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Leaders Sport Business Podcast
75 minutes | Apr 13, 2021
Rules of the Game: Negotiation
Billy Beane, Barry Hearn, Michele Roberts, and Jonathan Barnett join Leaders Founder and Chair Jimmy Worrall to discuss the art of negotiation. In the second episode of Rules of the Game, Leaders Founder and Chair Jimmy Worrall explores the art of negotiation and what it takes to do it effectively. He sets out his five golden rules to follow, and offers a practical set of tips to reinforce your own negotiating style. To unpack this fundamental skill, he's joined by four of the finest exponents of deal-making from across the world of sport: - Oakland A's EVP of Baseball Operations Billy Beane - Mr 'Moneyball' himself - who pioneered data analysis in baseball to gain an edge in player trade negotiations; - Serial sports promoter Barry Hearn, Chairman of Matchroom Sport and one of the most successful all-round commercial operators in any number of sports and across any number of revenue streams; - NBPA Executive Director Michele Roberts, who has spearheaded several rounds of successful negotiations between the NBA and its players, and was a key factor in the league's ability to come back from the pandemic to complete its season in the Disney 'bubble'. - 'Super agent' Jonathan Barnett, Founder and Chairman of Stellar Group and the architect of some of world football's most eye-catching deals, including Gareth Bale's 100 million euro transfer from Tottenham to Real Madrid in 2013.
45 minutes | Mar 11, 2021
One Careful Owner: Marc Lasry x Milwaukee Bucks
In conversation with the billionaire co-owner of the Milwaukee Bucks. One Careful Owner is a new series from the Leaders Sport Business Podcast that features exclusive conversations with the people who invest billions into teams. Who have a unique handle on where the industry is going. On media rights. On globalisation. On asset creation. On trading players. On the risks, rewards and the pitfalls. On the pressures and demands. The unique challenges and often downright weird situations that only sports owners have experienced. And all while they’re doing their day job. Our first guest on One Careful Owner is Marc Lasry. In 2014, Marc bought the Milwaukee Bucks NBA franchise from long-time owner Herb Kohl. Kohl had paid $18 million for the team when he bought it in 1985. Marc – alongside his partners Wes Edens and Jamie Dinan – paid $550 million for it. According to the latest Forbes list, the franchise is worth $1.6 billion today. Marc founded Avenue Capital Group in 1995, building the hedge fund over time to the point at which it now has $11 billion under management. He lives in New York with his wife Cathy and they have five children. Leaders Chair Jimmy Worrall spoke to Marc towards the back end of 2020, with the NBA having just completed its truncated 2019/20 season.
44 minutes | Feb 10, 2021
Inside Facebook's monetisation plans for sport
One-on-one with video monetisation guru Yoav Arnstein | Olympics in peril | First thoughts on Clubhouse. Episode 104 of the Leaders Sport Business Podcast sees us delve deep into the mechanics of Facebook's monetisation machine with the social giant's Director of Product Management Yoav Arnstein (conversation starts at 15:30). Video monetisation is arguably the top priority for any of the major sports publishers - including rights holders across the sporting spectrum - on Facebook, and Arnstein leads the development and roll out of the monetisation tools that the platform provides. He is one of the key internal stakeholders informing - and being informed by - the sports strategy that Peter Hutton and his team have been developing as Facebook has evolved its formal relationship with sport. On the conversational agenda: - The role video plays in fostering community; and the role community plays in monetisation strategies; - How Facebook currently monetises video, and why in-stream ads and pay-per-view are about to get big on the platform in 2021; - How the product roadmap is developed and implemented at Facebook, and the reason that traditional sports media products might not yet have been developed; - Arnstein's view on the video monetisation strategies in play at Amazon, YouTube and Facebook's other major competitors; - How Facebook attempts to find the balance between commercialisation and positive user experience.
64 minutes | Jan 12, 2021
Rules of the Game: Networking
Leaders Founder and Chair Jimmy Worrall introduces the pilot edition of Rules of the Game, a new series unpacking the skills required to be an effective leader in 2021. In this edition, Jimmy explores the art of networking, identifying and explaining the keys to doing it well, adding value and forging connections that turn into longstanding relationships. Through extended conversations over several months with some of sport’s leading figures and expert networkers, and Jimmy’s own personal experiences with Leaders in Sport over the past 12 years, this is the ultimate practical guide to how to build and nurture your professional network – quick-fire tips and golden rules to network by. You’ll hear from: - Harris Blitzer Sports & Entertainment Chief Executive Officer Scott O’Neil on asking questions, surrounding yourself with smart people and helping others to connect. - Kathy Carter, Chief Revenue Officer at LA 2028, on finding commonality, building trust and earning respect. - Former UK Sports Minister Tracey Crouch on treating everyone with respect and finding the right relaxing networking environment. - FA and Premier League ambassador David Dein on sticking your neck out, the importance of humour and how relationships were at the heart of the formation of the Premier League. Presented by Jimmy Worrall Produced by James Emmett Edited by Danny Garlick Music by Wataboi and lrobinson_sds (via Pixabay)
40 minutes | Jan 4, 2021
Opening up modern day trading cards
The trading card ecosystem and its rapid growth | How team and player licensing agreements work | Working with athletes and maximising their value Episode 102 of the Leaders Sport Business Podcast lifts the lid on the inner workings of trading card licensing agreements, featuring conversations with Panini America’s VP of Sales and Product Development DJ Kazmierczak (starts at 1.55) and Malaika Underwood, SVP of Licensing at OneTeam Partners, the organisation that helps the likes of the NFL Players’ Association and other player unions maximise the value of athletes’ names and images (starts at 24.30). On the conversation agenda: - How licensing agreements between teams/athletes and companies like Panini actually work; - The growth of the trading card ecosystem and the emergence of breaking; - The biggest challenge for licensees like Panini; - The importance of rookie cards; - Panini's production decisions around high value cards; - How OneTeam Partners is aiming to build more comprehensive partnerships and unlock new revenue streams for the player unions it works with; - What athletes want from licensing agreements; - The trading card from 2020 you ought to have in your collection.
59 minutes | Dec 18, 2020
At home with Leaders: Chris Walsh
Making a brand impact with Arsenal and Manchester United | Using influencers to authenticate and embody your brand | Breaking through the noise in a busy 2021. Episode 101 of the Leaders Sport Business Podcast features a conversation with Adidas VP of Brand for North Europe, Chris Walsh (starts at 2:41). Working across product range planning, brand marketing, advertising, creative and retail marketing, Walsh plays a key role in bringing the sportswear giant's sports and culture partnerships to life, chief among them the global deals with Arsenal and Manchester United, and new local partnerships with Glasgow Celtic and Leeds United. The episode also includes a brief discussion with Andy Childs (starts at 16.27), who leads 'connection planning' for Facebook in Europe, consulting with the top 100 brands on the platform on how to use digital marketing to drive business growth. On the conversation agenda: - The three pillars supporting all Adidas partnership marketing efforts; - The 18-month design-to-sales lifecycle of a 21st Century football kit; - How Adidas works with influencers to embody and authenticate the brand; - Andy Childs' tips for using digital marketing to break through the clutter in 2021; - Building Arsenal campaigns around the strengths and skillsets of Ian Wright; - Lessons in marketing from a tumultuous 2020.
59 minutes | Nov 13, 2020
At home with Leaders: Chris Halpin
The man writing the NFL's business playbook | The 'sportification' of political media coverage | How the biggest get bigger and what growth will look like for the NFL. Episode 100 of the Leaders Sport Business Podcast features a conversation with NFL Chief Strategy and Growth Officer Chris Halpin (starts at 12:24). Halpin joined the league in 2013, making the move from the private equity world and his job as MD of Providence Equity Partners. Although he has held a number of roles since that point, strategy has always been a key focus, and Halpin has become a pivotal influence on the business of the league as it strives to achieve its much-vaunted target of $25 billion in revenues by 2027. Halpin was promoted to his current role in 2018 and has established himself as cornerstone member of the league's C-Suite. When Mark Waller left his role running the league's international business after the 2019 Super Bowl in Atlanta, it was Halpin who took on his responsibilities. His purview is now as wide as it is long term and bears some breaking down: Halpin's responsibilities as Chief Strategy Officer Innovation Driving fan acquisition Maximising fan engagement Using data and analytics to propel all the above Halpin's responsibilities as Chief Growth Officer International Football development and play pathways Media distribution and digital engagement Legalised sports betting New markets and 'owner development' On the conversational agenda: - ‘Positive vigilance vs optimistic paranoia’ - the mood inside the NFL offices; - The processes and people Halpin relies on to keep on top of all of his objectives; - Where the NFL's next billion dollar revenue rise is coming from; - The link between private equity and sport and why Halpin's watching CVC's rugby play with interest; - How to be interested in things that matter: have a set of ‘virtual advisors whose insights you steal and morph into your own’ - Roger Goodell’s secret to success - How to present to a boardroom of 32 billionaires that make up the NFL ownership group.
34 minutes | Nov 2, 2020
Monetising Facebook Groups
How sponsorship in official groups can work | Community management | Partner make-goods | Unique content campaigns. Episode 99 of the podcast looks at how some sports rights holders are using Facebook groups to commercialise relationships with brands. We’ll hear from two experts in the field. First, Nick Marquez. He’s Facebook’s North American Sports Teams Partnerships Lead – and he works closely with a select band of major league franchises to maximise value through Facebook’s various functions and platforms. What that means in practice is a focus on four key areas, namely audience development, sponsorship and branded content; commerce and conversion; and direct revenue-generating products. One of the teams Nick works most closely with is the LA Clippers in the NBA. We’ll be hearing from the Clippers’ Executive Director of Digital Media and Content, Charlie Widdoes, and we’ll be homing in on the work that Charlie and his team have been doing on building and managing a community within the Clippers official Facebook Group, and looking at how they’ve already managed to commercialise that with their partners at Red Bull. Maquez and Widdoes – as well as many other sharp digital sports content folk – were interviewed for the latest Leaders Special Report. It’s called Activating Digital and it plots the accelerated route to digital the sports industry has now embarked on as a result of the pandemic, picking out areas of outstanding impact along the way. You can download the 24-page report for free from the Leaders website. This episode of the Leaders Sport Business Podcast is supported by global facilities management firm ARC. ARC is continually developing life changing solutions for the world’s ever evolving workforce because they understand the need to restructure and remain safe during these unprecedented times. Their team of specialists has devised every conceivable variation to deliver working solutions, which are equally applicable for those working from home or in the office. Visit www.e-arc.co.uk for more information.
47 minutes | Oct 23, 2020
At home with Leaders: Lawrence Epstein
Out of Dana White's head and onto UFC Fight Island | The logistics behind a ready-made sports bubble | the new Covid-era fan data driving sport's decision-making processes. Episode 98 of the Leaders Sport Business Podcast - brought to you in partnership with Arc - features a conversation with UFC COO Lawrence Epstein (begins at 7:15) on the eve of the MMA promotion's latest event on 'Fight Island' in Abu Dhabi. Epstein has been a driving force within the UFC since 2007, under the previous ownership of Zuffa and the Fertittas, and, since the $4 billion acquisition in 2016, under Endeavor. On the conversational agenda: - How the UFC managed to come back first with Fight Island; - The Making of UFC Fight Island; - The operational challenges - and efficiencies - that Covid-era, fanless fights entail; - Why and how the UFC's media deal with ESPN has proved transformative; - How life has changed under Endeavor; - What the UFC knows about its fans and how it knows it; - Dana White: the frontman, motivator, spirit and ethos. This episode of the Leaders Sport Business podcast is supported by global Facilities management firm Arc. ARC has proudly brought some amazing imagery and stunning visual vibrancy back to the heart of London with the most incredible range of graphics. Team ARC embraced its client’s design brief and has quite literary transformed many of London’s iconic development sites into some of the most visually impacting areas in Europe. visit www.e-arc.co.uk for more information.
60 minutes | Oct 15, 2020
At home with Leaders: Paraag Marathe
Transforming a football business into a media and entertainment investment firm | Buying into Leeds United | The 4-point plan driving 49ers Enterprises | Why date nights are sacrosanct in the pandemic. Episode 97 of the Leaders Sport Business Podcast - brought to you in partnership with Arc - features a conversation with Paraag Marathe (first part begins at 05:12, second part begins at 46:21), EVP of Football Operations at the NFL's San Francisco 49ers, President of 49ers Enterprises, board member at Premier League side Leeds United, and Chairman of USA Cricket. Having been with the 49ers since 2001, Marathe has developed into one of the most versatile and broad-minded senior executives in sport. His current responsibilities include the management of the 49ers player contracts and salary cap; the strategic direction and day-to-day oversight of 49ers Enterprises, the franchise's innovative, growth-focused investment vehicle; representing the 49ers' viewpoint on the board of Leeds United, in which the 49ers took a 10% stake in 2018; and the development of a Twenty20 cricket league in the US. On the conversational agenda: - Why managing an NFL salary cap is like managing an investment fund portfolio; - The 2014 decision that transformed the 49ers from a "billion-dollar lemonade stand" to a media and entertainment juggernaut; - The 4-point plan driving 49ers Enterprises: 1) Incubate; 2) Invest; 3) Consult; 4) Capitalise; - The dynamics of attraction between sport and the VC world; - Why the 49ers invested in Leeds United, and why a further investment could be around the corner; - Switching off from work through a commitment to running and date nights. Elsewhere in the podcast, James Emmett and David Cushnan reflect on some of the key themes covered at Leaders Week Direct, including the process for preparing venues to reopen to crowds after a pause for the pandemic. They're joined for the discussion (which starts at 33:20) by Suri Suriyakumar, CEO of Arc. ARC is at the forefront of reshaping the way the world’s businesses have remained operational with their unique range of social distancing signage, safety products and services. Their consultation and on-site and on-line survey process have transformed a complex problem into a simple solution for thousands of global clients. For more information, visit e-arc.co.uk. We're grateful to Suri and his team for their support.
48 minutes | Oct 2, 2020
At home with Leaders: NFL athletes Michael Thomas & Brandon Copeland
The plight of athletes in a pandemic | Building businesses off the field | The new environment for social justice campaigning in sport. Episode 96 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with two current NFL athletes: Michael Thomas, a safety for the Houston Texans, and Brandon Copeland, linebacker for the New England Patriots (discussion begins at 14:02). They’ve been in the league for eight and seven years respectively, and both play active leadership roles in the NFL Players union - the NFLPA. In fact, Michael and Brandon are high achieving examples of what the NFLPA calls #AthleteAnd - a programme of activity that helps NFL athletes build businesses and interests away from the field of play and to define themselves as more than an athlete. Both players have numerous business interests, charitable endeavours, and qualifications - Brandon is even a professor of financial literacy - and we delve into all of that, as well as the fight for racial justice that is playing out across the front line of sport. Before that though, we speak to Sophie Wilkinson, partner at our partners at Onside Law, to set the scene briefly from this side of the Atlantic, to reflect on some of the major issues athletes are experiencing as sport stutters back, and to look at where flexibility and an open mindset have paid dividends. On the conversational agenda: - Flexibility in endorsement contract options and partnership opportunities; - The fight for racial justice and how the mood has shifted among the players in the NFL; - Taking the opportunities presented by the players union; - Setting up systems to spread and filter the education and benefits that come from the NFL down through communities; - Leveraging your status as an athlete to get calls returned, emails answered, and businesses set for the future; - The experience of playing in front of empty stadiums; - The biggest mistakes Michael and Brandon ever made.
49 minutes | Sep 15, 2020
At home with Leaders: Chloe Targett-Adams
Rebuilding an international race calendar through Covid | New tracks, new formats, a new future | The next set of challenges major rights holders face. Episode 95 of the Leaders Sport Business Podcast - brought to you in partnership with Onside Law - features a conversation with Formula 1's Global Director of Promoters and Business Relations Chloe Targett-Adams (discussion starts at 11.50). Having joined the global motorsports series in 2009 as a senior legal counsel, Targett-Adams has been a key part of both the 'old' and 'new' leadership teams at Formula 1. She worked closely with former CEO Bernie Ecclestone, and is now a driving force within the executive team, led by CEO Chase Carey, set up by Liberty Media, which completed its $4.4 billion acquisition of Formula 1 in 2017. Targett-Adams is responsible for building and maintaining Formula 1's relationships with its race promoters and the government jurisdictions within which they sit. When Formula 1 was forced to break down then rebuild its season following the outbreak of the pandemic, it fell to Targett-Adams and her team to piece together a race calendar that would meet FIA specifications, hit revenue-unlocking contractual obligations, keep promoters and governments onside, and maintain safety and security. On the conversational agenda: - The remarkable feat of rebuilding the calendar into a workable 17-race, international schedule; - The stresses, strains, challenges and pitfalls along the way, and the stakeholder tensions in play; - New circuits, new formats, and the chances of taking both forward into the future; - The return to 'normal' in 2021; - What good leadership has looked like in 2020; - The F1 of 2009 vs the F1 of now - a modern organisational overhaul for a 21st Century company.
44 minutes | Aug 29, 2020
At home with Leaders: Jon Dutton & Terri Lynam
Selling 750,000 tickets in a pandemic | Scenario planning and building consumer confidence | Athlete advocacy and sport as a platform for driving social change. Episode 94 of the Leaders Sport Business Podcast features a conversation with Rugby League World Cup 2021 CEO and Customer Director Jon Dutton and Terri Lynam (begins at 18:34). With just over a year to go before the tournament - still scheduled to take place to full capacity crowds in venues across England - Dutton and Lynam look ahead to the 21st September opening of the ticket pre-sale window, and explain their strategy for shifting 750,000 tickets during a pandemic. Before that, David Cushnan and James Emmett discuss the plans being made across the sports industry for the return of socially distanced fans to sports venues, and look into the gathering momentum behind the athlete advocacy movement, and sport's role as a platform for protest. On the conversational agenda: - The factors that go into designing a ticketing plan; - How Rugby League World Cup 2021 organisers intend to hit their 'aspirational target' of 750,000 tickets sold; - Balancing commercial imperatives with accessibility and inclusivity objectives amid the uncertainty of a new Covid events landscape; - Scenario planning; - Stakeholder communications and new, remote way to run major events teams.
56 minutes | Aug 18, 2020
At home with Leaders: Bozoma Saint John
The new Netflix CMO on the business of being badass | Leaving a big job at Endeavor for a bigger one at Netflix in the midst of a pandemic | The role of the modern marketer | The marcomms challenge in sport, who's done it best, and what comes next. Episode 93 of the Leaders Sport Business Podcast features a conversation with new Netflix CMO Bozoma Saint John (discussion starts at 8:42). Saint John is one of the most impactful marketers in modern corporate America. Her resumé reads like a Fortune 500 roll call: leading marketing roles at the intersection between consumer goods, tech, and entertainment at Pepsi, Apple, Uber and Endeavor presaged her current job as CMO of streaming giant Netflix, a role she took up at the beginning of August, one week after recording this conversation for Leaders. Wherever she has gone across her career, Saint John has made a deep impression, her skill for brand storytelling allied closely to her own executive boldness and sense of personal authenticity. She is currently combining her new role with continued work on a series of podcasts co-hosted with TV journalist Katie Couric - Back to Biz with Katie and Boz - and the completion of a five-week set of digital personal and professional workshops - the Badass Workshop. On the conversational agenda: - The 'authentic self' and how to define it; bringing it to bear every day; and how you look and how you feel play into that; - The business of being badass - the what, why and how behind the workshops; - The job of the marketer and how that changed - and changed again - over the course of the pandemic; - Lessons in shutting down and starting again from Back to Biz with Katie and Boz: guests include Kara Swisher, Judd Apatow, Mary Barra, Brian Chesky, and Ashley Graham; - Zoom fatigue and communicating in the new digital-first age, and offenders who turn off mic and camera; - The chutzpah it takes to start a big new job during Covid; - What great leadership looks like today.
51 minutes | Aug 5, 2020
At home with Leaders: Harish Sarma
TikTok's move into sports | The balance between commercialisation and maintaining authenticity | Benny the Bull and the Chicago Bulls' TikTok success story. Episode 92 of the Leaders Sport Business Podcast features a conversation with Harish Sarma (discussion starts at 8:47), Global Strategic Partnerships and Corporate Development at ByteDance, the Chinese parent company, for now at least, of social platform TikTok. TikTok is one of the fastest growing platforms in the world, with user numbers soaring over the course of the pandemic. As of June this year, TikTok's Monthly Active Users (MAUs) were estimated at 800 million. As the political rift between the US and China has deepened, Chinese tech firms have come under pressure from US authorities, none more so, perhaps, than TikTok. Just two weeks after Sarma joined us to record this episode, a hectic weekend of rumour, statement and politicking has seen President Trump apparently threaten to ban TikTok in the US, with ByteDance countering with an offer to fully divest the management and, crucially, data storage of its US operation to a US company. Microsoft appears to be that company and it now has 45 days to get a deal done. Sarma, who was recruited for the position at ByteDance from his role as Director of International Media Distribution at the NBA a year ago, remains focused on the development and maturation of the platform as a commercial proposition. On the agenda: - How TikTok went from Sarma's client at the NBA to his employer today; - What sport means to TikTok; - The 'show me the money' question and where TikTok could sit in the sports rights ecosystem; - How to 'do TikTok' as a sports entity, and approaches to content marketing that are working; - 'Selling out' vs making money: the fine line that any maturing platform needs to tread; - The trend for odd job titles at social media companies and what employee satisfaction looks like.
45 minutes | Jul 14, 2020
At home with Leaders: Fielding Jamieson & Guy Poorman
What 'accelerated change' actually means during Covid | Connectivity and the new matchday experience | Start-ups to keep an eye on. Episode 91 of the Leaders Sport Business Podcast features two conversations on technology, innovation, and the route back from Covid for sport. The first is with AT&T Business Solutions Marketing Director Guy Poorman (discussion starts at 8:56) and focuses on connectivity and the enhancements to remote business operations and fan safety, security and engagement it's likely to bring. The second is with Fielding Jamieson, Strategy Director at Innovation Consultancy R/GA's Global Sports Venture Studios (discussion starts at 24:01). On the agenda: - The three pillars of business adaptation during Covid; - Bringing fans back to venues by making them feel 'connected, protected and respected'. - Is this really an era of accelerated innovation? - What the new in-venue fan experience will look and feel like; - The start-ups to keep an eye on into 2021.
50 minutes | Jul 10, 2020
At home with Leaders: Paul Rogers
Why digital strategy is dead | Why in-house websites are not | The long-term impacts of Covid on football. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital decisions. This is an exclusive, limited time offer so go to https://www.ix.co/digital-maturity-audit today to request your Digital Maturity Audit. Episode 90 of the Leaders Sport Business Podcast features a conversation between iX.co's Becki Civello and AS Roma's Chief Strategy Officer Paul Rogers (discussion begins at 7:57). Rogers is based in Boston, where the Italian club’s ownership is headquartered, and is responsible for the club’s business and international strategy as well as Roma’s media department, including its award-winning digital and social media activities globally. Rogers and AS Roma have become renowned as digital innovators, setting trends that have been picked up across football and the wider sports industry through a bold approach to content output, tone, and platform choice. On the conversational agenda: - How the lockdown affected AS Roma and the club's overnight transformation overnight into a content company and aid agency; - Fan engagement and how Covid has enforced the importance of online channels for fan engagement; - Tonal shifts, content formats, and humanising athletes; - Alignment between club strategy and digital execution and why the concept of 'the digital strategy' is dead; - The work of Roma Cares in the community; - Long-term impacts and reimagining the match day experience; - Why the ‘death of the website’ has been overstated.
50 minutes | Jul 7, 2020
At home with Leaders: Anouk Mertens & Roger Brosel
Behind-closed-doors broadcasting | Changes to production and to fan engagement techniques | The new rights landscape. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital decisions. This is an exclusive, limited time offer so go to https://www.ix.co/digital-maturity-audit today to request your Digital Maturity Audit. Episode 89 of the Leaders Sport Business Podcast brings two perspectives on behind-closed-doors sports broadcasting. The rights holder view comes from LaLiga's Head of Content and Programming Roger Brosel (conversation starts at 13:36), who is in the midst of an ambitious project to broadcast every game, every day, from LaLiga's return on 11th June, to its scheduled completion on 19th July. The broadcaster view comes from Eleven Sports COO Anouk Mertens (conversation starts at 32:43), who has spearheaded a bold rights play for top tier football in her home country of Belgium during sport's enforced pause, and helped to enable new digital viewer engagement features across many of Eleven's international territories, not least in Poland, Portugal, and Belgium, where it holds premium rights. On the conversational agenda: - The new sports broadcasting protocols and what they mean for the onscreen product and the people working behind the camera; - Remote production and the working practices that are here to stay; - New camera angles, piped in audio, and virtual spectators - and why LaLiga's 'fake fans' look is deliberately inaccurate; - 'Watch together' and other digital fan engagement products; - The Leeds United 'Take Us Home' documentary that Mertens executive produced and how to make money in sports docs; - The creaking rights model and why it might be time to take a new approach to sharing risk.
62 minutes | Jun 26, 2020
At home with Leaders: Stacey Allaster
Tennis's tumultuous route to return-to-play | US Open World and what it will mean | The possibility of consolidation among tennis's multiple stakeholder groups. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital decisions. This is an exclusive, limited time offer so go to https://www.ix.co/digital-maturity-audit today to request your Digital Maturity Audit. Episode 88 of the Leaders Sport Business Podcast features a conversation with USTA Professional Tennis CEO and newly named US Open Tournament Director Stacey Allaster (discussion starts at 6:19). The former WTA President has had one of the most difficult jobs in sport of late (in what is, admittedly, a crowded field), as she and her team at the USTA have battled to form a workable plan to go ahead with the US Open Grand Slam tennis tournament in its traditional slot in early September. Against a backdrop of multiple competing interests, huge financial concerns, and a public health situation that continues to rage hard around the world but especially in the US, a plan was approved just last week. On the conversational agenda: - The many barriers to a return-to-play plan and how to overcome them; - The six key questions that needed to be answered in order to create 'US Open World'; - The three tiers of exposure and the special set-up that's set to cost an extra $8 million; - The cracks in the crust of tennis's complicated stakeholder planet; - The Adria Tour and the personal responsibility that athletes should have; - The enhanced collaboration with other stakeholders in tennis and beyond, and the potential for consolidation.
54 minutes | Jun 18, 2020
At home with Leaders: Danny Sillman
The moment for seismic change in world football | Plugging the revenue gap with new tournament revenues | How private equity and new investment can reshape sport. This episode of the Leaders Sport Business Podcast is supported by digital specialists iX.co, and as part of that support, they are giving the podcast audience an opportunity to receive a complementary Digital Maturity Audit. This audit will analyze your systems, processes and current digital engagement and provide valuable insights for improvement and a roadmap to make better digital decisions. This is an exclusive, limited time offer so go to https://www.ix.co/digital-maturity-audit today to request your Digital Maturity Audit. Episode 87 of the Leaders Sport Business Podcast features a conversation with Danny Sillman (starts at 11:22), the CEO of the Stephen Ross-owned football events and media company Relevent Sports, the promoter behind the International Champions Cup (ICC). The ICC was founded in 2013 and has evolved to become the preeminent annual friendly competition for European football clubs in North America and Asia. Earlier this year, Ross declared that competition needed to become more 'meaningful' in order to grow and, more pertinently for the short-term, guarantee his continued funding. To that end, in early March, Relevent looked set to announce an endorsement from European football body UEFA that would have elevated the tournament to a new status. The Covid-19 crisis put paid to that announcement, but Sillman insists that the opportunity to grow the competition and reshape the football calendar not only remains, but is bigger than ever. On the conversational agenda: - Doubling down on positioning Relevent Sports as 'the solution' for European football clubs faced with revenue shortfalls; - Partnering with leagues and clubs as a ‘content development partner’, not just an events organiser; - The LaLiga JV relationship and its coming expansion, and the replication of that relationship with other leagues; - The competitive dynamic between FIFA’s revamped Club World Cup - postponed from its launch in 2021 after UEFA's decision to move the postponed Euro 2020 to next summer - and the UEFA-backed International Champions Cup; - Making the ICC more meaningful - more competitive, with better, more compelling storylines - and doing it with the blessing of a major governing body; - What Sillman would do if he were made FIFA President.
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