35 minutes | Jan 12th 2017

TLB23: Introduction to the Psychology of Selling With Ronald Ikenna Nzimora

What is the psychology of selling? Do you know how to take advantage of it to make more sales of your products and services? Did you even know that there are triggers that make people buy online and offline? Well, if you answered no to any or all of the above questions, then you would love to listen to this episode with a living Sales/Marketing legend - Ronald Ikenna Nzimora He is the CEO of Profit Marketing Systems where they market businesses and make them profitable. In this episode, you will find out: -How Ronald evolved into the living sales legend that he is today -How being rejected by his "rich uncle" gave him the much required push to learn the secret and art of bootstrapping a marketing agancy -How he ventured into several businesses (that failed) before he was able to learn the strategies for building a strong and viable business. -How to use the psychology of selling to make sales every time (both online or offline) -How People buy based on emotions and justify it with logic. And you will also hear Ronald give tons and tons of examples to drive home the point he is making. Personally, I have listened to this episode more than 5 times and counting, and I am sure that you would find this very valuable. When I interviewed Ronald, we went on for almost 1 hour 30 minutes, so I decided to break this into 3 parts. Part 1: Introduction to the Psychology of Selling Part 2: How to Sell Your Brain (How to package and sell your expertise as a product) Part 3: How to Identify Your Ideal Future Client (this one is so powerful that I was totally blown away!)
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