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The MadTech Podcast
44 minutes | 2 days ago
108: Lindsay Rowntree, Rachel Smith, Ciaran O'Kane, ExchangeWire
On this week’s episode of The MadTech Podcast, ExchangeWire’s Lindsay Rowntree, Rachel Smith, and Ciaran O’Kane discuss the latest news in ad tech and martech. This week, they cover: Nielsen's identity graph; Apple's decision to half the in-app purchases commission for smaller developer; and YouTube inserting ads on non-partner video content.
49 minutes | 9 days ago
107: Alex Khan, Unruly
On this week’s episode of The MadTech Podcast, ExchangeWire’s Ciaran O’Kane and Rachel Smith are joined by Alex Khan, Group MD – International at Unruly, to discuss the latest news in ad tech and martech. In this week they cover: Apple's IDFA being challenged by privacy advocate Max Schrems; the rapid growth in ad tech IPOs; and global media and e-commerce trends.
39 minutes | 16 days ago
106: In-House - Ciaran O'Kane, Rachel Smith, Lindsay Rowntree
ExchangeWire CEO Ciaran O'Kane joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss iOS' impact on CNAME cloaking, Nielsen's expansion of addressable TV measurement, and the EU's latest anticompetitive probe into Amazon.
46 minutes | a month ago
104: The MadTech Podcast Special: Consumer Control and Consent
In this episode, we take a closer look at consumer control and consent. We consider how close the industry is to establishing a privacy framework that underpins the fundamental principles of consumer consent, and that the industry can be proud of. We also discuss the implications of the degradation of third-party cookie tracking and IDFA, as well as how industry players are dealing with current obstacles.
45 minutes | a month ago
103: Roshat Adnani, M&C Saatchi Performance
Roshat Adnani, account director at M&C Saatchi Performance, joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss the DOJ's lawsuit against Google, Forrester's 2021 predictions for APAC, and Netflix's progress in Asia.
55 minutes | a month ago
102: Juliette Stead, Magnite
Magnite's SVP JAPAC, Juliette Stead, joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss streaming's triumph over the box office, the gradual rise of AVOD in the US, and Microsoft's work-from-home announcement.
46 minutes | 2 months ago
101: Tom Obafemi, Lean Digital
Director of Lean Digital, Tom Obafemi, joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week to discuss the anti-Google start-up coalition in India, the LUMA Q3 Report, and Instagram Reels.
35 minutes | 2 months ago
100: 100th Episode - A Team Reminiscence, TrueX, and Google-Fitbit
On this week's episode of the MadTech Podcast, ExchangeWire's Rachel Smith and Lindsay Rowntree are joined by Ciaran O'Kane to discuss Disney's sale of TrueX, as well as reports that the EU is likely to give Google the go-ahead to buy Fitbit. The trio is joined by (almost) the whole of team ExchangeWire to take a look back at some of the high (and occasionally low) points of the past 100 episodes.
53 minutes | 2 months ago
99: The MadTech Podcast: 9 Wild Predictions for 2021
This week, Captify COO Fiona Davis, ad tech veteran Anthony Rhind, and ExchangeWire CEO Ciaran O'Kane join head of content Lindsay Rowntree in a COVID-safe substitute for ATS London. Together, they discuss Ciaran's 9 Wild Predictions for ad tech in 2021, as well as a few other possibilities that may await the industry next year.
29 minutes | 2 months ago
98: MadTech Podcast Special - Regaining Control of the Supply Chain
In this episode, we take a closer look at the increased scrutiny towards the supply chain. Has the industry realised its ambition to make the ecosystem more transparent? If not, what are the barriers to progress? In our discussion, we aim to get a better understanding of what is driving this need for greater clarity, and who is most likely to benefit from it.
40 minutes | 3 months ago
97: Dominique Touchaud, Shokunin Marketing
P&G alum and founder of Shokunin Marketing, Dominique Touchaud joins Rachel Smith and Lindsay Rowntree on The MadTech Podcast this week, to discuss the rumoured Grab/Gojek merger, the IDFA delay, and global streaming trends.
53 minutes | 3 months ago
96: Scott Messer, Leaf Group
ExchangeWire's Rachel Smith and Ciaran O'Kane are joined by Leaf Group's Scott Messer to discuss Infosum's funding round; Facebook's response to Australia's New Media Bargaining Code; and Walmart's bid for TikTok.
45 minutes | 3 months ago
95: Team Episode
ExchangeWire's Rachel Smith & Lindsay Rowntree are joined by TheGamingEconomy's Mat Broughton on this team episode to discuss Epic Games vs. Apple; Facebook News expansion; and GroupM's latest Global Marketing Monitor
39 minutes | 3 months ago
94: Cat Agostinho, Imagen Insights
Imagen Insight's Cat Agostinho joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss The Privacy Collective's claims against Oracle and Salesforce, Google's response to the ACCC, and Epic Games' publisher coalition against Apple.
40 minutes | 4 months ago
93: Tom Ollerton, Automated Creative
Automated Creative's Tom Ollerton joins ExchangeWire's Lindsay Rowntree and Ciaran O'Kane to discuss Walmart, in-console game video ads, and Apple vs Microsoft and Google.
33 minutes | 4 months ago
92: The ExchangeWire Team
ExchangeWire's Rachel Smith, Lindsay Rowntree, and Ciaran O'Kane discuss Microsoft's potential acquisition of TikTok, Google's response to the ACCC's draft revenue code, and the New York Times' Q2 2020 results.
59 minutes | 4 months ago
91: Townsend Feehan, IAB Europe
IAB Europe's Townsend Feehan joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss the end of the EU-US Privacy Shield, eBay's Advanced Audience Technology, and AdGate.
63 minutes | 4 months ago
90: Vince Niou, Essence
Essence's Vince Niou joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss Adevinta's purchase of eBay's Classifieds business, South China Morning Post's first-party data solution, and Thailand's Siam Commercial Bank's new food delivery offering.
42 minutes | 4 months ago
89: Special episode - audio in SEA
Our second series explores the audio advertising opportunities available in the Southeast Asian (SEA) marketplace. In this episode, ExchangeWire COO Rachel Smith interviews a range of brand representatives, to gather their views on why SEA is a prime landscape for audio, and how brands can tap into its potential.
70 minutes | 5 months ago
88: Jay Richards, Imagen Insights
Imagen Insight's Jay Richards joins ExchangeWire's Rachel Smith and Lindsay Rowntree to discuss brands' Facebook advertising boycott, DTC profitability, and the US's threat to ban TikTok.
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