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Chris and Nic introduce the next series of interviews with some of the recent CMA Award winners. They discuss their very different journey's with content marketing, how content marketing has benefitted them and their businesses and what that looks like. On this series we have:Roger Edwards - CMA Podcast of the Year Award Winner 2019Ahmed Khalifa - CMA Bigger, Braver, Bolder Award Winner 2019Imogen Allen - CMA Content Success Formula Award Winner 2019Louise Harnby - CMA Blogger of the Year Award Winner 2019

The red-tape and complex environment of the corporate world motivated Roger to begin his own podcast which he is committed to every week with over 200 episodes.Roger shares his discovery of content marketing through podcasts whilst working in a marketing position in a corporate environment.He discusses why keeping marketing simple is important and how this has lead to the growth of his own business.

Imogen is a website consultant who truly understands the power of content marketing to grow your business.She didn't want to take on another sales tactic and found that content marketing was the right thing to do for her, her customers and went deep on her learning.Imogen shares how content has taken her on a journey of growth discovery both personally and professionally and how it's helped her discover a unique topic to bring to her business.

Ahmed's journey with content has evolved over the last ten years from SEO consultant to raising deaf awareness. Content was heavily involved in Ahmed's work as an SEO consultant but realised he could use content and share his story to have to create a greater impact and help people in the deaf community.Ahmed shares how raising deaf awareness has helped him grow and opened up many different opportunities for him.

Louise Harnby is a fiction editor and proofreader who has been creating content since the dawn of her business.Louise believed in developing content for her business as a way to give value to her audience and build trust. Her content resource not only saves her time, she now has people waiting to work with her.

Chris responds to an article published by Social Media Examiner about the death of Google search traffic, and how not only is it not dying, but in fact thriving...if you are doing the right things.This is not a rant or a dig at SME, this is simply to restore some balance to this article as so to minimise any fear that people may have about their current marketing and sales strategies, and so they don't feel like they should abandon a perfectly good organic search strategy.Additional Resources:How does 'Big 5' content marketing lead to sales?Why you must create the best content that existsContent marketing is a sales conversationWhen is a blog not a blog? Transforming your blog into a sales toolThe ROI of content marketingHow to be found online - Part 1How to be found online - Part 2Join the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

Using a script for your video can be tempting. You want to make the best possible video without the mistakes, without the nerves and make sure you cover all the important points. That the process is smooth.But what Chris has found is that a script can hinder your progress and take up more of your time because you are trying to get this perfect video.In this episode, Chris shares some tips with you to eliminate the need for a script for your video's so you can feel confident and comfortable speaking on camera.Additional resources:Join the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

Kenda Macdonald is the CEO of Automation Ninjas and award-winning author of the excellent book Hack the Buyer Brain.Kenda shares where here passion for content began and how she has brought both her knowledge of forensic psychology and the buyers journey together to create her incredible business and book. Content marketing backed with science.Chris and Kenda dig deeper into the science and psychology of the buyers journey and where content plays a role, how content has impacted on both Automation ninjas and their clients and the lessons Kenda has learned along the way.Additional resources:Follow Automation Ninjas on TwitterAutomation NinjasBook: Hack the Buyer BrainJoin the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

Jack O'Brien, CEO of Terrace Physio Plus and Director of Clinic Mastery, shares his incredible story of how content marketing has grown his businesses exponentially.Jacks philosophy has always been to help people and content marketing has been the tool that has allowed him to do that at scale.Chris and Jack discuss how content has enabled Jack to lead in his industry, the commitment he has given to content marketing and why you shouldn't let the fear of success hold you back.Additional resources:Follow Jack on InstagramClinic MasteryTerrace Physio PlusJoin the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

Russ Haworth joins Chris to share his own journey in content marketing through The Family Business Podcast.Russ shares how he recognised his behaviour as a consumer online and used that knowledge to start his podcast to help clients in his industry.Chris and Russ discuss how content marketing has opened incredible opportunities for Russ, why he chose to deliver to a very specific niche in his market and what challenges he has faced and overcome along the way.Additional resources:Follow Russ on TwitterConnect with Russ on LinkedInThe Family Business PodcastJoin the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

Pete Matthew, the host of Meaningful Money Podcast and author of The Meaningful Money Handbook, shares how teaching has influenced his life and how he used the teaching philosophy to create his very successful podcast show.Chris and Pete dig deeper into how Pete's content has impacted peoples lives, the challenges he faced along the way, what to focus on throughout the content marketing process, and how his podcast has had an incredible effect on the growth of Jacksons Weath.Additional resources:Meaningful Money WebsiteFollow Pete on TwitterBook: The Meaningful Money HandbookJoin the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

Chris and Nic introduce Volume 3 of the interviews with CMA Members about their success with content marketing.Additional Resources:Join the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

This week, Chris had a conversation with someone who had said they come from a different professional background and marketing is not their strength. This can precisely be a strength because it can take away from the industry know-how, the jargon, the assumptions, to being in the shoes of the buyer.By switching the role, you have the opportunity to simplify your content so that a prospective customer can understand your content.In this episode, Chris discusses different ways in which you can become a great marketer without letting your expertise in another area hold you back.

There are many instances where people know the benefits and understand the importance of content marketing, and yet, do nothing with it.Whether that be going to a workshop, completing a course or, writing a few blogs then giving up because other activities were more important.Your success with content marketing is dependent upon you doing the work. Implementing what you know. ACTION is power. In this episode, Chris discusses the common challenges and excuses that hold people back from taking action with content marketing and challenges you to think about them differently.Additional Resources:If doctors aren't making wise choices about their health, what kind of message are they sending their patients?Join the CMA Facebook groupJoin the CMA MembershipEmail Chris: Chris@cmauk.co.uk

Should you display prices on your website? The answer for most businesses is yes, you should be discussing pricing on your website and in your content. The objective here is not to have a definitive number for all your products and services, which of course is helpful. Whether you have exact pricing for your products or services or not, the purpose is to provide accurate information on pricing to help your prospective customers understand how pricing works in your industry. In this episode, Chris covers the main reasons why people typically don't discuss pricing on their website and why you should be.Enjoy and DFTBA!Join the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

When we hear the excuse "I don't have the time for blogging", we can make some assumptions about what that person or company does and doesn't know about what a blog is. There's a misunderstanding about the power of blogs and how much impact they can make on your revenue and profits. So, instead of saying "I don't have the time", what you're really saying is "improving my sales and marketing is not important to me".If you don't have time for blogging, what DO you have time for, exactly? Listen to what Chris has to say when he hears this excuse. Additional Resources:How to be found online – Part 1How to be found online – Part 2When is a blog not a blog – transforming your blog into a sales toolThe InterviewsJoin the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

In this episode, Yva shares her journey from going from virtual assistant to building out her business Content Boost and how content marketing plays a part in the experience of her business.Content Boost, founded by Yva, is a B2B content marketing consultancy and blog management agency based in Aberdeen. Yva shares how she uses content as a tool for education; how content helps her prospective customers move through the buying journey faster and easier, how it's helped the business gain better fitting customers, and why it helps to delegate parts of the content marketing process.Additional Resources:Content BoostFollow Yva on InstagramFollow Yva on TwitterConnect with Yva on LinkedInJoin the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

In this episode, John shares how content marketing has grown his business through a very specific strategy inspired by Mark Schaefer. John is a B2B technical copywriter and offers LinkedIn consultancy. John dominates LinkedIn with his relentlessly helpful content.He shares how he integrates his brand and personality throughout all his content; how he empowers his audience by making complex topics simple, committing to the one thing, his upcoming book Content DNA and the results he has achieved over the last few years.Additional resources:Follow John on LinkedInJohn's websiteFollow John on TwitterJoin the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

In this episode, Col Gray shares his personal and business journey on how content marketing is growing and shaping his business today.Col is founder of Pixels Ink, a B2B graphic design and brand strategy company based in Dundee.Col shares how he got started with content marketing; how he moved from blogging to video and his video journey, how his YouTube channel is creating incredible sales for him, and how content marketing has helped him level up as an expert in his field.Additional Resources:Col's YouTube channelFollow Col on TwitterPixels InkJoin the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk

In this episode, Debbie Ekins shares her content marketing journey from a frustrated marketer that wasn't getting results from her content marketing efforts through to driving sales directly from blog and video content.Debbie is the marketing manager at Eagle Leisure, a family company owned by her mum and dad, who sell hot tubs, saunas, and steam rooms based in Scotland.Debbie shares where she started with content marketing; discovering Marcus Sheridan and CMA, overcoming buy-in challenges at Eagle Leisure, and how the Eagle Leisure evergreen content library is still driving sales to Eagle Leisure today without advertising.Additional Resources: Follow Debbie on InstagramFollow Debbie on LinkedInEagle Leisure WebsiteJoin the CMA Facebook groupJoin CMAEmail Chris: chris@cmauk.co.uk