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The Long Game Podcast with Sandra Scaiano
45 minutes | 4 days ago
Rise & Style with Neepa Sikdar EP 55
Today on the podcast I’m interviewing one of the people in my community of amazing women that I’ve mentioned before. Neepa Sikdar shares her entrepreneur journey and it’s inspiring. You’re going to love her as much as I do. Neepa shares how she knew at the age of 10 that entrepreneurship was in her future. Fashion, however, was unexpected. Like many of us, her business journey wasn’t predictable but Neepa says it was the perfect path for where she is now. Why is it we take care of everyone else and not ourselves? Figuring out your personal style is a journey into self-realization. I love that Neepa makes fashion accessible. It can be intimidating and overwhelming trying to create your personal style. We often think it costs tons of money to look nice, but it’s not about the label. How to use style as a strategy. Use data to make informed decisions. Assess what’s working and what’s missing. Your life changes, and what you wear is going to change too! Identify why you keep clothes that no longer fit or aren’t part of your lifestyle. What does a stylist do when you can’t go shopping? Neepa remembers the exact day that she realized that business as usual was not coming back soon. She had a booked calendar when shut down happened. She knew that she had use different resources, so she began creating videos. Hear how she’s transformed her business and the things that she’ll keep doing (hint: virtual will continue) and how she found new ways to help her clients. I know I can’t stay in PJ’s all day, even though I work from home. Neepa explains how clothing signals your brain and can help us be more productive. You know I’m all about how we show up! Blessings from 2020. Neepa realized that she had to create the community that she wanted. We discuss diversity and inclusion. Yes, women from all walks of life, all races, all ethnicities, all industries and all sizes can be friends and colleagues. Sharing our expertise is part one of helping clients. Helping people implement what they learn is the required next step. I hope you’ll check out Neepa’s info. Understanding the style that fits you, and your life is so helpful. You’ll know exactly what works for you, what to buy, and how to style the things in your closet. Resources: Neepa’s website Accessible Style Get the Denim Course!
21 minutes | 11 days ago
What I Learned from Creating A Podcast EP 54
This is the one-year anniversary episode! What a year this has been. I started my podcast during a pandemic, the Black Lives Matter movement, and a national election. And that’s just a few of the things that happened! Events influenced the content I chose to share with you. World events affect creators, and I’m no different. Many of the episodes were about our shared experiences and I’m glad that I had this platform to have those conversations. One of my podcast goals: create content that will last, that provides something that will be helpful and inspiring to you. I mapped out six benefits of podcasting for this first year. I have a great bank of content that I can continue to share and I’m building a following using Pinterest. This is no small thing, I went from seldom creating content to publishing weekly. There was a way for me to address the events that were happening in real time. Sharing my thoughts and reactions became part of the conversations. We really were going through so much together, and the podcast gave me a way to share that. I had a way to share my story and insights as well as the stories of guests. You know that showing up is one of my core values and sharing these moments made it easy and provided a way to create connection. Sharing my expertise was always part of the plan. I found a great way to integrate story into my work and the solo episodes gave me a way to share my philosophy and the way I see business and strategy. I’ve been able to develop and understand my own goals. This meant I could choose my path forward and identify the processes and systems we need to have in place in my own business. This is nearest to my heart. My daughter sees me work; she is learning that she can make an impact doing something she loves. That’s everything to me. There’s great energy around the podcast. I went from zero people engaging with my content to nearly 5000 downloads. That’s an impact I can see and measure. Even better, I get emails about the content, and questions about what I’m sharing. I’m getting pitched to be on other podcasts, and my brand and presence is growing. It’s a joy to be creative. Thanks to Grace and Phyllis for all the support helping me get this published each week. Thanks for listening. Year two is on the way and I am glad you are here with me.
18 minutes | 18 days ago
The Long Game is. . . Surrender EP: 53
Welcome to another “best of” episode! Having my own podcast has given me the opportunity to connect with other women in business. They help me with all sorts of things. Today is all about surrender. What does it mean to surrender? You’ll hear from Shauna Angel Blue who shared insights around the idea and embracing of vulnerability. How willing are you to be human and be vulnerable when you communicate with the people in your life? Surrender is nature! Kelly Newsome Georges told us why she’s had the word surrender tattooed on her foot for over 20 years! She also explains how letting go and surrendering into something gives you the ability to come back stronger. Creation doesn’t happen without cycles of rest and work. That means surrendering when you need to, so you have the energy to create when the time comes. What does it mean to have a surrender mind-set? What are you feeding your mind? Jennifer Warakomski says “when you want to grow, you have to let something go.” We are mirrors of our surroundings, and we can choose the mental version of junk-food or the healthy. It’s part of surrendering; letting go of what doesn’t serve us. Giving in to the pause when things don’t fit. Hear how one of my clients figured out what it meant to surrender. She knew what wasn’t fitting when creating her new brand but didn’t know what she really wanted. When she got to the essence of her work it became clear. Who helps you see the other side? Do you find it easy to rest and regroup when all you want to do is be inspired and go go go? Let me know what surrendering means to you. Thanks for being part of The Long Game podcast for this first year.
22 minutes | 25 days ago
The Long Game is… Knowing Your Audience EP 52
I’ve been going back and revisiting episodes from year 1 of The Long Game Podcast. One theme that has popped up throughout, but I have yet to do full episode on, is the concept of knowing your audience. Its a basic premise of marketing, know thy customer and It weaves itself into every nook and cranny along the journey. Ask any question on marketing and the answer starts with Who Are you talking to? So today we’re going to talk about a few areas where audience knowledge is paramount.
36 minutes | a month ago
Pivots and Courage with Deb Stellato EP: 51
I’m always drawn to people who are out there, doing things. Today’s guest, Deb Cummins Stellato, is doing many things: life and leadership coach for women in midlife, the creator of the Pivot Project, and Host of the Think Courageously podcast. And she’s a Jersey Girl—so many great attributes! Today she talks about pivots and shares how courage has become a pillar in her life and business. I’m sure you’ll see yourself in so much of what she talks about. We discuss: How Deb got into this place of pivots and courage from a background in non-profit The difference between pivots that we choose and pivots that happen to us How pivots live on a continuum The concept of “hitting the wall” when it comes to pivots How her Pivot Project has affected women’s decisions about whether to pivot or not in their lives Pivoting is often a process in life, not always a major change. Deb also talks about why it’s important to set up your own boundaries. This is a topic I’ve addressed a lot here on the podcast, too. The challenges of working alone at home can relate to the need for boundaries. Being clear on vision and values allows you to show up differently and can create a domino effect in your life. You’re exactly where you’re supposed to be. Deb also discusses her podcast, The Art of the Pivot, and how courage enters into her journey. She covers: How her mom’s sudden death also freed up some parts of her that she had suppressed before then. The way she constructed her work around the concept of courage to also include 3 foundational pieces: how women see success, courage and pivots and how those three intertwine with each other. The space between wanting to be courageous and actually being courageous (you’ll want to take her quiz on this). Ten characteristics of women who show up and are willing to speak courageously (creating your own rules is essential!). We also went more deeply into how our communities have changed during the pandemic, the importance of gratitude, why being scrappy is a good thing, authenticity, the importance of intuition and so much more! We can’t know it all. Let’s take the pressure off ourselves of having to have all the answers. We wrap up by redefining what success means and Deb explains how she came to her current success by focusing on service to others, even within a really hard year. She also shares her big goal for 2021. So remember that it’s possible. You do get to create success no matter what’s gone on in your life. Connect with me on social media: Website: https://sandrasky.com/podcast/ Instagram: https://www.instagram.com/sandrascai/ Facebook: https://www.facebook.com/sandrascai/ Connect with Deb: The Art of the Pivot podcast Think Courageously on Facebook The Pivot Project: Light Beamers Storytelling Symposium (where Deb will be a featured speaker)
12 minutes | a month ago
The Long Game is . . . Inspiration EP: 50
Imagine inspiration on demand! That’s today’s topic. Sandra shares how and why ideas can come easily sometimes, and elusive at others. Remember the move 9 to 5? Sandra shares the inspiration that Jane Fonda had to get this movie created. Here’s what she covers: Be open to disruption, making changes when inspiration hits. Solitary times give your brain a moment to come up with a great idea. Ideas come up when we listen with a true desire to understand. Be open when the dots start to connect. Implement the inspiration! Inspiration doesn’t show up out of nowhere. It’s often related to something you’ve already been considering or mulling over. Find out what you need to have “thinking time” and have a method to track and note the great ideas when they show up. Two Doors Down 9 to 5 Song
14 minutes | 2 months ago
The Long Game Is . . . Change of Mind EP: 49
Today’s topic is personal! After I heard two separate influencers talking about being able to change your mind in the same week, I decided to talk about that topic here. So let’s unpack changing your mind. Decisions are data-based. Both influencers talked about how data affects the decisions you make and how data can affect whether you change your mind or not. Changing your mind is different from perfectionism, though. Of course you need to make adjustments when you know something isn’t right. But when you change your mind, you must be prepared for the consequences, and you have to deal with those. I’ve encountered this many times with my clients. When they change their minds, it can increase the amount of work to be done. Realistic expectations. What you need to realize is that changing your mind will entail consequences and you’ll need to take care of them. Otherwise you’re dealing with just half the story. Why? Because it’s just as important for the service provider to charge more for the extra time when the client changes her mind. If we normalize changing your mind, then people assume it’s all part of the package. You also need to know: Why it’s dangerous to normalize changing minds as something we accept without questioning or responding Why you must state your terms clearly right at the outset What happened with one of my key clients when she began to ask for changes The importance of boundaries (or, “put your money where your mouth is”) Also, here’s what we can do to help ourselves and our clients be more successful with changes: How to spell out your terms at the outset of the project How your onboarding process is a key step in your ultimate success when it comes a change of mind (your clients will appreciate this one) Why your pre-work game needs to be strong (some signals to watch for here!) What to do with “hoppers” I want to empower you to enforce boundaries around the process when clients change their minds. So listen to the influencers, yes, but also stand up for yourself and know that there may be extras that go along with a change of mind. I’ll be dropping a post about this topic on Instagram, so please hop over there to comment and let me know how you feel! Connect with me on social media: Website: https://sandrasky.com/podcast/ Instagram: https://www.instagram.com/sandrascai/ Facebook: https://www.facebook.com/sandrascai/
15 minutes | 2 months ago
The Long Game Is . . . Underlying Effects EP: 48
Behind every success, there’s a hidden story. Every day, we face different challenges that shape who we are today. And in everything we do, there are underlying effects. All of this is what I’ll discuss today. What is the impact you’re making? The truth is, we need to undergo a lot of different processes to ultimately get what we want. But isn’t it also exciting to begin learning those processes in order to reach your goal? I understand that it will also take a lot of courage to start something new, but there’s a whole world out there waiting for us to connect with it. And it’s time to start. In particular, don’t miss the strategy I share for building courage in difficult situations you may face. Whether it’s a long or a short process for you, it can also change your mindset for how you handle these situations in the future. I also discuss: The underlying effects that I experience in my own business and how they affect my clients. How building your courage can also build your confidence. The importance of identifying the underlying effect of your own work. The importance of living your values within your career. How to figure out the underlying effect of your work. (This is important!) The immediate effect of transformation. As you can see, building confidence and following your passion can make you stand out from the crowd. They also simply feel good. Give some thought to where your underlying effect is and if it’s time to increase that. You can also check through my digital courses. My platform of choice is Kajabi, which can definitely help you, too. Finally, I also want to share that we are coming up on the one-year anniversary of The Long Game Podcast! It’s all been possible because of you—so I want to thank you all. (And stay tuned—I’ll be filling you in on our anniversary celebration plan). Connect with Sandra Website: https://sandrasky.com/podcast/ Instagram: https://www.instagram.com/sandrascai/ Facebook: https://www.facebook.com/sandrascai/
17 minutes | 2 months ago
The Long Game Is . . . Owning Your Access EP: 47
Having a recognizable brand for your business is just as important as having a website. For me, building a website is fun! Today, I’ll share how it can be fun for you, too, and I’ll also cover the important considerations you need in order for your website to go live. Own it! I’m also going to explain the importance of knowing how to control digital access to your system before you delegate that function to other people. This includes your website, your domain name, email and social media platforms. It will surely save you stress tomorrow! Here’s what I discussed in this episode: What do you need to set up a website? Benefits of having access to the back end of your website. The struggles you’ll face if you’re not aware of your business log ins. What is a domain registrar, and where do you find one? Tips to protect your business (This is super helpful!) The password manager I recommend. Best practices: why using a third-party host is essential. Why you need to know your hosting company. The difference between a branded email address and a personal email address. Why it’s important to add another admin to your account. This is you taking control You need to take action now before it’s too late! I don’t want you to have to start all over again just because of problems logging in to your accounts. Today I shared everything I’ve learned about digital access to your website—so get ready to take notes! And don’t hesitate to send me an email if you need help. I’m always happy to assist you.
48 minutes | 2 months ago
Women on the Journey With You EP 46
It was so much fun (and so easy) to connect with long-time friends, or even meet new ones, in the past. Admittedly, a lot has changed in the past year, and 2020 really challenged us when it came to staying connected without seeing each other physically. That’s why I invited a good friend of mine, Sarah Walton, to the podcast. She and I discuss the struggles we encountered and the long game plan to stay connected, even during a pandemic. It is our responsibility to tell the truth. Sarah explains that it is totally normal to still get nervous during talks with others, whether online or not. She also explains the shifts she made this past year and the things she realized during 2020. Don’t miss her strategy for developing good conversations with people in any context. We also discuss: What 2020 taught her. Her journey as a business owner. How to be a good story teller. Sarah’s tips on how she connects with her audience and also solicits their feedback. The struggles associated with not seeing her audience, and how she overcame them. What happens to the portion of the audience who didn’t attend the meeting or courses. The difference between a membership program and courses. Two unique and helpful things Sarah gives to the members of her group. This is GOLD! How to plan for yourself and for your own business. What are your core values and goals for this year? Sarah explains that you have to be true to yourself and no matter what happens, that you need to know the universe has your back. It is a fact that there are no shortcuts and no magic wand in this industry to make things easier. We need to be clear on how the business works, and have insight into the processes. Finally, we must keep improving daily and never give up on our goals! If there’s one key takeaway I got from today’s show, it’s this: “How can you not take care of your body and expect to run a business? It’s just not going to work.” Sarah Walton Connect with Sarah: Website: https://sarahwalton.com/ Instagram: https://www.instagram.com/thesarahwalton/ LinkedIn: https://www.linkedin.com/in/sarahwalton/ Facebook: https://www.facebook.com/sarahwaltonpage Twitter: https://twitter.com/betterwaymoms
13 minutes | 3 months ago
The Long Game Is... Rest EP:45
We took a rest this week so replaying a reminder for us all. If you get tired, learn to rest not to quit. Banksy Rest can be an infusion. It’s not about sleeping (a good night’s sleep is always helpful no matter what’s going on) it’s about focus. What rest looks like for me: Walking because I can be outside. Listening to podcasts and audio books. Watering my yard. Hanging out with my daughter. Hobbies - what does that look like for you? Photography and art does it for me. Sleep and naps. What does rest look like for you? Hit the Speak to Me button and let me know! Rest is something to integrate into your day. If you’re a type A, booked all the time person you might not know how to do this. This episode will help you figure out what works for you. Resources: Time Magazine Speak to Me!
8 minutes | 3 months ago
The Long Game is . . . Brand Loyalty EP: 44
It’s that time of the month where everyone is thinking about chocolates and flowers. Maybe you’re opting for a date night with wine and a delicious meal. Even though we’re still in the middle of a pandemic, don’t worry! There are lots of different ways to express love. In today’s episode that’s exactly what we’ll be talking about. Relax and clear your energy Who doesn’t love love? To practice self-love, it’s important to remove any negative vibes by cleansing them. I attended a crystal bowl sound meditation which was performed by my friend Karen Foote. The process is incredibly interesting! In this episode, I also discuss: What is a Crystal Bowl Sound Meditation and how does it work? How I discovered Li-Lac Chocolates. I’ll also share which one is my favorite of their chocolates--definitely a must try! How to develop trust with clients and customers, and why it’s so important. (This one is super helpful!) What does it mean for customers to have brand loyalty? Does connecting your brand to other people really matter? Your brand is everything that you do, so yes, it matters. It’s both unique and important as you move forward with your business. We’re sharing a bit of love and loyalty in this fun episode.
40 minutes | 3 months ago
The Long Game Is . . . Working Smarter Not Harder EP 43
One thing that’s consistent these days is that we should expect life to change. If you want to keep on top of current trends—and your own business—without getting left behind, it’s important to stay focused on the things that matter most. For today’s episode, I invited the ultimate “Systems Woman,” Brittany Dixon of Brittany & Co., to the podcast. Brittany and I discuss how organizing helps businesses to always be on track and share several tips to be more productive. Why we love being organized. Brittany explains how she discovered her knack for organization. She also provides useful tips on how to organize better, which can be applied both to your home and your businesses. In this episode we also discuss: How to plan your year and why your long-term-picture planning is critical. The tools you’ll need for the heavy lifting and productivity in your business. How to document your processes and systems. (This will save you hours.) The importance of automating your business so you can outsource value to your clients. (This one is super helpful) How to be smart when delegating and how to be in control without being controlling. Why utilizing workshops and/or webinars can be a big help in your business. How do you run a full-time business and still have time for a personal life? Brittany explains why working smarter, not harder isn’t just a mantra. It’s the way to a successful business and life. She shares a ton of great info – you’ll want to take notes! If there’s one key takeaway I got from today’s show, it’s this: Make sure you’re doing it smart. As Brittany says, “I don’t want to just teach systems, I want people to think in systems. It’s ongoing; it’s never ending.” Connect with Brittany: Website: https://brittanyandco-consulting.com/ Facebook: https://www.facebook.com/brittanyandco.consulting LinkedIn: https://www.linkedin.com/in/brittanyjdixon/
24 minutes | 3 months ago
The Long Game is... Strategies for Clubhouse EP 42
I’m so excited to share with you a new social app that allows you to connect in a new and exciting way while also learning new ideas from the experts! Join me and make the most of your time on Clubhouse with today’s episode. Clubhouse is a very diverse platform. For me, Clubhouse is a knowledge-gathering audio platform that allows you to participate in a discussion with thousands of people, all of whom may have different ideas. For instance, one of my favorite rooms consists of well-known creators. I’ll also discuss what I learned about expert strategies for how to be successful and what tools to utilize. How can you get / where can you download the Clubhouse App? The answer may surprise you! What I can say is that Clubhouse, like any platform, has its own features. In this episode, I also discuss: Is Clubhouse worth your time? How you can use Clubhouse in strategic ways What benefits you can enjoy by being on this platform What you can talk about in Clubhouse How you can optimize your time when you’re on the new platform How to train the algorithm to achieve the outcome you want Tips on how to drive traffic to your own social media channels What can Clubhouse do for you? I share tips on how to improve your content strategy and Bio to make your profile stand out from the crowd. I also discuss why collaboration is a great place to start, and more--so be ready to take notes! People are eager to learn nowadays, but you have to be ready to provide them with information that they need. In other words, be sure to let people know where to find you. Finally, I’m also curious about how Clubhouse will grow in the future. Will it end up offering competition to podcasts? What do you think? Share and connect with me @sandrasky.
34 minutes | 3 months ago
The Long Game is . . . Mercurial Energy EP: 41
If you’re interested in Zodiac signs, astrology, Gods and Goddesses and how these things are connected, you will find today’s episode with Shauna really interesting. We cover how Mercury retrograde works and how it’s related to everything. We’re talking about astrological energy today and even if that’s not your thing, you’ll get some great insights. I promise! The effects of the Mercury Retrograde Shauna shares why the study of Mercury retrograde is important to her in making plans for the year. She also gave a website on how to check the Mercury retrograde and the shades we need to focus. Do you know about your chart? Aside from learning from our experiences. We also discussed transiting your charts to know who you are. Shauna explains that this is a great way to learn about yourself and how you can better relate to others. It’s not as complicated as I thought it might be. We also discuss: What is Mercury retrograde and do entrepreneurs fear it. What is Mercury God’s responsibilities? When does Mercury retrograde start and how long is the interval? Tips on how to engage to different point of view for your business according to Mercury retrograde. What zodiac signs are the retrogrades for this 2021 and how does different zodiac signs react to Mercury retrogrades? (This is super interesting!) Where are the planets when you were born and how are you responding in these planetary times? It’s about noticing and being aware. It’s amazing how things are aligned to your personality so it’s also important that you remain curious, be aware and explore yourself more. We must understand that there is an influence in every planet. It’s amazing if you know what’s coming and that you can handle it! Connect with Shauna: Website Instagram
11 minutes | 4 months ago
The Long Game Is . . . Boundaries EP: 40
We are on the second half of January and I noticed that some things have changed and some things are still the same. As a Gemini, though we’re considered the liveliest in the air sign, it’s still hard for us to let go and that will be our topic for today. What honoring boundaries means to me. I’m going to share my own definition of boundaries; it’s so much more than you could imagine. Let’s have a deeper understanding about what it means and why it’s related to you emotionally and physically. Don’t miss this! When my boundaries were tested, I had to make a change. Time to time, we will have some questions and realizations about our actions everyday. I’m going to share to you my core values and how to I deal with this emotions. Part of knowing boundaries include: Embracing the core values. Why we need to honor our boundaries. What do we need to do in uncomfortable situations? (This is super helpful!) How to up bring your voice and ideas forward How knowing what’s acceptable and what’s non-negotiable leads to success. What’s the secret sauce and why it allows you to attract those why’ll get you. How the right people will find you? What if you could be who you truly are as part of your secret sauce? Determine which things you can let go of and what you know you want to keep. At the end of the day, what matters is that you are enjoying your freedom to be yourself. It’s a journey and it feels good to know I can be me. How are you bringing your ultimate version of you?
45 minutes | 4 months ago
Self-Care for Creating EP 39
It’s already 2021 but like 2020, we’re still dealing with the worldwide pandemic. It’s affected everything. Our Business, our jobs, our family and our physical and emotional health. My friend and the founder of Ritual Care, Kelly Newsome Georges know how to handle difficult situations positively. Self-care isn’t just a spa day or a long soak in the tub (though both of those things can help) it’s about conscious care. The things you do on purpose. We need to trust in our bodies. Kelly shares an example on how our body reacts to what we’re doing. Don’t miss her strategy on how to choose the direction that will make us better understand ourselves. Why doing nothing is also a good ritual? When I heard it, I realized she has a point and it’s funny because I know everyone can relate, so let’s find out! We also discuss: What is contrast and how is it present every day? Kelly also discussed her favorite self-care rituals. (You might need this too!) Why do you need to give yourself time? How can core helps us deal with the unexpected things? Kelly discussed the 3 pillars of core care and why the 3rd pillar is her favorite! Find out your own mantra. (This is super helpful!) How energy and mindset can affect us? Kelly also shares her tips on how to metabolize stress and why chaos is not always a bad thing. How does a busy mom (with kids at home all day) carve out time for herself? Kelly shares some helpful tips about this. She really knows how to balance things. This global pandemic has taught me that there is still light in every situation we’re going to get through this. Remember: We are not stuck, things change. Take time to reflect and move forward. Connect with Kelly: Website Instagram LinkedIn Facebook Twitter
39 minutes | 4 months ago
The Money Amplifier Effect EP: 38
Happy New Year! It’s the perfect time to take a look at our money goals. For many of us this isn’t easy, so I invited Alexandra Taketa to join me. She and I discuss the “money amplifier” effect and steps you can take to up your money goals. Money is an amplifier of what is already there. Alexandra explains how this shows up for each of us. She also explains how to make a shift if you don’t like the direction things are heading for you. Don’t miss her strategy for changing your money vibe. It’s something you can do anywhere, anytime. What’s the difference between manifesting setting goals? This is going to surprise you, and guess what? It’s a long game mind-set with clarity that will get you where you want to go. We also discuss: How can I act as if? Alexandra shares 4 great questions you can use to help you understand the power of this concept. The difference between goals and intentions. How taking your power back can shift your money mindset. How to understand pricing and the way to know what’s best for you, and right for your business. (This is super helpful!) What does it mean to own the value of your work? This is HUGE! How to see money as an indicator of your impact. Do setting money goals matter? How do you do that? Alexandra explains her abundance planning process. This is amazing, be ready to take notes! I share my word for the year. Do you have one? I thought of it last year, and it is part of what I want my focus to be in 2021. Before you sit down to plan your year, listen to this episode for actionable strategies and more than a little inspiration! “Goal setting is only as good as the action that you take” Alexandra Taketa Connect with Alexandra: Website Instagram
14 minutes | 4 months ago
Upsells and Membership Retention EP: 37
I’m taking a strategic look at how we spark and build relationships with our clients. Digital marketing info is often about the tactics and they are important. But the best tactic won’t make a difference if you don’t understand how to use it to build meaningful connections with prospects and clients. Relationships still matter, even online. Can I really make a living with my online course? I am asked this often, and the answer is yes. Like many things, the details will make the difference. In this podcast find out how to understand the opportunities in each step of the process. Let’s talk upsells. How can you engage a client, so they want to purchase more from you? Find out two of the most common ways to offer more value in an upsell. Tip: this also is step one in brand loyalty! You’ll also find out the one thing you have to know and the one thing not to do. What’s cross-selling? At it’s most basic, it’s selling other products or services to your customers. Kajabi (you know I’m a fan) makes it easy to do this within your current products! It allows you to keep clients in the family. Don’t miss another easy way to do this, with a resource you already use. Email marketing may not sound sexy, but it’s a great way to cross-sell. Think extra value, bundles, and incentives. Customer retention is the goal. It takes more time and resources to gain a new client than to keep the one you already have. It’s not about being greedy, it’s about continuing to serve your audience providing what they need. Memberships require a retention plan up front. I’ll break down retention strategies that I’ve used, and I’ve helped my clients create. Don’t let the terminology throw you. These concepts are all about doing more for your clients by having more offers and multiple ways for them to work with you. It’s a combination of content and strategic thinking about relationship building. Put your ideas forward. This is the best time to get started!
14 minutes | 5 months ago
The Trifecta: Onboarding, Automations and Segmenting EP: 36
Forget about good. Good is a known quantity. Good is what we all agree on. As long as you stick to good, you’ll never have real growth. Bruce Mau In true long game style, today I’m talking about things that are going to take your digital products and presence from good to great. Things like onboarding, automations and segmenting aren’t sexy or sparkly. They are powerful. Onboarding: it’s the way you prepare your clients for the experience of working with you. It sets expectations and that eases anxiety. Hear the questions most asked that you’ll want to include in your onboarding The best way to set a good first impression Automations: this is your friend when it comes to managing courses and memberships. There are lots of small things that have to be taken care of the correct way every time. Get the 4 key things that automations best handle How to use technology to enhance your interaction with your audience Get the scoop on how to use automations in your marketing Segmenting: this is my favorite because it’s about relationship-building. It’s foundational to your brand and messaging. How can you track your audience, so you know how to best serve them? What’s the best way to set up your segments? I’m breaking it down for you so grab a pen and paper or your favorite notes app so you can implement this right now! Bonus info: how to improve your list health and deliverability! Strategic thinking! This is what takes your content and creates a business. This episode is going to help you make it happen.
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