Created with Sketch.
The LIFT by SmallBiz Tracks | Growth for Small Business Owners
8 minutes | Feb 15, 2015
Episode 7: Display Merchandising through the Customer's Journey
Display Merchandising is often thought of as retail only, mapping out and dressing up the sales floor and front window display. However, with the customer experience starting long before they walk into your store or office, display merchandising and visual thinking starts from the search engine results, onto your website, through the mobile experience, into your store or office, and after purchase on social networks. Looking at your business and all touchpoints along the customer journey, using a customer perspective, is a key to better display merchandising.
11 minutes | Feb 8, 2015
Episode 6: Using Images in Your Web Content
Using images in your web content is much like the pictures, charts, or maps of a book. They are gifts to your reader in helping them understand and remember, as well as a way to puncuate the points you are making with text. Some points discussed in this show: Understanding Creative Commons licensing; How size makes a difference in both appearance and page load; Mobile devices and how they are causing explosive growth in the use of images. A couple of resources to use along with this show: Using Images and Photos You Find Building Your Business Presence with Images Creative Commons Licenses
10 minutes | Feb 1, 2015
Episode 5: Facebook for Business - Is it Worth It?
It seems that Facebook is changing so often, and often at the expense of small businesses. That's not likely the case, it just seems that way. In some ways, Facebook can be a very profitable platform for engagement and awareness. Keep things small and slow, learn some of the nuances, and your business may find Facebook a fantastic forum for your company. In this episode, we'll discuss search, scheduling posts, insights, and paid posts.
12 minutes | Jan 25, 2015
Episode 4: How to Use Twitter for Business
Twitter may seem the easiest of social networks because of its short messages, but it's also possibly the fastest moving stream of posts (short steps = quick steps). We look at four areas, each from the standpoint of our LIFT framework (Learn, Improve, Find Flow, Think) to help you build a better business presence on Twitter. Included are better uses of Search, improving your profile, timing of posts and how much time to spend on Twitter, and thinking who and where your customers are on Twitter.
13 minutes | Jan 18, 2015
Episode 3: Your Online Business Presence: Own It or Rent It?
Many business owners see social networks as a shortcut to a better business presence. It's rented property. You should develop your website and blog on your own domain, while still developing a presence on rented space such as Facebook and Twitter. Going through the LIFT framework, we'll look at what you need to learn, how to improve, making the right choices for your flow, and thinking ahead to the onslaught of change.
12 minutes | Jan 11, 2015
Episode 2: Creating Additional Revenue
When looking to increase revenue, owners look for new business, new products, better margins, cutting costs. All are good ways to increase business. There are other ways available - many by doing a lot of what you're already doing. 1) Capture your day: Questions from Customers; Images of Process or Production; Sayings and Mantras you Repeat Often. 2) Turn that into a content product: eBooks, eLearning Courses, Subscription-based or Premium Members Area, Sponsored shows (podcast or video) 3) Earn while you sleep We explore some ideas for creating additional revenues using the LIFT Framework (Learn, Improve, Flow, Think).
17 minutes | Jan 4, 2015
Episode 1: The LIFT Framework
In each episode, The LIFT Weekly Podcast for Business Owners will take a question or topic in unpack it from four perspectives: Learn, Improve, Find Flow, and Think. Business owners, often of the DIY mindset, have many questions about the economy, technology, and other changes taking place. No two owners are in the same place and often approach challenges differently. The LIFT framework, introduced in-depth in this episode, will allow us to examine today's business problems - and their potential - from different perspectives and positions.
4 minutes | Dec 12, 2014
Episode A: LIFT Pilot
Announcing a new weekly show for small business owners, solopreneurs, freelancers, and creatives - SmallBiz Tracks presents The LIFT Podcast. LIFT is an acronym for Learning, Improving, Finding Flow, and Thinking. Each week, host Mike Sansone will cover a topic or question at each level of the LIFT map. By doing so, whatever level you're at with the topic, you will be able to grow in your use or practice so that you can grow your business. At the end of each show, resources will be share such as further reading, pieces to practice, and cool tools to help your imporvement or use. This "pilot" episode shares plans for the new show, debuting on January 4, 2015.
Terms of Service
Do Not Sell My Personal Information
© Stitcher 2022