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Hello, I'm Ava! A little about me… I’m a great believer that we are all here to serve a purpose with the limited time we have on this earth. Over the years I have truly transformed my life. From leaving home when I was 17 years old, living within my comfort zone and avoiding uncomfortable conversations to now, living a positive, abundant, FULL life. Over the past few years I’ve set myself goals that included personal and business achievements and I achieved them all, plus more! I have grown my small beauty business from my spare room into a recognized and respected brand within the beauty industry. I have employed staff, educated and mentored hundreds of students who travel from all over the UK (even from overseas!), judged lash and brow competitions, been a keynote speaker for events, and I have hosted events within the industry. Soon to start my degree in Psychology Counselling I am passionate about making a positive impact on the world. Alongside my multifaceted career I am also a mother and the things that make me the happiest are being in nature with my loved ones, exploring the beauty around me and sitting on my sofa dipping a Cadburys chocolate bar into a cuppa tea!

That new buzz word “Clubhouse” let me tell you my views and how it can leverage your business.

Zoé Bélisle-Springer is an award-winning writer, author of various ebooks, podcaster and speaker known for her contributions to inspiring materials destined for the salon community. She has been featured in SalonEVO, Salon Today, Professional Beauty UK, Thrive Global, Authority Magazine, Future Of Everything and has spoken at conferences such as Modern Salon’s Digital Summit, the Thrive Sessions, Seattle Interactive and Uppercase. As Phorest Salon Software’s Community & Content Manager, she is responsible for the planning and execution of localised audio and written content as well as driving community engagement leading to collaborative course content, mentorship programs and online/on-demand video content.

Episode with Katie Godfrey all about trademarking. This is something that a lot of people in our industry don’t even consider. It’s extremely important when building a brand. Listen in and find out why!

Filiz is the founder and CEO of Naillounge Training. Having started off as a nail tech from the age of 14, it was clear Filiz wanted to be in the industry for the rest of her life, growing a business of her own. This love and passion for the industry allowed her to put in the work necessary to now own one of the most successful and well known, international training centres, Naillounge Training. Filiz has seen and qualified over 6,000 learners alone . Not only does filiz train a multiple of different skills relating to the beauty industry, Filiz also organises beauty events and runs a network marketing business. Filiz has created a business opportunity for her audience to be able to earn a second income stream across the globe which has been a huge hit in this current pandemic. One of Filiz’s biggest achievements is opening in the heart of Dubai and being a mum to her beautiful twin boys under the age of 2.

Like anything in life you need to learn, educate yourself and focus. Here is a few tips that I would strongly recommend.

Lois is a 19 years old salon owner. She runs a high Street salon in the heart of Essex. She is also an educator for KG Professional. “Since being young I have performed and although I did not follow the career path of performing, I write, publish and perform music. I love keeping busy and have more recently started two new side hustles. I have so many huge plans for my businesses and I can’t wait to put them all into action, stepping out of the business to work on it!”

I just wanted to do a really quick episode for you guys to check in and give you some tips on what you can do on your business in this lockdown time. I hope it helps.

I run multiple businesses my main business is my Multi Award winning salon Revive Luxury beauty for the last 10 years with 16 years in the beauty industry. Revive is all about luxury, well being self care and empowering women. I first opened Revive when my baby girl was only 6 months old and I was suffering with post natal depression, my salon saved me from a deeper dark hole. I’ve gone on to have twins, get married and move house all in the time of running my business. My other business are a beauty training academy, specialist in microblading and business mentoring, to mums in business, Which is a new business for me that I’m about to launch in the next coming months, but I’m literally so excited for this on how can I share my knowledge and support other mums in business

Kirsty Meakin is a top Nail artist who has been recognized as one of Europe's best, winning dozens of accolades including UK Nail Professional of the Year and international awards. She has judged nail competitions around the world and is the creator of acrylic nail polish line Acrylock Acrylic. She's also known for her work with Naio Nails and Naio Makeup.

I am the Director of a successful Laser, skin and Beauty Salon called rejoy, this has been my vessel into mentorship, where I now help Women start to prioritise living with Joy first through mindset and Entrepreneurship. With being in the Beauty and business world for over 10 years, I believe wholeheartedly that we can achieve more by working smarter, and not harder. We as Women can have it all - and I hope to help Women achieve this with refreshing systems to unplug from overwhelm and burnout, without them decreasing their life and career goals.

Joanna is a charismatic, hard-working and energetic creator who thrives on face-to-face contact with clients, and the challenge of a stimulating project. She’s a keen traveller and speaks four different languages, being fluent in English, Spanish, French and Italian. Joanna’s experience lies in the corporate and commercial area of design, with a strong emphasis on sales, business development and marketing – and her work has taken her around the world. Before helping to co-found Monaco Interiors, Joanna worked for a leading facilities management company in London, project managing refurbishment and design overhauls for some of the UK’s leading hotels. Joanna’s clients have included the Hilton hotel, Marriot hotel, the Four Seasons and Radisson; as well as high net worth individuals from Monaco, South of France, Sardinia, Marbella and London.

Salon chain owner Jayd Linney started Nailco Nail Bar in July 2017. In just 3 years she has grown the brand to cover 4 locations, two of these within TOPSHOP clothing stores. She didn’t come from a beauty background and her roots are in hospitality. However Jayd believes that with the right attitude and mindset, you can become an expert in just about anything!

Salon owner Alex Bates has started PrettyPolish nails and beauty in 2012 after having her 3 children. Working mobile and from her kitchen she built the business from the ground up to an award winning high street salon with a team of excellent therapists. She is also the creator of Pro Gel.

Genevieve Hickin (Harding), MD & Organiser of the award winning eyelash event company The Lash Social UK LTD and owner of Beauty by Genevieve. Specialising in creating large scale events and world wide competitions for the industry she loves bringing like-minded people together. Genevieve has been in the beauty industry since 2008 and the eyelash industry since 2010. Having been in the industry working in many different sectors for over 10 years Genevieve has a vast amount of knowledge behind her. Known as an educator, mentor, international judge and speaker she is also a regular columnist for industry leading magazines. An award winning lash artist herself based in Stevenage, Hertfordshire in the UK Genevieve is still an actively working lash technician and beautician working in her home based salon.

Rochelle owns a super salon in Central Milton Keynes, is one of the creators of The Invisiweave and runs a successful hair academy and Premium haircare business and Mummy blog. @rochelle.mama @thedollshousemk

Joanna has been a lash artist for nearly 10 years. Having been just shy of a decade her lash business has grown up with the industry as it has metamorphised through so many changes. Joanna is also a lash educator and has been teaching for about 3 years and is an accredited trainer for Darling Beauty. Joanna started lashing as a side-line when her children were young and whilst she was still working in television. Television is Joanna’s other passion and she went into the world of light entertainment having left university with an English degree. Whilst at uni she was a contestant on Blind Date and it was that whole experience which piqued her interest in television production and became her focus. Working her way up through the roles behind the camera including contracts as an associate producer she is used to writing, producing, directing and shooting broadcast pieces but what she really wanted to do was step infront of the camera. Finally, she landed a job as a reporter on BBC’s The Really Useful Show and also started to present for many corporate videos and live shows such as The Boat Show and The Good Food Show. She also co-presented a series on cable TV called ‘Show People’. Eventually, Joanna moved into regional weather presenting and presented for ITV and Channel 5 before being head hunted by Sky News and Joanna finished her TV presenting as a weather presenter there. Alongside this Joanna had a daily contract as a voice over artist for Bloomberg television. Voice overs are one of Joanna’s favourite things to do. Before lockdown, Joanna organised a lash event with Dionne of Love and Lashes and it was here that Joanna first spoke about her tips and tricks which she had learned over the years of broadcasting. During lockdown Joanna has taken this onwards and has begun to devise teaching in this area. She has already done some one to one classes for vocal and presenting mentoring via zoom and she is looking forward to doing workshops as well as one to one teaching and hopes also to create an online course. She is very keen to give people the confidence to speak to camera and to create voiced over pieces so that their social media accounts can be brought to life but also to feel more confident with communication day to day, be it face to face with customers or speaking to students or maybe presenting live to a larger audience. Recently, Joanna has also produced a series of podcasts called ‘Behind The Lashes’ which she is extremely proud of. It’s her little piece of social history, following 22 lash artists from around the world as they navigate their way through this bizarre period of coronavirus. Joanna gets such a buzz out of hearing people’s stories. The trials and tribulations. The highs and lows as they battle with fear, lack of income, lack of a sense of future and anxiety that this brings but also the incredible resourcefulness of these women and the numerous ways in which they inspire her and the listeners.

Katie Godfrey shares with you her thoughts and feelings around how salon owners are feeling right now. How she has prepped her salon and academy ready to open safety. She has risk assessments for those that need to them ready to reopen. Remember we are not alone. Follow us on social media at @kgsalon

● Moved to London when she was 18 where she spent two years training in prestigious hair academies, namely Vidal Sassoon, Toni & Guy, L’Oreal Technical Academy, Nicky Clarke, Morris masterclass international and Complections International ● By 1996, she was running a small but successful salon in Pune when her husband’s job relocated to the UAE, where she set up the Pastels Salon brand in 2004 with business partner, Steven Chan ● One of a select group of salon owners invited to participate in the inaugural EIDEAL- Santi Business Leadership Progamme, mentored by business guru, Susie Santiago in 2016 and named as one of the winners for the EIDEAL-Santi business leadership award in May 2018 ● Regularly reviews market positioning and the company’s growth, as well as undertaking SWOT analysis and branch Net Promoter Scores to ensure Pastels remains a market leader ● Spearheads the development of the Standard Operating Procedures and ensures quality control across all branches to ensure consistency as a brand ● In 2016, Ruksher developed ‘The 8K Business Boost – The Pastel’s Client Journey’ to educate staff about the “Michelin-Star” standards that should be implemented across the entire company to ensure clients have a consistent high-end experience, dubbed the Pastels’ experience. The success of this initiative is has led to high client retention percentages and the staff has shown pride in working to such a high standard

Cheryl Taylor is the founder and CEO of Oh Darling based in Liverpool and product range Idol. Cheryl has been in the beauty industry for coming up to 19 years. She is a respected educator and Lash Master and has a wealth of experience in a multitude of different beauty treatments. Cheryl has taught in colleges and salons across the country. She’s a well known innovator within the industry, providing training on behalf of some of the worlds leading brands. Cheryl is the architect of some amazing collaborations and innovations such as the River island pop up shop. She also has recently launched her lamination product range in Salons direct.