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In this week's InReality the Joe's take a look at Tim Cook's recent appearance on HBO's new news magazine show Axios and what it holds for the future of the Augmented Reality industry and are visited by Scott Perry, Vice President and Executive Director of Digital and Omni-Channel Experience at Bob’s Discount Furniture, which recently launched its own Augmented Reality app.

On this edition of In Reality, we;re joined by Holly Shively, a reporter covering retail and real estate for the Dayton Daily News. Holly recently published a story titled, “Short on time? Here’s how your holiday shopping experience will be different (and easier) this year,” and we pick her brain for details on how the shopping experience is being transformed by new technology including AR and VR.

In this week's episode, the Joe's talk about Audio AR (sort of, mostly?) and some unique, interesting, and totally not-fake AR applications coming up. Enjoy!