26 minutes | Sep 30th 2020

Aba Kwawu– How to ‘Show Up’: This Is Who I Am, Part 2

In the second part of Aba Kwawu's interview, Joleen and Aba dive into the success of Aba's career in fashion and luxury branding. After studying fashion in London, Aba styled and media trained proffessional athletes and later founded her own agency, TAA Public Relations. What started as an at-home office turned into a PR Empire. Aba built up elite clients like Cirque Du Soleil and Laduree and created an astounding reputation for her and her brand. Today, TAA is one of the most reputable PR agencies in the world, and it all started with Aba Kwawu.