21 minutes | Mar 1, 2020
The Jewelryosophy 360 Podcast 21: Bringing Makeup Artistry to Jewelry Making
On today's show, we'll talk with Elina. Elina started documenting her makeup looks online and garnered a huge following. Combined with her interest in art and jewelry, she started selling her pieces and the rest is history! On this episode, we talk about starting a jewelry business out of undergrad, figuring out lessons along the way, and marketing.
18 minutes | Feb 16, 2020
The Jewelryosophy 360 Podcast 20: Going from Macrame Hobbyist to Full-time Jewelry Maker
On today's show, we'll talk with Karmela Kortizija. Karmela is an international-based jewelry maker who has garnered an impressive jewelry client following in a significantly short amount of time.On this episode, we talk about her transition from hobbyist to going full-time, ramping up on spotify, and other aspects of running a full-time jewelry business.
28 minutes | Jan 2, 2020
The Jewelryosophy 360 Podcast 19: Using a Virtual Assistant for Your Jewelry Biz
On today’s show, we’ll talk with Danielle Snow. Danielle is a creative turned serial business owner. When she realized that other creatives had a missing piece of their business puzzle, she set out to fill that need. On this episode, we talk about her journey as a creative, starting up a virtual assistant business, and what it takes to juggle a business and creative hustle.
43 minutes | Oct 6, 2019
The Jewelryosophy 360 Podcast 18: Using YouTube to Skyrocket Your Jewelry Business
On today's show, we'll talk with Patrick Adair. Patrick is the owner of Adair Designs and Patrick Adair Supplies. Patrick also recently launched a Kickstarter that is projected to hit $200k+. However, the majority of his income comes from our own organic (unpaid) social media content.Patrick has over 600k subscribers on YouTube, and over 100k followers on Instagram. His fanbase is highly engaged and has an exceptional ability to turn viewers into customers.In this episode we discuss: - How Patrick manages a jewelry business and YouTube channel- The importance of knowing your target audience - What techniques and strategies have been effective in growing a jewelry business on YouTube- And much more!
49 minutes | Aug 29, 2019
The Jewelryosophy 360 Podcast 17: What’s Working NOW to Sell Jewelry Online
On this episode, we'll talk with Tracy Matthews. Tracy is the Chief Visionary Officer and Creative Director of Flourish & Thrive Academy. Through coaching and programs, Flourish & Thrive Academy has helped tens of thousands of jewelry makers get the customers of their dreams and keep them.We talk about Tracy’s amazing journey as a designer and how she’s leveraging her experiences to teach other jewelry makers.In this episode we discuss:- The one place you should really be building followers- 3 strategies that are making Flourish & Thrive students $10k+ a month in online sales- How to create the right kind of content that builds a community around your brand- And much more!Flourish & Thrive + Jewelryosophy 360Tracy has offered the Jewelryosophy 360 community the opportunity to take free & exclusive Flourish & Thrive classes when you sign-up using the affiliate links below. Jewelryosophy 360 will receive a commission for courses you sign-up for. Our affiliate partners and programming makes it possible for us to continue to offer free content on our platform.Laying The Foundation 2019Free Timeless Brand Masterclass
27 minutes | Mar 24, 2019
The Jewelryosophy 360 Podcast 16: Preparing for the Next Generation of Jewelry
On today’s show, we talk with Travis Kukovich. Travis is the owner of William Travis Jewelry. He is a fifth generation metalsmith and the son of Polish immigrants.He started his own metalsmithing business out of his garage and now operates a storefront that’s more than 2,000 square feet!But his journey has been anything but easy. An accident in early childhood left him unable to read and write, while a showdown with breast cancer threatened his life in later years. He has nevertheless used these experiences to empower him on his journey. Travis has been recognized with many industry awards and has used his platform to advance causes including women’s empowerment and a living wage.Special thanks to the sponsor of today’s show, Brightech. Brightech makes magnifying lamps that are perfect for jewelry makers. You can check out my unboxing video and more at jewelryosphy360.com/bright.
25 minutes | Jan 10, 2019
The Jewelryosophy 360 Podcast 15: Building a High End Jewelry Brand With Heart
On today's show, we'll talk with Melissa Lovy, the must know New York City jewelry designer. Melissa’s career and business took off after pursuing her degree at FIT and she shows no signs of stopping.She is a savvy business woman who has quickly learned how to navigate advanced jewelry techn and social media techniques to scale her brand and delight her clientele, including some Hollywood A-listers.We talk about her greatest sources of inspiration, balancing being a mom and a business woman, and understanding how to build a brand through strong engagement with your clientele.
16 minutes | Nov 17, 2018
The Jewelryosophy 360 Podcast 14: Simplifying your Jewelry Photography for a Gorgeous Feed
On today's show, we'll talk with Michelle Kuzdas of Pure Pear Jewelry. Michelle has been making jewelry for over 12 years and has customers from around the globe. She started designing after attending a class and has continued to keep up momentum.Her love for macrame string bracelet designing led to a full blown collection and shop on Etsy. While working a full-time job, she is learning to manage the ins and outs of a jewelry business.We talk about what it like ]to find your place in the competitive landscape, how she’s leveraging the power of social media to grow her business, and the crazy simple approach she’s taken to achieve a gorgeous instagram feed.Special thanks to the sponsor of today’s show, Brightech. Brightech makes magnifying lamps that are perfect for jewelry makers. You can check out my unboxing video at jewelryosphy360.com/bright
32 minutes | Aug 4, 2018
The Jewelryosophy 360 Podcast 13: Selling Your Jewelry in West Elm and Beyond
On today’s show, we talk with Tisa Wills of The Onyx Feather. Tisa has always had a love for design, so when she wanted unique jewelry, she started creating her own! With an intense focus on design and a love for creativity, she figured out how to turn a hobby into additional income. Starting at local flea markets, she started selling and has evolved her business since then!
20 minutes | May 20, 2018
The Jewelryosophy 360 Podcast 12: From Selling to Friends to Sold in Jewelry Stores
On today’s show, we talk with Cindy Liebel of Cindy Liebel Jewelry. Cindy started making jewelry for friends and quickly realized that she wanted to turn it into more. She has a rich background in the arts- from photography to drawing and now jewelry she has fueled her creative passions into a business.Now she sells nationally in the Arts Museum in Washington, DC and other galleries across the country. She shares her strategies from going from shows to stores.You'll want to listen to this episode more than once to catch all the good tips!
32 minutes | Oct 15, 2017
The Jewelryosophy 360 Podcast 10: Taking Calculated Risks In Your Jewelry Business
On today's show, we'll talk with Diana Gruber of Por La Luna and Craftsmen Unbound. Diana is a jewelry artist, designer, and business owner based out of Sacramento, California. She has jumped into the world of jewelry entrepreneurship head first. From putting together a jewelry line to reaching out to shops, she is learning the ins and outs of turning her passion for artistic expression into a thriving business. Diana loves working with metals and learned how to fabricate by joining a local sheet metal union for classes. She applied those skills to jewelry and worked as an apprentice to apply her new skills. While working for the foreman, she met her husband and the rest is history! In this show, we talk about the importance of having a support system for your artistic growth, why it's important to take calculated risks on your jewelry journey, and the value of brining your unique vision to the world. Click here to listen on iTunes.Listen to the Podcast Here SUBSCRIBE AND RATE: The Jewelryosophy 360 Podcast RSS Watch the Podcast Here In this episode we discuss: Who Diana Gruber isMoving from welding to jewelry fabricationThe usefulness of jogs for jewelry makingWhy stepping out of your comfort zone is the best way to move your business forwardAnd much more!Connect with DianaPor La Luna WebsitePor La Luna on Instagram Por La Luna on FacebookCraftsmen Unbound on Facebook
25 minutes | Oct 15, 2017
The Jewelryosophy 360 Podcast 9: Using Your Jewelry To Tell Your Unique Story
On today's show, we'll talk with Jeanette Caines of Jewelry Arts Inc. Jeanette is a director, instructor, and author who has appeared on the PBS/Nova Special Treasures of the Earth: Metals. What started as a hobby years ago turned into Jeanette teaming up with investors to support her very own arts studio where today, she's able to work within a community that inspires other artists and the broader New York art and museum scenes. At Jewelry Arts Inc, students can learn to make beautiful pieces in a semi-private setting while being encouraged to grow and explore their creativity. They teach all the skills and techniques any student would need to create amazing pieces. In this show, we talk about how she went from student to studio owner, how to make a living doing what you love, the importance of storytelling in jewelry making, and how she approaches commissioned sales. Click here to listen on iTunes.Listen to the Podcast Here SUBSCRIBE AND RATE: The Jewelryosophy 360 Podcast RSS Watch the Podcast Here In this episode we discuss: Who Jeanette Caines isThe fun in ancient jewelry making techniques and connecting to the pastFinding value in the jewelry found at museums (along with a sneak peak of what's to come with her collaboration with the Museum of Modern Art)Making sales by commissionHer Book, Soldering DemystifedAnd much more!Connect with Jewelry Arts Inc. Jewelry Arts Inc. WebsiteJewelry Arts Inc. on FacebookJewelry Arts Inc. on Instagram Jewelry Arts Inc. on TwitterJewelry Arts Inc. on PinterestJewelry Arts Inc. on Youtube
18 minutes | Jun 30, 2017
The Jewelryosophy 360 Podcast 8: Promoting Your Jewelry Brand and Craft Fearlessly
On today's show, we'll talk with Alysse Bortolotto of Beads & Bubbly. Alysse is a local artist, creative professional, and digital marketer. Alysse and her co-founder launched Beads & Bubbly over a year ago with a goal to provide opportunities for creative women in their local communities.Beads & Bubbly enables anyone to create one-of-a-kind jewelry designed by an artisan while sipping, socializing with friends and enjoying a creative environment. They've recently started licensing the Beads & Bubbly business model which enables other creative, entrepreneurial women to build their own business. Beads and Bubbly events are perfect for weddings, birthdays, corporate events, a girl night out or any other reason you can dream up. In this show, we talk about the importance of creatives supporting each other, how jewelry artisans can promote their skills and brand fearlessly, and how a jewelry entrepreneur can break the traditional jewelry business mold. Click here to listen on iTunes.Listen to the Podcast Here SUBSCRIBE AND RATE: The Jewelryosophy 360 Podcast RSS Watch the Podcast Here In this episode we discuss: Who Alysse Bortolotto isHow Beads & Bubbly startedThe value of community for jewelry makersHow Beads & Bubbly broke the traditional jewelry making mold and how you can too And much more!Connect with Beads & Bubbly Beads & Bubbly WebsiteBeads & Bubbly on FacebookBeads & Bubbly on TwitterBeads & Bubbly on PinterestBeads & Bubbly On Instagram
26 minutes | Apr 9, 2017
The Jewelryosophy 360 Podcast 6: Turning Your Jewelry Education into a Jewelry Business
On today's show, we'll talk with Lisa Niven Kelly of Beaducation.com. Lisa is an award-wing artist, author, teacher, and entrepreneur based out of Northern California. Well-known for her innovative and intricate designs, Lisa got her start in classic beadwork and glass bead fabrication. Her current work is focused on metal and wirework as well as serving as CEO of beaducation.com.Her designs and lessons have been featured in many jewelry-making books as well as Bead & Button Magazine, Wirework Magazine, Beadwork Magazine, Step by Step Wire Jewelry and Art Jewelry Magazine.For over 20 years, Lisa has been sharing her love of beadwork and wirework by teaching students across the country. She was voted Top 10 Teacher by the editors and readers of Bead & Button Magazine. In this show, we talk about her journey from school teacher to jewelry maker to e-commerce jewelry supplier, the importance of learning jewelry fundamentals, and her book, Stamped Metal Jewelry. Click here to listen on iTunes.Listen to the Podcast Here SUBSCRIBE AND RATE: The Jewelryosophy 360 Podcast RSS Watch the Podcast Here In this episode we discuss: Who Lisa Niven Kelly isHow she got started making jewelry How to find a representative for your jewelryFinding your voice as a jewelry makerWhy she started teaching jewelry and selling suppliesHow she started and grew Beaducation.comTips for starting and growing your jewelry business And much more!Connect with LisaBeaducation.comBeaducation on InstagramBeaducation on FacebookBeaducation on TwitterBeaducation on Youtube
18 minutes | Mar 26, 2017
The Jewelryosophy 360 Podcast 7: Winning Strategies for Driving Jewelry Sales Through Social Media Marketing
On today's show, we'll talk with Emma Unger. Emma is the owner and designer of The Creative Skull, based out of Ontario, Canada. Emma is an artist and painter who stumbled upon a new way to explore her creative passions through jewelry making. In addition to setting up a shop on Etsy, she has also found success in selling her jewelry in local stores, such as tattoo parlors!In this show, we talk about social media marketing for your jewelry business, how to reach out to businesses for collaborations, and what platforms and tools she finds most successful for marketing and planning social media.Click here to listen on iTunes.Listen to the Podcast Here SUBSCRIBE AND RATE: The Jewelryosophy 360 Podcast RSS Watch the Podcast Here In this episode we discuss: Who Emma Unger isHer strategies for social media marketingHow she reached out to get her jewelry featured in a tattoo shopKey tools for social media planning and schedulingHandcrafted jewelry maker's secret market differentiatorHow to think about your brand and target audienceAnd much more!Connect with EmmaCreative Skull on EtsyCreative Skull on TwitterCreative Skull on InstagramCreative Skull on FacebookShow SponsorsAyana's jewelry in this episode was sponsored by Isle VI Accessories.
25 minutes | Mar 14, 2017
The Jewelryosophy 360 Podcast 5: Finding Your Voice as a Jewelry Maker
On today's show, we'll talk with Gary Dawson of Gary Dawson Designs. Gary is a jewelry designer and goldsmith based out of Eugene, Oregon, with over 40 years of experience. After earning a Bachelor of Arts in Anthropology, he thought a career in law was the next logical step in his career. As fate would have it, he ended up setting up a home workshop and started making jewelry instead. The rest is history! When he's not creating beautiful pieces in his studio, Gary also gives back to the jewelry community through insightful speaking events and publications. His work has appeared in the Jewellery Business Magazine and he will be a guest speaker at the upcoming Santa Fe Symposium. Click Here to Listen on iTunes. Listen to the Podcast Here SUBSCRIBE AND RATE: The Jewelryosophy 360 Podcast RSS Watch the Podcast Here In this episode we discuss: How to present a coherent voice to consumersWhy many companies are struggling with technology and lack of expendable incomeFinding your voice as a jewelry makerWhy jewelry designers use CAD and its impact on the industryThe upcoming Santa Fe Symposium in May 2017Changes in marketing techniques in the jewelry industryAnd much more!Connect with GaryGary Dawson Designs Website Gary Dawson Designs on FacebookGary Dawson Designs on InstagramGary Dawson Designs on TwitterGary Dawson Designs on LinkedInGary Dawson Designs on YouTubeGary Dawson Designs on Pinterest
28 minutes | Feb 6, 2017
The Jewelryosophy 360 Podcast 4: Finding Jewelry Business Opportunities in the Maker Community
On today's show, we'll talk with Erica Montejo of Tiny Erica Jewelry. Erica is a jewelry designer and metalsmith with a growing jewelry business based out of Ohio. With experiences working as a bench jeweler, then working on a production floor, and now operating as an independent business owner, Erica shares a wealth of valuable information. In this show, we discuss the importance of being confident in promoting your work, maneuvering the business aspects of selling jewelry (including how to manage prices for different markets), and the invaluable support and unexpected opportunities you can find among your local maker community. Click Here to Listen on iTunes. Listen to the Podcast Here SUBSCRIBE AND RATE: The Jewelryosophy 360 Podcast RSS Watch the Podcast HereIn this episode we discuss: How Erica's background in fine arts has influenced her jewelry designsWhen she knew it was time to launch her jewelry lineHow she's been able to gain confidence in her work Tips for setting prices (hint: it varies depending on your audience)How to figure out your target audience Maneuvering the business aspects of making and selling jewelryHow she's getting smart on Etsy and Facebook marketing Where she's made some of the best connections and found support for her workAnd much more!Connect with EricaTiny Erica Jewelry WebsiteTiny Erica Jewelry on EtsyTiny Erica Jewelry on InstagramTiny Erica Jewelry on FacebookTiny Erica Jewelry on TumblrTiny Erica Jewelry on Pinterest
21 minutes | Jan 30, 2017
The Jewelryosophy 360 Podcast 3: Starting Two Jewelry Businesses Before the Age of 30
On today's show we'll talk with Alyssa Melignano of SixtyStax. Alyssa started her first jewelry company, Rock Your Jewels, in college where she bought rings wholesale and sold at retail in places such as D.C., NY, and Maryland with the help of her sisters. Since then, she's launched her second jewelry business, Sixty Stax, by leveraging her work experience in sales. In this show, we discuss her strategies for wholesaling, marketing through social media, and making a profit selling jewelry from Instagram. Most recently, she has re-branded her Instagram presence into a full-fledged jewelry brand called Sixty Stax. Click here to listen on iTunes.Listen to the Podcast Here Subscribe and Rate: The Jewelryosophy 360 Podcast RSS Watch the Podcast HereIn this episode we discuss: Who Alyssa Melignano isHer "why" for creating jewelry How she started her first jewelry business before finishing collegeTips about selling wholesale jewelry at retail pricesHow she got started selling bracelets directly on InstagramHer Instagram strategies that have resulted in over 2,000 followers And much more!Connect with AlyssaAlyssa on Instagram
29 minutes | Jan 16, 2017
The Jewelryosophy 360 Podcast 2: Pitching Jewelry to Galleries, Setting Prices, and Creating a Digital Jewelry Portfolio
On today's show, we'll talk with Nancy LT Hamilton. Nancy is a YouTube star, jewelry designer and instructor with an extensive background in various jewelry techniques including chasing and repousse, enameling, forging, and sawing. In this episode, we talk about how to pitch your jewelry to galleries and create a digital portfolio, speaking through your art, and how to set prices. Click here to listen on iTunes.Listen to the Podcast HeRE SUBSCRIBE AND RATE: The Jewelryosophy 360 Podcast RSS Watch the Podcast HereIn This Episode We Discuss:Pitching jewelry to museums and galleries Negotiating commissions and fees for your jewelry Determining the perceived value of your jewelry The differences between handcrafted makers and artistsLearning to speak through your artCreating a digital portfolio to advertise your jewelry to buyersStrategies for success in the jewelry making industryAnd so much more!Connect with NancyNancy LT Hamilton WebsiteNancy LT Hamilton on YoutubeNancy LT Hamilton at Chimera ArtsNancy LT Hamilton On FlickrNancy LT Hamilton on Deviant ArtNancy LT Hamilton on Facebook
24 minutes | Jan 2, 2017
The Jewelryosophy 360 Podcast 1: From Jewelry Student to a Jewelry Line
On today's show, we'll talk with Emilie Shapiro of Emilie Shapiro Contemporary Metals. Emilie is an author, teacher, and jewelry designer based out of New York City. Emilie gained a deep understanding of the business of making jewelry after working for multiple jewelry brands as a production manager in New York City. She eventually left the formal jewelry industry world and began teaching. At the same time, her jewelry line started to take off. In this show, we talk about what it takes to run a jewelry production line, the value of sharing knowledge among the jewelry community, and some of the biggest takeaways from her book, How to Create a Jewelry Line. Click here to listen on iTunes.Listen to the Podcast Here SUBSCRIBE AND RATE: The Jewelryosophy 360 Podcast RSS Watch the Podcast HereIn this episode we discuss: Who Emilie Shapiro isHer "why" for creating jewelry What she learned from her experiences in the jewelry industry as a production managerChallenges she's faced as a jewelry business owner in NYC Why she wrote her first book, "How to Create Your Own Jewelry Line"When she knew it was time to hire employees for her jewelry businessTips for starting and growing your jewelry business And much more!Connect with EmilieEmilie Shapiro Contemporary Metals Emilie Shapiro on InstagramEmilie Shapiro on Facebook