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The Lonely Marketer
36 minutes | a month ago
Ep 70 | Lights, Camera, Action. Mary Palmer from HRC Recruitment.
In what will be the last 'proper' episode of 2020, Mary Palmer joins us to talk about her career journey from journalist to recruitment marketer. We chat about what Mary has learnt over the past four years in her role and why she thinks the chaos of 2020 means recruitment marketing is in a good place for the years ahead. There is also a bit of film chat in this episode as we delve into Mary's side hustle of running a film review website. 70 episodes. Wow. Have a great Christmas and New Year. Of course, no description is complete without a shoutout to our sponsors at Paiger.
38 minutes | a month ago
Ep 69 | Hint. Start shadowing your consultants. Nellie Perrin from Hinterview.
As we stumble into the final throes of 2020, we are joined by Nellie Perrin from Hinterview. One of the big topics of this year (and always will be) will be about the relationship between sales and marketing. Nellie gives us her tips and experiences as to how she has managed to get it to work across a variety of industries. We talk about balancing reactive marketing with the focus on longer-term objectives and, of course, we talk about video. We're all a bit more confident have been 'forced' to embrace the medium over the course of this year but it's here to stay and it is a key marketing tool for individuals and businesses. Go on, give it a listen. Clink of mulled wine glasses to our friends at Paiger for their support as always.
49 minutes | 2 months ago
Ep 68 | Just when I thought I was out, they pull me back in! Kat Allenby from Allenby Marketing.
Kat tried to escape recruitment marketing but resist the lure like so many of us... In this episode, we talk about what Kat has learned over her 16-year career and offers insight and advice around a number of subjects. We start the show discussing why and how you can protect your precious time to focus on the activity that will drive results. We then bring up Paiger's (they support the show don't you know) report on the relationship between sales and marketing and focus on how to improve that relationship. We finish off chatting around why marketing needs to touch every single bit of the business. Why? Because brand is experience. Enjoy, and we'll speak to you soon.
43 minutes | 2 months ago
Ep 67 | Hungry hungry hippos. Amanda Davies from Green Umbrella Marketing.
Have you ever been involved in an acquisition of your recruitment company? As a marketer, did you play a role? In this episode with Amanda Davies, we talk about how marketers can/should play a much a bigger role in these due-diligence processes and what it can do for their career. Amanda and Glenn also talk upon the concept of 'blankpageitis' with regards to hitting a brick wall with content and what you can do about it. From marketing opportunities, to adapting your strategy through to managing your stress as a marketer - this is an episode with countless takeaways. We hope you enjoy. Oh, and Amanda used to dress up as a hippo. Thanks to Paiger for the sponsoring stuff as well. Always appreciated.
44 minutes | 3 months ago
Ep 66 | The Frankenstein Recruitment Marketer. Chris Cranshaw from Halt.
In this episode of the show, Glenn is joined by Chris Cranshaw who has recently founded recruitment marketing agency, Halt. With well over a decade of experience in the industry, Chris shares his experiences of the growing importance of recruitment marketing, what opportunities we all have now to step up and what he sees as the key skills if we were to create a 'Frankenstein' marketer. We also introduce the 'Together' initiative where 10s of Lonely Marketers have come together to support those recruitment businesses most impacted by the Covid-19 pandemic. Hats off to the Paiger crew as always for their continued support of the podcast and whole TLM community.
35 minutes | 3 months ago
Ep 65 | Crazy mascot races. Louise Archer from Retrained Search.
Should marketing be playing a role in winning retained business? We think so. From brand positioning to messaging through to 'jazzing up' collateral - you can become far more commercial if you put yourself in the conversation in your recruitment business. Glenn is joined by Louise Archer from Retrained Search in this episode as we talk about the myths and benefits of retained business and how marketing has a chance to step up because many consultants would love help to win business that puts money in the bank from day one. We hope you enjoy as ever and elbow taps and fist pumps to the lovely team at Paiger for their continued support.
48 minutes | 3 months ago
Ep 64 | Should we take a B2C approach to recruitment marketing? Faye Lewis from Sixty Seconds.
Faye Lewis joins us as the first-ever returning-guest on the show as we dig into the idea of consumerisation of candidates and adopting B2C marketing techniques to recruitment marketing. We discuss the tactics and approaches that will enable marketers to have a wider range of influence on sales and why it really is the best time to 'step up' in your role. We also discuss how the importance of diversity and inclusion has taken on greater importance and what responsibilities marketers have to use their skills and platforms to start conversations. As always, kudos to our friends at Paiger for supporting The Lonely Marketer.
35 minutes | 4 months ago
Ep 63 | Stealing taglines. Darren Westall from Paiger.
After many months of sponsoring the podcast, we grab the founder of Paiger, Darren Westall on the show. Having previously worked as a technie in the world of Broadbean, Darren has become one of the industry's leading champions of recruitment marketing and it turns out that he's not that bad at it himself either. We discuss why copywriting is a key skill for any marketer today and how an 'open-source' approach to Paiger's marketing has helped them improve everything they do. Paiger have also created a range of tongue in cheek t-shirts. All profits go the charity, Mind. Find them here: https://paiger.teemill.com/
52 minutes | 5 months ago
Ep 62 | Video killed the...cold caller. Susie Lawler from Odro.
Odro's Head of Marketing, Susie Lawler joins Glenn in a (very) rare interview where we discuss Odro's marketing strategy. The episode looks at the benefit of picking up marketing knowledge from other sectors (is it important, or not?), the importance of giving away your best stuff for free and why focusing on the customer will always bring success. A hugely engaging episode which gives great insight behind the scenes of one of the fastest-growing businesses in the recruitment space. Who are blinking good at marketing as well. A bit like Paiger who sponsor this episode.
59 minutes | 6 months ago
Ep 61 | The price is right. Isn't it? Jon Brooks from The Value Advantage.
It's taken 61 episodes for us to cover one of the 'Ps' for the first time. Price. Glenn is joined by Jon Brooks who worked on pricing strategies at recruitment behemoth, Reed for several years and now works with recruitment businesses to understand and define what they charge. Jon knows marketing as well, which is useful for a podcast like this. Alongside pricing, we talk about the shift in the recruitment industry to productisation and how account-based marketing can, and should be, a big consideration in your recruitment marketing activities. Shoutout as always to the team at Paiger for lending their support to the podcast.
44 minutes | 6 months ago
Ep 60 | Beans, beans good for your heart... Paul Brown from Baked Bean Media.
Glenn welcomes Paul Brown from Baked Bean Media to the show to talk about all things social media content. Paul made the transition from a 360 recruiter to a fully-fledged (social) media pro bringing in in excess of £800,000 of leads for his business up to where he is now working alongside the likes of Anthony Joshua on their social media efforts From just picking up a camera and "having a go" through to aligning approaches with marketing and sales we discuss what recruitment businesses can do to position themselves as experts, ask opinions of their audiences and become known for something. As always, we're privileged to have the team at Paiger supporting the podcast.
47 minutes | 6 months ago
Ep 59 | Back to the future. John Russell from Staffing Future.
John has a recruitment marketing career spanning the best part of 20 years so it was great to dig into his experiences of what has changed (and what hasn't). We speak a lot about the blurred lines between marketing and technology and why establishing common goals is absolutely essential to success. You can connect with John here: https://www.linkedin.com/in/johnjbrussell/ and thank you once again to the team at Paiger for the continued support of the podcast and Lonely Marketers community.
44 minutes | 6 months ago
Ep 58 | #MiddayMusings - Selling to the C-Suite.
In the final of the Midday Musings series, Glenn is joined by Sarah Roebuck from Eames Consulting. We talk about her journey at Eames which now sees her as a Partner and 'having a say'. She provides tips on communication, planning and relationship-building to help build your reputation and authority. You can watch the live recording of the webinar here: https://www.crowdcast.io/e/lonelymarketers11 Personally, thank you to everyone who has joined all of these lockdown sessions. We hope you have enjoyed them.
43 minutes | 7 months ago
Ep 57 | #MiddayMusings - Thinking about a rebrand? What to think about, what to avoid and questions to ask.
Kim Pasteau from LHi Group joins us to tackle the challenge of a recruitment rebrand/brand launch. Where do you start? Can you do it internally? What questions do you need to ask? To view the replay of the Crowdcast, head over here: https://www.crowdcast.io/e/lonelymarketers9
46 minutes | 7 months ago
Ep 56 | The one all about job boards. Dave Jenkins from Wave.
In this episode, we talk about a key medium of recruitment marketing, job boards. Dave Jenkins joins us and shares a raft of insight and strategies on how you can manage, negotiate and get the best out of your investment. We also talk about how even in a 'client-led' market you can't take your eye off of candidate experience and dive into the current state of Google For Jobs. Fist pumps to the Paiger team for their continued support of the podcast.
46 minutes | 7 months ago
Ep 55 | #MiddayMusings - Creating communities both offline and online.
Scott Richardson from Harrington Starr talks us through how building communities can position yourself as a true expert. We talk through the type of things you need to think about before starting this journey and how you need contributions from everyone. Shannon Lynch from Signifiy Technology also makes a guest appearance. Jump on the Crowdcast replay by watching here: https://www.crowdcast.io/e/lonelymarketers7
49 minutes | 7 months ago
Ep 54 | #MiddayMusings - A marketer's role in employer branding and internal recruitment.
Amelia Sordell from 11 Investments talks about how marketers are essential in playing a role in working with internal recruitment and HR to build, promote employers brands and attract talent to their business. Watch the replay of the Crowdcast here: https://www.crowdcast.io/e/lonelymarketers8
32 minutes | 7 months ago
Ep 53 | It's all about community. And other stuff. Shannon Lynch & Elle Nash from Signify Technology.
We head into the recruitment marketing careers of the marketing team at Signify. We touch on their successes, challenges and how to run a 800 person virtual event that lasts for 12 hours! The passion from both Shannon and Elle really stands out as they talk about their journey into recruitment marketing and what they've learnt, experienced and hope to do in the future. As always, thank you to the team at Paiger for being top-notch sponsors as always.
45 minutes | 7 months ago
Ep 52 | #MiddayMusings - How to set up your marketing when you work in multiple countries.
In another episode of Midday Musings, Sarah Wall from Darwin International joins Glenn to chat about international marketing. How do you allocate resources? What do you need to do to tailor your activities to multiple cultures, languages and countries? We jump into real-life examples of what has worked, and what hasn't so that your recruitment marketing is on point wherever you're working in the world.
56 minutes | 8 months ago
Ep 51 | #MiddayMusings - How do you start your email and marketing automation journey?
Adam Gordon from Candidate.ID joins Glenn Southam to talk about email (marketing) automation. We get into the granular aspects of starting the process, the use (or non-use) of your CRM and how marketing should literally be the engine room of recruitment businesses. Many people are automating sales messages but not basing their communications on audience behaviour. This episode will allow you to hone your recruitment marketing efforts when it comes to email automation and start driving results.
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