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Linkedin Lady Show
55 minutes | Jun 20, 2017
LinkedIn Lady Farewell Show
Yes, believe it or not, this is the final episode (at least for a while) of the LinkedIn Lady Show. I have been on air since 2010 and after 7 years and over 600 shows it is time to hang up my microphone. Today’s special program will leave you with a full list of things to do and things to explore to make sure your social media efforts and online marketing are working. I am going to bring you up to date on the top social media sites and the top niche site to consider. Then we’ll review some non-traditional wacky and trivial holidays around which you can build a campaign, a message, a contest, or a promotion to set you apart from the competition. Rounding out the show will be a few mail bag questions that are probably percolating for you just as they were for the clients who brought them to me. I sincerely want to thank all the support I have received from my producers, editors, sponsors, guests, and most of all my loyal listeners. It was a journey that started on terrestrial radio with WGCH in Greenwich CT and ended with the most amazing man, Steve Lee, owner and creative genius of Modern Life Network.
50 minutes | May 30, 2017
Social Media Tips for All Major Business Categories
Today’s LinkedIn Lady Show will focus on specific examples of success social media strategy for specific business categories. Chances are if your business is not mentioned, you will be able to adapt the information to your situation.
53 minutes | May 16, 2017
Are You Falling Into Cybertraps?
Every day the Internet gets bigger and stronger, so do the risks to individuals, businesses, educators, parents and youth. Today’s special guest, Frederick S. Lane is an expert on the subject and will share stories and tips that will enlighten and empower you.
53 minutes | May 10, 2017
Social Media and Mother’s Day
Some would argue that the most important holiday of the year is Mother’s Day. But have you thought of how you will honor your mother and everyone else’s mother using social media? That’s how we’ll kick off today’s show with returning guest, Rick Limpert.
52 minutes | Apr 20, 2017
Would You Like to Fill a Stadium with Fans?
Maybe it’s your unfulfilled dream or maybe you think it’s impossible, but the reality is anyone can fill their ‘stadium’ if you understand what it takes. That’s the subject of today’s LinkedIn Lady Show with special guest, John Brubaker, best known as CoachBru. John is a nationally renowned performance consultant, speaker and award-winning author. John teaches audiences how to obtain better results in business with straightforward tools that turbo charge performance. Brubaker is the author of 6 books on leadership performance. His latest book Stadium Status: Taking Your Business to the BIG TIME reached best-seller status and was named one of Amazon’s #1 Hot New Releases in April, 2017. What is stadium status? Can you achieve it overnight? What can you do to elevate yourself and your business to epic popularity? These are the questions we’ll be tackling and the stories John tells will inspire and amaze you.
53 minutes | Apr 15, 2017
Autonomous World With Sudha Jamthe
Everything around us is being automated, slowly taking us to a new autonomous world. We have the power to automate payments, set schedules for repeat mundane work with our apps. Can we take this power further to automate our lives further? What if our car can turn the heat on 30 minutes before our driving time on a snowy cold day? Some automation such as the self-driving car is a big change to society while automating my thermostat to turn down the heat during the day is a small change. Which ones are we ready for as consumers? What should we do as small business owners? These are the questions I explore with Sudha Jamthe on today’s LinkedIn Lady Show. Jamthe is debuting her new book, “2030 The Driverless World – Business Transformation from Autonomous Vehicles.” It is a time traveler narrative from 2030. It focused on how self-driving cars need to share the road with human-driven cars and talks about social human nuances on the road such as honking and jay-walking.
56 minutes | Mar 22, 2017
Harmonizing Personal and Business Branding
The world of social media has changed all of us in many ways. One of the most profound is our exposure as individuals. While we have the right to choose what we post about ourselves, we do not have the ability to control what others post. The solution to managing both your personal and business reputation lies in the clarity around and management of your personal brand. Today’s LinkedIn Lady Show will give you insights on understanding the personal brand that shrouds you today and tips on how you can manage it going forward. The real positive impact comes when our personal brand, our business brand, our written and electronic communications and our behaviors project in a positive, consistent way so that what people think, know and experience are consistent.
54 minutes | Mar 7, 2017
Mail Bag Questions Solving Social Media Mysteries
We are back from a much-needed break and ready to catch you up on everything that’s been happening in the world of social media. Most recently the successful IPO of Snap, Inc. parent to Snapchat. Just like the snap, crackle, pop fades in your morning cereal, so has Wall Street’s appetite for this feisty social app. But what does it really mean and should you be thinking about Snapchat for your business?
57 minutes | Jan 24, 2017
Why Paid Traffic Makes Sense
The LinkedIn Lady Show is proud to welcome back Tom Antion as our special guest. Tom has a stellar reputation in the world of internet marketing and how to make money. He’s been doing it for decades and continues to inspire entrepreneurs and business owners to maximize their opportunities through best practices. Today we are going to focus on the 15 things you must do to satisfy the search engines. Chances are your website is in need of some love. Just like your car that can’t run without gas and oil and air in the tires, your website won’t perform if you don’t feed it regularly. Do you know you may be buried in the search results because you have too many topics on your website? Or you are still using hidden text to add in those extra keywords for SEO? Maybe you’re not taking advantage of geographic qualifiers or optimizing load time or perhaps you aren’t applying social commenting plug ins to full benefit. Tom will give you all the answers and even more! But we’re not done! If you are avoiding investing money in paid advertising, you are leaving business on the table. But do you know where to advertise? Google Ad Words, Facebook, Bing, Yahoo each have their benefits and their pitfalls.
57 minutes | Jan 11, 2017
Life and Business – All About Choices
This is a special commercial-free edition of The LinkedIn Lady Show. We are discussing tech tips for businesses, social media habits and how they impact our lives, and a brand new project. My friend and guest, Alan Skidmore, and I are writing a new book called Choices. When was the last time you thought about the choices you have made during your lifetime and how they affected you?
60 minutes | Jan 5, 2017
Must Do-Should Do-Could Do Small Business Marketing
If you are like most small business owners and entrepreneurs, you are overwhelmed with the options to market your brand. Traditional options like newspaper, local radio or direct mail are still viable but expensive. Digital options like email marketing, social media or online advertising are highly recommended but confusing. Where do you start? How much should you spend? Who will do it? How will I know if it’s working?
60 minutes | Dec 21, 2016
What Holiday Greeting Should You Use on Social Media?
In a world where political correctness has become the expectation – especially in business – how we express ourselves on social media is yet another concern for expression. Are you wishing your customers Merry Christmas? Happy Hanukkah? or Happy Holidays? This is the topic that will kick off today’s LinkedIn Lady Show. My returning guest Rick Limpert will bring fun, insight and his own brand of personal expression back for the 18th time! If you don’t already know Rick, he is an Atlanta-based freelance writer and columnist. You can see his work on Yahoo News and Sports as a contributor; along with CBS Interactive and his new gadget/tech website, WirelessWednesday.live. He has been featured in numerous publications including Sports Illustrated, Fox SportsNet and The Atlanta Journal Constitution. Rick is on every week with “Sully” on iHeartRadio and Radio 105.7 in Atlanta, along with a weekly internet radio show and podcast call the “Tech of Sports” on the Modern Life Network. He co-authored the best-selling tennis book, The Invaluable Experience with professional tennis player Danielle Lao and don’t forget about his sports travel book, The Fam Trip Field Guide, which is a must-read for anyone interested in travel, golf or being a travel writer. What else can you expect today? The social media Stars of 2016 and how to be ‘clever’ on social media. With the Consumer Electronics Show only 2 weeks away, Rick will share some of his picks for gadgets to improve your productivity in 2017.
56 minutes | Dec 14, 2016
Social Media New Frontier Trends for 2017
It is hard to believe that 2016 is coming to a close, and marketers and business owners are busy putting their plans together for and new year. As each of us makes out our wish list for business goals, we must allocate resources toward social media marketing and customer engagement. The best place to start is to look at what was successful in 2016 and pay attention to the trends that are forging the new frontier for online effectiveness. Today’s LinkedIn Lady Show will share the findings and the predictions for 2017. What is clear is that social media is here to stay; video messaging is essential; engagement through online channels is effective for retaining existing customers and attracting new ones; and advertising dollars spent wisely on the right platforms will get results. So, what are you doing to prepare?
58 minutes | Nov 29, 2016
The Future of Small Business
Small business is alive and well in the United States and in fact, across the globe. But it is quite different today than it was 10 years ago. This change was impacted by the economy during the recession of 2008 to 2010, but it is also due in large part to the digital age. So, what is on the horizon for the current of future entrepreneur? Well, today’s LinkedIn Lady Show is going to tackle that question and offer specific tips and advice to success as well as land mines to avoid. We are nearing the end of the year and it is the time when everyone begins to assess their successes of the current year as well as look to the new year for undiscovered opportunities. Are you tackling any of these questions? Am I too old (or too young) to start a business? Do I have enough capital? What are the most lucrative options available? How can I apply my skill set to ensure my success? What will define success for me?
60 minutes | Nov 15, 2016
Hot Tips on Using Social Media with No Budget
It’s a special day for Carol McManus and Ken Herron. We are smashing up our two shows into one this week. We have combined the LinkedIn Lady Show with Social Solutions to bring you a special broadcast that incorporates hot news and solutions to a chronic problem. The news on deck is (no surprise) about video. If you are looking for something new and fresh to upstage your competition, then Spectacles from Snap may be just what you have been waiting for…and just in time for holiday promotions. If you already a fan of Periscope then you’ll be thrilled to hear about the three newest features making it the almost perfect solution for live stream - Superfans, Groups and Persiscope.tv. And if your customers want their service issues handled via social media, then how do you give them what they want? And the part of today’s show that will tickle your fancy, relieve your stress, and offer solutions to make your social media management more manageable will be our Mail Bag Questions and Answers. It is through our great clients and fans that we continue to get better ourselves. We will take some of the toughest questions we get from our network and offer resolutions that will help your business, too. We’ll start with “I have no time and no budget for social media. What do I do?”
59 minutes | Nov 9, 2016
Voting Doesn’t Stop After Today’s Election
Today is an historic day for America. We are voting for the next President of the United States. The privilege of voting as a U.S. Citizen is something I take very seriously as do my friends, family, colleagues, and clients. Whether Donald Trump or Hillary Clinton prevail in today’s election, this country will continue to thrive because of the democratic system our forefathers established. Together, the Congress (made of the Senate and House of Representatives), the Supreme Court, and the President represent the balance of legislation, law and authority that make it all work. But the key has always been the voice of the American voter. This is the inspiration behind today’s show. Through the years that the Internet has matured and options to express continue to present themselves, we have the right to ‘vote’ on just about everything that touches our lives. We can review a book on Amazon; we can give a five-star rating to our favorite restaurant; we can recommend the painter who transformed our house; and we can evaluate the service we received from our insurance agent. On the flip side, we can also let the world know when a service or product falls below our standard of expectation. Have you seen some of the tweets from customers about United Airlines, Comcast, or Southwest Airlines? If you have you know the power of social voice. But with that power comes responsibility. I would like to share some idea on how you can support local businesses through offering your online support. And also explore the downside of saying nothing or leaving negative comments
59 minutes | Nov 1, 2016
Bringing a Product to Market Takes More than a Good Idea
Are you sitting on an idea for the next greatest thing? Have you dreamed about an investment on Shark Tank or a close out sale on QVC? Or maybe you are just curious about the process (including pain and triumph) of what it takes to get a product from your head and heart into the hands of consumers. Today’s guests are Bonnie Tyler and Sheila Torgan. They are the owners of CyberSidewalks, a successful web and graphic design company in Fairfield County, CT. But Bonnie’s creative genius went way beyond websites when she came up with the idea for the NeggMaker. This interview will take you on their journey from inspired idea, to patent protection, to obstacles in manufacturing, to raising capital, and ultimately marketing the Negg. We will discuss their crowd funding campaign on Kickstarter and lessons learned on the use of social media to get the buzz going. By the way, if you are looking for the perfect stocking stuffer this year, then my personal recommendation is a Negg for everyone on your list. We’ll tell you what it is, why it is unique, and how you can get one.
58 minutes | Oct 26, 2016
See-Hear-Speak No Evil Small Business Marketing Tips
How many days (or hours) has it been since someone made a pitch to you about a new marketing opportunity for your business? Every day small business owners are bombarded with the request for money – advertise in our local paper; subscribe to our CRM (Customer Relationship Management) tool; put your business on radio; buy t-shirts with your logo for our Little League team; Let us help you improve your website; time for a serious social media campaign – and the list goes on. There is no shortage of marketing opportunities, but how do you know which ones are right for you and what bear traps should you avoid? That is what today’s LinkedIn Lady Show is all about. Isn’t it time that someone told you the straight story on what to implement and what to ignore before your entire marketing budget is spent and you have nothing to show for it?
59 minutes | Oct 19, 2016
Solutions for Solopreneurs Starved for Time
This LinkedIn Lady Show is dedicated to all the solopreneurs out there in the world. You know who you are. You’re a mom managing the family and running a home-based business. You are an author who is diligent about writing while the rest of the world floats by. You are a network marketer whose main focus is on growing your downstream. You are a consultant who devotes endless hours to your clients’ needs and neglects your own business development. You are…fill in the blank. You know who you are! What all of us have in common is that time is our common enemy. There are never enough hours in the day to get it all done and for many in this situation, what suffers first and most is building a sustainable platform so that our businesses continue to grow and prosper. Today we will discuss easy solutions for managing everything from the telephone to email to social media to networking to marketing to operational details and more. I have been interviewing people just like you and learning from them what they do to master the clock.
61 minutes | Oct 12, 2016
You Can’t Separate Sports and Social Media
Today we will cover a range of topics including NFL’s new social media limits for teams, the reason Bass Pro Shops was better positioned to buy Cabela’s than the other way around, sports cyberbullying, how Reebok is using social media to rebrand itself, why NASCAR driver Carl Edwards is still not on Twitter, and how golfers used social media to honor Arnold Palmer.
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