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The Kickass Podcast
27 minutes | May 13, 2021
S2E30 - Staying Calm in Chaos
Sometimes it's hard to find the focus you need to make your life better...because your life isn't better. We've been through that - no more acutely than during the last year. So in true Kickass fashion, we did the research and tested strategies so you have new, unique ways to calm, soothe, and regain your chill.
21 minutes | Apr 6, 2021
S2E29 - Effective FB Ad Audiences
Running ads that just aren't doing what you hoped? The problem (often) isn't your ad creative - using different words or pictures or even your offer - it's the audience that is missing the mark.Thankfully this is a MUCH easier problem to fix! This episode tackles how to define your audience, how to measure, and how to do it all without busting the ad budget!
22 minutes | Mar 16, 2021
S2E28 - How Niche is Too Niche?
You know that "everyone" is not your customer. You know you need enough customers to keep your lights on. And you know that be choosing niches you can best communicate with - and delight - specific audiences. So how do you balance it all? We break it down in this episode that is a must listen for everyone in charge of business development.
51 minutes | Feb 23, 2021
S2E27 - 50th Episode Extravaganza
WE MADE IT TO 50!!! WOOOHOOOO!! To celebrate, we looked at the most loved and commented episodes and combined them all for 50 TIPS AND TRICKS!We cover everything from mindset to confidence in this super special episode!
26 minutes | Feb 10, 2021
S2E26 - How to Have It All
"Have it all" seems like a big ask until you really break it down. Learn how to define what "it" is and start building the life of it "all"!
21 minutes | Jan 14, 2021
S2E25 - A Different Kind of Goal Setting
January is a fantastic time to set the tone for the year, to look at the habits that work (and those that don't) and to set goals. Those goals, as we've all read multiple times every January tend to fail by February. Why? Because they are focused on the MEANS rather than the END.Learn how to set achievable, motivating, and meaningful goals - and then how to address the means to getting them in this January (going to be annual) take on goal setting!
22 minutes | Dec 23, 2020
S2E24 - How to Know What You Want
The first step to creating the year you want is...figuring out what that looks like. Settle in this Christmas holiday and get focused on figuring out what you really want - and then figuring out a plan to getting it becomes easier!
17 minutes | Dec 17, 2020
S2E23 - How to Stop Selling on Price
Selling on price is a fight to the bottom, and in the new economy will be even more disastrous than in previous years. Selling on value, on benefit, on the problem you solve in a way no one else does...that's where the money is. It doesn't have to be complicated. It just has to be strategic.
20 minutes | Dec 17, 2020
S2E22 - What you need to blog about
Blogging is an incredible tool to generate traffic, get your messages out to the right audiences, and build your squad of raving cheerleaders, but figuring out what the heck to blog about can be tough. Blogging a minimum of every two weeks is ideal - this podcast will get you planning (and writing) your 26 posts for 2021 in no time!
20 minutes | Nov 24, 2020
S2E21 - 5 Ways to Build Your Business During a Pandemic.
We never thought we'd still be talking pandemic in November...But the second and third waves are here, and more and more businesses are needing every marketing dollar to go even farther. In this episode, we talk about how to do the most with the least, and do it well.
19 minutes | Nov 5, 2020
S2E20 - Building a Content Strategy that Works
Your content is your best salesperson, your ultimate business broker, and for lots of business owners and marketers, your worst enemy. Learn how to create a content strategy that leads to more profit, less stress, and won't make you (or your staff) cry.
21 minutes | Oct 16, 2020
S2E19 - How to Get Back on Track
Eating better. Drinking more water. Exercising daily. Working smarter, harder, better...You've got goals, but you've fallen off the wagon. Maybe you're struggling in one area, maybe (like Heather) in all of them - but there's hope! Set aside 20 minutes and learn how to get back to basics, build up strong habits, and get back on track - mo matter what 2020 throws at us!
22 minutes | Oct 13, 2020
S2E18 - Managing Mental Health
With the pandemic still affecting out day to day lives, and so much bad news (not to mention bad behaviour) online, it's more important now than ever before that we protect our mental health online, creating balance, and actively creating our own online world.
18 minutes | Aug 25, 2020
S2E17 - Three Ways to Attack Your Fears
When your belly is in knots, your chest is tight, your breath is shallow and your mind is racing, what can you do to release the fear, or at least bring it down a notch? This episode (with a bonus method that Heather used while actually recording the episode.)
18 minutes | Jul 31, 2020
S2E16 - Two Instagram Myths Busted!
Should you put #hashtags in the first comment or the caption? Does posting from Later, Hootsuite, or other third party app ruin your reach or effectiveness? We've done the research and have the answers in this episode! (And we were surprised by the answers to BOTH questions!)
19 minutes | Jul 23, 2020
S2E15 - The Truth About First Impressions
First impressions matter more than you might think - the plus side is that they're easier to create than you might imagine. Choosing to put your best self forward, especially in times of stress, with a few simple hacks will get you more (by doing less) than you ever thought possible.
19 minutes | Jul 20, 2020
S2E14 - Go Seven Layers Deep
Go beyond simply finding your why to discovering your life's purpose...all in 7 simple questions. Seem impossible? This little exercise has caused more tears, discoveries, and even created major life changes over its existence, and Heather's modification of it has truly changed dozens of lives over the past 3 years.
22 minutes | Jul 20, 2020
S2E13 - The Weird Reasons We Fail
We think of fear as being the number one reason for failure...but that's not the whole story. Failure comes from all kinds of "positive" places as well: comfort, hope, and even optimism might be holding you back.
23 minutes | Jul 5, 2020
S2E11 - Google Analytics Basics
Google analytics is the best way (IMHO) to measure your success in your online marketing across the board - but it's even more than that. Knowing how to read, respond, and react to your analytics is where the magic is. We've given you a primer on the most important analytics measurements AND how to respond to them - to make your marketing both effective and stress-free!
15 minutes | Jul 5, 2020
S2E12 - Our Favourite Digital Marketing Tools
We love tools that make marketing easier! We get that not everyone is a photoshop whiz, and that email marketing is akin to getting teeth pulled for some people. So we've compiled a quick list of 4 plug and play, cost effective tools we love for video editing, Insta planning, graphic creation, and email marketing.
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