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The Launch Playbook

60 Episodes

51 minutes | Dec 20, 2022
Relationship-Based Sales Strategies with Dr. Nadia Brown
Dr. Nadia Brown explains what it means to have authentic sales conversations and shares the systems every online business owner needs to put in place to actually enjoy the sales process while closing high-ticket sales.Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
37 minutes | Aug 9, 2022
What It Really Takes To Have A 6-Figure Launch with Sandra Booker
Sandra Booker, an online business manager and growth strategist, works with familiar names in online marketing space behind-the-scenes on their launches. In this episode, she shares tactics for what it really takes to have a six-figure launch and how identify opportunities to raise your launch revenue from five-figures to six-figures.Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
40 minutes | Aug 2, 2022
Sell Your Offers Better By Nurturing The Middle Of Your Funnel Strategically
Tamika Auwai shares why the middle of the funnel is overlooked, and how we can strategically create nurture content that actually sells our offers. Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
35 minutes | Jul 26, 2022
How To Use Quizzes In Your Customer Journey
Quizzes have firmly claimed a space in the online business world as a top lead generation tool that can boost your list and amp up that like, know and trust factor. So if you’ve been considering adding a quiz to your lead generation or even as a tool during your launch, this episode is for you.Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
51 minutes | Jul 19, 2022
Launching A $9 Email Marketing Membership With Liz Wilcox
Launches will fall flat if your email list isn’t engaged or filled with people who actually want what you're selling them. That's where Liz Wilcox comes in with her $9 email marketing membership. She helps business owners make email marketing fun and doable while building a list full of buyers. Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
48 minutes | Jul 12, 2022
Behind-The-Scenes Of Launching A Media Company
Listen in as Courtney Chow and Samantha Masinsin take us behind-the-scenes to get an insider look at the early days of launching a media company.Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
43 minutes | Jul 5, 2022
How To Elevate Your Offers With Personal Brand Photos
Nathalie Amlani shares how to use personal brand photography to elevate your suite of offers and connect with your audience.Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
60 minutes | Jun 21, 2022
Is It Time To Launch A Video Podcast?
Jocelyn Montemarano shares why business owners want to grow their thought leadership through video podcast content to create authority and visibility.Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
42 minutes | Jun 16, 2022
What Is A Virtual Summit And Is Launching One Right For You?
Learn Jenn Zeller's best tips, strategies and myth-busters for hosting a virtual summit to grow your email list, collaborate with other business owners and boost your launch.Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
39 minutes | Jun 14, 2022
Stay On Track With Your Business Goals And Promotions Using CEO Days
Ashley Kang of AHK Business Management spills her ideas and strategies for planning CEO Days that ensure you're aligned with business goals, avoiding shiny object syndrome and planning your launch promotions.Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
33 minutes | Jun 9, 2022
What You Need to Know About Using Reels In Your Launch with Laura Bitoiu
Wondering how to use reels in your launch marketing plans? Laura Bitoiu of B Squared Social has ideas to help you get started and what to avoid if you want to grow your business with Reels.Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
56 minutes | May 19, 2022
Lessons In Mindset and Money with Natalie Bullen
Natalie Bullen, a wealth and money mindset coach and the owner of Unapologetic Wealth, discusses the common practices and mindset issues keeping business owners from reaching the next level in their business. Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
15 minutes | May 3, 2022
Using Research To Improve Your Messaging
Listening is your best copy strategy. Learn 5 ways you could begin gathering research all year long (and not just when you work with a copywriter like me) or in your annual survey. Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
24 minutes | Apr 19, 2022
5 Email Sequences That Boost Your Launch Results (Before You Even Launch)
Planning your calendar of promotions and launches? Check-in with your business to see if you are missing any of these top five emails sequences from your current stack and make a plan to incorporate them in–doing so can boost your email open rates, and help you fill up your next launch with perfect for your offer clients. Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
41 minutes | Apr 12, 2022
How To Add Joy To Your Launch
Focusing on joy is not the first thing we think of when it comes to launching, and after the past few years it may feel like some of the joy has evaporated in business too. Lianne Kim, a business coach and founder of Mamas & Co., shares how to emphasis joy while still building a business  that hits your launch and impact goals.Work with me: Get The List Playbook: https://www.saravartanian.com/list-playbook Join The Launch Playbook Club: https://www.saravartanian.com/launch-playbook Work with me one-on-one: https://www.saravartanian.com/work-with-me Stay Connected: Instagram: https://www.instagram.com/saravartanian/ Facebook: https://www.facebook.com/saravartaniansocialco
39 minutes | Mar 22, 2022
How To Create On-Brand Graphics For Your Next Launch
There comes a time when you want to leave behind the beta launches and Google Doc sales pages and level up your launch assets. Christine Lieu, shares how to create cohesive branding for your next launch and when it's time to level up your brand graphics.
47 minutes | Mar 17, 2022
How To Stand-Out By Creating Your Signature Framework
As much as we try to avoid it, as an online business owner we may come up against imposter syndrome as we wonder why they heck anybody would choose us against someone else in our industry. And though deep down we may believe there’s room for us all to succeed, it’s not uncommon to question how our services and our help are really different from anybody else out there? That's where creating a signature framework comes in and our guest, Heather Crabtree, takes us through the steps to make one happen.
32 minutes | Mar 8, 2022
A 5-Figure Launch With A Tiny List
Natalie Koussa shares her story of coming back from a failed launch to have a 5-figure launch with a tiny audience.
43 minutes | Mar 1, 2022
Tips To Price Your Offer With Confidence
We’ve all heard the advice to charge what you’re worth, and we’ve all looked at competitors sites to try to figure out what price works best, but there is a more effective way to determine the cost of your offer and that's where business coach, Lara Wellman, comes in. She shares her best tips for pricing your offer so that making sales feels less complicated and never gross.
52 minutes | Feb 22, 2022
Underused Strategies For Launching with Jordan Gill
Jordan Gill, an operations consultant and founder of Systems Saved Me, shares her best strategies for launching your VIP day and gives us the details on how her and her team launch their Done in a Day conference.
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