27 minutes | Jan 14, 2015

Bringing_Ideas_To_Life | Bill Vernick

Join Bill Vernick and Sandie Glass on The Innovation Cafe as they discuss several concept options for bringing your new product ideas to life for testing with consumers. Bill Vernick is a former New York agency creative director and copy writer that now offers freelance services specializing in bringing new product ideas to life. We will discuss the three concepting options he uses with his clients: 1. Traditional Written Concepts - Key information template typically used in qualitative and quantitative research with companies like BASES 2. Creative Concepts - A hybrid of key information merged with creative advertising language to evoke more of an emotional tone that emulates how consumers would see the product on TV 3. Video Concepts - Utilizing simple pictures, stock footage, music and other elements to create an emotional connection with the consumer  
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