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The Launch Lab Podcast
26 minutes | Nov 25, 2021
LL042 Facebook Ads in 2022: Changes, Strategies & Tips
Advertising on Facebook has definitely become more challenging during 2021, but that doesn’t mean that it isn’t worth figuring out! That is precisely what I’ve spent the majority of the year doing, and now I’m excited to not only share my findings of what worked, but also what I intend to bring forward into my own ad strategy in 2022! I have 5 major tips that I think will play a huge role in making my ads successful next year, and I would love for you to try them to! If you've been feeling a bit lost, overwhelmed or hopeless in the world of Facebook ads later, don't hang them up before giving this episode a listen, and trying out some of these super simple, and super effective tactics to make everything easier on you, your audience, and the Facebook Algorithm! [2:00] Why the cost of advertising seems to rise around this time of year. [4:30] What happened in 2021 to make advertising on Facebook more challenging than in previous years? [7:00] Should you be considering running ads on a different platform, outside of Facebook? [11:40] We need to be relying less on website audiences, but what should we be doing instead? [17:00] What is meant by ‘Less is More’ in regards to approaching multiple ad variants now that Facebook has undergone some major changes? [19:00] How Reels changed the game for organic traffic on Facebook and Instagram, and what it means for advertising on the platforms. Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
43 minutes | Nov 11, 2021
LL041 How to Fix Your Evergreen Funnel and See the Sales Flowing Through
Are you struggling to get customers through your evergreen sales funnel? What if you could have a chat about it with a master of persuasion, a sales psychology buff, and an evergreen funnel specialist? That’s exactly what we have on this episode of the Launch Lab podcast! My friend, and special guest Jackie Muscat, joined me to discuss just why your evergreen funnel isn’t converting! Jackie answered all of my questions about webinars, ad content, webinar signup pages, how to reach your ideal customers and a whole bunch of others! Are you ready to have customers flooding to your evergreen webinars and buying into your programs? Then you need to click on play now and have a listen of what Jackie has to say! [3:30] Why do you want Jackie's eyes on your funnel for 0.3 seconds? [6:20] How does a master persuader get into the niche of examining and supporting evergreen webinar funnels? [8:22] Why you should be on the lookout for money leaks! [12:33] How important is sales psychology when building an evergreen funnel, that not only performs well but the way you want it to? [14:15] What is the price of a yes versus the price of a no? [23:20] What do your clients believe to be normal? [28:04] Which part of the funnel should be focusing on the psychology of your ideal customer? [32:25] How a slight disconnect in your funnel can lead to a huge issue with conversion. [35:36] How can someone cut through confusion and overwhelm in order to identify where their funnel is going wrong and how can they fix it? Operation Funnel Fix Calculator: https://lizmelville.com/jackie Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
36 minutes | Oct 21, 2021
LL040 An Introvert's Guide to Growing A Successful Business Your Way - with Cat Paterson
Are you an introvert who feels as though building an awesome and profitable business is out of your reach? You know the feelings I mean… You’re scared to put yourself out there. You start with the best of intentions but freeze up. You might already have a business and do your best to avoid marketing activities. If that all sounds like you, I have some great news for you! You can grow a successful business, online or offline, even if you’re an introvert The success club isn’t just for the extroverts! And my special guest this week, Cat Paterson; knows exactly what to do to get you moving in the right direction, and is here to share it with you on The Launch Lab Podcast! So whether you’re uninterested in putting yourself in front of the camera for lives or videos, don’t necessarily want to spend a ton of time connecting on a one to one basis, or; aren’t permitted to be visible because of your job or privacy concerns, this episode is perfect for you! You can learn how to create something fantastic in spite of all of those obstacles! Have I piqued your interest more than just a little now? Then it’s time for you to click play and learn more about how to build the business of your dreams even when you don’t feel like being around people! [6:35] Why introverts aren’t necessarily shy or unconfident, and Cat Peterson is a shining example. [10:30] When you know who you are and you play to your strengths, amazing things can happen! [12:35] The very clever funnel Cat created to allow her to be introverted and successful simultaneously. [18:14] How building your own profile will help you figure out the rest of your business! [25:00] You can do what other people are doing, you just have to change it into something that YOU enjoy. [28:00] The technology you use within your business can help you be the introvert you are meant to be, instead of trying to make yourself “fit’. More From Cat! Website: www.straighttalkingginger.com Instagram: www.instragram.com/catpatersonstg Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
19 minutes | Sep 30, 2021
LL039 Live Launch or Evergreen - Which is Best?
Stick to the emotional rollercoaster and stress of live launching….or automate the whole shebang and put it on evergreen? The thought of "passive" income and having sales come in on autopilot can be tempting. But is live launching or evergreen best for YOUR business? In this episode of The Launch Lab Podcast, I’ll this walking you through this very question, AND focusing on what you need to consider before you make the shift to automation and evergreen! Do you keep finding you get caught up in the myths of how easy it is to move to an evergreen model too? Well, I’m even going to debunk a few of those myths too! Ready to discover whether an evergreen webinar truly does give you "passive" income? It’s time to figure out if going evergreen is the right move for you and your business! [6:40] What exactly is an evergreen webinar? [8:00] Time is of the essence with evergreen sales! Are you keeping things timeless? [9:05] Does the funnel at the end of your evergreen process actually convert? [12:05] What is the best way to keep traffic moving through your evergreen funnel? [14:45] How important is live interaction? Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
37 minutes | Sep 9, 2021
LL038 Getting More Followers, Leads and Sales From Instagram - with Samantha Parker
Posts... stories... Reels.... IGTV... Instagram can be a bit of a minefield if you don't know what you should be posting AND that can lead to that little problem that hits so many of us - known as "social media paralysis"! Just the changes to Instagram alone can leave you feeling overwhelmed! And this is where my special guest, Samantha Parker, comes in. Sam has an incredible skill set and talent when it comes to making the most out of Instagram. Not only as a platform for marketing and promotion but also for using it to generate revenue! Since Sam has been helping me with my own Instagram account, I’ve decided to ask her ALL THE QUESTIONS that I’ve been dying to ask. This high paced episode covers A LOT, including: Where to start What content is best for repurposing How her team approaches Instagram for their clients and themselves What is the difference between all of the available posting styles! Instagram has been growing in popularity among entrepreneurs, course creators and business owners - and if you've been looking for a simple guide on how the heck you should get started, click play... you won't need to look any further! [5:02] Where do you take your first step with Instagram? [8:32] How do reels differ from stories? And how do you use both effectively? [12:50] How do you avoid getting caught up in vanity metrics and turn Instagram into revenue instead of just another platform you post to? [14:04] How does Samantha’s team approach Instagram? [17:00] Where do you put your core content, and how do you use this to repurpose for other post options? [19:00] The benefits of using an IG Live Room. [21:20] What is the deal with hashtags, and how do you choose "good ones"? [30:02] How do you overcome the fear of video and gain confidence to use it on Instagram? Catch up with Samantha! https://www.instagram.com/thesamanthaparker/ https://www.thesamanthaparker.com/link-in-bio Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
32 minutes | Aug 26, 2021
LL037 How to Simplify the Tech & Marketing of Your Online Business - with Toni Martin
Do you struggle to know where to start when it comes to "all things tech" in your business? You want to generate leads and send them on the journey to becoming paying customers, BUT you don't quite know how to do it! Meet today's special guest, Toni Martin. Toni is an absolute ninja when it comes to the tech side of the customer experience! Between setting up funnels, marketing systems, and making entrepreneurs feel like they can truly succeed! In this episode of The Launch Lab Podcast, we fall down the technology rabbit hole and talk about: Where business owners should start when it comes to implementing tech into their processes How to choose the right tech solutions The minimum requirements to set up your customer journey, and Common mistakes to avoid! Save yourself a lot of time, hassle and future frustration by clicking play and start listening to this episode now! [6:55] Is tech so challenging that most people can’t do it? [8:15] Where should a business owner start when it comes to implementing technology and funnels in their business? [12:07] How do you go about selecting the right technology to get the job done? [15:27] What are the minimum requirements for setting up a customer journey and getting yourself out there to begin making sales? [18:55] Are there shortcuts people can take to learn the basics of tech and funnels at an accelerated rate? When should someone consider handing those roles to someone else? [22:25] What are some common mistakes people make behind the scenes of their funnels? Toni’s website: https://tonimartin.co Toni’s Tech Vault: https://tonimartin.co/training-vault/ Join the Facebook Community: https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
47 minutes | Aug 12, 2021
LL036 How to Build an Online Business That Stands The Test of Time - with Karen Kissane
How do you make sure that your business is still around in ten years time? How do you ensure that your business not only has the resilience to stick around, but also to fund the lifestyle you want to live? Today I am joined by an amazing lady, who is also fast becoming a good friend Karen Kissane. And in this episode we're diving into how you set up a business that will truly stand the test of time AND compliment the life you aspire to have! We get into quite a few fun and fascinating topics including why many entrepreneurs struggle to build sustainable sales in their business, why some offers get customers buying while others get crickets, and how to get people showing up once you have the strategy mapped out and the offer created! If you’ve been struggling with overwhelm and wondering what your next move should be, you could find your solution right here. This episode covers a lot of ground. You may need to listen twice to get it all! [6:30] You can’t have an amazing business and have a chaotic life. [10:00] Why don’t people start businesses that last? Where do business owners go wrong? [15:05] Is the lack of strategy and planning a result of the barrier to entry to online business being so low? [23:40] How do people figure out the difference between an offer and a GREAT offer that people want to buy? [27:35] How integral is your offer to the core operation of your business? [33:15] How to avoid diluting your message and ensure your potential customers understand the outcome you provide! [36:20] Once you have the fundamentals figured out, where do you show up to get people to your offer? Be the first to get details of my 8 week, group coaching program, LAUNCHED! https://lizmelvlle.com/launched Karen’s Offer Creation Template: https://www.thesmartwomansbusinesshub.com/offerin60 Karen’s social links: https://www.karenkissanecoaching.com https://www.facebook.com/groups/thesmartwomansbusinesshub https://www.Instagram.com/karenkissanecoaching https://www.linkedin.com/karenkissane Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
39 minutes | Jul 29, 2021
LL035 Create, Launch & Grow Your Podcast - with Lynsay Gould
How do I start a podcast? What do I talk about in my episodes? How do I grow my podcast? How do I get more podcast listeners? These are just a few of the questions that get answered when Lynsay Gould takes the microphone in the Launch Lab Podcast! In this episode, I took full advantage of having a tried, tested and true podcast and business coach on the show and ask all of the questions that I’ve been dying to get the answers to (which happens to be one of the benefits of having a podcast of my very own). If you’ve been playing with the idea of starting a podcast, or if you have a show of your own already started but want to become better at being a podcaster, and improve your show overall, then this is the perfect episode for you! [4:30] Why is audio so important and so popular right now? [7:30] Did Clubhouse spell disaster for podcasting? [10:00] Who would benefit from adding a podcast to their marketing strategy? [14:30] How do you move beyond the early stages of fear around podcasting and where do you start? [19:40] Is it wise to worry about podcast ranking charts and Apple Podcast’s New & Noteworthy category right away? [24:25] How do I get my podcast out there even more than it already is? [27:35] What are the biggest mistakes people make in getting their podcast out there? Lynsay’s website: https://www.thepodcastboutique.com/ Instagram: https://www.instagram.com/lynsayannegould/ Podcast Planner: https://www.thepodcastboutique.com/business-planner Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
32 minutes | Jul 15, 2021
LL034 How to Sell On Webinars Without the Sleaze - with Catherine Watkin
Ever found yourself struggling to find the balance between HELPING people who need your services, and MAKING sales? Or have you sat there worrying that your price is too high? Or that you don’t have enough bonuses? How often do you feel as though your energy changes the second you ask for the sale? If any of these questions brought you out in chills because they are way too familiar, then you need to listen to this episode as I am joined by special guest Catherine Watkin! In this episode of the Launch Lab podcast we're focused on selling not only one to one, but one to many. And how being good at both will ultimately take your business to new levels of success! Catherine tells you exactly what you want to be honing in on in order to ensure your webinar is converting into sales! And the best part? You won’t have to compromise your values, or your integrity to get it done... you might even fall in love with selling in the process! [3:15] Helping those business owners who serve from the heart to sell comfortably and effectively without discomfort or sleazy tactics. [6:30] Overcoming those uncomfortable or even downright nasty feelings about sales and selling. [10:00] Taking the fear out of the sales pitch. [15:00] How to finesse your sales techniques without losing yourself and your values in the process. [18:05] The 2 biggest mistakes people make when selling one-to-many. [25:45] Can anyone sell, or does a great sales experience require a certain type of person? The 7 Steps to Yes! – free video training A step-by-step process for how to effectively guide your potential client through a conversation that ends with them saying "Yes please!" to working with you – in a way that feels totally authentic and comfortable for both you and the client (videos are just 3 minutes long and will have a bit impact on your ability to comfortably enroll clients! https://catherinewatkin.com/7steps/ Create a Business you Love (e-Guide) Because of my own story of creating a profitable business that I wasn’t fully in love with I’m really passionate about teaching business owners how to create a sustainable business that serves them over the long term This e-book contains my 3 secrets to creating a business they can fall in love - and STAY in love with, plus the place most people need to start if they want to create a business of ease and flow. https://catherinewatkin.com/freeguide/ Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
43 minutes | Jul 1, 2021
LL033 How to Get Paying Clients with a Facebook Group - with Christina Jandali
How many times have you asked yourself: How do I grow my Facebook group? How do I get more engagement within my Facebook group? And once I've done that, how do I sell to my Facebook group? This week, I'm joined by special guest, Christina Jandali. And in this episode of The Launch Lab podcast, Christina and I discuss growth strategies, creating the perfect engagement posts, and when to be making offers to your group! So if you're always asking yourself HOW to truly leverage your Facebook group AND how to perfect your organic approach to compliment your paid growth strategies, then this episode is perfect for you! It doesn't matter whether you're only thinking about starting a Facebook group to support your business right now; or, already have an established group (but have been struggling to engage your members)... tune into this episode and implement what we’re talking about so you can see the results for yourself! [3:00] Getting to know Christina Jandali: What she does and who she helps! [6:00] Why Christina started using Facebook groups in the first place and what was her approach? [8:30] What Am I going to invite people to? [11:45] How do you ensure you’re getting the right people in your group? [18:20] How do you coach the people within the group to create a high performing community? [21:30] How do you balance time invested into your Facebook group with the results you wish to see from it? [28:40] Is it more worthwhile to run a launch from a group specifically created for the launch, or is it better to run the lunch in your free group? [30:20] What is the biggest mistake people make when setting up their Facebook group? [37:50] What can you do if you feel like you’re not getting anywhere with your group? Get Christina’s Facebook group package! https://deliveryourgenius.com/liz Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
17 minutes | Jun 17, 2021
LL032 How One Tiny Tweak Trebled Sales of a Program
When we look back at launches that didn’t go 'to plan', we tend to think it was something major that knocked the entire thing off course. But... that's not always the case! This week, I'm here to share something that was pretty small, that had a much bigger impact than I ever could have imagined. In this episode, I’m sharing the results of a launch from October 2020, and what happened when replicated that launch in April 2021. Before you dive in, all I will say is that what seemed like a insignificant part of the process ended up having 3x the impact expected... and not in a good way! AND, I'm sharing exactly what I did 1 month later and got the results I had months before! [4:15] A trip down memory lane to one of my most successful launches ever. [6:20] Comparing October 2020 and April 2021. [7:40] How did launch conversions change from 8% to only 2.5%? [10:00] The lightbulb moment! And what attracted the wrong audience to my launch. [12:00] The third attempt with a minor tweak that provided major results! [14:30] Planning ahead to the next launch to ensure the same great results! GET THE GUIDE! https://lizmelville.com/troubleshooting Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
18 minutes | Jun 3, 2021
LL031 3 ways to check if iOS14 is affecting your ad results
Is Apple’s iOS14 the real reason your ads aren’t working? The unpopular truth, is that your ad results might not have anything to do with iOS14. Before you get yourself worked up over what could be happening with your latest Facebook ad results, have a listen to this episode to discover the 3 ways to check whether iOS14 is playing havoc with your results, and what you can do about it if it isn’t! [3:05] Has the landscape of Facebook ads changed? [5:30] Is iOS14 to blame for the issues you’re experiencing? [8:25] What is the key to knowing what’s going on? [13:50] What does it look like when iOS14 is reporting results properly? [16:30] If you’re still struggling and need extra support to navigate the changes brought on by iOS14, we’re here to help! Join the Facebook Community https://lizmelville.com/group FREE Guide: 3 Steps to Fix an Ad that’s Failing https://lizmelville.com/troubleshoot To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
18 minutes | May 20, 2021
LL030 How to Deal With Those Nasty Trolls
Are trolls popping up on your posts? And not just popping up, but getting you down too? You know who I mean... the people who show up in the comments on your ads and do their best to tear you down? The ones who offer no value and just exist to be hurtful in comments and make you miserable? If these comments get you down and make you doubt yourself, I want you to listen - this is your time to do something about it! In this episode, I’m sharing my best tactics against nasty trolls! We'll dive into what they’re after, how to deprive them of it; and how to launch a perfect counter attack that will leave them feeling bewildered, silly, or even completely silence them! [2:00] How do you know you've finally "made it"? [4:30] Who are these trolls and what are they after? [5:25] A look at one of the comments I received on my latest launch! [7:00] What NOT to do when dealing with trolls. [8:45] What can you even do about the trolls? [15:10] Whatever you do, don’t give them what they want. How to Fill Your Online Course Using Facebook Ads With People Who Are Excited To Work With You https://lizmelville.com/training Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
18 minutes | May 6, 2021
029 How to Bounce Back from a Failed Launch
Why did my launch fail? Why did no one show up? Should I even bother trying this again? If these questions are going through your head, you may have recently experienced a launch that just didn’t measure up to your expectations! , you may have recently experienced a launch that just didn’t measure up to your expectations! If that’s the case, then this episode is definitely one that you’ll want to hit play and listen to. Launches don’t always go as planned… and it can be for any number of reasons, so try not to take it personally! But WHY NOT Liz? Because it’s not always something we’ve done or not done! Sometimes it has nothing to do with you at all! So before you blame yourself for everything, dive into this episode and find out exactly HOW you can bounce back from a not-so-great launch! [1:50] Why the latest launch of Ads on Fire has not been all that easy. [3:05] What can you do when your launch doesn’t go as well as you hoped? [4:10] What should you be doing before you get into launch mode? [8:00] Why metrics are important in launch - but how should you use them? [10:00] Why it’s not a good idea to take the outcome of your launch personally. [12:30] What should you do when your launch has ended and you haven’t even come close to hitting your targets? [14:00] The detail is in the debrief! Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
21 minutes | Apr 22, 2021
028 7 Reasons Why Your Ads Aren't Working
Let me ask you a question... do you sound like this when it comes to your Facebook ads? "My Facebook ads just DON'T work! Why can’t I get my ads to work? Do you feel like you're at your wits end trying to figure out what could be going wrong? I'm here to stop you from tearing your hair out with this episode! How? Well, I'm breaking down 7 of the biggest issues that could be stopping you from getting your ads working as they should! Plus, I'm sharing exactly how to determine which issue you’re having... and why this is having an impact with you making those sales too! In this episode [2:10] Are you tearing your hair out trying to figure out why your ads aren't working? [4:12] Let’s talk about your setup! [5:00] What if you chose to view things a little differently? [8:00] To boost post, or not to boost post? That is the question. [9:50] How many variations are you testing? [12:00] Are performance issues keeping your ads from reaching their full potential? [15:50] What if the reason your ads aren’t working is actually your landing page? [18:40] What is the real job of a Facebook ad? Resources mentioned in this episode: 3 Steps to Ads That Work live training: https://lizmelville.com/training Troubleshooting Guide: https://lizmelville.com/troubleshoot Join the Facebook Community https://lizmelville.com/group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
45 minutes | Mar 25, 2021
How to Create Buyers Not Browsers in YOUR Business with Shaa Wasmund MBE
Ever wish you could ditch the tyre kickers and freebie hunters, and find more people who actually want to BUY from you? That’s exactly what my special guest, Shaa Wasmund, is here to help you with this week. She’s discovered a super simple way to bring BUYERS into your business instead of BROWSERS. And it’s something that ANY course creator can do! Shaa is the author of the number one bestsellers How To Fix Your Sh*t, Do Less, Get More and Sunday Times Bestseller, Stop Talking, Start Doing. She has been a lifelong supporter of creating real social mobility in business and in 2015 she received an MBE for her services to business and entrepreneurship. She was also recently named one of the Top 20 Most Influential Entrepreneurs in the UK by the Sunday Times! Today, she runs one of the biggest and most active business Facebook Groups in the UK, The Freedom Collective, and has built a multi-million-pound online business from her back garden. Over the last five years Shaa has completely revolutionised how she works, and today she is proudly able to take seventeen weeks' holiday a year ... albeit not all in the Barbados! So stick around to hear all of Shaa’s top tips and strategies for how you can set up the right business model to attract buyers, not browsers. In This Episode We'll Be Covering: [3:11] Why taking home 6 figures is more important than just making it? [5:42] How can you get to six figures? [10:32] How to find the right business model that works for you? [17:17] Why mindset is such an important tool to becoming successful? [30:30] Why should you always have a pop up product at the start of your funnel?...and how can you create it? Resources & Further Reading: Shaa's Pop Up Product Program and FREE training (Available early April) Join the FREE Launch Lab Podcast Community https://lizmelville.com/group To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Facebook or Instagram Facebook Group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback!
22 minutes | Mar 18, 2021
Top Tips for Targeting Your Facebook Ads in 2021
Struggling to target your Facebook Ads? Wondering how big your audiences should be? Or even where to start with choosing the best audiences for your ads? If you want your ads to perform well and get you a result… getting them in front of the right people is crucial. So knowing how best to target your ads is key to your success! I’ll be diving into this topic in this episode of the Launch Lab Podcast, and sharing my top tips for targeting your Facebook ads effectively in 2021. In This Episode We'll Be Covering: [5:55] Breaking down basic demographics. Where is your audience located? What gender are they? What age range are they in? [10:10] How can you find your ideal audience's main interest? [11:45] How can you get your ad message right? [12:06] Why should you focus on your messaging before your targeting? [14:50] Why you shouldn’t get too specific and picky on your audience selection. [17:00] How can you take advantage of custom audiences? Join the FREE Launch Lab Podcast Community https://lizmelville.com/group To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Facebook or Instagram Facebook Group To help out the show: Subscribe and leave an honest review on iTunes. I read each one personally and would love to give you a shout out on the show! I love your feedback! Grab a spot on my latest FREE Facebook ads training: The A.C.T. Method: A Simple Ad Strategy that Boosts Visibility, Leads & Sales!
21 minutes | Mar 11, 2021
How to Create Buzz & Excitement for Your Next Launch
When do you start talking about a launch? When do you start telling people about your launch? How can you prepare your audience for a launch? If you need answers to these questions, I've got you covered. I'm going to be giving you a few ideas for content that will help you show up before your launch takes action. So stay tuned and grab your earbuds! In This Episode We’ll Be Covering: [1:39] How can I get folks to know my launch is happening? You should be planning early for your main launch! [9:13] Why you should be polarizing and filtering out your audience. Your content and offers are not meant for everyone! [11:45] What happens when you create inspirational content? And why is it so important for your purpose? [12:58] How can I keep my audience entertained?...The benefits of being quirky. [14:50] “How to” videos and giving a sneak peek of how your launch is going to help. Join the FREE Launch Lab Podcast Community https://lizmelville.com/group To connect with me and share your thoughts on the podcast: Leave a note in the comment section below. Message me on Instagram or Facebook Facebook Group Grab a spot on my latest FREE Facebook ads training: The A.C.T. Method: A Simple Ad Strategy that Boosts Visibility, Leads & Sales!
36 minutes | Mar 4, 2021
Top 6 Online Course Launch Mistakes and How to Avoid Them With Tameka Allen
In this week's episode of The Launch Lab Podcast, we are joined by Tameka Allen to discuss the top 6 online course launch mistakes. Tameka Allen is the owner of Allen Digital Group. Allen Digital Group is a boutique project management consultancy based in Houston, Texas. She partners with business owners to help them launch their online courses, memberships, and coaching programs! Their mission is to create a seamless, stressless online launch experience. Today, we are going to be talking all about how you can manage your online course launches and how to avoid any major mistakes. So stay tuned! Some of the topics we will be diving into include: Not laying out the foundational work and not allowing enough prep time. Relying solely on automation to deliver everything for you. Not planning for personal support during your launch. DIY in the tech area and having a missing role on your launch team I hope this episode with Tameka helps you during the process of your next launch. Take these six tips with you and apply them to your business so that you can succeed and launch your course smoothly. If you enjoyed this episode, don’t forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode! CONNECT WITH LIZ: Instagram Facebook Clubhouse - @Lizmelville CONNECT WITH TAMEKA Facebook InstagramUltimate Launch Tech Guide
19 minutes | Feb 25, 2021
iOS 14 For Advertisers: Big Impacts and How to Prepare
In this week's episode of The Launch Lab Podcast, we are talking all about Apple’s iOS 14 changes and the impact it's going to have on ad managers along with Facebook ad managers. It has definitely been looking very confusing and very frustrating for a lot of advertisers out there. Today, I am going to give you a high-level overview of the essential actions you need to take right now so that your ads don't run with glitches. Some of the topics we will be diving into include: Apple’s prompt and what it's all about. The biggest impact iOS 14 has on advertisers. The effect around the attribution of your ads. I hope this episode has prepared you for iOS 14 and all the changes to come! As advertisers, if we want to continue to advertise on Facebook and Instagram platforms, then we need to take responsibility and learn what we need to pivot and change for the sake of our ads. If you enjoyed this episode, don’t forget to take a screenshot, share it in your IG stories and tag me @the_lizmelville. See you back here in the next episode! CONNECT WITH LIZ: Instagram Facebook Clubhouse - @Lizmelville
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