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Struggling to keep up with the grueling content creation process, a savvy online business owner turns to Evergreen Content Marketing in an effort to build trust and authority with their audience, while freeing up time to actually live their life. “Evergreen content marketing is often confused with content marketing. So we’re going to talk about ... Read more The post A Complete Guide to Crafting Engaging Evergreen Content #234 appeared first on Content Strategy by Britney Gardner.

Quotables: Unlock the Secret to Boosting Your Audience’s Trust Do you ever feel like no matter how hard you work, you just can’t seem to build trust with your audience online? It’s a common frustration that many course creators and content marketers share. But thankfully, there is a way to authentically automate your marketing and ... Read more The post Building Trust with Your Audience: How Content Creates Connections with Jeremy Enns #233 appeared first on Content Strategy by Britney Gardner.

Crafting the Perfect Content Strategy: A Step-by-Step Guide Content strategy is often misunderstood as a plan for writing content. Yes, content creation is one of its many jobs. Its primary job, however, is designing how content will be created and why it exists in the first place. As the great Sun Tzu famously said, “Tactics ... Read more The post Strategic Content Planning For Multi-Six Figure Course Creators #232 appeared first on Content Strategy by Britney Gardner.

Moving Beyond Virality + Short-Term Success: You Have To Show Up Viral content seems to be the holy grail if you follow the Instagram or TikTok crowd. It gives you a whole lotta good feels, right! People like you! But this type of content rarely leads to business success–some of my most-viral content not only ... Read more The post Moving Beyond Virality To Long-Term Content Marketing Success #231 appeared first on Content Strategy by Britney Gardner.

Be the expert in your specialized niche and become a thought leader with Natalie’s tried-and-true business models. “When you specialize your niche and narrow down, we need to be repelling a whole lot of people. When you start attracting your ideal client, everything becomes easier, and it makes you extremely referable because you are the ... Read more The post Discovering Your Specialized Niche with Natalie Eckdahl #230 appeared first on Content Strategy by Britney Gardner.

When an overwhelmed online business owner attempts to balance content creation and marketing with living their life, they find an unlikely solution in utilizing social media scheduling tools, batching tasks, and repurposing content to build a personality-driven marketing machine. Here’s what I cover: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google ... Read more The post Time-Saving Social Media Tactics as a Busy Entrepreneur #229 appeared first on Content Strategy by Britney Gardner.

An ambitious online entrepreneur sets out to end their social media busy work for good but quickly discovers that the only way to do so is to master a strategic approach to content creation, balancing their own lifestyle with their desired ROI. “With the right approach, social media does not have to feel like busy ... Read more The post End Social Media Busywork for Good: Create a Sustainable Content Strategy appeared first on Content Strategy by Britney Gardner.

It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure ... Read more The post How to Use Open Loops In Your Content #227 appeared first on Content Strategy by Britney Gardner.

After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data ... Read more The post Short-Form Content Shorting Your Business? Julia McCoy Shares Data appeared first on Content Strategy by Britney Gardner.

In this podcast episode, an experienced course creator shares their journey and wisdom of bridging the trust gap with a robust, prolific, and targeted content plan to authentically automate their marketing and by using content to train their audience. You will learn: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play ... Read more The post The Reality of Social Media Marketing: Training Your Audience to Think with Depth #225 appeared first on Content Strategy by Britney Gardner.

This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should” ... Read more The post Ghosting Your Audience: Why Consistency is a Choice appeared first on Content Strategy by Britney Gardner.

“Discover the hidden harm of content templates and how to avoid it!” In this episode, you will learn: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe Highlights in this episode: [00:01:18] Why those 365 Days of Content Lists are killing your business [00:03:48] ... Read more The post Content Templates: Why They’re Harming Your Business #223 appeared first on Content Strategy by Britney Gardner.

Maggie Patterson, an experienced business consultant and coach, is determined to help service providers create trust-based and sustainable messaging and prevent others from falling prey to unethical and manipulative online marketing tactics. “It’s very easy for me to say, hey, I believe this set of tactics are wrong. I try not to be overly prescriptive ... Read more The post Building Trust in a Scammy World with Maggie Patterson #222 appeared first on Content Strategy by Britney Gardner.

In this episode of The Know, Like & Trust Show, we explore the difference between Cold and Warm content and how to create friction in your content to turn some people off and create more buy-in with your best client. In this episode, you will learn the following: Listen to this episode on: Apple Podcasts ... Read more The post The Difference Between Cold and Warm Content #221 appeared first on Content Strategy by Britney Gardner.

If you’re an established course creator, you need to know about content marketing so you can build a warmer audience in the off-season (i.e. when you’re not launching!). I recently turned 40, and to celebrate, I’m giving away a big present to all of my loyal followers–a comprehensive guide to content marketing for established course ... Read more The post The Full Content Marketing Plan for Course Creators #220 appeared first on Content Strategy by Britney Gardner.

In this episode of “The Know, Like & Trust Show”, Britney Gardner explores how action cures fear and helps to overcome impostor syndrome. If you’re feeling like a fraud, developing a content marketing plan can help. In this episode, you will learn the following: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | ... Read more The post Action Cures Fear: How to Overcome Imposter Syndrome with Content Marketing #219 appeared first on Content Strategy by Britney Gardner.

Do you want to achieve your business goals? I’m sharing the solution of repurposing content so that you can get there–even when things aren’t “business as usual.” I stay on my toes, always looking for ways to improve my content. Evergreen content is an effective strategy for doing this since it’s always relevant and can ... Read more The post How to Lean On Your Evergreen Content #218 appeared first on Content Strategy by Britney Gardner.

If you’re feeling like you’re never going to be successful no matter how hard you try, then this episode is for you! I’m a multi-passionate person, which means I have multiple interests and passions that I want to include in my business. I know that some people think that being well-rounded is a flaw or ... Read more The post How to Sell As A Multi-Passionate #217 appeared first on Content Strategy by Britney Gardner.

Do you have a ton of great content that you’re not sure what to do with? Repurposing is the answer! In this episode you will learn:  Some people think repurposing content is lazy, but it’s a smart way to work. If you’ve created good content in the past, there’s no reason not to share it ... Read more The post Repurposing Content: Myths & Methods #216 appeared first on Content Strategy by Britney Gardner.

Isabella Masucci, an online entrepreneur, markets in part using cold email outreach. She helps people transform their podcasts into books in less than 40 hours of their time. In this episode, you will learn:  How to write a cold email that converts How to find the people you want to convert How and when to ... Read more The post Isabella Masucci’s Cold Email Outreach Method #215 appeared first on Content Strategy by Britney Gardner.