Episode 081 - Human-Centered Marketing with Dan Blank
Dan Blank of WeGrowMedia shares the central tenets of his concept of human-centered marketing: Give yourself permission to create; understand who you hope to reach; and connect to a person, not an audience. He discusses the pitfalls of counting your success by numbers of Likes and Follows, and how a focus on tools and algorithms can kill the creative spirit. And he shares tips for how introverts can reach out to form lasting bonds with those who will love their work. Dan Blank is the founder of WeGrowMedia, where he helps writers develop a human-centered approach to marketing and reaching their audience. He is the author of the book Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience. He has worked not only with thousands of writers, but also with companies including Penguin Random House, Sesame Workshop, Hachette Book Group, Writer’s Digest, Library Journal, and many others.