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Covid has massively accelerated the growth of eCommerce and now budding and seasoned entrepreneurs alike are wondering how to approach 2021. Amazon may seem the most obvious route to market but is it right for your digital business?   In this episode Matt talks to Jon Tilley, a successful entrepreneur & Amazon thought leader, with the aim to understand if and how Amazon is supporting the self starters and SME businesses.   Jon has spent 15 years working as an account director & strategist for some of the top digital agencies in LA, London and Johannesburg before starting his own business, ZonGuru.   Takeaway #1 “If you have a great product idea and you want to fish where the whales are, Amazon is a good place to start.” Jon Tilley   Takeaway #2  Do your business homework. Find the right product and understand how to grow an eCommerce brand.   Takeaway #3 There are no hacks to building a solid, scalable business. Get the right procedures in place and be disciplined to grow a healthy business.    Connect with Jon Tilley   ZonGuru Website LinkedIn YouTube Facebook Instagram Show Links www.ecommercepodcast.net/50   Get 50% off -  https://www.zonguru.com/get/holiday-special   Free eBook - 60 Hot products that you can sell on Amazon right now  Sponsors: Kurious Digital

A lot can be said about 2020 except that it hasn’t taught us invaluable lessons about humanity, society and our ability to adapt.    From digital marketing specialists to tech leaders and social influencers to ecommerce experts to Behaviour Psychologists, these men and women share what most resonates for them both professionally and personally as they consider the learnings they will carry with them into 2021.   Show Links The eCommerce Podcast eCommerce Masterclass Kurious Digital Keep Optimising Marketing Podcast   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify  

With all the uncertainties and questions that Covid-19 has raised this year, we asked the experts to share their top content and marketing advice for online business this Christmas.   Jesse Schoberg, CEO at DropInBlog Jesse previously featured on Ep 30 and you can connect with him on LinkedIn.   Neil Roberts, CPO at Papier Neil previously featured on Ep 31 and you can connect with him on LinkedIn.   Kath Pay, Founder and CEO at Holistic Email Marketing Kath previously featured on Ep 35 and you can connect with him on LinkedIn.   Tim Hughes, Co Founder and CEO at DLA Ignite Tim Hughes previously featured on Ep 32 and you can connect with him on LinkedIn.   Show Links The eCommerce Podcast eCommerce Masterclass Kurious Digital DropInBlog   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Tech Sales Leader and Social Influencer, Ian Moyse and Behavioural Psychologist, Padraig Walsh talk us through what we can expect from a COVID Christmas and how we can better prepare our online businesses to adapt in the current climate.   Ian Moyse previously featured on Ep 21. Connect with him on LinkedIn.   Padraig Walsh previously featured on Ep 37. Connect with him on LinkedIn.    Show Links The eCommerce Podcast eCommerce Masterclass Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify    

Welcome to the e commerce podcast with Matt Edmundson, a show that brings you regular interviews, tips and tools for building your business online.   In this episode, host Matt Edmundson, talks to four returning guests to understand how we can ready our eCommerce websites for Christmas 2020. The episode is jam packed with practical tips and helpful nuggets of information.    Featuring on the show we have:   Shopify expert, Elle McCann.   Elle previously featured on Ep 33 and you can connect with her at: Website - www.curiousthemes.com   Globally recognised eCommerce marketing problem solver, Chloe Thomas.   Chloe previously featured on Ep 20 and Ep 38 and you can connect with her at: Website (and new podcast) - https://keepoptimising.com   Digital marketing and eCommerce expert, Joanna Steele. Joanna previously featured on Ep 29 and you can connect with her at: LinkedIn - www.linkedin.com/in/misssteele/                                                                                      Website - www.dimaxdigital.com                                                                                                   Instagram - @joanna.diana.steele                                                                                                       Twitter - @misssteele   Owner and formulator at UXB a natural skincare company, Simon Driscoll Simon previously featured on a Coaching Call and you can connect with him at:                          Website - uxbskincare.com   Show Links The eCommerce Podcast eCommerce Masterclass Keep Optimising Marketing Podcast Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

Every business needs a reason why customers should buy from them instead of their competition. It doesn’t have to be anything grandiose, it just needs to matter to the customer.    Jessica Totillo, an eCommerce strategy expert, shares her wisdom and highlights seven ways that businesses can gain competitive advantage and increase conversion on eCommerce websites.              Jessica is working with and learning from the top experts in the digital marketing and eCommerce industry and loves working with female entrepreneurs and teaching the secrets of 7-figure eCommerce businesses.    Takeaways   #1 Know your customer.   #2 There's most likely someone else out there who sells what you sell, but nobody else is you.   #3 Build trust in your customers by putting time and effort into factors like social proof, product reviews and content and videos that tell your story. Connect with Jessica Website  Facebook Instagram   Show Links The eCommerce Podcast eCommerce Masterclass Keep Optimising Marketing Podcast   Show Sponsor Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.   Links to other platforms where this podcast is available Apple Podcasts Stitcher Spotify

We’ve heard it said aplenty: Pinterest is a crazy effective marketing tool.     But do we believe it?   Nancy Badillo, digital marketing specialist, uncovers the mystery of Pinterest marketing works and shares from her first hand experience of how it can help Etsy sellers generate organic traffic.    Nancy has been a Digital Marketing Specialist now for 11 years and an Etsy seller for the last four years. She works with Etsy sellers who want to build a thriving business and embrace the entrepreneurial adventure. She started her Etsy Shop in late 2016 because she wanted to write a case study for her blog about making handmade items and selling them on Etsy. Now she has six Etsy Shops and loves making passive income with Etsy. Takeaway #1 You don’t need to be an artist or tech savvy to sell on Etsy.   Takeaway #2 Building a brand and creating awareness takes effort.    Takeaway #3 Use Pinterest marketing correctly and you will begin to see results within weeks. Connect with Nancy   Website  Email Facebook  Twitter  LinkedIn  Pinterest   Instagram   YouTube    Links    Grow by mediavine Tailwind App Tailwind Tribes Nancy’s course Sponsors   Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.   Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Selling an online business can be an overwhelming process that carries with it a lot of uncertainty and requires tremendous patience and trust in the system.     Brad Wayland, of Quiet Light Brokerage, represents sellers and helps them prepare for selling so they can get the maximum return on their sale. In this episode Brad dives deep into what it takes to sell a business, exit planning and how to use acquisitions as a strategy to grow an eCommerce business.   Brad is an entrepreneur who began working in the online space in 2003. He has a wide range of experience operating and marketing online businesses. Brad became friends with Mark, the founder of Quiet Light Brokerage in 2015 and it led to him becoming an advisor.    Takeaway #1 Always be in a position to very quickly lay out all the financials for an interested buyer.   Takeaway #2 A business will generally sell for what it’s worth. Don’t over price it.   Takeaway #3 If capital is not your biggest issue then the easiest way to grow is to acquire. You can literally buy the success that you want. Connect with Brad    Email Twitter LinkedIn Quiet Light Website Sponsors   Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around the site and book a demo.   Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Tony Guarnaccia, founder of Results Trained and author of Small Steps to Big Profits, shares his insight into running profitable businesses using his framework of growth factors. This construct helps businesses audit themselves and identify gaps so that they can grow and generate revenue predictably.   Tony’s story in business begins with his parent’s failed bakery and their resulting homelessness. Thanks to his flair for digital advertising, he flipped the script and found real business success online marketing for big auto companies. Since his realisation that small businesses need planning and strategy like a fish needs water, he’s been dedicated to helping grow businesses  navigate the uncertainties and emerge stronger on the other side. Tony has helped grow over 10,000 small businesses and a dozen Fortune 500 companies.   Takeaway #1 Continuous growth is essential to the long term survival of any business.   Takeaway #2 Utilise this recursive process every quarter to help your business review strategy and to discover opportunities to grow.   Takeaway #3 Whether you're a startup business or a big corporate organisation, the principles remain the same. Connect with Tony Guarnaccia   Websites Tony Guarnaccia Small Steps   LinkedIn https://www.linkedin.com/in/tonyguarnaccia/ Links   Small Steps Manifesto Download https://smallstepsgrowprofits.com/manifesto-confirmation/ Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

With Black Friday and Cyber Monday fast approaching and more and more people shopping online (thank you Covid-19) there is no better time to start preparing for the busiest shopping days of the year.    However, it’s certainly not business as usual. The ongoing pandemic continues to create uncertainties and presents unexpected challenges for businesses worldwide. No one can be sure how Black Friday and Cyber Monday will play out but one thing we do know - it pays to be prepared.    Globally recognised eCommerce marketing problem solver, Chloe Thomas, gives insight on how businesses big and small can prepare for the upcoming Black Friday and Cyber Monday while contending with all the uncertainties that come with a global pandemic.  .   Chloë Thomas, author of several bestselling books, keynote speaker, advisor, and host of the eCommerce MasterPlan Podcast and Keep Optimising Podcast. She helps her clients maximise their marketing performance.   Takeaway #1 Plan ahead and be prepared to adapt as and when necessary.    Takeaway #2 Warm up your list and test your ads now. Black Friday and Cyber Monday is not the time to be testing.    Takeaway #3 If someone has bought from you once they are far more likely to buy from you again.        Connect with Chloe Thomas   Website (and new podcast) https://keepoptimising.com        Links   About us pages that are good at storytelling https://www.farmtoysonline.co.uk/pages/about https://www.jerseybeautycompany.co.uk/about-us https://moscowcopper.com/pages/our-story   Welcome campaigns https://www.snakehive.co.uk/ https://www.projectrepat.com/   Post purchase https://www.paper-republic.eu/     Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

When it comes to eCommerce, behavioural psychology is more relevant than ever. From power words to colourful CTAs to genuine interest in our customers, Behavioural psychologist, Padraig Walsh joins us to help get our heads around the role of consumer psychology in eCommerce and how to improve our online presence with behavioural design.   Padraig has worked internationally exploring influences on human behaviour. He uses his expertise to support behaviour change in commercial, educational and healthcare settings. Padraig also hosts a weekly podcast The Behaviour Vaccine which explores how Behavioural Science influences everyday issues such as habit change, well being, financial health and more recently Covid-19.    Takeaway #1 Stick with familiar website design instead of trying to go against the norms. Takeaway #2 Engage your customers without overwhelming them. Takeaway #3 Lower barriers to purchase.     Connect with Padraig Walsh   LinkedIn: Padraig Walsh Podcast: The Behavioural Vaccine Podcast Website: Actualise Academy   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify  

JJ Resnick, an expert in working with brands to help them succeed online, shares his tested and proved 8-step blueprint for building a successful eCommerce business.    The blueprint encompasses the exact process that JJ and his team have followed to create each of their 7 and 8 figure brands.     If you are serious about building a brand that resonates with your audience and one that they will get to know and trust then tune in and follow each of the steps for a successful business. JJ is now working with new entrepreneurs looking to build their own brands. Check out this special link that JJ and his team have created for our listeners - www.buildmybrand.xyz/kuriosity.      Connect with JJ Resnick   Website: www.buildmybrand.xyz Email: jj@jjresnick.com   JJ Resnick’s other Businesses   Website: www.moscowmule.com Website: www.moscowcopper.com   Recommended Online Tools   Helium 10 www.helium10.com AH Refs www.ahrefs.com NameMesh www.namemesh.com Lean Domain Search www.leandomainsearch.com   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” Paul Greenberg, CRM Expert   Customers choose to interact with businesses that offer them value and service them throughout the customer journey.   While some may believe email marketing is dying, it is actually the backbone of digital marketing. It shows up at every step of the customer journey and the customer life cycle. The more customer centric and personalised the emails the higher the engagement and conversion.    Kath Pay, consultant at Holistic Email Marketing, shares her wisdom and gives insight on how lifecycle marketing can optimise customer engagement.      Kath is well-known for her conversion-focused approach and is a huge fan of testing and optimising. She introduced the principles of consumer psychology and behavioural science into email more than five years ago, and this, combined with conversion-centred design; are applied throughout the customer journey within Kath's holistic approach to email marketing.  Takeaway #1 Lifecycle marketing is a form of personalization.    Takeaway #2 Strategy first. Tactics second.   Takeaway #3 Reframe what you do, your site, your email, your language in a way that connects with the customer. Connect with Kath Pay   Email kath@holisticemail.com Website www.holisticemailmarketing.com  Linkedin https://www.linkedin.com/in/kathpay/ Twitter https://twitter.com/kathpay Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Nothing beats a good story.   Stories are powerful connectors that break down barriers and build relationships. A compelling narrative evokes emotion and forms connections with the target audience that are vital for conversion.    Marcus Cauchi, an expert in buyer/ seller psychology, shares fascinating insight into how storytelling can increase our conversion rates and engage more customers.   Marcus Cauchi is a seller who teaches selling, not a trainer who teaches sales. He has been successfully serving his clients with Sandler Training since 2004. Marcus speaks regularly on sales, sales management, company turnaround and the successful recruitment of salespeople.    Takeaway #1 The basis of story starts with your customer. Takeaway #2 You must think as your customer, not about them. Takeaway #3 If you can get the customer to generate the story, you are far more likely to get a win. Takeaway #4 Unless you build value into the conversation, the conversation will always degenerate into cost. Connect with Marcus Cauchi   Twitter:  The_Inquisitor Linkedin: https://www.linkedin.com/in/maximisechannelsales/ Facebook: https://www.facebook.com/marcus.cauchi Email: marcus.cauchi@sandler.com Marcus Cauchi’s Podcasts TheInquisitor Podcast  Podbean: https://marcuscauchi.podbean.com/ Spotify: https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81 Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086   ScaleUps And Hypergrowth Podcast  Podbean: scaleupsandhypergrowth.podbean.com Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065 Recommended Reads  Growth IQ by Tiffany Bova The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media by Matthew Swwezey  Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer  Just Listen by Mark Goulston    Recommended Mastermind Groups Bigger Bolder Brighter with George and Tracey Swift Mastermind with Jay Allen     Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

If there is one complaint that most eCommerce entrepreneurs on Shopify have, it’s this: I have launched my store and have traffic but no sales.    Elle McCann, one of the first registered Shopify experts, helps us get to the bottom of this by sharing her top five reasons for ‘traffic but no sales’.    Elle McCann has been working with Shopify clients for over seven years and in that time has created 150+ Shopify stores. She has a unique insight into what makes a Shopify business successful. Elle is dedicated to helping entrepreneurs grow their online business without the overwhelm.    Takeaway #1 Get to know your ideal customer exceptionally well. Takeaway #2 Research around your product. Takeaway #3 Stand apart from the crowd by injecting your values and personality into your brand. Connect with Elle   Website www.curiousthemes.com   Ecommerce courses - eCommerce in a Weekend - How to set up your shopify store Drive Traffic - Traffic blueprint    Youtube Channel youtube.com/curiousthemes https://www.youtube.com/channel/UCztm-DxaKV1EpXSVxlVvbeg/videos   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify  

Effective social selling is more than just doing social, it is about forming connections and fostering relationships.    Tim Hughes, CEO of DLA Ignite, talks about the evolution of sales in this digital age and shares practical tips on how to do social selling to gain competitive advantage for B2B or B2C companies.    Tim Hughes is universally recognised as the world leading pioneer and exponents of Social Selling and he is currently ranked Number 1 by Onalytica as the most influential social selling person in the world. He is also Co-Founder and CEO of DLA Ignite and co-author of the bestselling books “Social Selling - Techniques to Influence Buyers and Changemakers” and “Smarketing - How To Achieve Competitive Advantage through blended Sales and Marketing”.  Both published by Kogan Page.   Takeaway #1 The purpose of putting content out on social media is to drive conversation. Takeaway #2 Connecting with people is giving them permission to have a conversation with you. Takeaway #3 Your social profile should be about you as a person - your beliefs, your values, your passions and your hobbies.   Connect with Tim Hughes: Company Website: DLAIgnite.com Linkedin: https://www.linkedin.com/in/timothyhughessocialselling/ Twitter: https://twitter.com/Timothy_Hughes You Tube: http://www.youtube.com/c/TimothyHughes1  Facebook: https://www.facebook.com/TimHughesSocialSelling/ Instagram: https://www.instagram.com/tim_hughes1/   Podcast The Groundswell Marketing Podcast   Books Social Selling  Smarketing     Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify  

Customer focus matters. Repeatedly putting yourself in the shoes of your customer and viewing things from their perspective is about focusing on their needs, wants and aspirations. This builds customer loyalty and loyal customers are far more financially rewarding than new customers. Neil Roberts, Product Director at MOO, shares four ways to better understand how we can deliver great customer focus to reap more profitable and sustainable eCommerce businesses.  Neil spent most of the last decade at Eurostar creating digital strategy that builds great customer experience. He's now at MOO helping them scale their ambition to bring 'Great design to everyone'.   Takeaway #1 Know your customers to understand and meet their expectations. Takeaway #2 The website is secondary to the product. Takeaway #3 Stand in the customers shoes to understand their needs and see their problems first hand.   Connect with Neil Roberts   Linkedin: https://www.linkedin.com/in/neil-roberts/ Website: www.moo.com   Customer Engagement Measurement Tools   User Testing: www.usertesting.com Hot Jar: https://www.hotjar.com/ Google Analytics: www.analytics.google.com   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify  

Over the last several years there has been a gradual increase of businesses creating flexible workplaces that allow people the option to work remotely. Covid19 has accelerated this trend exponentially. The businesses that resisted remote working have had to transform themselves overnight and tackle cultural and technological norms.  It is yet to be seen what the new normal will look like on the other side of the pandemic but there is a good chance that remote working will remain at a high level.  In this episode, Jesse Schoberg shares his insight and expertise on how to source remote teams and stresses  the importance of content marketing for eCommerce entrepreneurs. Originally from the States, Jesse has been living around the world for more than a decade. A developer by trade, he's been managing remote teams for over 15 years. Recently selling his other projects, he's now co-founded DropInBlog where he focuses his time as CEO. Takeaway #1 Remote working can be done. Takeaway #2 Make outputs your focus. Takeaway #3 Define your processes and expectations as early and clearly as possible.   Connect with Jesse Schoberg:Twitter: https://twitter.com/jesseschobergPersonal Blog: https://schoberg.netDropInBlog:Company site: https://dropinblog.comShopify App: https://apps.shopify.com/dropinblog-seo-friendly-blogHire by the Hour:Upwork: https://upwork.comFreeUp: https://bit.ly/getfreeupHire by Salary:JobRack: https://jobrack.euDynamite Jobs: https://dynamitejobs.comProductized Services:Content and Social Media by Janine Mapa: https://janinemapa.comDesign by Many Pixels: https://www.manypixels.co/   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look around their site and book a demo. Lightbulb Agency Light bulb agency is an end to end eCommerce business that does anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as product research, website creation, marketing, traffic generation, customer service, picking and fulfilment. Lightbulb ship from the UK all over the world for a number of customers.  If you're in the market for eCommerce services, look up Lightbulb Agency.   Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

Customer generated content or CGC is a powerful marketing tool that is highly effective in customer conversions.  Studies show that  consumers are heavily reliant on CGC for important insights on a product and for making purchasing decisions. Research also found that consumers have more faith in CGC than they do in advertising.  Digital marketing and eCommerce expert, Joanna Steele, developed a CGC strategy for Argos shares valuable information on how to harness the power of CGC through reviews.  TAKEAWAY #1 - Customers trust other customers. TAKEAWAY #2 - Customers want to see all reviews - the good, the bad and the ugly. TAKEAWAY #3 - eCommerce websites should have at least 15 reviews per product. TAKEAWAY #4 - Incorporate CGC into the whole customer journey.  TAKEAWAY #5 - Use CGC to improve everything about your product. Joanna Diana Steele is a Digital Marketing & eCommerce Consultant, Trainer & International Public Speaker. She has over 15+ years of digital experience helping multi-million pound UK brands like Argos, London 2012 Olympics and Mothercare engage consumers with award-winning campaigns and experiences, build online communities and increase sales. She was nominated for a TechWomen 50 Award in 2017, which recognises emerging tech talent in the UK and writes a column for She Leads Africa – a community that helps young African women achieve their professional dreams with engaging online content and pan-African events. She is the Co-Founder and CEO of Dimax – A digital agency that unifies creativity and technology, helping businesses in Central & West Africa to become digitally focused to drive growth. The Dimax vision is to be the No.1 digital agency in Africa. Her passions are Africa, tech and travel. She is also a big music fan and loves football supporting North London’s finest Spurs.   Connect with Joanna Steele:  Linkedin - www.linkedin.com/in/misssteele/ Website - www.dimaxdigital.com Instagram - @joanna.diana.steele Twitter - @misssteele   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo. Lightbulb Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment.  Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems.    Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify

The personalised product market is gaining momentum as we, the consumers, are increasingly demanding what we want, when and how. Not only do we want to receive a personalised product and or service but we also want to be actively involved in the process.    Dropshipping is a popular business model and with the right product it can also be a very promising route to market. Personalised products have greater potential to improve traffic and conversion.   In this episode Brian O’Donnell, Managing Director of Map Marketing, shares his insights and tips on selling personalised products through dropshipping for the long term survival of your business.   Map Marketing is a manufacturer of maps and jigsaw puzzles based in Devon, UK. Selling predominantly in the UK and the US, they supply off-the-shelf, short-run and one-off maps and jigsaw puzzles. Having shipped over one-million personalised map jigsaw puzzles they are specialists in dropshipping.    Connect with Brian O’Donnell:   Linkedin: https://www.linkedin.com/in/odonnellbrian/ Twitter: https://twitter.com/bod1966 www.mapmarketing.com www.alljigsawpuzzles.co.uk www.alljigsawpuzzles.com   Sponsors: Kurious Digital The eCommerce platform we use to run all our eCommerce businesses. If you are in the market for a new eCommerce platform, check it out. Their new monthly subscription service has made this even more accessible. Have a look at it, check out the demo. Lightbulb Light bulb agency is an end to end eCommerce business that anything that you don't really want to do or have the expertise to do with eCommerce. It offers a range of services such as research product, create website, marketing, generate traffic, customer service, picking and fulfilment.  Lightbulb ship from the UK all over the world for a number of customers and you can try out their service with no problems.    Links to other platforms where this podcast is available: Apple Podcasts Stitcher Spotify