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Discover the five step process to create videos that will engage your audience. Krista Mashore walks us through the process of creating videos for the pre-funnel engagement. https://www.theagentsofchange.com/405

Whether you call it the “buyer’s journey” or the “sales funnel”, the messaging for each stage needs to be appropriate. Discover what type of messaging and ads work for awareness, consideration, and decision.   Brendan Hughes of Optily shares with us what works and what doesn’t, and how to attribute your sales to the right message and the right channel. 

Maybe you think you're not funny. Or that your offering doesn't lend itself well to humor. Well, in this episode we're going to try and bust those myths and explain why and how to use humor in your marketing.   https://www.theagentsofchange.com/403

John Jantsch of Duct Tape Marketing is back, and we're breaking down The Ultimate Marketing Engine! This is a fresh take on marketing and business that you won't want to miss! https://www.theagentsofchange.com/402

Everybody has access to data, it's all around you. You're probably sitting on it and don't realize it. With the internet, there's data everywhere, so it's just a matter of going out and finding it and using it. Data mining allows businesses to collect a pile of not only interesting but very useful data, that can be used to help with growth as well as helping to determine what is and isn’t working with their current products and/or marketing strategies. This data can be very useful when it comes to finding patterns, changes, or anomalies that you may not have been aware of but can use to your advantage.   Janelle Hailey explains what tools she uses at Olika to find this important data, and how she’s used it to help the brand and products align with what their mission represents, and how they’re giving their customers what they want by better understanding their behavior. 

What makes you remarkable? What makes your company remarkable? If you're not sure, in this episode I'll share with you my Remarkability Formula; a process to help you uncover what's remarkable in your own business. You'll learn about the four lenses, Find, Focus, Fashion, and Frame.

If you're not getting the results you expected out of your Facebook Ads, this is the episode for you. From identifying objectives to organizing Ad Sets, this episode has it all! Expect to get immediate improvements after listening to what Lowell Brown has to share. https://www.theagentsofchange.com/399

Developing a personal brand isn't just for thought leaders and influencers. Everyone, especially owners, entrepreneurs, and marketers, can benefit from developing a personal brand. In this episode, Mike Kim breaks down the how's and why's of building your own personal brand. https://www.theagentsofchange.com/398

Social media marketing isn't just about "chasing the algorithm." With that approach you'll always be one step behind. Instead, understanding what motivates people and what engages them is the first step to your success. Learn more from marketing expert Stephanie Scheller in this episode. https://www.theagentsofchange.com/397

Stories move people to action. They change the world. But what if you're not a "born storyteller?" In this episode, Tamsen Webster shares a structured approach to storytelling that will have you spinning better stories in no time. https://www.theagentsofchange.com/396

Google Posts are a powerful way to drive traffic to your website or landing page. In today's episode we'll chat with Google Post expert Greg Gifford on how to leverage the different types of posts, optimize your images or video, and generate leads and sales for your business. https://www.theagentsofchange.com/395

All customers want and expect certain things from the businesses they conduct business with, good service, efficiency and friendliness, just for starters. But what else can you, as a product or service provider, do to make sure you stand out from your competition? In other words, what makes you remarkable? We the help of Forrest Dombrow, we dig into what businesses can do to differentiate themselves form their competition. https://www.theagentsofchange.com/394

Like an aging car, as it gets older, you start adding things to it to keep it fresh. The same can be said for Google Analytics. Google has rolled out Google Analytics 4 as the future gold standard when it comes to measuring your brand, including clicks, views, etc. On today’s episode, our friend Chris Mercer returns to the show to tell us what every marketer needs to know about the new GA4, how it differs from Google Universal, and how it will change the way you’re measuring your marketing efforts.

We’ve heard this enough that it’s a permanent script running through our heads, “Content is king.” But how can we keep things fresh and interesting and engaging to our audience so it’s not the same old stale blog posts that we’re pumping out week after week? Luckily for us, Shaina Weisinger from Repurpose Home, is here to share her strategies and ideas for repurposing content in a thoughtful, creative, and strategic way. Including her “7 by 7” method that she promises will help get you a year’s worth of content to share.

If your goal is to get more customers – and really, who isn’t trying to do that – then you need to be discoverable. Search is digital, even if you run a brick and mortar shop. Your customers are first going to go online to look for you, so the pressure is on you to make sure they can find you. The place to start is with your Google My Business account. Google is the ultimate at search referral, and your GMB account will help you get top results, improve your SEO, and provide access to analytics that will help you fine tune your paid search strategy. GMB expert Ben Fisher is here to help us navigate the constantly changing Google, as well as run through the do’s and don’t’s of GMB, so we can hopefully avoid risking a suspended account!

In the world of marketing, we’re constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks performed across multiple channels. Thankfully, there are a plethora of all too eager tools out there designed specifically to help you automate most of these tasks. No doubt we’re all using a few here and there to help us get a leg up and increase productivity. But what areas are best when it comes to taking advantage of these shortcuts, and which are better left to human touch? As Editor-in-Chief at Neilpatel.com, Kelsey Jones joins us today to give the lowdown on which tools she and her fellow staff are using to automate their systems and processes, and which tasks she still completes the old fashioned way.

Just what is the secret to creating great content? This is something every marketer wishes they knew the answer to. What it does not mean is to create insane amounts of content and throw it up on every platform possible – quantity does not equal quality in this equation. If you’re a technology, digital, and social media expert like today’s guest Will Francis, you will start adopting a more practical approach when it comes to your content marketing.  Remember, you don’t need to be on every platform to get traction on your content – and you shouldn’t. Less content with higher quality to it can still earn you loads of eyeballs. And don’t forget to get creative in your repurposing efforts! In today’s episode, our guest will give you practical advice and some great actionable tips to turn your marketing content into leads and sales.

When most people think of search, what immediately comes to mind for most advertisers and marketers is usually Google. But don’t dismiss the power of Microsoft’s Bing. What many don’t realize is that Microsoft actually gets much farther reach than they think, thanks to Microsoft powering a plethora of other search engines as well (AOL, Yahoo, DuckDuckGo, etc). Microsoft ads and strategy expert at Big Click Co., Lisa Raehsler, is here to remind us not to forget the power of Microsoft search, with over 13 billion global searches, including being a leader in the voice search realm. This episode is all about what you’re missing out on by not utilizing Microsoft ads.

As marketers, we all wish we had that magic crystal ball that could tell us exactly what out clients want. Well, there is a way we can put ourselves in our customer’s shoes by zeroing in on their emotional needs. Because the truth is, most people buy based on emotion over logic.  Today’s guest, Wes McDowell, helps small businesses do exactly that by incorporating psychology into their websites. Find out how using certain wording can encourage a sale to go one way versus another, and how honing in on a few areas can really make all the difference.

In this current world of social platforms like TikTok and Instagram, we’ve all no doubt seen the influencer marketing boom hit like a ton of bricks. Celebrities, and even once unknowns, are thrust into celebrity courtesy of their ability to influence their large group of followers, are called upon by brands and companies to collaborate to market products and services. But Jason Falls, digital strategist, and author of Winfluence, cautions us to ask ourselves, do you just want people posting about you, or do you want them to influence an audience? There is a difference, and today we’re going to learn all about influencer marketing versus influence marketing.