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The Agents of Change: SEO, Social Media, and Mobile Marketing for Small Business

443 Episodes

37 minutes | May 25, 2022
How Web Design Impacts Conversion Rates - Ross Davies
If you’re not getting the leads and sales you need, these website changes will boost your conversion rates and generate revenue for your company. https://www.theagentsofchange.com/439
27 minutes | May 17, 2022
How to Monetize Your Instagram Marketing - Ariel Carr
Discover the different ways you can monetize your time on Instagram, and where to get started if you’re just starting out. https://www.theagentsofchange.com/lima https://www.seniorcaremarketingsummit.com/ https://www.theagentsofchange.com/438
41 minutes | May 10, 2022
Getting Started with TikTok Marketing - Austin Armstrong
If you’ve never considered TikTok for your brand, this is the perfect jumping on point. Discover the pros and cons, and how you can make it work for your company. https://www.theagentsofchange.com/437
40 minutes | May 4, 2022
Creating a Customer-Centric E-Commerce Experience - Matt Edmundson
Too often, e-commerce sites are all about the products, not taking into consideration customer experience. Discover how to create a successful, customer-centric online store.
26 minutes | Apr 26, 2022
Adding Humor and Creativity to Your Marketing - Saul Colt
How do you successfully add creativity and humor to your marketing? How do you take risk, but not risk it all? We chat with Saul Colt on how he handles it. https://www.theagentsofchange.com/435
27 minutes | Apr 19, 2022
The 4 Buckets of Successful Facebook Ad Campaigns - Jennifer Spivak
Struggling to attract new clients using Facebook Ads? Check out this more “personal” approach to messaging that’s working for businesses that embrace it. https://www.theagentsofchange.com/434
46 minutes | Apr 13, 2022
How to Build Anticipation into Your Marketing Campaigns - Reese Spykerman
What’s the best way to grab your customer’s attention AND keep them wanting more? According to Reese Spykerman, the answer is Anticipation Emails. Try encouraging your audience to countdown to the launch of a new product with you, or even tease them with a bit of intrigue – just don’t give away too much!https://www.theagentsofchange.com/433
42 minutes | Apr 6, 2022
What is Inclusive Marketing? (And how do I get started?) - Lola Bakare
What is inclusive marketing? How does it differ from multicultural marketing? How can you get started and be authentic? https://www.theagentsofchange.com/432
31 minutes | Mar 30, 2022
Content Marketing for E-commerce: Getting Those Cash Registers Ringing - Jessica Totillo Coster Totillo Coster
Discover how to create the right content for every step of the e-commerce funnel and customer journey and start selling more online today. https://www.theagentsofchange.com/431
43 minutes | Mar 23, 2022
How to Generate More High Quality B2B Leads Online - Pam Didner
Sales and marketing teams often disagree on what is a qualified lead, especially in B2B settings. However, when they do manage to work together instead of butting heads, the benefits to the bottom line are obvious. So how can marketers eliminate the struggle to communicate with their sales teams and nurture a more collaborative effort? According to Pam Didner (https://pamdidner.com), clarity around goals is critical but often overlooked. In this episode we’ll look at how to clarify what your sales team needs in a lead and how to get there. https://www.theagentsofchange.com/430
38 minutes | Mar 15, 2022
Can AI Write All Your Content Marketing? - James Scherer
How much of your content marketing can you outsource to AI (artificial intelligence)? We dive into the pros and cons of AI in digital marketing. https://www.theagentsofchange.com/429
31 minutes | Mar 8, 2022
How to do LinkedIn Outreach…The Right Way - Bill McCormick
Most LinkedIn connection attempts fall flat. Discover a more effective, more human approach to prospecting and networking on LinkedIn. https://www.theagentsofchange.com/428
27 minutes | Mar 2, 2022
Adding Diversity to Your Influencer Marketing - LaToya Shambo
Do the influencers you work with all look alike? Discover the benefits and challenges to diversifying the influencers who help you reach your audience. https://www.theagentsofchange.com/427
34 minutes | Feb 23, 2022
Website Accessibility: Making Your Site ADA Compliant
Making your website accessible for one segment of society improves its usability for everyone. Discover what it takes in this week’s episode. https://www.theagentsofchange.com/426
27 minutes | Feb 16, 2022
Should You Delete Your Facebook Business Page? - Jenny Karn
Is it time to trash that under-performing Facebook business page? If so, what happens next? And what are the alternatives? https://www.theagentsofchange.com/425
17 minutes | Feb 14, 2022
FFMEP Turns 100!
This week on Fast Forward Maine we look back on 100 episodes. https://www.fastforwardmaine.com/100
30 minutes | Feb 9, 2022
The HERO System for Creating Viral Videos - Matt Johnston
If you’re looking to create viral videos that turn viewers into buyers, then you’ll want to discover the HERO system for videos that convert. https://www.theagentsofchange.com/424
33 minutes | Feb 2, 2022
How to Get the Most Out of Your Explainer Video - Derek Gerber
Explainer videos can quickly demystify complex ideas, engage your audience, and improve your SEO. What goes into an effective explainer video? Find out here!
29 minutes | Jan 26, 2022
A 30 Day Content Plan in Just 30 Minutes?!? - Allie Martin
Creating a content marketing plan seems like a colossal project, but here’s how you can create a one-month plan in just 30 minutes…or your next pizza is free!
27 minutes | Jan 18, 2022
The B2B Digital Marketing Handbook - Ken Marshall
Marketing a B2B company online is different than marketing a B2C company. Discover the tactics, platforms, and strategy that will help you generate leads and sales.
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