Created with Sketch.
The Local Marketing Trends Podcast
21 minutes | 2 days ago
Episode 42: Why Streaming Video Is So Hot for Local Businesses
Fire up your favorite note-taking software before you listen to this episode. Corey & Gordon throw out a lot of statistics as they take the pulse of the 45% of businesses that are buying streaming-video advertising. They discover a smoking gun in one set of stats that points directly to one type of ad-buyer that seems most attracted to video marketing.
26 minutes | 16 days ago
EPISODE 41: Can 'Radio' Survive the Future? We Worry, But RAB's Erica Farber Sees Metamorphosis
Radio officially turned 100 last year, but can it survive the next 10? Corey & Gordon explore radio's challenges but discover something remarkable: It's morphing and beginning to distance itself ever so slightly from the word "radio." The episode features an interview with Radio Advertising Bureau CEO and President Erica Farber, who offers a broader view (think "audio") of an industry that's actually growing.
24 minutes | a month ago
EPISODE 40: Prepping for the 2021 Advertising Springboard, and the Future of Events, According to Peter Newton
Corey and Gordon explore a fascinating survey revealing exactly when local marketers expect a return to normalcy. It's an important inflection point that's likely to unleash tightly coiled ad budgets, the hosts believe. This episode also features an interview with Evvnt Chairman Peter Newton, who discusses how the events business may be forever transformed by the pandemic.
21 minutes | a month ago
Episode 39: Local Media's Big Pivot
Faced with an advertising crisis, many local media companies pivoted in a new direction that may foretell their future. In this episode, Corey & Gordon take a look at how one trade association blazed a very different path for broadcast and print media in 2020 that has them working together and finding support from communities they serve. It features an interview with Nancy Lane, a former publisher and now CEO of the Local Media Association.
26 minutes | 2 months ago
Episode 38: Whither Local TV?
As more viewers turn to on-demand programming and advertisers shift dollars to targeted media, how much trouble are local broadcasters really in? Corey & Gordon discuss the headwinds and advantages local TV faces. The podcast features an interview with Emily Barr, 2020's Broadcaster of the Year and Graham Media's CEO, who offers her thoughts on what TV needs to do to survive.
24 minutes | 2 months ago
Episode 37: Good Riddance 2020! Reflections on Our Bizarre Year
In this last episode of the season, Corey & Gordon assemble a few colleagues around the hearth for a healthy look back at 2020. They recall how the year started with a standing-room-only Local Advertising Conference in Miami, then morphed quickly into panic, lockdowns, and a lot of pivoting. The episode even includes a holiday song that's, well, as chaotic and off-tune as the year.
29 minutes | 3 months ago
Episode 36: What Would Bezos Do? Don Graham Reflects on Lessons from Selling The Washington Post
What's the fate of local newspapers? Do local TV stations face the same issues headed into the new year? Our penultimate podcast of 2020 features an interview with Donald Graham, chairman of Graham Holdings and former publisher of The Washington Post. Graham reflects on what led to the decision to sell the paper in 2013 after eight decades of family ownership, and what lessons today's print and broadcast media might learn from Bezos' handling of The Post.
16 minutes | 3 months ago
Episode 35: Stunning News, Staggering Facts, and Bombshells from a New Poll of Local Ad Buyers
The nation's largest survey of local advertisers is in, and hosts Gordon & Corey are all agog over the key findings. Episode 35 also features what the hosts claim will be the soundtrack for the first quarter of 2021. Listen closely!
23 minutes | 4 months ago
Episode 34: Jim Doyle Looks Back: Getting Thrown Out of His First Sales Call, Losing $1 million, and Lessons from Kodak
After five decades in the media business and three as one of the industry's most popular sales trainers, Jim Doyle is easing into retirement. Consider this podcast a sort of "exit interview" with the guy who knows advertising sales inside and out. He discusses what's changed about the business since his first days as a sales rep, what hasn't changed, and the "magic wand" he'd like to wave to fix the media-sales process.
20 minutes | 4 months ago
Episode 33: Feeding the Monster: How Content Marketing Fuels Growing 'Owned' Media Demand
Gordon & Corey discuss new research pegging the burgeoning Content Marketing industry at a whopping $63 billion. As more businesses develop their own channels, they're finding a growing need to feed the "news" monster. Julia Campbell, GM of The Branded Content Project, join the hosts for a lively discussion on where it's all headed.
21 minutes | 5 months ago
Episode 32: Ad Agencies' COVID Remix: Big Love for OTT & Social Media
Corey dives into a recent survey of 225 local ad agencies and finds that their deepening love affair with OTT is being financed by their tried and true longtime lover -- broadcast TV. The podcast has Gordon & Corey poring through key findings, including how agencies feel the pandemic has changed the effectiveness of certain types of media.
25 minutes | 5 months ago
Episode 31: She's Baaaack... 'Smartypants' Weighs In On Media's Outrageous Claims
Corey & Gordon bring back their most popular guest, a local ad buyer who isn't afraid to be blunt about what works and what doesn't. This no-holes-barred episode has the hosts listing some of the ....uh... more interesting audience claims made by different types of media, and has their guest reacting. Brace yourself before you hit play. "Smartypants" hasn't mellowed a bit since her 2019 appearance.
25 minutes | 6 months ago
Episode 30: The Rise of Content Marketing, & Breathing New Life Into Obituaries
Fresh off a project to size the U.S. Content Marketing business, Corey talks about how COVID-19 has buoyed the need for many businesses to tell their stories via "sponsored content" methods. This podcast also features an interview with Brian Gorman, founder of iPublish, which was recently acquired by Legacy.com. Gorman says the company is now processing 600,000 obituaries a year and is discovering new ways develop a business around these content-rich capsules of information.
29 minutes | 6 months ago
Episode 29: Taylor Swift, Eminem, & SMBs: Vevo's Plan to Partner With Local Media
Vevo has slipped into the role once occupied by MTV, serving up 26 billion music-video views per month. Gordon & Corey discuss Vevo's plan to tap media sales forces to sell commercial spots. Will Gittchee Goomee Tattoo in Duluth buy an ad in Post Malone's Latest Video? This episode features an interview with Nick Simonetti, who heads up Local Ad Sales at Vevo.
22 minutes | 6 months ago
Episode 28: How Out-of-Home Is Morphing Into a Powerful 'Broadcast' Medium
Gordon & Corey turn a critical eye toward out-of-home advertising, the only "traditional" form of media that's been wholly unaffected by Google, Facebook, and other digital media. This episode features an interview with Anna Bager, the new CEO of the Out-of-Home Advertising Association of America. She sees OOH as a viable competitor for video advertising that has a very bright future in taxis, airports, elevators, gas pumps, and lobbies.
24 minutes | 7 months ago
Episode 27: Why SMBs Ain't Buyin' Big-Brands' Facebook Boycott, and a Promising 'Local' Ecommerce Strategy in Pittsburgh
Are SMBs' buying into the big-brand brouhaha over Facebook? Has COVID-19 altered their love affair with social media? Gordon & Corey pore over new research that draws out some raw responses from local marketers on the whole situation. This episode also features an interview with Joe Lawrence, CEO of a Pittsburgh-based tech company called MeSearch that's taking an innovative approach to ecommerce.
27 minutes | 7 months ago
Episode 26: With Circulars at a Tipping Point, How Will Newspapers Support Local Journalism?
Episode 26 features an interview with Dean Ridings, the president and CEO of the newspaper industry’s largest trade association, America’s Newspapers. With classified ad revenue all but vanished and print circulars at a “tipping point,” Ridings talks about how the industry will generate enough funds to sustain it’s biggest competitive advantage: well-staff newsrooms. Gordon & Corey offer their insights and take a swipe at those who think advertisers will abandon social media and “come back” to tried-and-true print and broadcast media.
24 minutes | 8 months ago
Episode 25: As Ad Market Recovers, OTT and Political Hold the Most Hope for 2020
Kicking off Season 3, Gordon & Corey place OTT and political advertising and OTT front and center. Borrell's latest Business Barometer is looking good, but prospects look best for OTT or streaming video sales. This episode features an interview with Mark Lieberman, president & CEO of Viamedia, the nation's largest independent seller of local TV advertising solutions, who discusses a "perfect storm" that's coming in August as political advertising comes raging back.
22 minutes | 8 months ago
Episode 24: 51 Webinars, 12,000 Ad Buyers, 2 Big Ahas
While Corey has gone dark to generate new forecasts for 2020, Jim Brown steps in as guest co-host. Gordon & Jim discuss what they learned from interacting with thousands of local businesses during 51 "crisis marketing" webinars they conducted since late March. Jim also offers insights on a few markets where ad sales will rebound much slower, and what's driving the difference.
21 minutes | 9 months ago
EPISODE 23: Corey's Crystal Ball on 2020 Advertising, & Why SMBs Are Rushing to 'Shopify' Themselves
Corey takes a break from numbers crunching to talk about where he thinks local advertising will wind up in 2020. (Spoiler alert!) Newspapers and radio are in for the biggest shock, and some markets will fare far better than others. This episode features an interview with Shopify's Ian Black, who describes a big uptick in smaller, local businesses rushing to the company's ecommerce solution during the COVID-19 crisis.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2020