110: Building a Brand That People Will Love with Dorie Clark
All of us have ideas. But how do we turn our idea into a brand that people will love? That's a question I get asked often and this week branding expert Dorie Clark shares her tips and secrets on how to stand out in the modern economy.
In episode 110 of the podcast, we'll find out how to build a brand that people will love.
We'll answer questions like:
- How do we make our ideas pop and take off?
- What makes a brand that people love:
- How do we find influencers to champion our ideas on our behalf?
- Do good ideas always win?
- How do we get traction for our brand?
Dorie Clark's Stand Out book: https://www.amazon.com/Stand-Out-Breakthrough-Following-Around/dp/1491552115
Dorie Clark is the author of "Reinventing You" (Harvard Business Review Press, 2013) and "Stand Out," which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Recognized as a "branding expert" by the Associated Press, Fortune, and Inc. magazine, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.
"Standing out is no longer optional Too many people believe that if they keep their heads down and work hard they'll gain the recognition they deserve. But that's simply not true anymore." - Dorie Clark