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The Interior Design Business
54 minutes | Jul 15, 2021
Winning New Business
It’s a dog-eat-dog world out there for interior designers. The competition is fierce and new designers are entering the market every day. We work our socks off, our designs are beautifully considered, and we have happy clients, but for many designers the reality is one of alternating feast and famine, and sometimes it can feel as though we are being left behind. Not only do designers have to find new business, they have to convince new clients that they are the right person for the job and then close the deal at a level that makes it financially worth doing. So, what tools do interior designers need to secure new business and how can they be sure they are getting their fair share of the action? We're joined by Lloyd Princeton from the Design Management Company and Helen Bygraves and Jenny Weiss, the co-founders of the internationally renowned, Hill House Interiors to find out more. Thanks to our series supporters, John Lewis & Partners Business and Parkside Architectural Tiles. We are a Wildwood production.
52 minutes | Jun 17, 2021
The Future Of Home
2020 was the year that bought our homes and the way we use them into sharp focus. Stuck inside while the pandemic raged, we were all forced to find space at home to work, play and carry out activities that would previously have been done elsewhere. For residential interior designers, all this domestic churn has created real challenges as they try to advise their clients on future home trends and accurately interpret their needs. But was 2020 really the year that changed everything? Or, were these lifestyle changes already taking place? Will these changes be a permanent feature of our future lives and how can interior designers determine what advice to offer their clients? To discuss all of this and more, Susie Rumbold and Jeff Hayward are joined by Suzanne Knight, Partner and Sales Manager, Property at John Lewis & Partners, Sarah O’Sullivan, from the Trend team at John Lewis & Partners, and Verity Coleman, residential interior designer and founder of design practice, Rascal & Roses. This epsiode is recorded at the Peter Jones store in Sloane Square and is supported by John Lewis & Partners. We'd also like to thank Parkside Architectural Tiles for their support. The Interior Design Business is a Wildwood production.
41 minutes | May 13, 2021
Pattern: Evolution And Revolution
In the third decade of the 21st century, designers could be forgiven for feeling overwhelmed by the colossal variety of pattern available to them. Fabrics, wallpapers and tiles are embellished with patterns created by man, while stone, timber and other materials provide us with the ever-changing patterns that occur in the natural world. Throughout history, much of man’s ingenuity has been spent designing cunning patterns and developing techniques to apply them to cloth and other materials and today new production techniques mean that pattern is now only limited by the designer’s imagination. But what is it that designers need to know about the application of pattern? How can we learn to use it with confidence, and how can we encourage our clients to welcome pattern into their world? To find out, we're joined by Christian Lee, Managing Director of the fabric company, Christian Lee and Philip Sykas, Reader in Textile History at The Manchester Metropolitan University. Thanks to our series partner Parkside Architectural Tiles for their support. Parkside offers a RIBA approved CPD, ‘An Introduction to Tiling Patterns – symmetry, repeat patterns and tesselations’ – more information available at https://www.parkside.co.uk/.
46 minutes | Apr 15, 2021
Interior Design Declares
A group of nine forward-thinking and influential design firms have joined forces to launch an ambitious initiative for our industry, Interior Design Declares. They have committed to working together to urge everyone in the UK design and construction industry to adopt a paradigm shift in their behaviour over climate change. We're joined by three of these founding members - Oliver Heath from Oliver Heath Design. Jecks Stone from Persona Abode and Josie Lees from MCM - to find out how interior designers can be a force for good in the global fight against imminent environmental catastrophe. Thanks to our series partner Parkside Architectural Tiles for their support.
32 minutes | Mar 18, 2021
Emotion In Design
In his 2003 book, Emotional Design, the well-known American academic, Don Norman, came up with a theory to capture how and why people react, and emotionally connect, to certain objects and visual experiences. His theory was that true delight and enduring pleasure in something can only be achieved if positive visceral, behavioural and reflective reactions are achieved. In this episode, Jeff and Susie are joined by Brian Woulfe of Designed by Woulfe to explore how this theory can be applied to the design of interior spaces. Is Don Norman’s approach just marketing spin or are there real benefits to be had? And, if so, how can designers ensure their clients respond positively to their designs on all levels? Thanks to our series partner Parkside Architectural Tiles for their support. The Interior Design Business is a Wildwood production.
51 minutes | Feb 18, 2021
How do you design an overseas project for clients, especially in these most difficult of times? Established in 2009 by husband-and-wife team Aaron and Laura Hammett, London-based studio, Laura Hammett Interiors, has since expanded into a global design powerhouse, undertaking complex residential projects for demanding private clients all over the world. But, how do the team manage to maintain their exacting luxury standards when working across the globe? In this episode, Aaron and Laura join us to explain just how it's done. It's a fascinating conversation. The Interior Design Business is a Wildwood production.
50 minutes | Jan 21, 2021
Blogging For Interior Designers
Originating in the late 1990s, blogs were, initially, personal online diaries or journals, mostly written in internet cafes by gap year students on their travels. From these humble beginnings, and with the advent of social media, blogging has evolved into big business and is an important way for creative businesses of all kinds to engage with their target customers. But, writing a blog can be a daunting and arduous task! Is blogging worth the considerable effort involved? And, will it increase your client base and add to the profitability of your interior design business? In this episode, we are joined by Kate Watson Smyth, the property and interiors journalist, co-host of The Great Indoors podcast and author of the multi-award-winning interiors blog “Mad about the House” and Fiona Mostyn, specialist digital marketing coach for interior designers and founder of My Deco Marketing, to find out the answers to these and other burning questions. The Interior Design Business is a Wildwood production. We are supported by Parkside Architectural Tiles.
49 minutes | Dec 23, 2020
The Future Of Hotel Design
In March 2020, hotel design was booming. There were 6,860 luxury hotels in the construction pipeline in Europe alone, containing a planned number of 1,516,493 new guest rooms. The sector was experiencing unprecedented global expansion and new groups of customers with new requirements were emerging. And, then, along came COVID-19... How have hotel designers dealt with the challenges they've faced in 2020? What long-term impact might the pandemic have on hotel design and what other trends are affecting the way they will be working on future schemes? Co-hosts Jeff Hayward and Susie Rumbold are joined by Elizabeth Lane from RPW Design and Fiona Thompson from Richmond International to find out the answers. The Interior Design Business is a Wildwood production.
46 minutes | Nov 30, 2020
Cutting Through The Greenwash
As awareness of the crisis facing our planet grows, more and more interior suppliers are making environmentally friendly claims for their products to increase their sales; but working out who to believe can be a minefield for designers. Greenwash, defined as behaviour or activities that mislead people into believing that a company is doing more to protect the environment than it actually is, is rife. How can interior designers cut through the greenwash to be sure that they are sourcing as sustainably as possible? What information is available to designers who want to understand the origins and impact of what they are specifying, and what are the questions all designers need to be asking their supply chains to get to the truth of sustainable sourcing? We're joined by Nicola Keenan from Boxx Creative, Chloe Bullock from Materialise Interiors and Stefan Dodds from Dodds & Shute to find out. This episode was first broadcast as a panel discussion as part of the Decorex Virtual 2020 Agenda programme.
33 minutes | Oct 29, 2020
The Great Escapes
This year, Decorex, Europe’s leading event for interior design professionals, transitions from a live event to an all-virtual format show. Decorex Virtual 2020 will bring the industry together from 17th to 19th November and, in this epsiode, we explore one of the exciting, immersive features of the event, The Great Escapes. We talk to Sam Fisher, Event Director of Decorex, about how this new feature will work and we also speak with the talented designers who will create these virtual spaces - Charu Ghandi of Elicyon; Louise Wicksteed of Louise Wicksteed Interiors; Alexandria Dauley of Dauley Design; Henriette Von Stockhausen of VSP Interiors and Duncan Campbell and Charlotte Rey of Campbell Rey. This episode is supported by Decorex and is a Wildwood production.
39 minutes | Oct 16, 2020
Taking The Brief
In this show, co-presenter Susie Rumbold, Creative Director of Tessuto Interiors, and our special guest, Julia Alexander of Julia Alexander Interiors talk us through that significant first step for a designer in any client relationship, taking the brief. The success or failure of every project lies in their ability to extract an accurate brief from their clients. It sounds straightforward enough, but many clients who begin work with a designer are unable to articulate what it is that they need and want. Often, they simply don’t know, and, in many cases, they are not aware of what is possible. So, where should designers begin in this process and how do they determine what questions to ask their clients in order to gain the information essential to delivering that successful project? This episode is a Wildwood production.
43 minutes | Sep 23, 2020
A Product Design Masterclass With Tricia Guild
Tricia Guild OBE is the creative force of Designers Guild and has been at the forefront of interior design since starting the company in 1970. Internationally renowned for her passion for colour, pattern and texture as well as her signature lifestyle brand and books, Tricia has built a formidable reputation for her dynamic and innovative collections and is instantly recognisable for her unique and contemporary style. In this episode, recorded at the Designers Guild flagship store on the King’s Road, Jeff and Susie sit down with Tricia to talk about her design inspirations and how she develops those ideas into the beautiful finished products that grace the homes of discerning consumers the world over. Listen in for a product design masterclass. The Interior Design Business is a Wildwood production.
26 minutes | Sep 14, 2020
What's Happening To Design Events?
What can we expect from the international design show, Decorex, when it opens this November? In our latest episode, we talk to Event Director, Sam Fisher, about the challenges facing exhibition organisers, what the long-term future looks like and how a virtual Decorex will offer business opportunity for interior designers and brands. This episode is supported by Decorex and is a Wildwood production.
60 minutes | Aug 19, 2020
Rethinking Technology And Interiors For The Post-Pandemic Home
Never before in the history of the modern family have homes been under such intense pressure as they have been since the beginning of the COVID-19 crisis. Residential properties that would have been mostly empty during weekdays and only fully occupied during sleeping hours have suddenly had to do double duty as office, school, and gym, putting enormous strain on occupants as they compete for the space they need. We are radically rethinking our homes and how we want to live. What should interior designers be focusing on to meet these new needs? And, how can technology help in solving some of the issues encountered in this Brave New World? Join Vanessa Leyland of Vanessa Leyland Interiors, Andrew Royall of Eclectic Home Technology and Susie Rumbold of Tessuto Interiors to find out. Sponsored by CEDIA, this episode is an edited, audio-only version of our webinar which is available to view, if preferred,from the on-demand content at Designscape here: https://www.thedesignscape.co.uk We are a Wildwood production.
38 minutes | Jul 12, 2020
Diversity In Interior Design
The recent horrific killing of George Floyd in the US and the worldwide protests that followed have sparked a long overdue discussion in the UK about the lack of opportunities afforded to Black, Asian and Minority Ethnic people in every aspect of their lives, including their careers. How difficult is it to be a BAME designer working in the interior design profession today? What are the barriers encountered by young BAME people, trying to get started in their design careers? And, what should be done to address these issues? We're joined by Design Career Consultant, Simon Hamilton, and Charmaine White of The White House Interiors to explore diversity in interior design. We support Design For Diversity and we support United in Design, a movement which, since the recording of this epsiode, has now launched. We are a Wildwood production.
33 minutes | Jun 2, 2020
COVID-19 A Supplier Special
In this episode, we have invited a distinguished selection of suppliers to share their thoughts with us on the COVID-19 crisis. We find out how their supply chains have been affected by the pandemic and get their predictions for the likely shift in availability of product ranges for interior designers and their clients one year on from today. Between them, they cover a broad range of product types from specialist interior finishes and hand-woven textiles to international lighting, timber flooring and bespoke furniture. We hear from Fameed Khalique of Fameed Khalique, Chiara Prestigiacomo from Porada, Mark Abbott of Abbott and Boyd, Lisa Mabey from Malissa Lighting, Simon Myatt of Havwoods, Margo Selby from Margo Selby, Robert Knapp of Robert Langford, Miranda Kirwan from Tom Faulkner and Martyn Bennett of Stereo Interiors. We are a Wildwood production.
34 minutes | May 15, 2020
COVID-19 Design Havens For Heroes
We talk to interior designer, Francesca Rowan Plowden who, in trying to find a way to show her appreciation for NHS workers, alighted on a brilliant but simple idea. What if she could bring the interior design and construction communities together to give our NHS heroes the sort of beautiful rooms that would become havens for them from the stresses and fatigue of their daily working lives? The result was new charity Design Havens for Heroes. In this episode, Francesca tells us about the charity and how designers, brands and others can get involved to support this fantastic initiative.
28 minutes | Apr 30, 2020
COVID-19 Interior Design Perspectives
In this second COVID-19 special episode, we look at how interior designers from around the country are surviving the present storm and looking to thrive in a post-pandemic future. We’ve interviewed nine designers, running both large and small practices, for insights into their response to the COVID-19 outbreak. We find out the positives that they're taking from the current situation and the advice they have for other interior designers in the community. Our thanks to Aflux Designs, Ashton House Design, Henry Prideaux Interior Design, Julia Alexander Interiors, Louise Bramhill Interiors, MF Design Studio, Smartstyle Interiors, Studio Suss and Taylor Howes. The Interior Design Business is a Wildwood production. We support Design Havens For Heroes.
25 minutes | Apr 8, 2020
COVID-19 Advice For Business Survival
The COVID-19 pandemic lockdown has resulted in closed building sites, current projects on pause and a vanishing pipeline of work. Many viable and profitable interior design businesses are facing extinction. Meanwhile, a sometimes-confusing deluge of information on funding and financial support has emerged intended to provide help for small businesses on how they can remain functioning entities until the situation eases. Luke Desmond, CEO of Crisp Accountancy, is our special guest on this episode. Crisp Accountancy specialise in the provision of business advice to SMEs in the construction sector. He talks with us about business survival strategies, giving us some clear direction on the packages of financial support available from the UK Government and advice on how to access them. The Interior Design Business is a Wildwood production.
49 minutes | Feb 28, 2020
Interior Design For Historic Buildings
Jeff and Susie are joined by Jane Landino and Helena Lowry from Taylor Howes to discuss interior design for historic buildings. In the UK, we are blessed with a huge stock of incredible old buildings. In fact, around 30% of all our homes were constructed before the year 1910. Many of these properties are quite rightly protected by strict laws designed to preserve their historic features and, at the same time, maintain our lovely streetscapes. But wonderful as these buildings are, they were designed for the way people in previous generations lived and worked, which is a far cry from the way we live and work today. Plus, many of them are fragile and in need of repair. Is it possible to sensitively re-purpose these outmoded historic structures and make them relevant for modern use, and what is the role of the interior designer as protector and custodian of our national heritage? This episode is recorded at Taylor Howes in Knightsbridge.
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