39 minutes | Jan 25th 2021

The Power of Storytelling – J.J. Peterson

The average person receives up to 5,000 commercial messages in a day. Are they engaging with your company’s messaging? J.J. Peterson, chief of teaching and facilitation at StoryBrand, tells us how to use storytelling in our marketing to engage customers in a way that causes them to become emotionally and mentally invested in our brand. J.J. shares how to follow narrative rules to experience exponential growth. Resources Business Made Simple University Building a Storybrand book Storybrand one-liner exercise ‘Thank you Mom’ P&G commercial
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