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The Kenza Pod

72 Episodes

45 minutes | Apr 28, 2022
Season 4 Finale: Get a glimpse behind the scenes of Kenza, learn what it's like to be a Fractional CEO & CFO, join an upcoming workshop, and hear about Tiff's plans to explore the expat life. [Ep. 72]
In this Season 4 Finale, Beth and Tiffany are taking you behind the scenes of Kenza and their consulting businesses! We discuss…. How their fractional CEO and CFO roles are going and why this is a really interesting consultant path to explore. The plans that they have this summer, including Tiffany’s month-long scouting trip to Portugal as their family contemplates the expat life. How to take advantage of all of Kenza’s resources for parents who are freelancing or consulting (or curious about how to make the leap). Ways to work together through our mentorship programs or our one-off mentoring sessions (we love providing feedback and helping you work through specific scenarios in your business!). An upcoming workshop in collaboration with Kat Lee of Empowered Curiosity called “The Energetics of Money” on June 25th and 26th. Our intention in this weekend intensive is to bridge the gap between spirit and logic so that you can build a secure relationship with money and feel nourished by your business. Spiritual Business Mentor Kat Lee will lead us to unravel our trauma knots around money so that we can examine the outdated beliefs and narratives that block us from receiving or managing abundance. Beth will be teaching the basics of small business accounting, empowering you to make decisions that will help you build a sustainable business. Join the revolution of spiritual entrepreneurs who are building conscious businesses that honor ethics, cyclical rhythms, and intuition! Learn more right here.  Links Mentioned + Other Helpful Resources Book a mentoring call with Beth or Tiffany Explore our library of Kenza Pod episodes Join our email list Learn more about the Mama Collaborative course Learn more about Lisa Cumes’s Upwork course Listen to the About Abroad podcast Check out Boundless Life Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
60 minutes | Apr 26, 2022
Understanding Neurodiversity to Improve and Deepen our Client Relationships, with Dawn Mortensen, Gaming Marketing Manager at Meta [Ep. 71]
“It is so much more effective both as parents and as coworkers to embrace people’s neurodivergence and simply let them be who they are. When you do this, you’ll get to see their true strengths come out. And even better than that—you’re going to show them that you care about them as a human." As service providers, we work with a wide variety of people from diverse backgrounds, age groups, and locations. Our jobs are heavily reliant on cultivating relationships, which means it’s critical that we’re continually improving our EQ (emotional intelligence) and taking the time to understand how to better collaborate with those we’re serving.  When we make the effort to understand the people we work with, and have compassion and appreciation for the ways in which we’re different, it increases the enjoyment of the work we’re doing and it leads to better outcomes for long-term business and for relationships as a whole.  In this episode, we are exploring the term Neurodiversity—what it means, how it shows up in our families and workplaces, and how we can compassionately work with someone who may fall under this umbrella. We also discuss resources for those of us who may identify as neurodivergent.  Neurodiversity refers to the natural variation in the human brain regarding sociability, learning, attention, mood and other mental functions. And while neurodiversity encompasses all cognitive differences (which we all have), the term “neurodivergent” tends to be used for those with specific differences like ADHD, autism, Tourette's, dyslexia, dyspraxia, synesthesia and specific learning disorders. Others who may identify as neurodivergent are those who are gifted, and those with sensory processing disorder, bipolar disorder, or obsessive compulsive disorder.  To walk us through this complex topic, we invited Dawn Mortensen to the pod—a neurodiversity advocate, Gaming Marketing Manager at Meta, and Tiffany’s Aunt! Across 25 years of working and parenting, Dawn has learned a lot about how to tap into the strengths of those who think and work differently. In her workplace and community, she's an advocate for those of us who are neurodivergent.  This episode is for you if:  - You want to deepen your emotional intelligence and improve your communication & collaboration skills with your clients and anyone else you work with. - You’re curious what the term “neurodiversity” means and how workplaces are evolving to embrace people who think differently.  - You want to learn how to get the best out of the people you work with by understanding and appreciating their unique strengths and gifts.  - You have children who are neurodivergent and you want to learn how to best advocate for them and support them on their journey.  About Our Guest  Dawn Mortensen is a wife, mom of two teenage girls, a Gaming Marketing Manager at Meta, and a neurodiversity advocate. Across 25 years of working and parenting, Dawn has learned a lot about how to tap into the strengths of those who think and work differently. She’s also leading the charge at Meta to advocate for those of us who are neurodivergent.  Links Mentioned + Other Helpful Resources Connect with Dawn on Instagram  Connect with Dawn on Twitter Grab your copy of Differently Wired Learn more about REEL Check out the Stanford Neurodiversity Project Connect with Neurodivergent Activist, NeuroCla
72 minutes | Apr 21, 2022
How to Harness the Power of Our Emotions to Make Smarter Business Decisions with Kat Lee, Founder of Empowered Curiosity and Spiritual Business Mentor [Ep. 70]
“Intuition lives in our body, not in our minds. When you get an intuitive hit, it comes from the gut and heart space. So as you start rebuilding the relationship with your body and tuning into your body’s sensations instead of overriding them, that’s when your intuition can really come through." Does emotion have a place in business? And if so, how can we learn to tap into those emotions to make smarter, more aligned decisions? In this episode, Tiffany sat down with Kat Lee, Business Coach and Founder of Empowered Curiosity, to dive into the complexities surrounding these questions and gain incredible insight into the wisdom of our bodies.  You’ll learn about the power of trusting your “gut” or intuition, how to become less reactive and more responsive, ways to practice healthy boundaries to give your body and mind a chance to make more intentional decisions, and how to have compassion for yourself when having an emotional response to a situation.  When we are able to use our business as a spiritual teacher, we are able to learn so much about ourselves and how we show up in the world. Understanding how this all works together can be a true secret weapon for you to build an intentional, aligned, fulfilling, and successful business. This episode is filled with rich conversation as well as practical tools and techniques to help you grow as an entrepreneur, parent, and partner.  Plus, you’re not going to want to miss the sneak peek into the weekend intensive that we’re teaming up to bring to you called The Energetics of Money, coming up on June 25th and 26th, 2022.  This episode is for you if:  - You’re wondering how to handle emotional reactions to situations in your business and need practical tips to sit in responsiveness rather than immediately reacting. - You’re curious about how you can cultivate a better awareness of your intuition so that you can use your body’s cues to make smarter and more aligned decisions.  About Our Guest  Kat Lee is a trauma-informed spiritual business mentor and the host of the Empowered Curiosity podcast. Kat uses the tools of trauma-informed somatic and emotional alchemy to guide soulful entrepreneurs to guide their business as a spiritual practice.  Her work allows business owners to cultivate businesses that are rooted in conscious values, ethical marketing and purposeful service.   Links Mentioned + Other Helpful Resources Follow Kat on Instagram Check out her website Listen to the Empowered Curiosity Podcast Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
57 minutes | Apr 19, 2022
So ya wanna be a... Business Coach, with Peggy James [Ep. 69]
“Decide what you want and don’t make excuses around it. Just go get it. Commit to the possibilities more than the excuses."In this episode, I sit down with Peggy James, a business and marketing coach, to discuss what it’s like to grow a successful coaching business.Peggy began her independent career by becoming a Virtual Assistant. Over time, she learned that she had a passion for leading, inspiring, and teaching others, so she evolved her business to coach and teach others how to become a VA. Peggy shares how her first year of business was spent being stuck in tunnel vision and how her family life suffered because of it. She explains how her network of support allowed her to reach her goals and how she uses that experience to walk her clients through reaching their goals without sacrificing their personal lives. We discuss what the qualities of a great coach are, how to identify if coaching is right for you, and why you need to look beyond the lucrative income and focus more on why you are doing this if you want to be successful. Whether you’re an aspiring business coach or you’re a coach looking for a way to scale, this episode is perfect for you!This episode is for you if: - You’ve been wanting to niche down in your business and are wanting to know what it looks like to be a business coach.- You’re interested in coaching but you’re unsure if you have the skills and qualities of a business coach and are looking for ways to identify if coaching is right for you. - You are a business coach who is looking to scale and you need tips and strategies on how to grow your impact and work with more people. About Our Guest Peggy James works with online services providers, strategists, specialists, and rising coaches. She is passionate about helping entrepreneurs scale their businesses by giving them both the structure they need as well as proven marketing strategies to help them scale quickly. Her favorite part of being a coach is watching women own their superpowers, push past their fears and change their futures. When she's not working, you can find her wrangling her four kiddos or reading a self-development book.Links Mentioned + Other Helpful Resources Connect with Peggy on Instagram  Check out her website Join the Grow Business & Marketing Academy Join her free Facebook group, The Confident CEO Learn How to Set Yourself Up For Success as a Working Mom Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
56 minutes | Apr 14, 2022
Financial Planning for Solopreneurs, with Hunter Boyd, Founder of Solopreneur Financial [Ep. 68]
“Putting your children on the payroll when it’s appropriate is one of the greatest business hacks I recommend to my parent entrepreneur clients. It’s a great way to teach your child responsibilities, you save on taxes, and you set them up for future financial opportunities when they’re old enough to make financial decisions."In this episode, we had the pleasure of hosting Hunter Boyd, Founder of Solopreneur Financial, to talk about specific tax and investment strategies for small business owners with families. Hunter shares his favorite tax strategies geared towards parent entrepreneurs and he gives advice on how you can save on taxes as a business owner and parent. Plus, learn about the benefits of putting your kids on the payroll, find when they’re eligible, and learn how to best utilize them in your business! Hunter also shares his tips related to cash flow and introduces us to his “hill and valley” system. This system is a great strategy to implement when you have a variable monthly income and it can help protect you from those unexpected expenses and slow-moving months.This episode is for you if: - You’re a solopreneur who is handling your own finances and you need guidance on how to plan your budget and disperse your income appropriately.- You’re feeling overwhelmed with having a variable income and you need strategies that help you plan for the ebbs and flows that come with operating a business. - You are curious about how you can add your child to your payroll and need to know when it’s deemed appropriate and how it impacts your tax responsibilities.- You’re interested in learning the benefits of tax planning and want to hear the long-term benefits of implementing it now rather than later.About Our Guest  Hunter Boyd, Founder of Solopreneur Financial, is a virtual financial advisor for solopreneurs. He noticed most financial planners were missing the boat when it came to solopreneurs and self-employed business owners so he started his own business to fill that void.  He and his team guide clients through a financial planning experience that covers investing, taxes, cash flow, exit planning, and so much more. Through this planning experience, they are helping their clients live their bucket-list life.  Links Mentioned + Other Helpful Resources Connect with Hunter on Instagram  Check out his website Connect with him on LinkedIn Check out the You Can Do This course Grab your cash flow planning tool Book a mentoring call with Tiffany or BethJoin us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
74 minutes | Apr 7, 2022
Words of Wisdom & Perspective from a Mama Who's Been in Business for 20 years, with Lisa Cook, Founder of Kids Swim LA [Ep. 67]
“In the very beginning, we don’t want to admit that we don't know something. We want to look like we know what we’re doing and we don’t want people to lose faith in us. It’s hard to admit what we don’t know. But as you gain experience and maturity, it’s easy to say what you’re not good at because you know someone else can do it better and faster." Imagine being able to talk to yourself 20 years from now—what advice would you give your younger self right now?  It was this question that inspired us to invite Lisa Cook to the pod! Lisa is the Founder of Kid Swim LA, a mother, and has over two decades of business ownership experience under her belt.  In this episode, we discuss how she got started with her business and how that business has grown since launching in 2001. Lisa describes what it was like to start and run a small business while raising her family. She talks about how her mindset shift of really owning the CEO title in her business helped her grow and become a successful entrepreneur. You’ll also learn how she has successfully built and managed a healthy and happy team over the years.  At the core of this episode, Lisa gives pro tips and perspective for us parent entrepreneurs who are in our beginning years of business.  You will also learn about her newest endeavor which is helping new business owners through financial tips, leadership, and marketing. In it, she gives you 20 years of experience in just 6 weeks. You can’t beat that!   If you’re looking for wisdom, perspective, encouragement, and vulnerability, then you’re not going to want to miss this episode!  This episode is for you if: - You’ve been suffering from imposter syndrome and need to hear how to shift your mindset toward becoming the CEO of your business.- You’re feeling held back from reaching your goals due to the responsibilities of parenthood, and you need to hear how you can manage your goals and still accomplish them while fostering that healthy parent-child relationship.- You are interested in hiring on a team and need strategies to help you pick the right people and to build a healthy team.- You’re feeling overwhelmed with starting your business and need a fully-packed resource to help kick-start your journey. About Our Guest  Lisa Cook, founder of Kids Swim LA, started her small business with a goal to teach kids how to swim while bringing in extra cash to her household. Lisa had an infant when she started her business in 2001 and at the time, she didn’t consider herself an entrepreneur.   Now more than 20 years later, she has built multiple successful businesses. She has increased revenue for Kids Swim LA to 20-25% every year through hard work and passion.  Links Mentioned + Other Helpful Resources Connect with Lisa on Instagram  Check out her business classes Sign up for swim classes Learn more about her nonprofit All Kids Swim Book a mentoring call with Tiffany or Beth Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
59 minutes | Mar 31, 2022
So ya wanna be a... Nonprofit Marketing Consultant with Katelyn Baughan, Founder of KB Digital [Ep. 66]
“It’s hard for me not to have that much work right now because I feel like we are all so conditioned to be working all the time and to be busy. Our worth is tied to how much work we do or how much money we bring in or how productive we are. We’re all so proud of being busy and not having time to do whatever it is. And so right now my lesson is to just learn how to be. I don't have to be doing it to feel like I'm worth something." We’re excited to introduce you to Katelyn Baughan, founder of KB Digital—a marketing consultancy for nonprofits—and a Mama of two. In this episode, we discuss her journey from the traditional workforce to starting her own business.  She describes why she decided to go out on her own, how she landed her first few clients, what life is like now that she is in full control of her time and energy, the dreams she has for the growth of her business, what it looks like to hire and manage subcontractors, and so much more.  If you’re interested in learning what it takes to offer freelance marketing services to nonprofits, then this is a must-listen episode!  This episode is for you if:  You’ve been wondering how to find clients when you’re starting out and need tips and strategies to land your first client. You’re feeling overwhelmed with your workload and are wanting to hire a subcontractor but you aren’t sure how to start the process.  You are interested in nonprofit marketing services but don’t know what types of services nonprofits are needing or if they have the budget to afford the services you want to offer. About Our Guest Katelyn Baughan, founder of KB Digital, started her marketing career in tech then moved to the nonprofit sector to focus on mission-driven marketing. After having her first daughter (now has two!), she started her consultancy for more flexibility and freedom. Her strengths are digital strategy, project management, fundraising, and email marketing.  KB Digital’s mission is to help nonprofits inspire generosity through meaningful marketing strategies. Shas helped over 15 nonprofits raise more than 5 million dollars online through her consultant services.  Links Mentioned + Other Helpful Resources Connect with Katelyn on Instagram  Connect with Katelyn on LinkedIn Check out her website Learn how to shift your mindset with To Be Magnetic Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
57 minutes | Mar 24, 2022
How to Save Your Sanity Through Time Blocking, with Claire Holmes, Founder of Mama Collaborative [Ep. 65]
“If you work a 40 hour work week that’s time blocked, intentional, and prioritized, you can get the same amount of work done with a 60 hour work week that’s unstructured. You really save time when you eliminate distractions and it’s a huge benefit of time blocking." Have you ever found yourself wondering: how can I get more work done in less time? We sat down with Claire Holmes— founder of Mama Collaborative—to dig into that question and discover how to implement time blocking into your weekly routine to save you time and energy.  In this episode, we get to hear Claire’s story from captive employee to autonomous business owner, founding Double H Design Co., and creating Mama Collaborative, where she supports working Moms.  We then discuss what exactly time blocking is, why it’s absolutely critical to us working parents, how it works, how to stick to it, and practical tips to get started today. Plus, you can hop over to our website to watch a supplemental video where Claire walks you through exactly how this looks and works.  We also discuss the amazing new resource Claire has drawn up for working moms, and we share an exclusive discount and sneak peek that is only available to Kenza Pod listeners! Trust us, you don’t want to miss it!  This episode is for you if:  You’ve been wondering how to get started with time blocking but you don't know where to begin. You’re feeling overwhelmed with getting your tasks completed and need practical strategies to implement right away to help improve your time management.  You find your calendar to be cluttered and you don’t know how to organize it. You don’t feel in control of your time and need help prioritizing events in your schedule.  About Our Guest  In addition to Double H Design Co., Claire is the Founder of Mama Collaborative which is an organization dedicated to helping working moms learn how to set themselves up for success through digital courses, resources, tools, and an encouraging online community.  Leveraging her personal experience as a full-time working mom of 3, her goal is to help moms move away from stress, overwhelm, and anxiety to find satisfaction and purpose in life. Mama Collaborative empowers working mamas to make smart, streamlined and strategic choices about successfully managing their busy lives - and finding fulfillment. Links Mentioned + Other Helpful Resources Connect with Claire on Instagram  Check out her website Watch the time blocking video  Grab your EXCLUSIVE discount Learn more about her course, Finding Success As A Working Mom Support Kenza Collective over on Patreon Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
51 minutes | Mar 17, 2022
So ya wanna be an... Email Copywriter & Strategist with Samantha Montalbano, Founder of Boldness Factor [Ep. 64]
“There are so many people who know way more about email marketing than I do but that should never be a reason not to act on what you know already. I know more than my clients do. They don't have time to learn it and that’s why they hire me." In this episode, we get to hear Samantha’s story from massage therapist to successful business owner and Mama of twins.  Samantha shares how she creates structure with her work schedule while balancing childcare and raising two energetic toddlers. She explains the importance of being intentional with her time to make sure she is able to get tasks completed while her children are being cared for.  You’ll learn that the field of email copywriting has many opportunities for growth, and hear about some of Samantha’s most recommended resources for you to check out if this is something that sounds interesting to you. We also discuss what services Samantha offers, and she points out the power of starting simple so that you can become a known expert in your space. If helping clients reach their target audience through powerful email copywriting and intentional funnel design sounds interesting to you, you won’t want to miss this episode!  This episode is for you if:  You’ve been wondering how to get started as an email copywriter but don’t know where to begin. You’re feeling overwhelmed with figuring out what services to start with and need guidance on the importance of starting small.  You are interested in email marketing but you’re feeling overwhelmed with what is all included in the strategy piece of it. You feel overwhelmed thinking about starting a business with young children and need tips for helping balance your workload while being there for your children.  About Our Guest  Samantha Montalbano is a busy mama to twin 2 year old girls and is the owner of Boldness Factor where she serves as an email marketing copywriter and strategist. She launched her business when her babies were a couple months old AND during a global pandemic. Total powerhouse, right?! Samantha created her business to make email writing simple again. To do all the heavy lifting that you don’t have time to do. She wants to make it so you never dread sitting down to write another email ever again.  Links Mentioned + Other Helpful Resources Connect with Samantha on Instagram  Check out her website Check out Copyhacker’s 10x Freelance Copywriter program  Grab your copy of StoryBrand’s Marketing Made Simple Learn more about Stefan Georgi Check out Jeff Walker’s Product Launch Formula Learn about our You Can Do This course Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
37 minutes | Mar 10, 2022
Let's Make a Budget! with Beth Gummere, Kenza CoFounder & CFO [Ep. 63]
“As you go on and get deeper into business ownership, the financial side gets easier. It gets better. You’ll get to a point where you’re not having to monitor your cash flow so tightly because you’re making more money. You’re going to get better at this, trust that. Getting into the habit of creating and maintaining a budget, understanding where your money is going, and planning for the inevitable is what you need to be doing right now." Have you ever found yourself wondering: how much is it going to cost me to run my business? Tiffany and Beth sit down to discuss the different aspects of running a business and how to break down the individual costs within those variables to create a budget that works for your business.   In this episode, we start with the basics.  You’ll learn what information you need to gather before sitting down and making a budget. You’ll get advice on how to create a budget that makes sense for your business based on both your expected and unexpected expenses, anticipated income, and what you ideally want to take home in a paycheck.  We’ll discuss the difference between a budget and a cash flow prediction and how to utilize each.  You’ll learn how to create a budget when your income is irregular and how to create a structure within your budget. Plus, we’ll discuss why you should create a reserve and a contingency plan in the event of unexpected expenses or changes in your business.  This episode is for you if:- You’re feeling overwhelmed with creating a budget for your business and need practical strategies to make a budget that actually works.- You’re wondering how to manage your cash flow and you need tools that can make your life easier.- You’re feeling uneasy about making a budget with an irregular income and need practical tips to create structure within your budget.-You’re nervous about how you’re going to handle an unexpected expense and you need to know how to create a plan to avoid a future problem. Links Mentioned + Other Helpful Resources Check out the You Can Do This course  Grab your Cash Flow Planning Tool and other free resources  Schedule a mentoring call with Beth Check out other Money Mindset podcast episodes Find information regarding small business taxes  Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
67 minutes | Mar 3, 2022
Strategies for Controlling the Chaos as a Parent-Entrepreneur with Lauren Golden, Founder of The Free Mama Movement [Ep. 62]
“You have to be able to ask for and accept help. Our culture and society has ingrained in women that we are the nurturers and givers and there’s not a lot of reciprocity there, and that’s why people reach burnout. That’s why people quit. It feels like too much and that’s why we need to be willing to get that help." Have you ever found yourself wondering: is it actually possible to run a successful business and be the parent and partner I want to be without burning out? We sat down with Lauren Golden— founder of The Free Mama Movement—to dig into that question and get her strategies of controlling the chaos as a Mama of three and a business owner.  In this episode, we hear Lauren’s story leading up to her taking the plunge into freelancing, and then launching The Free Mama Movement to help other Mamas do the same. She then walks us through very practical strategies that you can implement today to balance both your professional and personal life. We talk about why it’s important to ask for help, the need to outsource tasks in and out of your business, and how you can find a system that works for you and your family. She explains why self-care is so important, what she practices for self-care, and how to find what fills your cup so you can set yourself up for success.  This episode is for you if:  - You love the idea of freelancing or consulting, but have a hard time understanding how it all fits together with all of the other moving pieces of your life.  - You’re feeling overwhelmed with the juggle of business ownership and parenthood and need practical strategies to implement right away to help alleviate the overwhelm.  - You find it helpful to hear other parent’s success stories as they’ve moved from the traditional workforce and into a solo career.  About Our Guest  Lauren Golden, Founder of The Free Mama Movement, launched her business to show working moms that they don’t have to choose between family and financial stability. Her mission is to ensure no mother ever has to sacrifice time with their babies in order to provide for them.  As the fearless leader of tens of thousands of women, Lauren is passionate about showing other moms how to start and run a successful freelancing business from home. In her #1 International Best Selling book, she shares her own story, along with plenty of practical advice for anyone looking to leave the 9-5 behind and make a real living at home.  Links Mentioned + Other Helpful Resources Connect with Lauren on Instagram  Check out her website Join The Free Mama Movement Facebook group Learn more about her book, The Free Mama: How to Work from Home, Control Your Schedule, and Make More Money Check out the You Can Do This course Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
1 minutes | Mar 2, 2022
Welcome to The Kenza Pod
Becoming a parent is a beautiful experience, but for those of us who want or need to continue to build our careers, the juggle can be a real challenge. Here at The Kenza Collective, we are passionate about educating and empowering parents to make the leap from captive employee to full-time Independent Professional (aka freelancer, consultant, etc). When you work for yourself, you are free to build a life and a living that supports your family's needs. And in turn, this enables us to raise better humans, cultivate stronger relationships, and prioritize our physical & mental health. Join CoFounders Beth and Tiffany as they teach you what it takes to work for yourself so that you can find freedom in your schedule, your energy, and who you choose to work with. We break down complex financial and tax-related topics, teach you how to land (and keep) clients, write proposals, manage projects, and protect your energy - all while juggling your family responsibilities. We also explore the various types of independent career paths out there through talking to parents just like you who've made the leap. Whether you're a parent who is curious about what it takes to go out on your own, or you’ve been doing it for years, this podcast will help you navigate the tricky (but oh so rewarding!) waters of working for ourselves while raising a family. Learn more and find great resources at https://www.kenzacollective.com.
48 minutes | Feb 17, 2022
The Two Habits That Changed Everything for Tiffany [Ep. 61]
"If you’re a parent-entrepreneur who really wants to level up, make more money, take on bigger clients and contracts—all while raising a family and staying true to your personal goals and boundaries—you may really need to take a serious look at some of your habits and question if they’re actually serving you anymore. This is exactly what I had to do when I landed the biggest retainer contract of my career last November. The changes I made have been complete game-changers, and I want to share them with you!”  In this bonus episode, Tiffany shares exciting updates from The Kenza Collective and what to expect in Season 4 of the Kenza Pod. She gives a sneak peek into the upcoming episodes and guest interviews that you are not going to want to miss! Plus, be the first to hear about an exciting new initiative at Kenza and how it will benefit you as a parent entrepreneur. Discover the Two Habits that Changed Everything for Tiffany After landing her biggest retainer contract to date, Tiffany knew that she had to make some real changes if she was going to be able to keep up without burning out. After forming these powerful new habits, Tiffany has literally put hours back into her day and successfully leveled up financially, professionally, and personally.  Links Mentioned + Other Helpful Resources Check out the different ways to support our work right here. Get caught up and ready for the launch of Season 4 over on the blog. Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Join us here or feel to DM us on Instagram with any questions.
42 minutes | Dec 16, 2021
How to Clean Up your LinkedIn in 5 Easy Steps [Ep. 60]
“We need to step away from trying to describe our experience in terms of what we did and instead talk about why it mattered. Why was it important? Who did it impact? What tangible improvements did you help to bring about? Then, most critically, we want to tie these things directly to the types of opportunities that you’re targeting." - Andrea Gerson, Senior Career Strategist Love it or hate it—we need to talk about the importance of using Linkedin as freelancers and consultants, and how this powerful tool can help grow your business.  We sat down with Andrea Gerson—professional resume writer and founder of Resume Scripter—about how to craft a narrative specifically for our Linkedin pages now that we are out on our own, and how to make your profile shine and speak directly to your ideal clients.  Andrea walks us through very practical examples and we go from top to bottom on a LinkedIn profile to talk about the importance of each section and how to fill it out. You will walk away with easy-to-follow tips on how to shine up that ole’ LinkedIn profile and start leveraging this very powerful networking platform ASAP! This episode is for you if: You’re wondering if having a Linkedin page is necessary to have as a freelancer or consultant (hint: yes it is). You want to learn how to make your Linkedin page stand out and understand exactly what to include and leave out. You’re curious about how to craft a career narrative and how to use that to build a cohesive online presence.  About Our Guest  Andrea Gerson has 15 years of experience working with professionals at all stages of their careers to helping find clarity, confidence, and a renewed sense of energy around telling their career stories.  As the founder of Resume Scripter, Andrea has worked with over 7,500 professionals, many of whom have played notable roles in companies like Microsoft, Google, and the United Nations.  Her work has been featured in Fast Company, GirlBoss, and Recruiter.com.  Andrea’s superpower is helping people develop a straightforward narrative about what they’ve accomplished and what they’re capable of, specifically those with work histories that feature career transitions, caregiving apps, and self-employment. Links Mentioned + Other Helpful Resources Connect with Andrea on LinkedIn  Check out her website at Resumescripter.com Join Us in Slack! If you are ready to get support from like-minded parents who are right there with you in the trenches of entrepreneurship and parenting, join ou
38 minutes | Dec 9, 2021
5 Financial Tasks You Need to do Before the End of the Year [Ep. 59]
“With just three weeks left in 2021, it’s time to get serious and make sure that we’ve tended to our finances for the year. Don’t put this off and procrastinate until next year! You’ll regret it, you’ll pay more money, you’ll drain more energy, and it just won’t be worth it. Plus, you may miss an opportunity to make strategic decisions with your money.” - Tiff Life is busy right now and we're all just trying to finish out the year strong. So in this episode, we’re giving you the five tasks that you need to do by year-end in order to set yourself up for success come tax season. C’mon - just five little tasks are all we’re asking for here. You can do this! This episode is for you if:  You want to know the exact steps you need to take to successfully close out your business’s finances for the year and set yourself up for success come tax season.  You need practical, actionable tips on what exactly you need to do before year-end, versus what can wait until next year.    Links Mentioned + Other Helpful Resources Handling taxes and business finances can be intimidating and overwhelming, especially if you are trying to figure it out all by yourself. If you still feel stuck, go to kenzacollective.com/coaching and sign up for Beth’s Financial Mentorship, where she can help give you the knowledge you need to build a sustainable business.  IRS Self-Employed Individuals Tax Center IRS Website  Small Business and Self - Employed State Government Websites  CPA Mentioned in the show: Shannon Weinstein on Instagram and her website: Fitnancial Solutions
52 minutes | Dec 2, 2021
So ya wanna be a...Digital Business Manager [Ep. 58]
 "Project and team management are a big part of being a DBM—laying out the plan, making sure it gets executed, making sure deadlines are being met, and learning how to shift and move things around to ensure things are getting done on time—are all a part of my job. Ultimately, what I aim to do as a DBM is take the daily operations off my client's plate. So if one of their team members has a question, they come to me first, not my client. This allows my clients to focus almost entirely on income-generating work.”  This episode is for you if:  You’re curious what a Digital Business Manager does, how many hours you need to dedicate to the role each week, and how to find your first client.  You’re curious what the day-to-day looks like as a DBM and a parent. You’re wondering how to make the transition from a Virtual Assistant to a Digital Business Manager. We sat down with Megan Schenleber—Digital Business Manager, wife, and mother to a young daughter. In this episode, you’ll learn about Megan’s background, how she got started as a Virtual Assistant and transitioned into being a Digital Business Manager, what her day-to-day looks like juggling a freelance career with a young child, and a whole set of pro tips for those of you considering this career path.    Links Mentioned + Other Helpful Resources To learn more about Megan and connect with her check out her website and Instagram.  Check out the Digital Business Manager Bootcamp course that Megan mentioned. Check out Micala Quinn’s Overwhelmed to Overbooked course.   Join us on Slack Join our free slack group if you’re ready to get support from like-minded parents who are right there with you and in the trenches of entrepreneurship and parenting. Ask questions, get feedback, share your wins, struggles, and more. Go to kenzacollective.com/slack or feel to DM us on Instagram at @kenzacollective with any questions.   About Our Guest Megan is a Digital Business Manager who helps female coaches and course creators manage and simplify their business operations to focus on the big picture of their business.  Before starting her freelance career, she received her bachelor’s degree in Business Management, emphasizing Human Resources. After working in the corporate world for over eight years, Megan decided to start her career in Human 
36 minutes | Nov 25, 2021
How to use COBRA to continue your employer-sponsored healthcare benefits after leaving a job [Ep. 57]
  "When I’m talking to someone who has just left their job and is wondering what they should do for coverage, the first thing I do is compare their current employer-sponsored healthcare plan with what they can buy on the open market. Nine out of ten times, the COBRA option is about the same cost or sometimes less expensive. It’s also important to keep in mind that the group plan that your company provides is always going to be better than an individual plan—they will have a larger network and more benefits than an individual can get. So it’s definitely worth it to look into COBRA as an option while you have the chance."   This episode is for you if:  You’re unfamiliar with COBRA and how it can help you and your family keep your current healthcare benefits for 18+ months You are struggling with the decision to leap into freelancing because your current job offers health coverage and you can’t afford it lose it   You’re curious if you're eligible for COBRA and the costs associated with it  If you’re feeling held back from going out on your own as a freelancer because your current job provides health coverage for your family, then this is the episode for you!  COBRA is a federal law that gives workers and their families the right to choose to continue group health benefits provided by their group health plan for limited periods of time under certain circumstances. Oftentimes (as you’ll learn in this episode), this is the best and most cost-effective way to keep your health insurance after leaving a job.  Join us and insurance expert, Octavio Jara from Potlache Benefits, to learn how COBRA works, stipulations and timing to be aware of, and how it can help your family so that you can finally make the leap into freelancing! If you enjoy listening to this podcast, please leave us a review on Apple Podcasts. This helps us reach more parents like you!   Links Mentioned + Other Helpful Resources Potlache Benefits website - Octavio's Business   About Our Guest Like many in the insurance business, Octavio was shanghaied into the business back in 1997 as an account manager for Shargel & Co. It was there he found himself dealing with employers that didn’t understand the coverage they provided to their employees. He learned the importance of giving a personal touch to small businesses and individuals who needed qualified advice.  Today, Octavio has a passion for helping individuals and small companies to navigate our complicated healthcare system and breaks it down into layman terms….Or has he puts it, “Potlache Benefits make insurance fun again.” He recently moved to the San Diego area with his wife and is looking to bring some silicon valley to the area. 
39 minutes | Nov 18, 2021
Traveling and Working with a Toddler [Ep. 56]
“Traveling with kids ain’t easy. Trying to work while traveling with kids is on a whole other level. That said, with the proper planning, expectations, and preparation, it can be really fun and fulfilling! In this episode, I’ll share with you everything I’ve learned so far through many domestic trips, plus three international trips with a toddler, and give you some tips that will hopefully make your life easier!” This episode is for you if:  You want to find fun, creative, easy ways to keep your child entertained in the car or on a long flight.   You need to get better at the pre-trip planning process to avoid last-minute stress. You want to understand how to work while traveling with kids.  Join Tiffany in this week’s episode of The Kenza Pod: “Traveling and Working with a Toddler,” as she shares her very own tips and tricks on what has worked (and what hasn’t).  Social media tends to highlight the "fun" parts of traveling as a family. Nobody wants to see the image of your child having a temper tantrum in the middle of the airport; trust me, we have all been there. The reality is traveling with a kid is nothing like traveling before you had a kid. That means your expectations and planning will need to change slightly, and Tiffany's tools in this episode will hopefully make any trip a little less stressful for everyone.  Have some more tips and tricks on how to travel with a toddler? Hop into our Slack channel and go to the parenting channel and ask questions or feel free to share any tips there, because as parents we need all the help we can get. 
36 minutes | Nov 11, 2021
4 Steps to Transition From Hourly to Project-Based Pricing [Ep. 55]
“We’ve all been there. Stuck in an hourly contract that we wish we weren’t in. Kicking ourselves for doing the exact opposite of what everyone warned about. I get it… I did the exact same thing when I went out on my own. I was so excited to land my first client, and they wanted to pay me hourly, so… I sold my time. I sold my hours. It worked for a while….until it didn’t”  This episode is for you if:  You’re nervous about making the switch from hourly to project-based pricing with current and future clients  You want a step by step guide on how to approach your current clients to make the switch You need to get better at saying “no” to hourly rates and understand what to say instead You want to deepen your understanding of how to land and implement monthly retainers and/or project-based pricing Join Tiffany for this "must listen to" episode of The Kenza Pod, where she shares four steps on how to make the transition from hourly to project-based pricing with your clients.  Tiffany shares her own experience of working hourly (and why that doesn’t work), and walks you through the step-by-step process she used to untangle herself from hourly and what she learned in the process. If you're on the fence about whether it's the right time to make the switch in your business, be sure to tune in! Links Mentioned + Other Helpful Resources If you're interested in learning more about how I came up with my proposal costs, check out Lesson 3 of our You Can Do This Course.  We detail how to price out proposals, the formula we use, and the various factors I use to make each special proposal pricing. The course is $29, but we are doing a revamp, which means the price (and value) will increase next year.  Take advantage of this fantastic offer today, and you will get instant access to all the upgrades. So, if you're someone who is just getting started and wants to learn the eight steps you should take to launch your freelance business, go check it out here Other helpful episodes  All Proposal Episodes 
48 minutes | Nov 4, 2021
So you wanna be a....Podcast Manager [Ep. 54]
“I love being a podcast manager because you have control over how much time you want to invest in your business and how many clients you want to take on. It’s totally your choice.”  This episode is for you if:  You’re curious about what a podcast manager does, how much they make, how many hours per week you need to dedicate to it, and how to juggle this job as a busy parent.  You want to understand how this type of role grows over time, and what kind of skills are needed to get started.  We sat down with Lauren Wrighton—Podcast Strategist, wife, and mother to three young girls—to hear all about what it’s like to be a Podcast Manager.  Since 2017, Lauren has been helping female business owners launch their podcasts. She’s now a Podcast Strategist with an online program that trains people (just like you!) on how to jump into this awesome career path.  In this episode, you’ll hear what it’s like to be a Podcast Manager, the types of skills you need to have (and the skills that you can easily learn!), and how she recommends getting started.  Links Mentioned + Other Helpful Resources Check out our other “So ya wanna be a…” episodes Stepping out on your own as a freelancer or consultant can be intimidating, to say the least. It can be incredibly helpful to hear real-life stories of parents just like you who’ve successfully made this transition, and understand what it’s actually like to run a business while raising a family. In this ongoing podcast series, we sit down with like-minded parents to hear their stories from captive employees to liberated entrepreneurs. They paint a picture of what it’s like to juggle running their own business while also showing up as a calm and present parent and partner.  We dig into what services they provide, how they’ve leveraged their experience and network to build their business, what their day-to-day looks like, and any pro tips they have for people exploring this career path.  These episodes are a great way for you to explore independent career paths that you may not have known about! Check out all past “So ya wanna be a…” episodes right here.    About Our Guest After starting a podcast with her friend over three years ago, Lauren realized that her talents were more in the strategy and behind-the-scenes production than behind a microphone. Using her skills, she became podcast strategist and producer for female business coaches to launch and grow a podcast to help impact their audience. Her production value and marketing strategies allow her clients to concentrate on the content and connect with their audience while taking away the stress of behind-the-scenes work such as editing, managing, monetizing, and audience building. She now uses her expertise in podcast production and teaches other freelancers how to become profitable podcast managers and develop their clientele.  Learn more about Lauren Wrighton at laurenwrighton.com
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