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The Influential Personal Brand Podcast
34 minutes | 5 days ago
How to Write Books from the Heart with Lysa Terkeurst
Being vulnerable and talking to the individual and not the crowd is a powerful way to write books that relate to your readers. This key insight comes from today’s conversation with New York Times best-selling author and immensely popular Christian voice Lysa TerKeurst. After chatting about how Lysa first met hosts Rory and AJ Vaden, she opens up about her journey of discovering her husband’s infidelity and ultimately forgiving him. This remarkable story forms the basis of her latest book, Forgiving What You Can't Forget. Following this, we discuss the value of being vulnerable and how it can help you get your message across to readers. While exploring the differences between privacy and secrecy, Lysa talks about not letting crisis define you. She then shares her top tips on building a message that can inspire hope without alienating readers. Reflecting on Lysa’s writing process, we touch on the huge place that forgiveness and confession have in scripture and how Lysa aims to live her life in a state of “pre-forgiveness.” Lysa wraps up our discussion by giving listeners some final advice on how you should position your book for readers before highlighting the need to provide solutions to your reader’s problems. Tune in for more wisdom from Lysa TerKeurst, an author whose sound strategies have led to her selling more than six million copies of her books.
26 minutes | 9 days ago
Michael Michalowicz Recap: Highlights from the Interview
Personal brands are a lot like golfers — they lie about their score. Today we recap the key takeaways from our conversation with successful entrepreneur and business fixer Mike Michalowicz, who highlights that your high score, whether it’s your revenue or follower count, is nowhere near as important as your profit. As we open this episode, host Rory Vaden reflects on the fallacy of top-line thinking, emphasizing Mike’s point that your profit margin indicates how healthy your business is. On the topic of building healthy businesses, we explore the difference between income and equity value before diving into why companies with high equity aren’t dependent on their founders. Our final takeaway, we focus on the biggest challenges that entrepreneurs face and how you can develop systems to both identify and then solve your business problems. A profound episode for anyone interested in scaling their business, tune in for more of our top insights from our discussion with Mike Michalowicz.
25 minutes | 12 days ago
Profit First with Mike Michalowicz
Many seemingly successful influencers brag about their huge follower numbers and the high fees they charge for speaking events. What they don’t tell you about is how little of this translates to profit. Today we speak with best-selling author, entrepreneur, and business fixer, Mike Michalowicz, about putting your profits first and creating a sustainable business. We open our conversation with Mike by exploring his writing process and what he does to write books that are relevant one hundred years from now. Linking to how you can develop your brand as a thought leader, Mike talks about why your book needs to provide extraordinary value. Anything less might damage your credibility. We then discuss tips on how you can protect the financial health of your business by focusing on generating profit. Mike explains why reducing a company’s dependency on its owners leads to long-term viability. We touch on how you can structure your business to resell pieces of it, how it’s become easier to measure brand value and the importance of transitioning your personal brand persona into your company’s icon. Tune in for more insights into what you can do to increase your profitability and develop business sustainability.
18 minutes | 16 days ago
Chris Ducker Recap: Highlights from the Interview
While it seems glamorous to have a personal brand, the most successful brands have earned their appeal through consistent hard work. That’s one of the main takeaways from our informative conversation with Chris Ducker. In this episode, we recap Chris’s many insights, including how you can highlight your unique value by focusing on being someone’s favorite resource within your niche. Another key lesson, we dive into why Chris never discounts his products, with host Rory Vaden discussing how discounts cut into your profits. After sharing brilliant alternatives to offering discounts, we look at how Chris built his company through commitment and hard work. As Rory explains, if you follow these same steps, then success will follow. Tune in for more of our top takeaways as we unpack our talk with Chris Ducker.
25 minutes | 19 days ago
Nailing Your Online Subscription Model with Chris Ducker
Author and serial entrepreneur, Chris Ducker has built an income stream by following a simple formula — show up every week and create content that answers a question or solves a problem. This insight comes from today’s conversation with Chris, in which he candidly explains the steps he’s taken to create his successful subscription service, Youpreneur Academy. Early in our discussion, we talk about his subscriber numbers, retention rates, and what he does to manage his website. From video training to blog posts, we chat about what his members get out of his service and why he no longer needs to upload huge amounts of content per month. After touching on why he charges dollars for subscriptions, we dive into a key part of his offering — the community aspect. As Chris explains, entrepreneurs need to speak to and learn from their peers. In his case, this includes mega-successful business people who have only started to build their personal brands. We then discuss his tiered subscription model, why email is the king of his marketing funnel, and why you should aim to get users onto your website and away from social media platforms. Tune in for more on what you can do to nail your online subscription model.
12 minutes | 23 days ago
Rebecca Louise Recap: Highlights from the Interview
When Rebecca Louise answered a casting call to appear in a YouTube video, she never knew that it would set her on the path to owning a fitness empire, complete with an app and YouTube channel. Today we recap our key takeaways from our conversation with Rebecca, whose story highlights that starting something is often more important than knowing the direction that you’re headed. An early takeaway, we discuss how YouTube has become a driving force behind business success. After touching on how YouTube rewards creators who deliver content that their audience wants to see, we dive into the power of having a ‘can do’ mindset. We then explore how Rebecca’s direct sales and personal brand feed into each other before chatting about Rebecca’s road to success. We wrap up the episode by talking about Rebecca’s content and how it reflects the lesson that people pay for organization and application. Tune in to hear more of our chief learnings from Rebecca Louise, a master of both direct sales and personal branding.
30 minutes | a month ago
Using Your Personal Brand to Grow Your Existing Business with Rebecca Louise
Turning your content into a hefty and steady income stream is an eternal challenge, especially when you’re competing with ‘free.’ Today we speak with author and fitness coach Rebecca Louise about how she blended her personal and network marketing brands to make money through her fitness app. After chatting about her start on YouTube and how she first discovered the power of network marketing, we discuss the process of building your YouTube channel from zero followers. A key insight, Rebecca talks about how she first developed her brand by offering free content on YouTube before creating her subscription model. We then dive into her philosophy on what she gives away, and what she doesn’t, while highlighting the importance of consistency, and offering ‘community as a service.’ Rebecca provides listeners with tips on using YouTube’s algorithm to your advantage before we explore what she’s done to balance her personal and network marketing brands. Near the end of the episode, we ask Rebecca about It Takes Grit, her new book, and how she’s bringing valuable lessons about mindset to her audience. Tune in and hear more on the links between personal branding and network marketing — and how you can sell your content by merging the two.
19 minutes | a month ago
Dan Thurmon Recap: Highlights from the Interview
When we’re thrust into uncertain times, your mindset is often the deciding factor on whether your business survives or fails. Today we recap our inspiring conversation with Dan Thurmon, a mindset champion and keynote speaker whose source of income was taken away by the pandemic. We reflect on the devastating effect that uncertainty can have in our lives before reflecting on our first key takeaway from Dan — that having a disciplined mind can help you embrace change. After all, as Dan explained, you’ve been adapting your whole life. Following this, we discuss the power that comes from leaning into change and up-leveling your business. The perfect example, Dan has used technical innovations to bring his live speaking practice to the virtual world. Our final takeaway, we dive into Dan’s mindset to serve. A fantastic content pathway, we talk about how Dan prioritizes serving his audience and striving to make an impact in their lives over making money. We then chat about why this is such a successful model and that when you take action and consistently add value, the money will naturally follow. Tune in to hear how your mindset can help you develop the confidence and ability to weather any storm.
33 minutes | a month ago
Dynamic Speaking and Scaling Joy with Dan Thurmon
We always face a level of uncertainty. But the more we improve ourselves, the more certain the future becomes. Today we talk with phenomenal keynote speaker, Dan Thurmon, who has given keynote addresses for some of the world’s biggest companies. A driving theme in this episode, we dive into what Dan has done to improve his business as he transitions from event speaking to giving talks in the virtual world. Before getting into that, we chat about Dan’s mega-success creating TikTok videos with his daughter. Although Dan has connected with a new audience and has found clients through his TikTok videos, he shares how his videos are made to give joy on a huge scale. After chatting about the value of giving back to your community, Dan walks us through his studio — follow the link below to our YouTube channel to see the tour. As a famously dynamic speaker, Dan explains how his studio set up allows him to maintain his out-of-the-box style. He then provides specifics on how he uses different backdrops, performative set pieces, and camera angles to structure his talks and make them more compelling. Near the end of the episode, Dan opens up about uncertainty and how we can overcome difficult times through self-improvement and adaptability. Tune in and hear more of Dan’s insights on scaling joy, being a dynamic speaker, and dealing with uncertainty.
16 minutes | a month ago
Vanessa Van Edwards Recap: Highlights from the Interview
While many see public speaking as an art, Vanessa Van Edwards has reduced it to a science that can be taught. Today we recap key insights from our conversation with her on what you can do to be a more effective speaker. Our first takeaway, we talk about how hand gestures can build trust with your audience and how your body can be used to convey your message. After touching on Vanessa’s data-driven process, we discuss what she did to make her Ted Talk go viral. We review her actionable steps before focusing on an important lesson — that how you use the stage can either diminish or empower your presentation. We then chat about the benefits of standing and delivering your message versus intentionally moving across the stage. Our last takeaway centers on why you should get your content on YouTube, a recurring theme among our latest episodes. Tune in to hear how you can level up your speaking game, along with specifics on what YouTube can do for your brand.
29 minutes | a month ago
Top Secrets to Effective Speaking with Vanessa Van Edwards
From Simon Sinek to Sir Ken Robinson, the most charismatic speakers have used the same secrets to captivate audiences and create viral videos. Today, we speak with behavioral investigator and incredible speaker, Vanessa Van Edwards, about what you can do to become a more effective speaker. After introducing Vanessa, we dive into her work analyzing TED Talks, and what factors separate the most and least successful speakers. She highlights the importance of non-verbal communication, including gestures, and how you can use the stage to structure your content.
19 minutes | a month ago
Hal Elrod Recap: Highlights from the Interview
From how you define success to the limits that you set yourself, it’s liberating to know that you have a huge amount of control over your branding journey. As we recap our episode featuring Hal Elrod, this key theme appears throughout our conversation — that you’re in the driver’s seat. Our first takeaway centers on how Hal is the poster-child for successful self-publishing, a path that is not recommended by conventional wisdom, which stresses the importance of traditional publishing. Following this, we discuss Hal’s insights into how you’re in charge of your internal-world, along with what making an impact means to you. We then reflect on Hal’s journey and how he survived a horrific accident, helping him to develop his positive and grateful outlook. While tracking the business steps he took, we highlight how Hal’s consistent hard work eventually led to skyrocketing book sales. Near the end of the episode, we explore the strategy of building a community around your message, and how your community can end up being your greatest salesforce. Tune in to hear more of our top takeaways from our incredible discussion with Hal.
28 minutes | 2 months ago
The Miracle Morning With Hal Elrod
A simple approach, creating the perfect morning routine will help you tackle the rest of the day as your best self. Starting every morning like that has a ripple effect with life-changing results. Today, we speak with the creator of the Miracle Morning, best-selling author and keynote speaker, Hal Elrod. But Hal wasn’t always a morning person. Early in the episode, he talks about the events in his life that transformed him, including how he experienced a horrific accident at 20 years old.
19 minutes | 2 months ago
Stacy Tuschl Recap: Highlights from the Interview
There’s no secret to crafting an effective marketing strategy — the best marketers build their brands and drive sales by combining offline and online practices. This is one of the key takeaways from our conversation with Stacy Tuschl, creator of the Foot Traffic Formula. This recap episode, we highlight many of Stacy’s other insights, including how mastering as many marketing strategies as you can will help you expand your impact. Following this, we talk about the importance of never comparing your marketing journey to others. It’s about slow and consistent progress as you bulk up your skill set. We then dive into specifics on where Stacy gets all of her traffic from, why you should hone your service offerings and marketing funnel, and how you can get paid to be put in front of someone else’s audience.
30 minutes | 2 months ago
The Foot Traffic Formula with Stacy Tuschl
Growing a local brick and mortar business comes with a unique set of challenges, especially as the pandemic is causing a shift into online spaces. Entrepreneurs need a proven method to help them carve their niche into the marketplace. Enter the Foot Traffic Formula, the genius marketing strategy developed by business expert and best-selling author Stacy Tuschl, today’s guest. Stacy starts the conversation by talking about how she started her dance business from a backyard before developing it into a brick and mortar service. We dive into the advantages of brick and mortar, including your deeper connection with customers.
14 minutes | 2 months ago
Jason Dorsey Recap:: Highlights from the Interview
Today we present you with the highlights and key learnings from our incredible episode with leading generational researcher, author, and speaker Jason Dorsey. We open by talking about how Jason built his success on research and how the more data he collected, the more in demand he became. As Jason has differentiated his business through researching Millennials and Generation Z, host Rory emphasizes that while new generational trends emerge, that research is a timeless expertise.
33 minutes | 2 months ago
Why Research is Your Competitive Advantage with Jason Dorsey
Without the right research, no one knows how to sell across the generation line. Instead, many companies rely on myths, like that Generation Z doesn’t like to communicate — they do, they just prefer to text. Today we speak with Jason Dorsey, a leading generational researcher and speaker, about why the research will give you a competitive advantage. He also shares his insights into Generation Z, a group that is already upsetting the marketplace. We open the conversation by chatting about his background and the work that his research firm does in providing top companies with data-driven analysis.
19 minutes | 2 months ago
Kevin Harrington & Mark Timm Recap: Highlights from the Interview
Your personal brand is a business. And if you don’t run it like a business, then it will never succeed as one. That’s one of our first key takeaways from our previous episode with wildly successful entrepreneurs Kevin Harrington and Mark Timm. Today, AJ and Rory Vaden discuss the powerful insights that arose in that incredible conversation. Our second takeaway highlights the value of mentors in unlocking your potential. Following this, we chat about having the humility to learn from mentors who are younger than you and the challenge of finding the right mentor. Reflecting on the Zig Ziglar quote that, “You don’t drown from falling into the water. You drown from staying there,” we explore the importance of having a mentor who has experienced failure before. As AJ explains, they’ll know how to help you when you deal with your failings. Near the end of this episode, we dive into Mark’s idea that you should treat your family as if it were your most important business. According to this idea, it needs systems and clever planning to run it properly. For our final insight, we talk about the impact of collaboration and how it gives you access to greater audiences — a secret behind both Mark and Kevin’s success. Tune in and hear more from our conversation with Mark and Kevin, two business and branding masters.
23 minutes | 2 months ago
From Mentors to Millions with Kevin Harrington and Mark Timm
While you may be a brilliant entrepreneur, everyone can benefit from having a mentor whose experience can unlock greater success. Today we speak with serial entrepreneurs Kevin Harrington and Mark Timm whose new book, Mentors to Millions, shows the power behind finding the right mentor. Reflecting this episode’s theme of impactful mentorship, Mark and Kevin chat about having both been mentored by legendary salesman Zig Ziglar. Despite having passed on, their connection caused Kevin and Mark to meet and form a strong partnership. We then talk about how mentors have enriched their lives before diving into what you should look for in a mentor. As their shared mentor, Zig Ziglar once said, “No one drowns from falling into the water. They drown from staying in the water.” Following this point, Kevin and Mark emphasize the value of being mentored by someone who has experienced failure and has learned from it.
20 minutes | 2 months ago
Paula Faris Recap: Highlights from the Interview
It was so amazing to introduce our audience to Paula Faris in our last episode! What an amazing and inspiring person from the top-tier of her profession, and as you probably heard, she did not disappoint! We had a personal and practical conversation, with Paula sharing actionable methods that you can apply to your business today! There were three main gems that Rory highlights in this recap, messages that really emphasize what we are all about here at the Influential Personal Brand Podcast! Paula talked about the importance of being relaxed, a conversational and relatable energy on camera or in your audio recordings is what will keep an audience coming back to you. By embodying the desire to serve, you are able to sidestep the self-conscious feelings that get in the way so often!
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