012 - Managing New Product Pipeline - Carrie Nauyalis Part 2
This is Part 2 of the Carrie Nauyalis interview on Portfolio Management. Highlights include: Is your funnel more like a tunnel? Innovation is not just about products. It's about process, packaging and pricing. Utilize tools that help you capture the brilliance of your employees, customers, and suppliers It's rare that one person has one idea that's "the ticket" Planview extends the stage-gate process beyond launch. There's work being executed against that product in the market that needs to be tracked. Managers typically choose their product portfolio off of the financials solely, but that isn't the whole story. Drivers of brand choice go beyond the numbers so you need to look at the "soft" side of the business to make smarter decisions.