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The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!   ABOUT  HALEIGH BROUILETTE Haleigh Brouillette (she/her) is the Sr. Manager, Corporate Communications at Hudl. She graduated with her bachelor’s degree from the University of Nebraska-Lincoln in 2012. Her professional career brought her to Hudl in 2014 where she grew from a role in customer support to her current communications role. An Elkhorn, Neb. native, she now lives in Lincoln, Neb. with her husband, dog and young kids. You can connect with Haleigh on LinkedIn, via the link below. https://www.linkedin.com/in/haleigh-brouillette-4527252a/ Hudl is a pioneer in performance analysis technology, now helping more than 200K teams in 40+ global sports prepare for and stay ahead of the competition. It's a provider of sports performance analysis software intended to study and improve athlete performance through insights with video and data. The company offers a complete suite of products and services including online tools, mobile and desktop applications, smart cameras, analytics and professional consultation to global sports teams at every level from grassroots to professional organizations, delivering better ways for coaches and athletes to prepare and stay ahead of the competition.   ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!   ABOUT MICHELLE J. RAYMOND (Founder & LinkedIn B2B Strategist - Good Trading Co.) Michelle J Raymond is the Founder and LinkedIn B2B Strategist and Corporate Trainer at Good Trading Co. Michelle is a globally recognised LinkedIn Pages expert, co-authoring the world’s first book on the topic, the international best-seller ‘Business Gold’. This was followed up by co-authoring “The LinkedIn Branding Book” to assist people to grow their personal and business brand on LinkedIn.  Michelle’s commitment to, and knowledge of, LinkedIn for Business is recognised by the LinkedIn Pages team, becoming an appointed member of the LinkedIn Small Business Advisory Council for LinkedIn Pages.   Host of the ‘LinkedIn for B2B Growth’ podcast and co-host of ‘The LinkedIn Branding Show’ podcast. Michelle also runs a successful YouTube channel ‘Good Trading Co – LinkedIn Company Page Experts.’ Her mission is “Do good business with good people.” Follow Michelle on LinkedIn:  https://www.linkedin.com/in/michelle-raymond-goodtradingco/?originalSubdomain=au Good Trading Co Website and Resources:  https://goodtradingco.com.au/quick-links/   ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!   ABOUT STACEY DANHEISER (Founder - Shake Marketing Group) Stacey Danheiser is the founder of Shake Marketing Group, and a seasoned marketing executive specializing in building go-to-market strategies and high-performing marketing teams for scaling b2b organizations. She has helped transform over two dozen B2B enterprises from product pushers to customer-value led organizations. Her approach to grow revenue and profits through targeted, cohesive marketing and sales has led her clients to achieve 118% YoY revenue growth, Inc 5000 listings, over $200 million in closed sales, 90% marketing team retention, customer ‘sweet spot’ growth of 207% YoY. Prior to consulting, Stacey led marketing for several Fortune 500 companies across the cable, telecom and financial services industries. She’s held leadership positions in all areas of marketing - from go-to-market strategy to field execution, delivering unprecedented, multi-million dollar growth in sales and revenue.   Stacey runs The Confident Marketer Playbook, a mentorship program to help b2b marketers build more credibility with the C-suite. Through customized guidance and training, she helps her students learn how to build customer-focused strategies that drive results. Stacey is the co-author of two marketing books covering marketing and sales alignment, customer value propositions, and how to develop high-performing marketing teams. She has contributed her advice to Forrester Research and has written numerous articles for The Journal of Sales Transformation and the ISMM publication Winning Edge. Stacey has also appeared as a guest speaker at various in-person and virtual events led by the Business Marketing Association, University of Colorado LEEDS alumni, Hays, Jack Welch Management Institute, and dozens of marketing and business podcasts. LinkedIn:  https://www.linkedin.com/in/staceydanheiser/ Website: https://shakemktg.com Confident Marketer scorecard: https://shakemktg.com/the-confident-marketing-scorecard Stand Out Marketing book: https://shakemktg.com/standoutmarketing   ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!   ABOUT TIM WILLIAMS (CEO - Onalytica) Tim is the CEO of Onalytica, the market-leading B2B Influencer Marketing software to help brands discover, engage and manage relevant influencers for their brand. Tim has over 15 years’ experience working in social media analytics and measuring the impact of marketing & comms strategies against business outcomes and helping integrate influencers into a wider social advocacy strategy. His work at Onalytica is focused on connecting brands & influencer communities together to help them create inspiring content for audiences around the world. He helps marketers and comms professionals leverage their employee & external influencer voices to move away from creating self-serving brand content and help them build scalable programs to achieve this cost-effectively. You can follow Tim on LinkedIn, via this link: https://www.linkedin.com/in/williamstim1979/  You can learn more about Onalytica and the Guild app from their website: https://onalytica.com/https://onalytica.com/ ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!   ABOUT CELIA Celia Fleischaker is Chief Marketing Officer at Verint, a nearly $1 billion publicly traded provider of customer engagement software used by 85% of Fortune 100 companies and thousands of companies worldwide. Before joining Verint, Celia led the marketing organizations at high-growth enterprise software companies PROS and Epicor, experiencing both public and private equity ownership. Marketing is a passion that led to a 20+ year fulfilling career in B2B technology marketing. You can follow Celia on LinkedIn, via this link: https://www.linkedin.com/in/celiafleischaker/   ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, sharing everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the company brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. Thanks for listening!   ABOUT YVONNE Yvonne is owner of BEE Online Consulting that specialises in employee advocacy. She is on a mission to build the professional brand of employees and senior leaders, and turn them into influential voices and effective brand ambassadors on LinkedIn. Her passion started while working at LinkedIn, strategically helping enterprise clients in the tech, education, and government sectors to build strong brands through paid and content marketing. She has worked with global brands to create their strategy, launch, run and train the workforce including senior leaders as part of employee advocacy programs. She loves sparking the interest and seeing those penny-dropping moments through her conversations, event speeches and training she delivers. You can follow and connect with Yvonne on LinkedIn.   ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand. If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  Thanks for listening!   ABOUT JAMIE Jamie Levin is a strategic communications consultant, with 15+ years of experience, spanning internal and external communications, events, community initiatives and engagement. As a versatile executive, with an excellent record of achievement as a collaborative partner supporting business objectives and bringing vision to life, she has demonstrated her commitment to being a proactive leader and innovative problem solver who is recognized for implementing effective team building skills, successfully identifying engagement opportunities, and employing cross- functional initiatives to support company culture, and utilizing creative business building analytical and problem-solving skills. Jamie prides herself in being an excellent communicator who is strategically adept at translating strategy into a sound agenda that directly connects to overall business strategy reinforcing a people-first mentality. You can connect with Jamie, via Jamie S. Levin | LinkedIn    ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn.   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their Happy Monday Club newsletter here.

Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand.   ABOUT TOM Tom Augenthaler is the founder of 551 Media LLC, an influencer marketing consultancy that helps clients around the world.  He founded The Influence Marketer to share his ideas and knowledge with others looking to learn about this rapidly growing strategy. Tom has been leveraging the power of influencer marketing since 2007, and as a consultant helping corporate clients since 2009.  He is an international speaker, corporate trainer and recognized as one of the Top 50 experts in the field by Talking Influence. He writes for a number of media outlets including Social Media Examiner, Social Media Today and TheBeautyInfluencers. You can follow him on LinkedIn, Twitter and his website.   ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .  

Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand.   ABOUT MIKE Mike Klein is a communication consultant, based in Iceland, who focuses on strategic communication, research and measurement.  With more than 20 years of experience in internal communication and an additional decade in politics and public affairs, Mike has worked with large organizations in the US and Europe, including Maersk, easyJet, Barclays, Shell, Avery Dennison, Cargill and the US Department of Transportation.  He is the founder of #WeLeadComms, a daily global recognition program for communication leaders, and is a certified Strategic Communication Management Professional.  Website: www.changingtheterms.com Article: what to do with a recession coming: https://www.linkedin.com/pulse/theyre-saying-r-word-again-its-time-comms-pros-saddle-mike?lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3B%2FZjjUpxZTb%2BwpN2cy8%2FYgw%3D%3D   ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .  

Building a culture of thought leadership internally, with your employees, helps to equip your marketing and sales teams with ideas, to drive conversations with your target customers.  Sharing those ideas over time, builds trust with your audience, especially among prospective buyers. And, when they trust you, those prospective buyers will remember you and, likely, choose you, when they're ready to buy. In this episode, you'll learn how you can build a culture of thought leadership, with company employees, to help grow the company brand, and employees' personal brands as well. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to become advocates of the brand.   ABOUT BILL Bill Sherman helps people take their ideas to scale through thought leadership. He's been in the field for over twenty years, and he focuses on crafting thought leadership strategy and creating impact through campaigns.  Bill works with individuals and organizational clients as the COO of Thought Leadership Leverage. Like most thought leadership practitioners, he didn't expect to land in this field. In his 30s, he expected to be an academic teaching English Lit and Drama to undergraduates. And then he spent a decade in Org Development consulting for Fortune 500s before landing in thought leadership. These days, Bill regularly speaks about thought leadership--as the host of the monthly OrgTL Roundtable, the co-host of the "Leveraging Thought Leadership" podcast, and on social media such as LinkedIn.  On a personal level -- Bill is a survivor of complete heart failure, a dedicated runner, and a recreational baker. He lives in Las Vegas, Nevada. You can follow Bill's musings on thought leadership on LinkedIn.   ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson).   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .    

In this episode, we'll be covering: How companies can grow brand and leads, when their employees have strong personal brands, online; How employees can grow professionally and personally, when they build their personal brands on social media/online; and The steps companies can take to help their employees build their personal brands, and how to mitigate any pitfalls. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.  The Internal Marketing Podcast is the unique podcast series that 'flips' the marketing conversation, from external to internal, talking about everything you need to know, to build the brand and drive growth, by engaging and empowering company employees to come advocates of the brand.   ABOUT JARRETT THOMAS Jarrett Thomas has over 10 years of digital sales experience, which includes selling Display Ads, Programmatic, Social Listening, SEO, and SaaS, was a VP of sales at the agency and recently served as a strategic account manager at Hootsuite. With the help of personal branding, he was not just able to close US$2M in sales but also interviewed Chris Walker, Dave Gerhardt and other such industry leaders on his podcasts 'Rankable' and 'More than a Title'. Follow and connect with him on LinkedIn (via https://www.linkedin.com/in/jarrettthomas1/). Check out his current podcast, "More than a Title Podcast" on YouTube (via https://www.youtube.com/channel/UC0d23q6O8d8D4gOrrwLMNJQ). ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a personal passion project that was borne out of her belief that a company's growth and marketing strategies can't succeed, unless company employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on LinkedIn (linkedin.com/in/kerryastimpson). ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing and employee communications platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .    

In this episode, we'll discuss: Why your company needs its own internal podcast, as part of your internal marketing and internalcomms mix, for its employees; How to get started; and Pitfalls you should avoid. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.    ABOUT TRISTAN PELLIGRINO Tristan is the co-founder of Motion, which is a done-for-you podcasting service. Follow him on LinkedIn (via https://www.linkedin.com/in/tristanpelligrino/) Learn more about Motion, via their website (http://motionagency.io/) Listen and subscribe to Motion's podcast, "Recorded Content", (via https://motionagency.io/recorded-content-podcast/)   ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) With 20 years of experience, Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a passion project that was borne out of her belief that a company's growth and marketing strategies are sure to succeed, when its employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on: LinkedIn - (linkedin.com/in/kerryastimpson)    ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com .    

In this special 'case story' episode, you'll learn how global professional services firm, Mercer, got started in pursuing employee advocacy as part of its growth and marketing strategy; its employee advocacy program's successes; and the lessons that it has learned along the way. You'll get the inside scoop and come away with some ideas about how you can start or grow an employee advocacy program in your company. We'll be 'flipping the marketing conversation from external to internal', with Danielle Guzman, Mercer's Global Head of Social Media. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then join the 'internal marketing tribe' and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.    ABOUT DANIELLE GUZMAN Danielle Guzman is the Global Head of Social Media for Mercer. She is a financial services and insurance industry professional with global experience in leadership positions spanning product development, learning and development, marketing, customer insights, and social media. She has over 15 years of experience in international, multilingual and multicultural work. The majority of her career has been spent working overseas, helping organizations develop and launch products and services, and drive digital innovation in more than 51 countries. Today Danielle champions that experience in her role at Mercer, bringing conversations to life on social media through an integrated brand, employee advocacy and influencer marketing strategy. Named the Communicator of the Year by Dynamic Signal, Danielle is ranked number 1 for both the Future of Work and Finance in the Global Study into Consultancy Employees’ Online Presence & Influence by Onalytica, number 8 Women in Finance: Top 100 Influencers byOnalytica, and number four influencer in The Future of Recruitment: Top 100 Influencers by Onalytica. Danielle strongly believes in giving back to the community, and dedicates time to mentoring Fintech and Insurtech startups and working with entrepreneurs and leaders to build their personal brands and social media presence. You can follow and connect with Danielle on:  LinkedIn (linkedin.com/in/guzmandanielle) and Twitter (@guzmand). ABOUT KERRY-ANN STIMPSON (The Internal Marketing Podcast's Producer and Host) With 20 years of experience, Kerry-Ann is the Chief Marketing Officer (CMO) of the JMMB Group, a financial services group of companies, headquartered in Kingston, Jamaica, with operations across the Caribbean. She is also the producer and host of The Internal Marketing Podcast, a passion project that was borne out of her belief that a company's growth and marketing strategies are sure to succeed, when its employees (its most powerful advocates) are authentically engaged and empowered to deliver on the brand promise and to become advocates of the company brand. You can follow and connect with Kerry-Ann on: LinkedIn - (linkedin.com/in/kerryastimpson) or Twitter - (@kerryastimpson)   ABOUT WORKSHOP  (The Internal Marketing Podcast's Season 3 Sponsor) Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com           

We spend so much time and resources building great campaigns for our customers, don't we? So, think about what kind of magic we can create, if we were to invest that same energy and resources into creating awesome internal marketing campaigns for our employees?  Why? Because impactful internal marketing campaigns help to engage and empower employees to be better able to deliver on the brand promise...and to be powerful advocates of the company brand to our customers. In this last episode of Season 2, CEO and Co-founder of Workshop (this podcast's Season 2 sponsor), Rick Knudtson, will take us through everything you can do to  create internal marketing campaigns that win.  In this conversation, we'll cover: What companies need to do first, before starting to create those campaigns; Steps that need to be included in the campaign creation process; Choosing the most effective channels for those campaigns; and Measuring campaign effectiveness. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable. And, yes, I'll be back for Season 3!! The first episode goes live on July  18, 2022.  See again soon!!  ABOUT WORKSHOP  (Season 2 Podcast Sponsor) Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head on over to useworkshop.com/marketing to get a ton of awesome (and FREE) content and resources about how you can create and implement internal marketing campaigns and employee advocacy programs for your company. Also, sign up for their newsletter at happymondayclub.com   

Ericsson recognized early that simply spouting marketing messages from the official company channels was not enough. Especially as part of its B2B marketing strategy, Ericsson knew that it could only be part of particular conversations, if it participated through the messages of its employees (including executive leadership), who were better able to connect with target audiences, in a way that the 'brand messaging' could not do. Being one of those brands that has been successfully doing employee advocacy for almost 10 years,  you won't want to miss a minute of this special case story episode about Ericsson, which is choked full of practical insights and takeaways. In this "Internal Marketing Case Story" episode, Anita Veszeli, Ericsson's director of social media and advocacy, breaks down: The background on why Ericsson was an early adopter of employee advocacy How the company got started and now runs the programme Lessons learned along their decade-long journey How do they measure impact and success of their employee advocacy programme Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.   ABOUT ANITA Anita is the Director of Social Media and Advocacy at Ericsson, where she has been championing social-first thinking since 2013. Having amassed more than 15 years’ experience in B2B marketing and communication, and a decade in social media across various roles, she currently enjoys a unique position with oversight of all social media, employee advocacy and influencer marketing across Ericsson’s global business. Follow Anita and check out her awesome content. https://twitter.com/anitaveszelihttps://www.linkedin.com/in/anitaveszeli/ https://www.instagram.com/anitaveszeli/ https://www.linkedin.com/in/anitaveszeli/details/featured/   ABOUT WORKSHOP  (Season 2 Podcast Sponsor) Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program for your company. 

Building a community for your brand is one of the most powerful things you can do. Imagine a group of raving fans who connect with your brand purpose on a deep level, and who advocate for your brand, especially when you're not in the room.  But too many brands forget the fact that its company employees must form part of that all-important community...and a very crucial part at that.  Employees are a brand's ambassadors who know the brand more intimately than customers do. And so the all-important question is, does the internal community experience mirror the external experience? Marketing consultant, Chantelle Marcelle, helps us to understand why your employees need to be engaged as part of your brand community.  In this episode, we'll explore: Where the whole idea of community came from; What makes a strong brand community; Examples of brands who are building great communities; and The role that employees can play in building community for the company brand. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.   ABOUT CHANTELLE Chantelle Marcelle is an experienced marketer who has worked with a variety of agencies and companies of all sizes, primarily with a focus on technology. She has a passion for all things marketing, including community building, growth strategy, SEO, and analytics. She's also a huge believer in developing a community-led mindset to fuel long-term growth and success. In her free time, she loves creating digital art and biking. Follow Chantelle and check out her awesome marketing content. Tip: her newsletter is awesome!! Website: https://chantellemarcelle.com Twitter: https://twitter.com/ccmarce_writes Instagram: https://instagram.com/swipe_marketing YouTube: https://www.youtube.com/channel/UCV2pz7GU54JSwQ1qYdg9DLg   ABOUT WORKSHOP  (Season 2 Podcast Sponsor) Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). If you’re looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world’s best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise. Join over 10,000 culture-focused leaders today and sign up at happymondayclub.com       

Even before the COVID-19  pandemic, employees had already begun to decide that they'd rather work for companies that are making a positive impact on the world. They also wanted to be a part of companies that had similar values to their own. Now, more companies are also realizing the crucial importance of engaging employees in a way that inspires them to deliver on the brand promise. How? By engaging employees and creating an emotional connection to the brand purpose.  In this episode, leadership consultant and executive coach, Deborah Mersino, who also has more than 25 years of marketing experience, will share some interesting insights about: What a brand purpose is, and how it differs from the company mission and vision; How companies should be using their brand purpose; Why engaging employees in the brand purpose is important to strategic success; and Practical examples of companies who have successfully engaged employees around purpose. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share the podcast with anyone in your network whom, you believe, will find it valuable.   ABOUT DEBORAH MERSINO Deborah Mersino, a leadership consultant and executive coach, is problem solver known for her ability to deliver formidable insights and ambitious results. As co-founder of Mersino Consulting, LLC, she partners specifically with leaders of nonprofits, not-for-profits, b-corps, and socially responsible businesses throughout the United States to foster minimal politics, minimal confusion, high productivity, high morale, and low turnover to “Elevate Good in the World.” In her leadership consulting and executive coaching with presidents, CEOs, executive directors, and other leaders, she provides proven tools, methodologies and frameworks that benefit leaders, teams, and organizations in maximizing organizational health. Deborah can be reached at Deborah@MersinoConsulting.com or on LinkedIn.    ABOUT WORKSHOP  (Season 2 Podcast Sponsor) Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, SharePoint, and Microsoft Teams). If you’re looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world’s best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise. Join over 10,000 culture-focused leaders today and sign up at happymondayclub.com . Thank you for listening.  The next episode will be published on January 24, 2022.  

It's been found that public trust in established institutions and companies is at its lowest level...especially on social media. The consumer now craves authentic communication from brands, which can't be achieved using the old advertising (and even content marketing) playbook. The best way for company brands to authentically connect with its target audience is through its most powerful ambassadors/advocates, its own employees.  Happy and engaged employees, who are empowered to build their personal brands, want to share the great news about the company they represent; and that type of authentic sharing is invaluable for company brands that, ultimately, benefit from increased brand equity. From the CEO, like Richard Branson, Elon Musk and Oprah Winfrey, to frontline employees in customer service, there is significant value in companies who choose to create a culture that empowers everyone to build a personal brand. International image consultant and best-selling author, Jon Michail, will be a part of this episode's discussion, where we'll be exploring: Why employee advocacy is better than traditional influencer marketing; What companies need to do to create the right environment to engage and empower their teams to become brand ambassadors/advocates; and How leaders can make the shifts necessary, to create a branding win-win  for both the company and its employees. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share this podcast with anyone in your network whom, you believe, will find it valuable.   ABOUT JON MICHAIL Jon is an award-winning image consultant and personal branding pioneer, publishing his first book "Life Branding" in 2002. He's had an eclectic career spanning from being a designer with the Christian Dior brand to manufacturing, distribution and retail to sports management, business consulting, VC and joint-venture creation spanning four continents. He is the Founder and Group CEO of Image Group International. Established in 1989, Image Group International is recognized as Australasia’s leading personal brand image advisory, with representative offices in New York and Southeast Asia (http://www.imagegroup.com.au/). You may follow and connect with Jon on LinkedIn (https://www.linkedin.com/in/jonmichail-personalbrandingcoach/) or Twitter (@jon_michail). You may also read his recent article, How To Leverage Your Employees’ Personal Brands To Grow Your Business Equity, on Forbes.com, via the URL below. https://the-internal-marketing-podcast.simplecast.com/episodes/episode-16-how-employees-personal-brands-can-build-the-company-brand-with-jon-michail   ABOUT WORKSHOP (Season 2 Global Sponsor) Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool that you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams). Head on over to useworkshop.com/marketing to learn more and download their complete guide to building an employee advocacy program.    The next episode will be released on January 9, 2022.

There can no longer be any separation between your company's internal messaging to employees, and its external messaging to your customers. Platforms, like social media, make it easy for employees to share information with their networks...which likely includes current and prospective customers. This means that your employees are key stakeholders who can help or hurt your goals to build the brand and drive growth. Your internal and external messaging, therefore, have to be aligned; and that alignment best happens when the marketing and internal communications functions have a solid strategic partnership.  In this episode, we'll be 'flipping the marketing conversation from external to internal' with Arlene Amitirigala, and share how internal comms. and marketing can partner to win at engaging employees and empowering them to become advocates of the company brand. We'll be discussing: The roles of internal comms. and marketing; Why these two functions need to work more closely together; Practical examples of what a successful partnership between them can look like, and what it can achieve; and Pitfalls to avoid when these functions work together. Thanks for listening! If you're not already subscribed to The Internal Marketing Podcast, then do join the tribe and subscribe, leave a review and share this podcast with anyone in your network whom, you believe, will find it valuable.   ABOUT ARLENE Arlene Amitirigala is a global Communications Specialist with expertise in internal communications, behaviour change, employee engagement and building a culture of inclusive leadership. She has worked for over two decades in marketing and communications. Her career journey spans several senior roles in the private and public sector in her native Jamaica where she worked across various sectors including tourism, export promotion, and information, communication & technology. She later led corporate communications for Diageo’s Latin America and Caribbean regional business before moving to London to lead engagement and employee communications across Europe and Great Britain.  Born in St. Andrew, Jamaica, Arlene studied journalism at the undergraduate level. Her academic qualifications include a Master’s in Communication for Social and Behaviour Change from the University of The West Indies, a postgraduate certificate in Global Marketing Communication and Advertising from Emerson College, and an MBA with distinction from the Solvay Management School in Belgium.  Arlene has lived and worked in several different countries; she now resides in Toronto, Canada, from where she provides communication consulting services to a range of clients and hosts The Change Diaries Podcast on Apple podcasts and Spotify. Connect with Arlene here: www.linkedin.com/in/arleneamitirigala/ www.trulyarlene.com   ABOUT WORKSHOP (Season 2 Sponsor) Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams). Head on over to useworkshop.com/marketing to learn more and to download their complete 7-step guide to running an impressive internal communications audit.  An audit is the very first step of any great internal communications strategy. Even if your team hasn’t formally put together a plan in the past, your organization has developed channels, patterns, and processes organically, and it’s crucial to understand how information is flowing. Starting with an audit can tell you where you might be missing the mark with current communications, including gaps in information, misunderstandings, overlooked teams, and ignored channels. 

The Great Resignation has shown that compensation and benefits are not the only things that people are using to evaluate which company they should work for.  Quality of life and working with a company that shares their personal values have now become an important part of the 'checklist' that job hunters use in their decision-making process. In this episode, we're flipping the marketing conversation from 'external' to 'internal' with Nate Guggia, who will break down: Why company leadership needs to care about their employer brand; Popular strategies companies are now using to build a great employer brand, through employee brand advocacy; How employees sharing valuable content online is an efficient and effective way to build an employer brand; and What companies can do to engage and empower their employees to get started. Thank you for listening; and please consider sharing this episode with anyone who would find it valuable. The next podcast episode will be published on Friday, December 10, 2021.   ABOUT NATE GUGGIA Nate Guggia is the co-founder of Before You Apply (beforeyouapply.com), a content platform and creative studio that specializes in helping companies give candidates an insider's look at their teams and culture. Before You Apply has special expertise creating content for highly technical audiences in extremely competitive markets that helps companies and talent teams hire fast. You can follow Nate on LinkedIn  ( https://www.linkedin.com/in/nateguggia/ ) Every year Nate talks with hundreds of marketing, people, and recruiting leaders. He uses a newsletter to distill what he's hearing. You can subscribe to his newsletter, Nate is Learning, which can accessed from https://nateislearning.beforeyouapply.com/   ABOUT WORKSHOP (Season 2 Sponsor) Workshop is an internal marketing platform for creating beautifully branded, employee-specific campaigns. It replaces any internal email tool you have and integrates with the other communication channels your team uses the most (including Slack, Sharepoint, and Microsoft Teams). Head on over to useworkshop.com Also, If you’re looking for more practical resources and powerful perspectives about building a great company culture, then the Happy Monday Club is the place for you! Every Monday, the team over at Workshop puts together an inspiring and uplifting list of articles from some of the world’s best workplaces, along with their latest internal marketing and communication templates, and the occasional giveaway or surprise.  The Happy Monday Club newsletter is designed to help you create a positive, supported, impactful culture at any company size. Join over 10,000 culture-focused leaders today, and sign up at happymondayclub.com