10 minutes | Sep 24, 2014

003: Creative Thinkers and Critical Thinkers

This episode clears up any misconceptions about creative thinkers versus critical thinkers to help you determine what type of innovation team is better to assemble when it comes to creating those Big Ideas. Here are the primary differences. Creative thinking is sometimes referred to as right brain thinking.  It involves creating something new or original. It involves the skills of flexibility, originality, fluency, elaboration, brainstorming, modification, imagery, associative thinking, attribute listing, metaphorical thinking, and forced relationships. The aim of creative thinking is to stimulate curiosity and promote divergence. Creative thinking questions everything – and you’ll find this mindset when dealing with qualitative and ethnographic research moderators, innovators and entrepreneurs, design partners and advertising agencies.   If you like what you’ve heard please go to iTunes and subscribe to the Innovation Café podcast. And while you’re at it, please give me a Rating & a Review. This will make it easier for other to find this podcast. Plus, you’ll be automatically entered to win a $25 gift card to Target or Starbucks. We will be announcing a winner each month for at least 3 months to celebrate the launch of Innovation Café. So make sure you get yourself entered.
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