54 minutes | Jun 3rd 2020

Episode 51. Ruksher Malik from Pastels Salon in Dubai. What salon life looks like after Covid19

● Moved to London when she was 18 where she spent two years training in prestigious hair academies, namely Vidal Sassoon, Toni & Guy, L’Oreal Technical Academy, Nicky Clarke, Morris masterclass international and Complections International ● By 1996, she was running a small but successful salon in Pune when her husband’s job relocated to the UAE, where she set up the Pastels Salon brand in 2004 with business partner, Steven Chan ● One of a select group of salon owners invited to participate in the inaugural EIDEAL- Santi Business Leadership Progamme, mentored by business guru, Susie Santiago in 2016 and named as one of the winners for the EIDEAL-Santi business leadership award in May 2018 ● Regularly reviews market positioning and the company’s growth, as well as undertaking SWOT analysis and branch Net Promoter Scores to ensure Pastels remains a market leader ● Spearheads the development of the Standard Operating Procedures and ensures quality control across all branches to ensure consistency as a brand ● In 2016, Ruksher developed ‘The 8K Business Boost – The Pastel’s Client Journey’ to educate staff about the “Michelin-Star” standards that should be implemented across the entire company to ensure clients have a consistent high-end experience, dubbed the Pastels’ experience. The success of this initiative is has led to high client retention percentages and the staff has shown pride in working to such a high standard
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