25 minutes | May 18, 2021

Measuring Marketing Success in Manufacturing w/ Joe Sullivan

How do you define marketing success?  Many manufacturing organizations are sales-centric. They may not even support a marketing department beyond a content team. Consequently, they don't measure marketing success.  But if you've taken things a step further, you've probably discovered how convoluted a measurement system can be. In today's episode, I, Joe Sullivan, share my thoughts about how to straighten out your marketing success measurement system.  I dive into topics such as: Defining your terms Which KPIs matter most The danger of growing near-sighted with your marketing To ensure that you never miss an episode of The Manufacturing Executive, subscribe on Apple Podcasts, or Spotify, or here. Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.
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