67 minutes | Jan 14, 2016

LS 0064: Reaching your target market with Kyle Brown

Hello guys, today we have Kyle Brown who runs Clawhammer Supply, a company that sells still kits for brewing and distillation. He has an interesting story to tell us, on how he found out this huge market for people who wanted this products. Building a physical product is usually way harder to do, and Kyle manages to make close to one million dollars a year in revenue. We talk about : • Analyzing what your target market wants • Quickly adapt to your customer base with related products • Reach your target market by helping and teaching them how your product can help them. • Be a part of the community related around your customer base and build trust Links : • Clawhammer Supply http://www.clawhammersupply.com• American Home Distillers http://americanhomedistillers.com • Clawhammer Supply Twitter https://twitter.com/DIYdistiller • The Alchemist by Paulo Coelho http://amzn.to/1NNCjpc
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