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The Hustlenomics Way. Hip-Hop+ Business 101.
79 minutes | Nov 29, 2018
Episode 2. The making of Owners Illustrated Magazine.
A fascinating conversation among friends and family on the struggles and triumphs of founding Owners Illustrated Magazine. The story starts off with a strategy to direct market at urban events like NBA All Star weekend in Atlanta in 2003, to other events like the Kentucky Derby, Miami for Memorial weekend, culminating with participating on the […]
80 minutes | Nov 28, 2018
Episode 1. The Carnegie Mellon Lecture.
Episode 1 of the Hustlenomics Way. Hip-Hop + Business 101 covers the definition of the word Hustlenomics by the coiner of the term Damola Idowu. He created the term in 2002 and has since register a trademark for it, to define how he went about building his Hip-Hop Business magazine Owners Illustrated and several subsequent titles. […]
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