36 minutes | Jan 27th 2020

Marketing Segmentation and Personalization with Brennan Dunn of RightMessage

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Darrell interviews Brennan Dunn, the founder of the popular online course Double Your Freelancing Rate, and the software RightMessage.

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In this conversation, Brennan talks about how we naturally use segmentation and personalization in our everyday lives, and how we can use simple tools to create a better connection and build trust with our audience.

In this episode, Darrell and Brennan talked about:

  • How Brennan got his start as an online entrepreneur
  • Why you may not be doing as much segmentation and personalization as you need to be
  • How vertical and horizontal tweaks to your funnel can help you build a better relationship with your list
  • Why RightMessage is like MadLibs for your email marketing
  • The staggering difference personalized content can make for your brand
  • Tips and tricks on how and where to get started
  • Why personalization is so much more than email
  • And more …

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