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The Joy of Fundraising: A Tiltify Podcast
56 minutes | Jun 15, 2020
9: Modernizing Your Social Approach (ft. Ashleeeeean)
In Episode 9, we wanted to do an extension of our Social Media discussion from the previous episode and to really hone in on two newer social platforms that have popped up in the last 5 years: Discord - the all-in-one voice/text communication platform - and TikTok - the short-form social video platform - to see how both charities and content creators can best make use of these platforms in establishing their presence in the online fundraising world. To supplement these discussions, we invited on Tiltify Charity Success Manager and Content Creator Ashleeeeean to the podcast to share her expertise from both the content creation and nonprofit realms. With 5 years of experience in the content creation world and over a year working with nonprofits at Tiltify, Ashley has established over a lifetime of experience - and her vast understanding of Discord and TikTok made this a great episode to not only discuss the social platforms, but to share her wisdom about the digital fundraising space as a whole. Topics of Discussion: 02:10 - Ash's start in Content Creation 10:27 - Making the Shift from Content Creator to Industry Member 14:57 - Modernizing Your Social Approach 16:11 - Modernizing Your Social Approach - Discord 24:27 - Establishing the Line of Professionalism 28:11 - Modernizing Your Social Approach - TikTok 42:33 - Question: Favorite memory or experience working at Tiltify 51:05 - How to work with charities as a smaller influencer -- A huge thank you to Ashley for joining us for Episode 9 of our podcast! We know (from personal experience) how heavy all of our workloads are given the current state of the world - so to have her take the time to discuss charity fundraising and modernizing the social approach of charities and content creators led to a great overall discussion. For more information on Ashley's life beyond Tiltify, check out her personal social channels: Twitter: https://twitter.com/Ashleeeeean Twitch (for gaming content): https://twitch.tv/Ashleeeeean -- And make sure you follow us as well to keep up-to-date on future podcasts, fundraising events, and everything in-between! On Twitter: https://twitter.com/WeAreTiltify On Facebook: https://facebook.com/Tiltify On Instagram: https://instagram.com/Tiltify On TikTok: https://tiktok.com/@Tiltify On YouTube (for the Video Version): https://YouTube.com/TiltifyTVSpecial Guest: Ash "Ashleeeeean".
50 minutes | May 25, 2020
8: Upping Your Social Media Game (ft. Draskia)
In Episode 8, we decided to give Maggie a break from her co-hosting duties and, instead, invited her to be our special guest for the episode! With over 10 years of experience in running her own business as an artist, becoming a successful content creator on Twitch, and helping run the social platforms for Microsoft's own livestreaming platform, who better to tell us about the importance of your social media presence (for both content creators and nonprofits alike) than our own resident Social Media wizard? Join us as we learn more about our favorite podcast co-host as she fills us in on her childhood, her business, her shift from content creator to industry member - and somehow balancing all of those full time jobs while also being a mother to three children. Topics of Discussion: 01:42 - Maggie's Upbringing 06:52 - Maggie the Content Creator 11:50 - Maggie the Industry Member 16:58 - Building a Company Voice / Public Identity 19:26 - New Social medias - TikTok 21:08 - The Importance of Being on Multiple Platforms 24:06 - How Can Charities Up Their Social Media Game 27:01 - Unconventional Approaches to Social Media 32:38 - The Difference Between Big and Small (Macro and Micro/Nano) Influencers 38:22 - The Importance of Having "Boots on the Ground" 42:51 - How do you stay professional while still keeping personable? 44:30 - How do you balance work, life, and more work? A huge thank you to Maggie for jumping into the Special Guest seat this week to share her wisdom about Social Media as this will act as a perfect starting point before Episode 9, where we will be talking about modernizing your social approach! For more information on Maggie's life beyond Tiltify, check out her personal social channels: Instagram: https://instagram.com/Draskia Twitter: https://twitter.com/Draskia -- And make sure you follow us as well to keep up-to-date on future podcasts, fundraising events, and everything in-between! On Twitter: https://twitter.com/WeAreTiltify On Facebook: https://facebook.com/Tiltify On Instagram: https://instagram.com/Tiltify On TikTok: https://tiktok.com/@Tiltify
55 minutes | May 11, 2020
7: Keeping Momentum in your Charity Fundraising (ft. rxysurfchic)
In Episode 7, we had the opportunity to talk to the woman in charge of Community Engagement at Alienware, as well as content creator extraordinaire Anna "rxysurfchic" Maree Anna has accomplished so much in the gaming industry - from professional Halo and Call of Duty competitor on the MLG Circuit to working in Community Engagement at Alienware, the community she has built up as an influencer is undeniably powerful. Over the last 6 years, they have raised over $100,000 for St. Jude Children's Research Hospital - and, in the first week of the PLAY LIVE Prize Season this year, they have raised over $27,000 at the time of recording - and $35,000 at the time of posting this episode. With a month-long fundraising campaign for St. Jude every May, we wanted to talk to Anna Maree about how she finds a way to keep her momentum moving forward from day to day - while also asking about working with brands and her personal connection to St. Jude. Topics of Discussion: 2:18 - Anna's Upbringing and Start in Gaming 9:06 - 'rxysurfchic' and the Major League Gaming Circuit 14:56 - Kasper's Extremely Brief Stint in MLG 17:35 - Draskia's "I was bored" approach to becoming a livestreamer 18:21 - The Growth of Digital Fundraising in the Mainstream World 20:04 - Anna's Personal Connection to St. Jude 22:52 - Kasper's Personal Connection to St. Jude 25:11 - Anna Maree's Great Big Story with CNN 32:24 - The Power of Storytelling and Achieving Goals 38:09 - Working with Brands 44:00 - Question: What was your dream job as a 14 year old? 47:21 - Question: If you had to hold your breath in a vat of cheese, what flavor of choose would you choose? 48:31 - Question: Where do you see yourself in 10 years? HUGE thank you to Anna for taking the time to speak with us on Episode 7 of the podcast! We know you've surpassed your original goals for this Prize Season, but we cannot wait to see you continue to crush it for the rest of the month ♥ For more information on Anna Maree: https://rxysurfchic.tv Follow her on Twitter: https://twitter.com/rxysurfchic -- And make sure you follow us as well! On Twitter: https://twitter.com/WeAreTiltify On Instagram: https://instagram.com/Tiltify On TikTok (NEW - And we'll be talking about our TikTok integration next episode!): https://www.tiktok.com/@tiltifySpecial Guest: Anna "rxysurfchic" Maree.
101 minutes | Apr 27, 2020
6: The St. Jude PLAY LIVE Phenomenon (ft. Zachary Whitten - Director of Innovation - St. Jude)
In Episode 6, we had the opportunity to talk to the Director of Innovation at St. Jude and St. Jude PLAY LIVE - Zachary Whitten Zach is the mastermind that created the St. Jude PLAY LIVE initiative that has, since 2014, engaged with tens of thousands of influencers around the world to raise over 23 million dollars - and an expected 25 million dollars by the end of prize season next month (May 31st, 2020). With the amount of knowledge that Zach possess in this digital fundraising space, both influencers and charities alike would be doing themselves a disservice by missing out on this special, 100 minute podcast episode! Topics of Discussion: 4:05 - All About Zachary Whitten 13:42 - What is St. Jude Children's Research Hospital? 16:55 - What does St. Jude Mean to Creators? 35:05 - What is St. Jude PLAY LIVE? 40:07 - The Digital Charity Fundraising Pioneers 44:28 - The St. Jude PLAY LIVE Summit 55:01 - Question: Most Memorable and Motivating Things while creating St. Jude PLAY LIVE 01:13:49 - Question: One thing you would do diffferent about St. Jude PLAY LIVE 01:17:49 - Follow-up: The Importance of Delegation and Teamwork 01:21:07 - Question: Was it difficult to go from a physical summit to a digital one? 01:28:49 - Question: One piece of advice you would give other charities that see your success 01:34:10 - Question: One piece of advice for fundraisers HUGE thank you to Zach for taking the time to speak with us on Episode 6 of the podcast! With how busy things are just before the start of Prize Season, we really appreciate him spending a late night to record with us for this episode ♥ For more information: https://playlive.stjude.org Follow them on Twitter: https://twitter.com/StJudePLAYLIVE Join the Discord: https://discord.gg/StJudePLAYLIVE -- And make sure you follow us as well! On Twitter: https://twitter.com/WeAreTiltify On Instagram: https://instagram.com/Tiltify Fundraise for Charity: https://tiltify.comSpecial Guest: Zachary Whitten.
51 minutes | Apr 13, 2020
5: Going Industry - A Day in the Life of a Community Manager (ft. James Inks - CM/IR - To Write Love On Her Arms)
In Episode 5, we chatted with James "PlagueTV" Inks - the Community and Influencer Relations Manager for To Write Love On Her Arms, which is one of the most well-known non-profit organizations in the United States! We got to talk to James about his transition from video game lover to industry professional, how he got involved with an organization as well known as TWLOHA, and how he has helped the organization adapt to the content creator world. Since TWLOHA's origin is all about storytelling, we decided to approach this episode in the same way. This episode, you will hear about all of our origin stories and how all 3 of us (Daniel, Maggie, and James) went from video game lovers to content creators and, eventually, industry professionals! Throughout our storytelling, you'll hear about our approaches to joining the industry side of things and how we adapted to the struggles of representing companies and brands - all while disproving (or maybe even validating) your notions of what it means to work in the content creator / charity industries. Topics of Discussion: 1:22 - This Week's Guest: James "PlagueTV" Inks - Community Manager and Influencer Relations for To Write Love On Her Arms (TWLOHA) 2:38 - How To Write Love On Her Arms Began 4:22 - James' Start in Gaming and Content Creation (Part 1) 5:28 - Maggie's Start in Gaming and Content Creation (Part 1) 5:47 - Daniel's Start in Gaming and Content Creation (Part 1) 8:10 - James' Start in Gaming and Content Creation (Part 2) 10:59 - Trial and Error: Trying to Find the Keys to Success 11:17 - Daniel's Start in Gaming and Content Creation (Part 2) 11:51 - Maggie's Start in Gaming and Content Creation (Part 2) 12:46 - Daniel's Start in Gaming and Content Creation (Part 3) 13:48 - Daniel's Transition into the Industry 16:53 - Maggie's Transition into the Industry 18:32 - James' Transition into the Industry 22:59 - The Importance of Brand Awareness, Establishment, and Loyalty 26:38 - A Day in the Life of a Community / Influencer Relations Manager 29:51 - Being Adaptable and Wearing Many, Many, Many Hats 31:05 - Adapting and Integrating Existing Teams/Resources to the Livestreaming World 34:08 - Question: What's it like working for a brand as well known as TWLOHA? 36:29 - The Difficulties of Representing a Company 39:14 - Question: Have any of you seen the movie adaptation of TWLOHA? 40:27 - Establishing Authentic Relationships with Creators 43:32 - Understanding the Content Creator Perspective 45:33 - Biggest Piece of Advice for Going Into the Industry Thank you, once again, to James for taking the time to chat with us! If you're interested in getting in touch... Twitter: https://twitter.com/PlagueTV Email: Jinks@twloha.com More Info: https://TWLOHA.comSpecial Guest: James "PlagueTV" Inks.
74 minutes | Mar 30, 2020
4: Taking Your Fundraising Events to the Virtual World! (ft. Michael Wasserman - CEO/Co-Founder - Tiltify)
In Episode 4, we invited back our CEO and co-founder Michael Wasserman to talk about the importance of taking your fundraising programs and adapting them to a more digital experience. At the time of recording, the world is currently facing a pandemic (COVID-19), which is causing the world to cancel social gatherings of all sizes. Because of this, charities are now missing out on in-person events (run/walks, galas, etc.) - so while we have always encouraged nonprofits to take the leap into the virtual world, now, more than ever, is the time to get started! For this episode, we decided to do it as a live recording on Twitch - which included many presentation slides and other visuals! So while you can definitely listen to this podcast recording and get a good grasp of what we're talking about, we do suggest checking out the video version on YouTube for the full experience this week! Topics of Discussion: 3:17 - The Importance of Digitizing your Fundraising Efforts 6:18 - The Marketplace of Digital Fundraising 6:57 - The Social Generation 8:48 - How Society has Grown in the last 15 Years 10:30 - The Social Media Effect on Digital Fundraising (and Tiltify) 12:30 - The Evolution of Digital Fundraising 13:33 - "How do I get -insert big influencer here- to fundraise for me?" 17:57 - Livestreaming Platforms are for Everyone - Not Just Gamers 19:24 - Influencer / Livestream Fundraising isn't just about Being Live 22:33 - Digitizing your Gala Fundraising Events 34:24 - The Evolution of Online Fundraising (Perception vs Reality) 37:09 - Tiltify's Fundraising Features: What Makes Us Different 47:16 - Live Question / Answer Session with Twitch Chat 50:12 - Reaching out to Prospective Fundraisers / Influencers Without In-Person Events 56:08 - Is it important for the charity themselves to create content? 59:37 - Are shorter fundraising livestreams (2 hours) viable? 01:03:03 - Streaming from multiple places / on multiple platforms / using online technologies 01:05:24 - Updates on the Tiltify Charity Conference (Originally set for This Week) 01:06:45 - Finding Moderators for your Fundraising Event 01:08:21 - How do I prove the value of livestream / influencer fundraising to my "set in their ways" organization? Thank you, once again, to Michael for taking the time to chat with us! If you're interested in getting in touch over on... LinkedIn: https://www.linkedin.com/in/wassermanmichael/ Twitter: https://twitter.com/mdwasserman Email: email@example.comSpecial Guest: Michael Wasserman.
42 minutes | Mar 16, 2020
3: Building Grassroots and Community Events (ft. Kenley)
In Episode 3, we invite television and online content producer Kenley onto the podcast to talk about building Grassroots and Community Events! Listen in as both iKasperr and Draskia share their stories about building/participating in their own fundraising events, Kenley's experience with content creators and working with non-endemic entities to the gaming/livestreaming space, and the keys to building communities that care! Topics of Discussion: 2:30 - Kenley's Start in Content Production 5:30 - Tiltify: The New Age Version of the Telethon 7:15 - Bridging the Generational Divide 9:38 - Building Grassroots Events: SOBA's Holiday Telethon 12:57 - Tapping into existing resources / supporters 14:22 - Building Communities: Seattle Online Broadcasters Association (SOBA) 16:19 - Generating Meanginful Networking Opportunities 20:24 - Building Events: Games Done Quick (GDQ) and GuardianCon/Gaming Community Expo (GCX) 23:25 - Developing Effective Community Meetups 31:42 - Question: Do Grassroots or Community Events start with a concept or a passion? Thank you to Kenley for being our special guest for Episode 3! Make sure you follow him on all of his platforms: Twitch - https://twitch.tv/Kenley Twitter - https://twitter.com/KenleyCheung SOBA's Twitter - https://twitter.com/SeattleOBASpecial Guest: Kenley.
58 minutes | Mar 2, 2020
2: Collaboration and Compassion in Fundraising (ft. MegKaylee)
In Episode 2, we invite esteemed Content Creator and On-Camera Host Meg Kaylee onto the podcast to talk about the importance of Collaborative Fundraising and finding your compassion when doing your fundraising events! Listen in as both iKasperr and Draskia share their own stories about collaboration and how they drive their communities to do their best when fundraising for the causes they care about most! Topics of Discussion: 3:12 - Meg's Start in Content Creation 7:30 - Meg as an On-Camera Host/Writer/Producer 11:56 - Transitioning into the Industry 14:39 - Collaborative Fundraising 15:27 - Collaborative Fundraising Efforts: Quest for the Cause 17:38 - Collaborative Fundraising Efforts: Team Sin Squad 20:16 - The Importance of Compassion 23:30 - Advantages of Collaborative Fundraising 28:29 - Finding your Motivation to Fundraise 31:00 - Getting the Whole Family Involved 37:00 - Finding your Motivation (Continued) 39:48 - Making a Personal Connection with Donors 44:08 - Question: Above and Beyond Fundraising Incentives 51:06 - Question: How to bring more viewers to charity streams Thank you to Meg for being our special guest for Episode 2! Make sure you follow her on all of her platforms: Twitch - https://twitch.tv/MegKaylee Twitter - https://twitter.com/Meg_Kaylee Instagram - https://www.instagram.com/meg_kaylee/Special Guest: Meg Kaylee.
52 minutes | Feb 17, 2020
1: All Things Tiltify! (ft. Michael Wasserman - CEO/Co-Founder - Tiltify)
Tiltify has decided to make a podcast to try and help fundraisers, charities, and the general podcast listening audience level up their philanthropic game by providing a series of educational and informative episodes about online fundraising! In Episode 1 - since it's the beginning, after all - we felt it would nice to chat with the CEO and Co-Founder of Tiltify - Michael Wasserman - to learn more about his start in the philanthropic space, the creation of Tiltify, and why/how Tiltify is leading the charge for Peer2Peer fundraising platforms in both the livestreaming and gerneral online fundraising space! Here's the topics we tackle (including timestamps!) 1:07 - Michael's Start in Philanthrophy 6:22 - The Creation of Tiltify 11:49 - The Interactiveness of Fundraising 15:31 - The Tiltify "Secret Sauce": What Makes Tiltify Different? 21:51 - Reactive Fundraising RE: Australian Bushfires 29:36 - Availability, Accessibility, and Providing the Tools for Success 34:20 - Breaking the Generational Divide: "How do I get Streamers to Fundraise for Me?" 37:39 - Does Influencer Size Matter? 41:52 - The Snowball Effect of Fundraising in the 21st Century 44:52 - #tiltify2020: What's New and What's Next! 50:02 - A Call to Action: Send us your questions/topics for future episodes!Special Guest: Michael Wasserman.
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