Time to turn the crank on your Syntex knowledge - now an elevated brand and loads of new innovation. Every workday, Microsoft customers add 1.6 billion documents to Microsoft 365. That content is essential to your organization -- carrying knowledge, decisions, and transactions that are vital to the flow of work. Microsoft Syntex, announced this week at Microsoft Ignite 2022, brings the power of content management and AI together to transform the way we work. We chat with Ian Story, Principal GPM on the Syntex product team and Alan Pelz-Sharpe, Founder of analyst firm, Deep Analysis, and learn the behind the scenes of this exciting new "Content AI" category and solution. Click here for this episode's corresponding blog post. Full transcript below and if you click here. Social and Info Links: Ian Story (Principal group product manager - Syntex) Twitter | LinkedIn Analyst | Alan Pelz-Sharpe (Founder | Deep Analysis) Twitter | LinkedIn | Website Mark Kashman |@mkashman [co-host] Chris McNulty |@cmcnulty2000 [co-host] Microsoft Syntex | Website | Get started today | Resources | SharePoint Facebook | @SharePoint | SharePoint Community Blog | Feedback Resources: Microsoft Ignite 2022 announcement blog, "Welcome to Microsoft Syntex – Content AI integrated in the flow of work" New Microsoft Mechanics episode: "Introducing Microsoft Syntex | Content AI" with Omar Shahine, CVP - Product management, Microsoft, and Jeremy Chapman, Director, Microsoft product marketing Microsoft Docs - The home for Microsoft documentation for end users, developers, and IT professionals. Microsoft Tech Community Home Stay on top of Office 365 changes Discover and follow other Microsoft podcasts at aka.ms/microsoft/podcasts Upcoming Events: Microsoft Ignite (Oct.12-14, 2022; virtual + SCC + six regional "spotlights") North American Cloud Summit (Branson, MO) South Coast Summit (Oct.14-15, 2022; Ageas Bowl, Southampton, UK) CollabDays New England (Oct.22 in-person Burlington, MA at the Microsoft MTC) ESPC22 (Nov.28 - Dec. 1, 2022 | in-person Copenhagen, Denmark) Follow The Intrazone at aka.ms/TheIntrazone TRANSCRIPT MARK KASHMAN: Welcome to the interzone, a show about the Microsoft 365 Intelligent Intranet. I’m Mark Kashman here with my cohost, Chris, who is exhaling with all the news that’s out there, McNulty. CHRIS MCNULTY: Well, thanks, Mark. Today, we’ll hear from Ian Story, who is the Principal Group Product Manager at mm, and Alan Pelz-Sharpe, Founder and Principal of the Analyst Firm, Deep Analysis. And I’ll be interviewing myself, Chris McNulty. MARK KASHMAN: And you’ve got a mirror, right? So that during this you can be both guest, subject matter expert and cohost. CHRIS MCNULTY: For my day job, I am Director of Product Marketing for the Next-Gen Content Services Team, here at Microsoft, and so that’s a fairly broad range of capabilities that includes OneDrive and SharePoint and Stream, and some parts of our newer technologies, Viva, and of course, what we’re doing with Syntex. So I’m kind of playing a dual role today. MARK KASHMAN: I like it, I like asking you questions, Chris. CHRIS MCNULTY: But today, we are going to be digging into the wonderful world of content, the artist formerly known as ECM, or Content Services, what’s going on in the industry as a whole, what we’re observing from our customers, and how Microsoft is proposing a whole set of solutions to help you address the challenges that you may face with content in your organization, using cloud, using AI and using processing. MARK KASHMAN: Yes, and the answer to all of your challenges, the thing that you’re going to hear more about today is, what is new for Syntex. We’re going to get insights of what’s most valuable for customers. We’re going to get a breakdown in the direction and the goals of the products, two of the human-managed content, at scale, with a little help from AI. CHRIS MCNULTY: You know, if you jump back in time, not super far, but a few years back, we launched a research project, looking for ways that we could add more value to what at the time was still usually referred to as Office 365, and we recognize that the ways that people interact with content and knowledge were a gap. And so we launched a long-term research and engineering project to innovate in those spaces, and that project was – essentially had two main threads, one of which was released last year as the first module of Microsoft Viva, Viva Topics, helping you discover knowledge in your organization. But we recognized that there was still a lot more that we could be, and should be, doing for those core content experiences, which has led us to incubate a number of capabilities for Syntex, and then today, at Ignite, to unveil the next stage, which for us is Microsoft Syntex. MARK KASHMAN: You know, one way to think about it, certainly for our audience, with SharePoint in their history and their DNA, it is the pie, you know, the chart of what SharePoint is, when you get the SharePoint server and you deploy it, and you deploy it for X, Y and Z. There are six main components. One of them, like you mentioned earlier, was enterprise content management, and if I literally went around the wheel of the pie, we could see that what used to be SharePoint Social grew up and became what is now managed and owned by Yammer, that social aspect of community. Search went to Microsoft Search. BI investments went to Power BI, and on and on, around the corner, but Content Management, ECM, always had its foothold in SharePoint, and it still does, but it really now is manifesting in SharePoint Syntex, now Microsoft Syntex, just like you said. So it really is a huge investment, a huge evolution, but also to address everything that people were doing or trying to do with ECM, but now in this modern era, to be able to do it at scale, and to do it with less of the tactical work and doing more of the – the business value that the people can own. CHRIS MCNULTY: Yeah, scale is really one of the things that we’re mindful of. And so one of the signals that we’ve looked at, looking at some of the analyst research is that the world is on track to have 130 billion terabytes of unstructured files and videos and documents, and all the rest, in just 3 years. And to kind of tear that down into just the Microsoft side of that, every day, on average, our customers add 1.6 billion new documents to M365, and then tomorrow, we wake up and we do another billion-six. And that kind of scale, even inside of a single organization, is just mind-boggling. When we think about some of the innovations that we brought to market, and our colleagues have brought to market, around automation, certainly, the Power Platform is a great way to have a structured process around data and experience and reporting, and it’s really powerful, but when it comes back to the content that people use, you know, to capture – I don’t know, notes about a podcast or recordings or decisions or contracts or proposals, all of these things are the lifeblood of organizations, and they flow in and out of an organization with people who live outside. If there is one automation tool people are using to try to make sense of it, it might be Outlook, but fundamentally, it’s just too much for people to keep track of. MARK KASHMAN: And I heard one of our colleagues, Karuana, in a pre-Ignite call, literally just describe her inbox as she’s got her hands thrown up for the next week or two, but if it were in a more structured way, or just in a way that wasn’t such a disconnected-type information sharing, if it was a little bit more structured for her and teams, and take that to the next level for the things that really need to be archived and distributed and shared in the right way, with the right automated process behind it, I can hear, even in her voice – you know, to do that in something like Outlook would – it is and would be a nightmare for a lot of people, especially at the scale that you just described. And knowing some of our tools that help automate, obviously the AI behind it, I know one other important component which you’ve been driving from a partner program perspective, but with this evolution to Microsoft Syntex, and all of the tendrils that kind of make the art of the possible even more possible, how would you describe the ecosystem in this era of Syntex? CHRIS MCNULTY: I think it’s waking up. You know, I don’t want to rob too much from things I expect we’re going to talk to Alan about, because we’ve done some prep work with him as well, but it’s been a very interesting time. Like things have been relatively quiet for a number of years, and we’ve seen kind of a huge growth rate pop in content management across the cloud. And a lot of that growth is happening beyond that core set of services for content sharing and collaboration in – well, business processes, in search, in areas like e-signature, which is one of the things that we’re readying for Syntex. And one of our hypotheses is that we have all of this cloud power that’s out there, and content management sits sort of right next to both business process and productivity. And at its worst, what people used to describe ECM as, ECM is the most expensive place to put documents that nobody ever looks at ever again. So you can build all the workflows you’d like, but it’s not meaningful, unless you keep a human element in it. And so how do we take all of this scale and all of this power, and frankly, all of this AI, and make it accessible to people through the apps they use every day? You know, one of the things that we took forward from Microsoft Viva is the importance of not taking a rip-and-replace approach to the platform, of not standing up something that is completely brand new with a whole new set of experiences, which is why Viva is based on and delivered through Teams and the rest of M365. And we take a similar approach. It definitely has a strong heritage, coming from SharePoint, for how it interacts with content, but making sure that we have rich experiences that you can get to, through Word, through Outlook, and through the rest of the apps that you use every day in M
