com - a really good tool for posting, hard to scale price-wise Hashtagify.me - super fun tool to figure out the optimal keywords for your tweets Ads.Twitter.com - some good data right from Twitter justunfollow.com - really good tool to manage your Twitter followers If this sounds like WAY too much, give us a jingle to find out about service for 3 months Hootsuite posting for just $497! Buy The Book! This show is based on our book, Twitter Marketing Strategy: Advanced Tips Booklet For Using A Social Media Powerhouse Twitter is one of the world’s most active and profitable social networks for people who understand it’s power and know the secret to making it work. With a little bit of expert insight, even the most inexperienced marketer can use this social platform with great success. If you’re new to Twitter or are just figuring out that you need to add this powerhouse social network to your marketing arsenal, this simple guide will have you up and running in no time. This quick, easy read packed full of helpful tips and resources for getting follows, favorites, and retweets that lead to sales will help you put your Twitter account on the map and growing an audience in just a few hours! No tech knowledge required, this booklet gives tons of great techniques that will have you on top of your Twitter game and putting leads in your funnel quickly. You’ll learn effective, simple to implement strategies for getting noticed by your target market, engaging potential buyers, and
27 minutes | Jul 4, 2014
Show #10 – The one where we talk about Graphic Design for Social Media
There are so many things to consider when you are using pictures in your graphic design for social media. This show covers some of the more interesting aspects of using photos in your marketing! Topic covered: Buying and Licensing Pictures Google search - Images > Search Tools Multiple images on stock sites Using stock photography What to post picture-wise Quotes Blog post titles Calls to action Get it now Drive to website Action Items Check out canva.com and picmonkey.com for editing Buy The Book! This show is based on the book, Graphic Design for Social Media: How To Knock Their Socks Off With Pictures, Fonts and Layout If you are checking this book out, you have probably figured out that pictures and good design matter to marketing, that your marketing efforts are becoming more and more image based, and that you HAVE to get with the program and start doing better, prettier, more compelling pictures in order to keep up. The cool thing is that with just a few “tweaks” you can take your graphics from amateur to brilliant and this book will show you exactly how! We talk extensively about how images can capture a mood or evoke a feeling immediately, how to position text on an image to create impact, and generally how to make your marketing marvelous with pictures and graphics. >> Get it on Amazon
24 minutes | Jul 2, 2014
Show #9 – The one where we talk about Real Estate Marketing To A Farm
We love Realtor Marketing and helping agents learn about marketing to a farm area! There are some really interesting aspects to choosing your farm, why farming is great for sellers and how to use newsletters, postcards and video to maximize your real estate marketing efforts. We covered a wide range of topics today, including: What is a farm and how can you become a neighborhood expert who is in demand? Farming for sellers Knowing the neighborhood Listings are geographically desirable Cross selling your listings Hot sheet Direct Mail Newsletters and postcards Print or email Calls to action on your mailings Video Video can be used very powerfully to circumvent parts of the buying cycle and get your message in front of people who are ready to buy or sell right now Definitely focus on the subdivision level Action Items for This Week 1. Make a video (it doesn't have to be perfect) 2. Pick a farm
26 minutes | Jun 26, 2014
Show #8 – The One Where We Talk About 100 Marketing Ideas
We have done the 100 Free Marketing Ideas talk for years and everyone loves it! This week's show is about 100 Marketing Ideas that you can use right now to market your business. The cool thing about having all those ideas listed out for you is that you can really start to see everything that is available and can pick and choose which will be the best for your business. Things we talked about in this show include: Direct Mail Thank you cards Personal notes How to find new opportunities to mail Speaking How many times a month Webinars and podcasts Give More Than You Said You Would 100 plus free marketing ideas Example of our favorite recruiter YouTube videos Action Items Get the free handout for 100 Free Marketing Ideas - http://100freemarketingideas.com Get the book! - 100 Marketing Ideas http://mandmmonsters.com/buy100
24 minutes | Jun 25, 2014
Show #7 – The one where we talk about your Perfect Customer Avatar
This is our all time favorite thing to talk about! Knowing your perfect customer, how he or she thinks and why they would want to buy what you are selling is a really powerful marketing and sales tool. We apologize in advance for the video quality...for some reason the internet kept cutting in and out...darn that Google Hangouts! That said, the podcast has been edited and way fewer of the pauses and skips if those really bother you! Today we talked about: Finding your perfect customer profile avatar who will buy everything you sell and share it with all of their friends Selling to everyone is selling to no one We love this topic so much we wrote a book! check it out at mandmmonsters.com/buypcp Who exactly will buy your "stuff" How to figure it out by checking with your current customers, you are not selling to yourself! Action Items Download the worksheet: mandmmonsters.com/pcpmm Check out our course: mandmmonsters.com/pcpcourse
54 minutes | Jun 18, 2014
Show #6 – The One Where We Talk About Authority Marketing
Join the Marketing and Media Monsters for super fun show as they talk about Becoming An Authority. Some of the bits that we touch on are achievements, people who are doing it right, not an overnight success, and choosing what to be an authority in. The interesting thing today was about staying activities and allowing yourself to "win"! Becoming An Authority is not about getting the right accreditations, but about your own achievements. It really is about putting 10,000 hours into something and becoming and expert at it. But just being an expert isn't enough, you have to want to be an authority to make a difference beyond just your "job". Resource: Outliers, Malcolm Gladwell Gary Vaynerchuk started in his dad's discount liquor store, started wine library tv, got on Ellen and Conan, wrote best selling books and generally is ABSOLUTELY an authority in the marketing industry. Like every authority, Gary was not an overnight success, nor was Mari Smith, our next victim (example). We questioned whether "normal" people should niche down quite so much and talked about the fact that Mari is so wonderful and genuine that she now has the opportunity to move beyond just Facebook if she wants. How to become and authority: Blogging Speaking Social media Media coverage Benefits of being an authority This show was based on our book, Becoming An Authority >> get it on Amazon
19 minutes | Jun 11, 2014
Show #5 – The One Where We Talk About Fearless Marketing Ideas
This week's show covers something that is a huge problem for many women (and some men), how to do FEARless Marketing, not caring about how you look, sound or feel, just going for it! Everyone worries about something. We were hesitant to write a book that would have a pink cover and a women-only focus, worrying that we would get pigeon-holed into "women marketers". We also worry about doing too much social media stuff in case we get stuck there instead of "real" marketing. >> Ebook we based the show on: FEARless Marketing Ideas For Women In our book, FEARless Marketing For Women, we talked about all the ways that we, as women, try to trip ourselves up and let the world stop our creativity and passion for marketing. The response has been tremendous, but one thing we hear over and over is that our FEARless Women want to know exactly how to do the marketing. How to take the different marketing channels by storm and just get out there an do it! This book is chock full of dos and don’ts for FEARless marketing that will take your sales and marketing efforts from bland and boring to snazzy and “knock their socks off!” >> Get it now! Bizwomenrock.com - Katie Krimitsos' Podcast just for women Video Marketing Right off the bat we jumped into the thing that scares the crap out of most business people, doing video marketing. We talked about looks, technical bits and programs that you can use to record your shows. Google Hangouts Screencast-o-matic Pictures In Marketing How to get professional photos done so that you can use them in your marketing without stressing out. What not to do and a super-duper trick for how to get exactly the type of shots you want! You can use them on your business card, speaker page, website, etc. Melanie Duncan Joel Comm Chris Brogan Writing Books One of the most powerful things we have done is to write books and while it is stressful it is SO worth it! Writing A Non Fiction Business Book: The Ultimate Authority Marketing Piece Blog Marketing If you are doing any kind of marketing you need to have a "HUB" where you drive all your traffic to and capture names. This should be your blog and all the other bits are just satellites that spin around it. MandMMonsters.com MarketingArtfully.com Social Media Rebekah talked about the fact that social is to build community, not sell your products. You are not going to be able to slap up a Facebook page and make a million bucks. Podcasting Tara came down hard on the
56 minutes | Jun 5, 2014
Show #4 – The One Where We Talk About Building Big Social Media Networks
This week the Marketing & Media Monsters are talking about how to build big social media networks. Building and growing big social media networks is something that we know a thing or two about, considering that over our combined internet empires we have almost half a million connections. This show is based on our book, Building BIG Networks: How Making Connections Can Help Your Business. Something interesting. Today's "something interesting" was strangely motivational for Tara, focusing on grit and not giving up. Topics Included: Hollywood famous, internet famous or just someone who is a business person! Why having big networks is a great idea. You can get attendees for your events, share your offerings, get referrals, forge partnerships, build an audience and so much more. If you are lunching a product, hosting an event or writing a book, having a big network is a great help. A few words of warning so that you know what to do once you get "big". Don't waste your social capital or burn your networks. What to do if you are starting from zero targeting influencers, blogs, social sites and other people. Why it is so important to target a niche. https://twitter.com/ebooknerds - our new niche account for book writing https://twitter.com/taradactyl - Tara's old twitter account connector80120 - Rebekah's old twitter account targeting Colorado Everyone is starting out on sites like Instagram and even still on Pinterest. NEVER buy likes on any of the social websites and if you can, ignore your accounts when you first start growing them so you don't make yourself miserable. In person networking. Video networking and how doing Google Hangouts can help you increase your know, like and trust factor. Reaching critical mass, promoting other people and handling negative feedback wrap up the rest. Resources Mentioned In The Show >> Our new course! Finding The Perfect Customer Who Will Buy and Buy – Marketing Course Based on our book Our book on this topic is REALLY good with amazing specific information about how to grow big networks yourself. If you are trying to sell a product or service cold to the masses, you are probably hitting a brick wall. There are generally a score of other people trying to do the same thing that you are and there is little hope of cutting through the millions and millions of marketing messages being sent out daily. What if, instead of shouting to everyone, you had a group of people who liked listening to you,
44 minutes | May 28, 2014
Show #3 – The One Where We Talk About USP
Beyond knowing who your perfect customer is, there is nothing more important than knowing what your company's USP (Unique Selling Proposition) is! On today's show, the Monsters dish about USP, how to write it and why it is so important! Topics Included: Which came first, the USP or talking about it? Figuring out your USP: Friend survey (ten friends and three things) Customer survey (why they bought) Spotting trends...Rebekah was surprised by some answers, Tara mocks her husband by letting him know that she is "clever and funny" List Your Accolades: Degrees (PhD, Bachelors) Certifications Awards Testimonials Sales Figures Books and Publications Blogs Podcasts Writing a Story There are only 7 stories ever. Ours is the journey, the quest to find each other through social media. We were both building big networks concurrently. What's In It For Them Where Can You Use Your USP About Us Marketing Materials Social Media Talks and Speeches Resources Mentioned In The Show Pretty Link Wordpress Plugin - This is one of our all time favorite plugins. The trick for us to call out the show URL during the show even though this post is not "live" yet is that we set that Pretty URL after the fact to be exactly what we talked about in the show! We use the lite version but have heard some people who rave about the advanced features in the paid version. Smarter Women Colorado - One of our examples of strong USP was Pat Fredriksen, of Smarter Women Colorado. Pat has a very clear vision of the types of clients she wants to work with (women - mostly in the 45-65 year old range) and is making all of her marketing decisions around how each marketing strategy will help her attract more of that type of client. Writing A Business Book - This is our book that we referenced in the show! If you are thinking about using your skills for business to become an author, this is the place to start. Nick Vujicic is the fellow that we so admire as an inspirational speaker. He was born without arms or legs and has triumphed by having and amazing career and beautiful family. Based on our book This show is based upon our book, Advanced Sales Strategy, How To Craft Your Unique Selling Proposition (USP) In the sea of advertising options, having a USP has never been more important than it is today. If you, or your company, don’t have something that stands out or makes you special, you will fall into obscurity among the marketing detritus that every customer faces. Whil
54 minutes | May 22, 2014
Show #2 – The one where talk about branding and sing like Justin Timberlake!
This is the one where we talk about branding! We start every show with at least one interesting thing that is happening in the marketing space this week, this week's was SEO and Guest Posting. We dished about SEO’s demise and how guest posting is a very good way to gain great backlinks, but that Google will probably be cracking down. Unfortunately, we couldn’t find a link to that interview BUT will keep our peepers open! BUT we wanted to give you some great resources from Matt Cutts on Guest Posting for SEO and Backlinks: (VIDEO) What is Google's view on guest blogging for links? (VIDEO) What should I be aware of if I'm considering guest blogging? (VIDEO) How can I guest blog without it appearing as if I paid for links? (VIDEO) Does Google take action on spammy guest blogging activities? Now onto branding! We started with our branding and how do we incorporate “Rexy”, our little dinosaur into our marketing. How do you use your photos in your marketing? Rebekah did sing “Bringing Rexy Back” and we had to apologize to Justin Timberlake for butchering his song. >> Our brand new course just out this week! http://mandmmonsters.com/finding-the-perfect-customer-who-will-buy-and-buy-marketing-course. We break down all about how we picked the little people we used on our Perfect Customer Profile course. Section Resources: Deposit Photos Fiverr Our currently successful websites http://marketingartfully.com and http://thecoloradoconnector.com/ Getting sick of your branding and logos! Making all of your branding match up when you are an entrepreneur. Using larger brands to increase your entrepreneur branding. How Barack Obama piggy backed off of the Pepsi logo. How to make your logo. What is your “person branding”. Section Resources: Entrepreneur On Fire Podcast Getting known as a “person branding”, but being very cognizant of how your brand is out there in the marketplace. Choosing a color and using all kinds of that color in your marketing. Section Resources: Javelin Pen How is branding working for large corporate companies? Does making up words actually work in branding? Do you love the Clydesdales as much as we do? Rebekah was about to break down over the Budweiser commercial honoring 9/11.
40 minutes | May 14, 2014
Show #1 – The one where we get all the kinks out and spend an hour getting the party started!
Join the Marketing and Media Monsters for a rollicking good time as they talk about the distressing state of Twitter, crafting your USP, finding your perfect customer, how to track and test your marketing and sales efforts and whether you were perfect when you started your project (hint..no one ever was!) Watch us "in person"... Listen to the podcast!