008 - Creating One vs Many Ideas
"I only need ONE idea." If you've ever said that, heard that, or thought that, it simply isn't an efficient or effective use of your team's brainstorming time to have that as a goal. It takes MANY ideas to get to a select few that are considered powerful and profitable enough to warrant the resources to take them to commercialization. Plus, there is an innovation pipeline to fill to keep your brand competitive in the market place. This podcast shares thoughts and insights on the "One vs. Many" argument. Hopefully you will see the benefits of creating MANY good ideas and not just ONE.